$12 Million Ad Spent. 1200+ Clients Served. Generated Over $10,000,000 In Revenue. Join Newsletter Subs And Get 10 Viral Posts For Free ↓

More than 10 years of experience in the field of Digital Marketing andproviding 360 degrees solution to clients and companies in PPC /Paid Marketing, Search Engine Optimization (SEO), Search EngineMarketing (SEM) and Social Media Marketing (SMM). 

Started off my career as an inbound marketeer where the mainfocus inclined towards aquisition and ROI marketing. Optimizinglanding pages, content and Facebook / Google Ads to leveragepotential customers to the website and then ultimately increasing theefficiency by aquiring conversion objective at lowest cost per result.

Developing extensive strategies and planning thematic / genericcampaigns has been a vital part of my digital transformation journey.Helped clients and companies to scale in PPC Marketing in variousniches, making sure all campaigns were customer centric bythoroughly understanding the audience and A/B testing extensivelyat every level to determine best performing content / ads. Also,Particularly proficient at identifying inefficiencies in online marketingstrategies.

I strive to consistently deliver valuable, actionable and relevantcontent that helps my audience of brands, business owners,executives, entrepreneurs and working professionals achieve theirpersonal and professional goals.My specialties:

+ PPC Marketing
+ ROI Marketing
+ Content Marketing
+ A/B Testing & Optimization
+ Web Analytics
+ Designing Marketing Dashboards on PowerBI, Google Data Studio & Google Analytics
+ Devising Digital Marketing and Campaign Strategy
+ Determining Existing Loop Holes In Existing Digitization Practices
+ Efficiently helping acquire conversion objective at lowest cost per result

I love Electronic Sprts and spending weekends with friends, Forex trading, and talking about the future of Digital Transformation & the use of autonomous practices that are helping companies evolve, so if you ever want to bounce ideas off of me, please feel free to contact me: moizk243@gmail.com

I don’t need a week to tell you why your ads are failing.

I usually need about 30 minutes.

When I audit a Google or Meta account, I skip the vanity metrics.

I go straight to the "engine room."

Here is the 3-step framework I use to diagnose a leaking budget:

1. The Data Integrity Check
Before I look at a single creative, I look at the Events Manager.
Are we double-counting conversions? Is CAPI actually sending server-side data?
In 2026, if your data input is messy, the algorithm is bidding blind.

2. The "Fragmentation" Audit
This is the most common mistake I see in ad accounts
Accounts spending 500k PKR split across 40 campaigns.

→ When you fragment your budget, you never exit the "Learning Phase."
Fewer campaigns. Broader data. Better results.

3. The Creative Diversity Ratio
Are we running just static images?
Or do we have a healthy mix of Reels, Statics, and Carousels?

If your frequency is high and your creative mix is low, your CPA isn't rising because of the market.

It’s rising because you are boring your audience.

Scale doesn't come from a "secret hack."
It comes from clean data, consolidated structure, and creative variety.

Moiz Khan

Head of Digital | Scaling SaaS/FinTech/EdTech Acquisitions to $60M+ in Revenue | Performance Marketing Leader | Maximizing ROI through Agentic AI & Workflow Automation

Your Meta Ads aren't failing because of the update.
They are failing because your team is afraid to test.

In my 14 years leading digital teams, I’ve noticed a pattern that never shows up in the audit logs.

When performance drops, everyone blames the creative or the bidding strategy.
But often, the problem isn't in the Ads Manager.

It is in the workflow.

I’ve managed massive budgets across finance and e-commerce.

And I have learned one truth:

Fear is the enemy of ROAS.

Here is what happens when culture kills performance:

• The Media Buyers: They are terrified of "wasting money." So they stop testing new angles and stick to "safe" audiences. Result: Audience Fatigue.

• The Creatives: They are drowning in last-minute "urgent" revisions (a classic Pakistani corporate habit). They stop innovating and start templating just to survive the day. Result: Boring Ads.

As a Head of Digital, my job isn't just to approve the budget.

My job is to protect the team's mental bandwidth.

You can have the best Advantage+ setup in the world.

But if your team is burnt out, your campaigns will plateau.

The algorithm rewards volume and variety.
You can’t get either from a team that is in survival mode.

To the leaders and agency owners:
If you want better performance, stop looking at the dashboard for a minute.

That is usually where the real bottleneck is.
Is your team innovating or just surviving? Let me know in the comments.

Stop bragging about your ROAS until you’ve spent your first Million.

Small budgets are lying to you.

It is easy to look like a genius when you are spending $10 a day.

I see screenshots in groups showing 15x or 20x ROAS.

They look impressive.

But when you look closer, the spend is barely enough to buy lunch.

At that level, you aren't testing a strategy.
You are just capturing "low-hanging fruit" people who were already searching for you.

In my 15 years leading digital departments, I’ve learned that scale is the ultimate truth-teller.

The real challenge isn't getting a 10x ROAS on a micro-budget.

The real challenge is maintaining a 3.5x ROAS when you scale to $20,000+ a month.
When you push the budget that high, 3 things usually break:

→ Creative Fatigue: The ad that worked for 1,000 people will fail when shown to 100,000. You need a creative system, not just one lucky image.

→ The Audience Ceiling: You run out of "warm" buyers. Now you have to pay a premium to acquire cold ones.

→ The Backend: Can your support team verify the orders? Can your logistics partner handle the volume?

If your efficiency drops every time you try to scale, you don't have a "budget" problem.
You have a "structure" problem.

Scale doesn't care about your lucky screenshot.

It cares about your systems.

What is the hardest part of scaling for you? Creative or Operations?

The constant, silent struggle of media buyers and advertisers looks something like this:

1. Rising costs 📈
2. Rejected ads 🚫
3. Broken pixels 👾
4. Accounts disabled 🔒
5. Clients demanding virality 🦄
6. Waking up to zero leads 📭
7. Explaining why ROAS dropped 📉
8. Fighting messy attribution windows 🕸️
9. Google claiming credit for Meta’s sales 🥊
10. The stress of spending someone else’s money 💳
11. Scaling the budget while lowering the CPA cost ⚖️
12. Trying to explain to the boss that likes ≠ sales 🗣️
13. Realizing the creative team sent the wrong format 🤦‍♂️
14. Adapting to new algorithms that changes rules every single week 🤖
15. Carrying the weight of the entire company's revenue targets on your shoulders every day 🏋️‍♂️

If you manage a team of media buyers, realize that they are fighting a war on 15 fronts.

Decision fatigue is real.
Creativity needs a rested mind.

If their numbers are down today, don't ask for a new report.

Ask them to take a break.

The dashboard will be there tomorrow. You want to make sure your team is too.

I recently audited a brand that spent $5,000 on a studio video. 
It completely flopped.

Meanwhile, a 15-second iPhone clip drove 80% of the conversions.

Welcome to The "Ugly Ad" Paradox.

I see this pattern constantly.

Why does "Lo-Fi" content crush "Hi-Fi" production?

1. Ad Blindness
Users have trained their brains to scroll past anything that looks like a TV commercial.
→ High polish screams "I am selling."
→ Raw content whispers "I am showing."

2. Trust over Aesthetics
In a skeptical market, a shaky camera feels authentic.

A perfect studio setup feels manufactured.

3. Testing Velocity
You can shoot 10 iPhone angles in an afternoon for $0.
A studio shoot takes weeks.
The brand that tests faster wins.
I am not saying brand guidelines don't matter.

But if your creative team is spending 3 weeks polishing one video, you are optimizing for the wrong metric.

Your CFO doesn't care about the color grading.

They care about the ROAS.

Don't be afraid to look a little "rough" in the feed.

It pays better.

This is how Google used to work…

Imagine you give me 500 Rupees and say: "Moiz, go buy me a Zinger Burger."
I go to the shop. I buy the Zinger. I bring it to you.

You are happy because you got exactly what you asked for.

But in 2026, Google has changed.

Now, instead of taking orders, Google uses "Smart Robots" to spend your money. And you need to know the difference between the two main ones.

Robot 1: The "Performance Max" (Good for Shops)

This robot is hyper-active.

If you ask for a burger, he doesn't just go to the burger shop. He runs to YouTube, he checks Gmail, he looks at Maps. He shouts to everyone in the city that you have burgers.

• Verdict: If you sell products (like clothes or gadgets), this is great. Let him run.

Robot 2: The New "AI Max" (Risky for Budgets)

This is the new feature Google is pushing right now.
If you use this robot, you are basically saying: "I want a burger... but honestly, just get me something tasty."

So, the robot thinks: "Hmm, he likes burgers... maybe he likes Biryani too?"
He takes your 500 Rupees and buys a plate of Biryani.

Was it tasty? Yes.
Did you ask for it? No.
Did you still have to pay? Yes.

Why this matters for your business:
When you turn on "AI Max" (or Broad Match upgrades), Google stops listening to your exact instructions. It starts guessing what your customer wants.

In the US, where budgets are huge, guessing is fine.

In Pakistan, where every click costs us real money, guessing is dangerous.
My Advice:

• If you have a limited budget, stay away from the "AI Max" upgrade for now.
• Keep telling Google exactly what you want (Specific Keywords).
• Don't pay for the robot’s Biryani when you wanted a Burger.

In 2012, digital marketing was treated as an "add-on."

In 2026, it is the heartbeat of the business.
I have led digital teams for over 14 years.

From educational sector to finance and e-commerce, I have seen the entire industry shift.

We went from chasing "Likes" to driving the P&L.

The tools have changed completely.
We moved from simple organic reach to complex AI-driven campaigns.

But after training 50,000+ students and managing millions in spend, one truth remains constant.

The best ROI doesn't come from a tool.
It comes from the strategy behind it.

You can have the best tech stack in the world.

But if your offer doesn't resonate and your unit economics are broken:
→ You won't scale your business.
→ You will just scale your losses faster.

This year, please stop obsessing over the tactics.
Look at your foundation first.

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