CEO @ Conversion House 🏠 | On-demand design for small SaaS marketing teams so they can launch faster, position better and convert more.

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6 reasons why data aggregators (like BetterContact) beat individual data providers for contact emails and phone numbers

- More data
- Better data
- Cost efficiency
- Simple and easy
- Speed-to-lead
- Hidden gems

1 / More Data
- If Provider A email isn't verified, run Provider B, then C, etc.
- More providers = more emails

2 / Better Data
- Waterfall only stops if email is safe to send (verified or safe catch-all)
- Aggregator independently verifies (providers get it wrong sometimes)

3 / Cost Efficiency
- Only pay for verified contacts (aggregator absorbs cost of invalid emails)
- Optimized waterfall order (changes based on industry/geo)
- Save on Clay credits (no need to run credit-expensive Clay waterfalls)

4 / Simple and Easy
- Native Clay integration
- One platform and API instead of juggling multiple providers

5 / Speed-to-Lead
- Tier 1 lead comes in, you need a verified email and phone number now
- Aggregators find contact data faster, so you can reply faster (more closed-won)

6 / Hidden Gems
- By contacting people with emails that are safe catch-all or emails unknown to common providers, you have higher chance the lead will respond (because you're reaching out to people who aren't emailed as much)

Can you think of any more? Comment below

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Founder @ Demand House | Outbound systems for B2B SaaS | Trusted by Warmly, Summize & Coefficient

Master these 5 areas of deliverability so you avoid the spam folder and book more qualified meetings

1️⃣ Infrastructure & Settings
→ Purchase domains with reputable providers like Porkbun
→ Use .com domains
→ Age domains for 30 days before sending
→ Buy backup domains for rotation
→ Use 2 inboxes per domain
→ For inboxes, use trusted re-sellers like Zapmail.ai
→ Diversity your sending infra (mix of Google, Outlook and 3rd party)
→ Ensure proper authentication and DNS (SPF, DKIM, DMARC, URL re-directs)
→ Warm-up inboxes (start at 5 per day, increase by 1 per day up to 15-20)
→ Set warm-up reply rate to 70%
→ When warm-up is complete, send maximum of 25 emails per day per inbox
→ Ensure warm-up stays on at 10-15, 70% reply rate
→ When starting cold email campaigns, begin with 5 emails per day in week 1
→ Then gradually increase to 25 emails per day by the end of week 2
→ Match ESPs for better deliverability (outlook to outlook, Google to Google)
→ Keep bounce rates < 2% and spam complaints < 0.1%
→ Check domains aren't blacklisted using MXtoolbox

2️⃣ Lead Lists
→ Ensure company is within your TAM or ICP
→ Ensure contact is a buyer persona
→ Use enrichment waterfalls like BetterContact to maximize both quality and quantity of contact data
→ Ensure proper enrichment, scoring, tiering, filtering and lead routing using Freckle.io or Clay

3️⃣ Offer
→ Must be compelling
→ And relevant

4️⃣ Sequence
→ Good sequence length e.g. for Tier 3 email-only outreach, max 3 emails
→ Optimize time between steps (depends on ICP and tier)

5️⃣ Copy
→ Write in plain-text (no links, no HTML)
→ Add unsubscribe option
→ Remove any spam trigger words (use spam checkers like Mail Meteor)
→ Use Spintax, messaging frameworks and AI-generated copy
→ Ask questions and personalize
→ A/B test
→ Follow copywriting best practices

Anything to add? Drop below

Lead generation for B2B with email, phone and LinkedIn | Helped 30+ GTM teams scale revenue | Founder @ Demand House

How to generate more positive replies with email:

1 / Solve a real problem
2 / Build a no-brainer offer
3 / Target the right people
4 / Find valid emails
5 / Land in the inbox
6 / Get opened (right subject line)
7 / Get read (good copy)
8 / Get responded to and actioned (strong offer / incentive to reply)

Anything I've missed?

12-step outbound process to book more meetings in 2026

1 / TAM mapping
- Define your TAM
- Divide into segments
- Find number of accounts and people in each segment

2 / Signal mapping
- Identify key signals (market-level, company-level, person-level)
- Layer signals over your TAM
- Find number of accounts and people within each signal stack

3 / ICP definition
- Define ICP at company-level (firmographics, geographics, technographics, signals, buyer journey, purchasing behavior, company pains and desires)
- Define at team-level (drivers vs approvers, personas, team pains and desires)
- Define at persona-level (decision-makers vs champions vs end-users, persona pains and desires)

4 / Play selection
- Define the top 10 GTM plays

5 / Email infrastructure
- Based on pipeline goals and TAM constraints, work out how many people you need to contact per month
- Then work out the maximum number of emails you need to send per month
- Based on 2 inboxes per domain and 25 emails per inbox per day across 20 sending days per month, work out how many domains and inboxes you need
- If you want backups, you can add more

6 / Account & contact sourcing
- Find cold accounts and people in tools like Ρrοѕреο
- Find warm accounts and people using tools like Warmly, or RB2B

7 / Lead scoring & tiering
- Export or webhook lead lists to Clay or Freckle.io
- Enrich, score and tier leads
- Tier 1 for high-intent leads
- Tier 2 for signal-based leads
- Tier 3 for remaining TAM

8 / Messaging
- Once tiered, build outreach scripts in Clay or Freckle using AI + messaging frameworks

9 / Sequencing
- Send Tier 1 leads to lemlist for high-touch, omni-channel outreach
- Send Tier 2 leads to Lemlist or Instantly for mid-touch, multi-channel outreach
- Send Tier 3 leads to Instantly.ai for low-touch, email only outreach

10 / Positive replies
- Track positive replies from campaigns
- Hand-over to SDRs

11 / Meeting booked
- SDRs turn positive replies into meetings booked
- Ensure speed-to-lead < 5 minutes

12 / Sales process
- AEs turn meetings into closed-won

Anything I've missed? Add below

15 months ago we built VPK's website

They do fit-outs for a lot of new skyscraper's in London, like this one (The Stage in Shoreditch)

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