Turning your Expertise into 4 and 5-figure deals on LinkedIn with my 3D Content Strategy

Most mid-stage B2B companies have secured deals, delivered results, and hired a team.

But now they face a constraint that comes from this success:

Their revenue plateaus. Sales cycles stretch. Pricing power erodes. Pipeline stalls. Teams revert to tactics under stress.

They try to throw volume to fix the issues:

- More content
- More DMs
- More ads

But the real constraint is that their positioning architecture is built for the early-stage and can’t scale with their growth.

By the time it shows up in content or sales, the damage is already compounding. 

I work with mid-stage B2B founders and leadership teams to diagnose and remove the structural constraints that quietly cap growth. At the level where positioning, buyer psychology, and belief formation intersect.

I help such companies:

- Compress sales cycles by building trust before conversations begin
- Escape comparisons by restructuring differentiation at the category level
- Restore pricing power by making belief unavoidable
- Build reputation in the right rooms

with my framework, The Conversion Architecture™. It happens in 3 layers:

1. Foundation Design: Strategic positioning that eliminates competitor comparison rather than inviting it.
2. Demand Design: Credibility systems that generate qualified leads systematically.
3. Conversion Design: Pre-conviction conversations. Buyers arrive already convinced.

This work sits upstream of content, sales, and hiring, because those downstream systems only work when the structure holding them is sound. 

When the framework is installed, these are the outcomes my clients see:

- A B2B consulting firm generated $5.5M in qualified pipeline in 14 weeks
- Their sales cycles compressed to 8 weeks from the industry average of 6 months
- VC groups and a multi-billion-dollar company entered conversations pre-convinced
- The founder rehired me to implement the system company-wide 

I don't deliver frameworks and leave.

I architect the system. Show you how to apply it. Analyse your implementation. Guide you through iterations. Refine based on your specific situation.

Until the number moves. That’s why I work for 12-15 months with my clients.

Not try. Not help. Solve.

This is for founders and leadership teams who:

- Already deliver real value
- Sense their growth is being capped by something harder to name
- Are done mistaking motion for progress
- Want calm, predictable expansion, not louder activity

If you’re ready to remove the constraint that’s quietly leaking value, DM me here on LinkedIn or send an email to hello@sayantagoswami.com. 

Let’s talk.

“We’ve done the positioning work.”

The most expensive misconception I see in mid-stage B2B companies.

I had a lovely conversation with Eloise Leeson-Smith, a Strategic Comms Consultant, and linguist who has worked with the likes of KPMG, Capgemini, and UN, yesterday. 

Apart from our shared love of language, we agreed on a shared observation:

Most B2B founders think they’ve “done” positioning. They’re clear on what their differentiation is. They know what kind of clients they want to attract.

But they’ve barely scratched the surface. Their ideal buyers box them with every other alternative. Their pricing power erodes every quarter.

And it’s because the founder has arrived at a tagline.
The team is copying the behaviour without understanding the principles.

So they fail to communicate it to the buyers. Revert back to the “numbers game” whenever they’re under pressure. Scale becomes fragile. 

Because they treated positioning like a coat of paint on a shaky house. Not like the foundation it actually is.

Sayanta Goswami

Lift Revenue, Compress Sales Cycles, Build Reputation in the Right Rooms with The Conversion Architecture™ | Positioning and Sales Advisor for B2B Mid-stage Companies | $5.5M in Qualified Pipeline Generated

Belief is a gating constraint.

And it’s why B2B companies plateau at $5M.

You have the capability. You have the expertise. You have documented client results.

Yet sales cycles still stretch to 6 months.
Conversations stall at pricing negotiations.
Buyers choose cheaper alternatives over you.

The underlying constraint isn’t that you can’t deliver.
It’s that the buyers don’t believe you can deliver.

Most mid-stage companies try to build belief during sales conversations. By then, it’s too late.

70% of B2B buying decisions happen before sales conversations begin. If you haven’t built belief during this phase, you’d start from zero trust every time.

If your positioning doesn’t establish category clarity,
If it invites comparison to 10 other options,
If it doesn’t demonstrate specific ROI,

Buyers question the investment.

That’s when your company have to tackle:

- Longer sales cycles
- Eroding pricing power
- Being boxed with every other ‘competitor’

Not because your ability to deliver is in question.

Because your positioning didn’t systematically build belief.

Most B2B founders believe the ‘sale’ happens in the boardroom.

So they focus on the pitch deck, objection handling, and closing scripts.

But for mid-stage companies selling $50k+ offers, the most critical phase of the sale is one the founder never sees.

It’s when a buyer looks at your profile, evaluates your positioning and differentiation, and decides if you are a ‘their expert’ or just another ‘vendor’ to compare on price.

And it happens long before you send the calendar invite. 

Because sophisticated buyers don’t want to be convinced on the call. They want to arrive pre-convinced.

Swipe through to see the exact framework we used for my client to turn a ‘stalled’ venture into a $5.5 million pipeline engine.

-------

I'm Sayanta Goswami, Positioning and Sales Advisor for mid-stage B2B companies. 

I help $1M-$20M companies lift revenue, compress sales cycles, and build reputation in the right rooms through The Conversion Architecture™.

Personal Branding tips the ‘gurus’ share like free candies: 

Create content. Add value. Network. 

But what kind of content should you create? How do you add value? What’s the right way to network? 

You throw up your hands in the air and close LinkedIn; worried how to find your next client. 

Now imagine this: 

You create content that positions you as an authority figure. 

You engage with a targeted set of people and open yourself up to an audience 100x bigger than your own followers. 

You build an active community that stands in (digital) lines to buy your services and products. Each day. All year round.  

“That can happen?”  

Yes, my friend, with me by your side.  

So far, I’ve helped: 

- A Graphic Designer guide her target clients into her funnel 
- A copywriter gain clarity on what content to post on LinkedIn to build authority 
- A Brand Strategist with 15+ years of experience earn an additional $7,500 each month 
- A Founder stand out from his crowd by turning his LinkedIn profile into the landing page 
- And many more 

Want similar results for yourself?  

If you’re a Founder, Coach, or Solopreneur who wants to: 

Choose who you want to work with, not the other way around. 

Wake up each day to see your LinkedIn inbox bursting with inbound leads. 

Build an active community that’ll pull out their wallets for you over and over again. 

And don’t want to waste years figuring it out on your own, here are three ways I can help: 

1. 1-on-1 consultation call where I audit your profile, spot mistakes, show you how to fix them, and share strategies to grow on LinkedIn. 

2. LinkedIn Profile Rewriting services where I turn your LinkedIn profile into a landing page and teach you how to strategically connect with your target audience. 

3. LinkedIn Post Ghostwriting services where I write your LinkedIn posts and teach you the engagement strategy that has helped me 5x my growth within 3x months.   

Ready to show the world how awesome you are? 

DM me or book a call from my Featured Section. 

Let’s Decipher the LinkedIn Code together.

The Conversion Architecture™: $5.5M Pipeline Case Study

A VC-backed firm didn’t ask for a pitch.

They looked at my client’s profile and told their contact,

“I want to work with him. Set up a meeting.”

No pricing comparison.
No presentation deck.
No internal debate.

Because the positioning made alternatives feel irrational.

That’s the silent phase most mid-stage B2B founders underestimate. 

Belief forms privately.
Judgement happens without feedback.
Decisions are made long before conversations begin.

If your positioning doesn’t hold up under that scrutiny, no amount of sales effort will save it.

Mid-stage B2B founders are often tricked by the ‘false positive.’

And it stalls their revenue for longer.

When growth starts to feel inconsistent, I notice a predictable pattern:

Founders throw volume at what is actually a foundation issue.

More content. More hires. More random conversations.

Because execution feels productive. Motion feels like progress. Busyness feels safer than structural decisions that narrow options.

But the upstream work gets overlooked because it doesn’t offer immediate feedback.

You don’t get rewards for deciding what you don’t want to be known for. Which buyers you are willing to repel. How your company should be evaluated when you’re not in the room to explain.

But avoiding the foundation shows up later:

Sales cycles get longer. 
Teams revert to tactics under pressure.
Pricing conversations turn into hard negotiations.
Founders have to stay involved longer than they should.

Because the foundation didn’t shared belief.

At mid-stage, “doing more” hides a deeper issue: 

Activity is being mistaken for a repeatable system.

When positioning, differentiation, and belief formation aren’t resolved upstream, everything downstream suffers.

The founders experiencing calm growth don’t do more.
They decide earlier where effort compounds.

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