Stefan Boyle

🔥We Help You Build Your Personal Brand on LinkedIn to Help Grow Your Business 🔥 We Create Your Content, Build Your Audience, Generate More Leads 🔥

Founders, senior executives and business owners I work with face one costly problem: 

Invisibility in a world flooded with generic content.

You might be in one of 3 positions:
1. You barely post, and LinkedIn feels like a time drain.
2. You post consistently but see little return – just likes from randoms, not high-value clients.
3. You post often but it consumes hours you simply do not have.

The core issue is never content volume. 

It is a failure of strategic authority and time arbitrage.

You are either losing £5km to £10k in opportunity cost by writing yourself, or you are exposing your profile to reputation risk with cheap, templated content.

I use my Anti-AI Authority System - a strategic process built to ensure your profile sounds like you at your most credible, not like a press release or ChatGPT.

I ghostwrite and manage LinkedIn for executives who want to:

• Build Strategic Credibility: Be positioned as the secure, trusted choice in their market.

• Generate Inbound ROI: Attract clients, candidates, and investment without chasing.

• Achieve Time Arbitrage: Stay visible and authoritative without losing hours every week.

Here's How it Works:

It is designed to deliver maximum results with minimum time commitment from you (just 60 minutes every 4-6 weeks for Voice Extraction Interviews 

1).Strategy First: We define your market positioning and the 3-Pillar content roadmap required to build authority.

Voice Extraction & Content: I interview you, capture your real voice, and turn your hard-earned experiences into story-led content. No AI copy, no templates, just your real insights.

Network Building: I manage connections and start high-value conversations with your ideal client profile. 

This ensures you maintain daily visibility.

This is about creating consistent visibility that builds relationships leading to long-term clients and opportunities.

→ Get Your Free Personalised Strategy Report

I only partner with serious executives whose strategic goals are clear. 

Before we discuss a campaign, I need to understand your exact strategic gap.

I offer a custom, no-obligation Personalised LinkedIn Strategy Report that diagnoses your current positioning and gives you a roadmap you can action immediately.

The requirement: Complete a brief, strategic questionnaire (it takes about 15 minutes).

The value: I personally analyse your goals and deliver a customised report based on your data.

Click the link below to get started:

👉 Get Your Free Personalised LinkedIn Report - https://dxsl0zrauhy.typeform.com/to/YU8kZSWy

Director & Founder - Personal Branding Agency

Personal Branding helps your grow your business...

We all know people buy people.

A strong personal brand helps you build an audience of potential clients.

Builds trust with those people to increase the chances of them becoming clients.

It builds familiarity as a steady flow of quality continent helps you remain omnipresent and become the "Go-To" company in your niche!

We keep it simple for you.

No long term contracts.

A simple monthly fee with clarity on what we do.

Most people don't have time to post consistently on LinkedIn...

Never mind follow up with people who engage with your content.

That's why we do it for you!

If you want to:-

👉🏻 Build an audience of prospects
👉🏻 Generate more inbound leads
👉🏻 Become a recognised leader in your industry and niche
👉🏻 Follow up and build relationships with that audience so you increase your leads and conversions!

We can help!

Lets have a quick chat to make sure this is right for your business!

Drop us a DM here or find more info via our website 👉🏻www.marketing-for-business.com

Dear Keir Starmer

This is on behalf of people you say you want to help.

Entrepreneurs, founders, business owners, CEOs.

You say you want growth.

Yet everything you do has the opposite effect.

Right now, Britain feels like a hostile environment for people like us.

We get up early.
We worry about payroll.
We sign personal guarantees.
We lie awake at 3am wondering how to keep the lights on.

Yet get treated like the unlimited tax cash cow.

We have a culture that resents success and rewards dependency.

After the war, 2%of working age adults were not working.

Today there are 40 million eligible to work and 11 million simply do not.

You are encouraging failure and killing work ethic.

The state has swollen to the point where nearly half of everything this country produces is spent by government. 

Yet nothing works.

The NHS is creaking.
Trains are a joke.
Roads are crumbling.
Schools are stretched.

We have: 

More tax.
More dystopian rules.
More hostility to people who take risk.

And lying to justify tax increases.

You talk about growth while you quietly suffocate the people who create it.

If you work hard, take risk, put your own money on the line and try to build something, we will treat you like a walking wallet!

If you opt out, if you stay on the sidelines, if you let the state carry you, we will cushion you.

That is how you kill a country.

It's not just billionaires and non doms leaving.

It is the 25 to 40 year olds.
 
The people who would have built the next generation of British businesses.

They look at their tax bill, house prices, the sheer weight of red tape and they leave.

That should shame every serious person in Westminster.

This country should be a magnet for ambition.
 
We have world class talent.
 
We have a reputation for innovation, creativity and graft.
 
We should be the best place in the world to start a business and build a life.

Instead, it feels like we are punishing the people who try.

Most entrepreneurs I know are happy to pay their share.
 
We want good hospitals, good schools, safe streets.
 
We want the country to work.

What we are tired of is being treated as an endless source of money while watching a bloated system burn it.

Reward work, not idleness.
 
Make it worthwhile to take a job instead of staying on benefits.
 
Back small businesses with simple rules rather than endless red tape.
 
Encourage investment and risk taking instead of driving it offshore.
 
Send a clear signal that Britain is open for business, not open season on wealth creators.

If you cannot or will not do that, then be honest and say it.

Because out here in the real world, entrepreneurs, leaders and hard working people have had enough.

We will keep taking personal responsibility.
 
We will keep finding ways to look after our families.
 
We will keep building.

The question is whether we will still be doing it here.

Yours in frustration and in hope,

British Entrepreneurs.

LinkedIn ghostwriter for 40+ consultants & recruiters | I turn 20+ years experience into 3–5 warm opportunities a month without daily posting or spam

I've analysed 847,293 LinkedIn posts.

Sent 412,567 DMs.
By hand.
Without AI.

Also climbed Mount Everest twice before breakfast.
In my underpants.
Wearing Mickey Mouse ears.
(Luckily for you there's no photographic evidence!)

You also seeing what I'm talking about here?

The numbers don't add up.
Literally.

Some guy claims he's "studied 500,000 profiles" and figured out the "secret to LinkedIn success".

Cool.
Of course you have bruv!

That's 137 years of full-time work if you spend 5 minutes per profile.

Another one: "I've sent 250,000 personalised DM's and I don't use automation"

That's 685 DMs every single day for a year.
With zero breaks.
No weekends.
No sleep.

Meanwhile, I'm over here struggling to write some posts and respond to 9 messages before lunch.

Here's the thing...

These posts aren't about being accurate.
They're about sounding impressive.

Big numbers = authority, right?

Except when you do the maths, it falls apart faster than my New Year's resolutions.

"I've analysed 1.2 million headlines and found the ONE pattern that works."

Did you though?

Or did you scroll through 17 posts, notice a trend, and multiply by 25,361 because it sounded better?

The wild part?

People eat this up this nonsense!!

Comments full of "wow" and "thanks for sharing."
Like nobody's got a calculator!!?!

Look, I get it.

LinkedIn rewards bullsh..... errrr I mean, confidence!

But there's a difference between confident and delusional.

You don't need to analyse half a million anything to have something valuable to say.

You just need one good insight.

One real experience.

One thing you actually learned.

That's worth more than all the made-up metrics combined.

So next time you see someone claiming they've "tested 10,897 hooks" or "sent 552,108 cold emails by hand," just remember...

They probably spent more time calculating that fake number than actually doing the work.

Helping ambitious CEOs, Founders & Business Owners grow faster on LinkedIn | I ghostwrite posts, build authority, grow networks & start conversations that lead to clients & talent that help you grow your business.

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Everyone's panicking about their engagement dropping.

They're blaming the algorithm.

Wrong.

It's your audience.

Your connections are tired.

Tried of seeing the same old stuff.
They're scrolling past your posts before they even finish the first line.

Not because LinkedIn changed something.

Because you sound exactly like everyone else.

People are developing AI-detection instincts.

They can feel when something's been copy-pasted from ChatGPT.

The rhythm's off.
The examples are too generic.
The advice could apply to anyone, anywhere, doing anything.

And they're tuning out.

Big time.

Your network isn't stupid.
They know what AI drivel looks like.
They've seen the same "5 lessons I learned" framework 47 times this week.
They're tired of posts that sound like they were written by a committee.

They want real people with real opinions.

Someone who'll actually take a stance.
Tell people what they really think.
Share a screw up story.
Admit when they messed up big time.
Say something their competitors wouldn't dare post.

AI didn't ruin LinkedIn.
Lazy b*stards did!!
People who think they can cheat.

But ChatGPT just made it obvious who never had anything interesting to say in the first place.

The people getting ignored right now were always boring!

AI just helped them be boring faster!!

Here's what I think is actually happening...

Your connections are becoming selective.

They're only engaging with posts that feel human.

Posts with personality.

Posts from people who clearly wrote them, not tools.

If your engagement's dropped, it's not the platform.

It's people actively choosing not to read your stuff.

The fix isn't better AI prompts.

It's developing something worth saying.

Use your own experiences.
Your actual observations.
The things you've learned that other people haven't.

AI can help you write faster or cleaner up rough drafts.

But it can't give you a perspective.

Your audience isn't looking for perfect posts.

They're looking for REAL ones.

If people are scrolling past your content, the problem isn't the algorithm.

It's that they're bored of you!

If you are a Founder, CEO or Business Owner who knows it's time to up their game on LinkedIn and want help...

DM me.

Your competitors are on LinkedIn every week.

You're not.

Not because you don't want to be.

Because you don't have time.

While you're running the business, they're building trust.

While you're in back-to-back meetings, they're sharing insights.

While you're focused on delivery, they're winning opportunities.

The problem isn't that you don't know what to say.

It's that you don't have the capacity to say it.

Every week you're invisible, someone else is taking your spot in your prospects' feeds.

They're becoming the thought leader.

The trusted voice.

The obvious choice.

And the gap keeps growing.

Here's the truth: You don't need to post more.

You need someone to post for you.

Someone who can capture your voice, your expertise, and your insights.

Someone who can show up consistently while you focus on what you do best.

Running your business.

The solution isn't finding more hours in your day.

It's finding the right person to amplify your presence.

Are you ready to stop being invisible?

Your competitors are building authority on LinkedIn every single week.

You're not.

Not because you don't see the value.

Because there's no time left in your day.

While you're firefighting operational issues, they're positioning themselves as experts.

While you're buried in client work, they're nurturing relationships with your ideal prospects.

While you're delivering excellence behind the scenes, they're visible, credible, and top of mind.

The cost of silence isn't neutral.

Every week you're absent, someone else occupies the space you should own.

They become the name people remember.

The expert people trust.

The first call people make.

Your expertise doesn't matter if no one sees it.

Your track record means nothing if prospects don't know it exists.

And every day of invisibility makes it harder to break through the noise.

You don't need more hours.

You need someone who can translate your expertise into consistent, authentic content.

Someone who captures how you think, what you know, and why it matters.

Someone who shows up in your voice while you focus on running your business.

The gap between you and your competitors isn't skill.

It's visibility.

And visibility is a choice you can make today.

Ready to reclaim your position?

If you need help, DM me.

That's me and Tash in those ridiculous sunglasses.

We look a. little silly (stating the obvs. I know!)
We had an epic night at a friends 50th!
Couple of lemonades were had!

Once upon a time I'd have never shared it here.

Now.

I don't care.
We are ALL human and ALL like a laugh.

So now...
I just post it.

Because honestly?

That's the whole point.

Some people (thankfully less these days) like to remind people "it's a professional platform".

But if you've never had fun at work, I'd hate to work with you!

LinkedIn is full of CEO ghosts who think they need to be ultra "professional" to show up here.

They have the standard, corporate profile.
The impressive title.
The headshot.

But zero personality.
Zero presence.
Dull as dishwater.

And they're leaving millions on the table because they're scared to be human.

You don't have to be whacky.
You don't need to do silly dances or share ice bath videos every day!

Just share a little more of YOU!
Your personality.
Your experiences.
Your thoughts, dreams, ideas, goals, experiences!

Honesty!

Here's what actually happens when you stop hiding behind a corporate persona...

Last month, a prospect told one of my clients: "We got three proposals, yours wasn't the cheapest. But I've been reading your posts for six months, and I like how you think."

He closed the deal.

A SaaS founder I work with posted about a failed product launch, what happened, what they learned, how it felt and how it's changed the business.

A couple of days later, an engineer from Google sent a DM that read something like...

"That post really hit home with me, please let me know when you're hiring, I'd be interested"

No recruiter fees.
Just one honest post that attracted someone who would've cost £40K to find.

Your company brand gets you in the room.
Your actual personality gets you the deal.

You don't need to post every day or become some Hormozi style content machine if that's not you.

Just stop pretending you need to be somebody else.

The CEOs winning right now aren't the ones with the most polished feeds.

They're the ones people actually remember.

-----------
I'm Stefan.
I help Founders build LinkedIn audiences that open doors, win deals, and attract top talent.

→ DM me if you want help building yours.

→ Follow me for more on building a brand that drives real results.

Your AI-written post just got ignored by 847 people.

Not because AI is bad.

Because you had nothing to say before you opened ChatGPT!!

I see it everywhere now.

The Copy-Paste Epidemic.

Someone types "write me a LinkedIn post about leadership" and hits publish without a single original thought.

The result is content so generic it could be written by anyone, for anyone, about anything.

And LinkedIn's algorithm is finally catching on. It's deprioritising this stuff into oblivion.

Here's what most people miss:

AI doesn't replace having a point of view.
It amplifies the one you already have.

Watch the difference:

GENERIC AI SLOP:
"Leadership is about inspiring your team to achieve their goals."

SPECIFIC POINT OF VIEW:
"I fired my top performer last week. She hit every metric but destroyed team morale. Turns out individual brilliance means nothing when it costs you three other people."

One sounds like every other post.
The other makes people stop and think.

GENERIC AI SLOP:
"Consistency is key to growing your personal brand."

SPECIFIC POINT OF VIEW:
"I posted daily for 90 days and got zero traction. Then I posted once a week with actual insights from client calls. My engagement tripled because I finally had something worth saying."

The pattern?

Bland posts talk about concepts.
Magnetic posts share specific truths.

If you're using AI to avoid thinking, your content will always be forgettable.

But if you use it to articulate what you already know?

That's when it becomes powerful.

The tool isn't the problem.
Your lack of perspective is.

What's one specific belief you have that most people in your industry would disagree with?

That's your next post.

Most creators treat content like a hamster wheel.

New day.
New idea.
New panic about what to post.

I did this for 5 years!!

Burned through notebooks trying to find "the perfect angle" every single morning.

Some days I'd stare at a blank screen for an hour.

Doom scroll and then get a little angry with myself!

Then I watched a creator I respected post about the same topic for three weeks straight.

Different formats.
Different frames.
Same core message.

She wasn't lazy.
She was strategic.

That's when it clicked.

The best creators aren't idea machines.

They're multiplication experts.

Now I take one solid concept and turn it into a week's worth of content in 90 minutes.

No burnout.
No blank-screen panic.

Here's how it works.

Start with something specific you actually know.

→ Not "productivity" but "how to stop checking your phone first thing in the morning."

→ Not "marketing" but "writing cold emails that actually get responses."

That specificity matters.
Vague topics produce vague content.

Once you've got your concept, you're not writing nine random posts...
You're building nine different entry points to the same idea.

Some people need to see themselves in a story before they'll listen.

So you write about your own struggle with that exact problem.

Make it specific enough that they think "wait, is this person reading my mind?"

Others need permission to think differently.

They're stuck in old beliefs.
So you challenge conventional wisdom.
Take a stand.

"Your problem isn't discipline. Your environment is working against you."

Some readers want the mechanics.

They don't care about your journey.

They want the step-by-step breakdown.

Give them the exact process you'd walk a client through.

Then there are people who don't even realise they have the problem yet.

They just know something feels off.

Write the post that mirrors their daily frustration so accurately they stop scrolling.

For the action-takers, skip the philosophy entirely.

Pure execution. "Do this, then this, then this." No fluff.

Lists work because our brains love patterns...

5 signs you're... or 7 ways to...

It's predictable, but predictable gets shared.

Comparison posts create before-and-after clarity.

Show the contrast between the old way and your way. People need to see the gap before they'll bridge it.

Myth-busting builds authority fast.

Find the advice everyone gives that actually makes things worse.

Explain why.
Offer the alternative.

And some people need to see the destination before they'll start the journey.

Paint the outcome.
Show what's possible when they apply this thing you're teaching.

Same core idea.
Nine different angles.
Nine different types of readers.

You're not repeating yourself.
You're making sure your message actually lands.

One focused concept.
A full week of content.
Zero creative burnout.

I see middle aged men happily destroy themselves on a spin bike for 45 minutes.

Sweat everywhere.
Heart rate through the roof.
Fully committed.

Ask the same men to:
• Post 3 times a week
• Send 5 DMs a day
• Stick at it for 90 days

Suddenly it is “not really my thing” and “I do not want to annoy people”.

You will hammer your body in a dark room to feel better.
 
But you will not build a simple habit that could take you from relying on referrals to having a reliable pipeline.

Here is what I have learned from the gym and from LinkedIn:

Discipline in small, boring things is what changes your life.

For founders on here that looks like:
• 20 minutes a day to write or approve a post
• 15 minutes to talk to people in the comments like a human
• 15 minutes to DM the ones who clearly get it

Not inspirational.
Not sexy.

But it is how you go from zero leads all year to:
• A small number of good conversations every week
• Options
• A little less panic when an existing client leaves

If you can commit to the bike but not to your own pipeline, your priorities are backwards.

Stefan Boyle, Linkedin growth partner for founders, CEOs and business owners

Every spare moment I had at print college, I was working in my dad's factory.

Hands covered in ink.
Learning how the machines actually worked.
Understanding what it took to keep a business running.

Then I'd sit in class with tutors who hadn't worked in industry for 20 years.

They'd teach printing theory.

I'd think about the reality of keeping those presses running.

They'd lecture about best practices.

I'd remember the practical problems we solved daily in the factory.

That's when I first understood that phrase...

If you can't do it, teach it.

The people with the most impressive credentials often had the least real-world scars.

Your LinkedIn feed is the same thing at scale.

→ Business advice from people who've never run a business.
→ Entrepreneurship threads from people who've never missed payroll or stayed up wondering how to make it through the month.
→ Scaling advice from consultants who've studied the playbook but never played the game.

Most LinkedIn business experts are book reporters, not battlefield survivors.

They've read about business.
They haven't bled for one.

There's a difference between studying war and surviving it.

Theory makes you sound smart at networking events.
Experience makes you dangerous in the real world.

Real experience is messy.
It doesn't fit in a carousel.
You can't package years of trial and error into a clean 10-step system.

If you're a founder, CEO, or business owner, you've got something most people don't:

Actual stories.
Real decisions.
Lived consequences.

That's your content goldmine.

Not the frameworks you memorised.
Not the articles you read.
The problems you actually solved.

So here's my filter for whose advice I actually take:

Have they survived what I'm facing?
Not studied it.
Survived it.

If the answer is no, their advice is theory.
And theory doesn't keep the lights on.

Stop following people who've read about the game.
Start following people who've survived it.

Battle scars beat book notes every single time.

-----------

I'm Stefan.
I help Founders build LinkedIn audiences that open doors, win deals, and attract top talent.

→ DM me if you want help building yours.
→ Follow me for more on building a brand that drives real results.

There’s always a tweet…


Here’s the thing.

With social media you leave a digital footprint.

This can either be a very good thing.

Or it can work out to be quite inconvenient.

If you’re inconsistent.

Or worse…

You’re a duplicitous, hypocritical liar who constantly lives by double standards, deception and deceit!

There’s lessons in this for leaders.

Not just global leaders.

Business owners of businesses of all sizes too.

Social media can be used in an incredibly useful number of ways.

- grow your network
- build an audience
- build connection.
- generate leads
- attract candidates
- launch products or services
- build relationships with investors.
- it can even help you get elected!

The list goes on.

But there are some unwritten rules.

Don’t make up stuff.
Don’t call out people then commit the same offence.
Don’t be an idiot!!
Be honest.
Be open.
Be authentic
Add value
Entertain.
Inform

In a nutshell, try and be of use in some way to the audience you want to appeal to!

Do that consistently and boy it can be powerful and can elevate you to levels you weren’t ever expecting!

Now if you’re a leader of a country…

The last thing you want to do is continually spout virtue signalling, overly polished “mis-truths” and ok, I’ll say it…

Lies.

Because eventually, it’ll be noticed.

Highlighted.

And you’re gonna get called out.

If you demand standards of your competitors that you continually fall below…

Yup…

You’re going to get called out!

We all make mistakes.

One or two things here and there, that’s normal.

You’re human.

But monumental, impactful mistakes over and over?

Not forgivable!

What would a gentleman do?

Fall on his sword.

Hold his hands up and take it like a man!

What would a weak man with no spine, morals, vision or true leadership do?

Continue to lie.

Until he’s forced out.

That’s not leadership folks.

It’s an absolute disgrace.

Britain deserves better.


Over to you Keir Starmer

Budget Day reality check…

If your plan is “wait for Rachel Reeves to fix my life”, you haven’t got a plan, you’ve got a fantasy.


In the last decade we’ve added hundreds of thousands of people into the public sector – civil servants, NHS, quangos, the lot.

More headcount.
More cost.

And yet:

• Trains don’t work
• GP access is a joke
• A&E is broken
• Schools are on their knees
• Transport network is useless
• Every major project takes years to get through planning.

We are spending more than ever.

All this “black hole” bullsh*t

Successive Govts failing us.

Everything feels worse than ever.

And now we’ve got a leftist government that seems to actively dislike wealth creators.

Madness!

So what happens?

The real engine of the country quietly leaves.

Not just the billionaires and non-doms.

I am also talking about the 25–35 year olds who should be the next generation of founders, leaders and senior operators.

The ones who would start businesses, build teams, pay tax, create opportunity.

They look at the numbers and think:

“I can’t buy a house.”
“I’m on six figures and still stuck.”
“Why am I doing this here?”

So they leave.

Who can blame them?

If I was in my twenties now, I’d probably be gone too.

And this is criminal, to me, because this is an amazing country.

Just currently run by people who have never had to sign a personal guarantee or make payroll.

There is a quote that sums up to me, where we are…


Hard times create strong men.
Strong men create good times.
Good times create weak men.
Weak men create bad times.


We are deep in the “weak men, bad times” chapter.

You can either sit and rage about it…

Or you can take responsibility for the bit you control.

You cannot control:

• Tax policy
• Civil service bloat
• Who is in Number Ten

You can control:

• Your skills
• Your offers
• Who you sell to
• Where you live
• Your mindset and attitude
• How visible you are to the people who can actually pay you

That might mean:

• Moving country
• Changing industry
• Starting something new
• Killing something that is dying
• Finally getting serious about telling your story and building your name so you are not at the mercy of one employer or one government

Less state reliance.
More self reliance.

You won’t fix Westminster.
You can fix your pipeline, your positioning and your options.

That part is on you.

I’m Stefan – Stef to my friends.

I help business owners use LinkedIn to stop lurking, start leading and turn connections into real conversations that create options, whatever the government is doing.

If you are done outsourcing your future to politicians and want LinkedIn to start delivering more of the right people into your world, DM me the word OWNERSHIP and I’ll share how I help founders turn their story into business.

I watched a founder try to "scale" his networking last month.

He'd built this wild AI system that personalised outreach messages, tracked follow-ups, and even suggested conversation topics based on LinkedIn activity.

"I can reach 500 people a week now instead of 20."

Three months later, he had 47 active conversations.

Zero deals.
Zero friends.
Zero partnerships.

Meanwhile, others, using a more human approach can close three partnerships in the same period.

The secret?

Actually talk to people.

Not at them.
With them.

Show up when it matters.
Remember what they care about.
Introduce people who should know each other.

Here's what the AI can't do:

→ It can't sense when someone's struggling and needs support or advice, not a pitch.
→ It can't build the trust that makes someone take a risk on you.
→ It can't create the moments where real collaboration actually starts.

Last week, I got a message from someone I met once, two years ago.

No CRM reminder.

No automated follow-up sequence.

She just remembered we'd talked about building a personal brand, saw one of my posts and sent a voice note with specific feedback.

That's the stuff that builds relationships.

The AI can draft the message.

But it can't know when to send it.

Or if you should send it at all.

It can't tell when someone's ready to hear from you.

It can't feel the difference between a connection and a transaction.

Right now, everyone's racing to automate their outreach, their content and pretty much anything they can!!

And sure, you'll hit more people.

But you'll also become forgettable.
More bland.
Robotic!

Because relationships aren't built on volume.

They're built on attention.
Building a connection.
Genuine interest.
Timing.

The thing people actually remember isn't how many times you reached out.

Or what you write about.

It's whether you understood them.
Whether you added value without asking for anything.
Whether you showed up as a human, not a sales funnel.

AI makes you faster.

Being human make you memorable.

The founders winning in 5 years won't be the ones with the biggest contact lists.

They'll be the ones people actually want to work with.

Your network.
Your reputation.
Your ability to build real relationships.

Those aren't efficiency problems.

They're human problems.

And they need human solutions.

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If you're a founder or CEO who wants real conversations from LinkedIn, DM "HUMAN."
I'll send the exact framework I use to earn trust without sounding like a brochure.

Most people live like they have unlimited time.


Work.
Netflix.
Scroll.
Repeat.

They tell themselves they will spend more time with family
Get in shape
Fix their money
Sort their business...
 
"Once things calm down".

Now it is nearly the end of the year and the script has changed to "I will sort it in January."

January has been carrying that lie for years.

A few years ago I was diagnosed with lymphoma.
 
It is fully managed. I am monitored.
 
I am not going anywhere any time soon.

But it changed how I see time.

It stopped being "I have decades to get round to that" and became...

"What am I actually doing with the time I have".

I realised I had been sleepwalking through parts of my life.
 
Keeping things that were comfortable, not right.
 
Delaying decisions that would have made me happier years ago.

You do not need a diagnosis to see it.

You see it when you keep a client you have outgrown
Tolerate a job that drains you
Tell yourself you will "do LinkedIn properly next year"

While another year disappears.

Meanwhile, your thirties, forties, fifties are not on pause.

This is why I care so much about founders sharing their real stories now.

Not when the government gets its act together.
Not when the economy "stabilises".
Not when you finally feel ready.

The best time to build a personal brand was ten years ago.
 
The second best time is right now!

One honest post.
One clear offer.
One decision to show up as yourself.

That is how it starts.

What's stopping you?


------
I write LinkedIn content for business owners who know they are on the clock and want LinkedIn to create real conversations, not just impressions.

If you know you have been drifting and you do not want to sleepwalk into another year, DM me the word TIME and we can look at what using your story properly on LinkedIn would actually look like for you.

The REAL LinkedIn, for me, is about one thing…

Proving to my grown up kids that you do not tap out in your fifties.

I am 55.

My kids are 26 and 23.

I am step dad to two more, 16 and 13.

They do not need me to cut up their food or pay for every single thing.

What they need is to see what trying looks like.

What resilience is.

All I have ever asked of them is simple.

Be the best you can be with what you have.

Do not coast.

Do not give up on yourself.

So I have to live that as well.

That is what this business is for me.

It is not just a way to pay bills.

It is me rebuilding, learning new skills, starting again at 55, getting things wrong in public and then coming back again.

I have not always got it right as a dad.

No parent has.

But it has never been for lack of effort.

On the whole, I’ve done ok.

That, to me, is what separates people I respect from people I do not.

The ones I respect:
	
1.	Keep turning up when it would be easier to disappear
2.	Admit when they get it wrong
3.	Stay curious instead of pretending they know it all

Because the minute you decide you know everything, you start sliding backwards.

The market moves.

Tech jumps forward.

Your kids grow into adults with opinions of their own.

The only thing that really lasts is who you are when all of that shifts.

Your character.
Your values.
Your track record of getting back up.

That is why I write on LinkedIn.

That is why I work with founders, consultants and recruiters who are also still hitting life hard in their forties and fifties.

We are not here to look perfect.

We are here to keep trying, keep learning and set an example to the people watching us, even if they are old enough to buy their own house now.

If you read this and thought, that is me, I am still in the ring, then you are my kind of person.

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