Hype Digital

Head of Marketing & Partnerships

Valubyl

I joined my best friend in a journey to build and grow his company. The goal of Valubyl is to simplify and break down Product-Led Growth so that everyone is able to understand it and find value from it. 

I ran all the operations, sales, marketing and internal projects. I built the systems and processes from the ground up in order for the company to scale effectively. 

As they say, all good things come to an end but if you're looking for some PLG help, hit up Yaakov!

Chief Operations Officer

Madgicx ✨

My job was to ensure that the data being communicated from a website back to Facebook or Google was accurate. When a person clicks on your ad and goes to your website, you need to make sure that the data fed back from your website to the ad platform is correct. In short, data tracking and attribution optimization using 1st-party data.

Data Tracking Specialist

Egis Software

*Quality assurance for multiple client-based projects.
*Utilized PaperTrail in order to thoroughly test customized web-based portals for clients.

Quality Assurance Tester

Mobile Theatre

*Key responsibilities included: Lead generation, customer acquisition as well as customer relations.
*Worked within the sales team in order to expand the business's clientele.

Sales Manager

Hi there,

Not sure how you ended up on my profile, but while we're here, feel free to get to know me better 👇

I'm Aharon. Born and raised in Johannesburg, South Africa and currently living in Tel Aviv, Israel. 

I have a tech background and since I didn't have much passion for it (or wasn't very good at it), I have now found myself overseeing the marketing and partnerships at Hype Digital - an epic CRO, PPC & Analytics agency based out of Cape Town and Tel Aviv. 

At Hype, we help you turn your website visitors into paying customers. 

No matter what industry you are in, you likely have a website that you send people to in order to perform some type of action. 

This could be: 
- Getting more Purchases
- More Registrations 
- More Demos booked 
- More Player Deposits 

...Or even just wanting your visitors to read a blog article!

The sad truth is that 98% of all your website traffic leave your site because they had a poor experience. 

We will help you change that.

👉 if you want to learn how:
- Pop me a DM
- Click the link in my bio and check out our website
- Subscribe to my CRO newsletter here: https://hypedigital.substack.com/

I'm always down to meet new people, so even if the above doesn't interest you, pop me a DM to say hi!

Over the last few years, we’ve seen South African businesses invest heavily in paid media, automation, and tech.

But there’s still a massive gap in one area that determines whether any of that spend actually converts - optimization.

On 26 November, we’ll be joining our partners at Convert.com for a panel discussion on Closing South Africa’s Digital Optimization Gap.

Elijah Greenhill & Eduardo "Eddie" Casado will unpack why CRO looks different here than it does in the US or Europe - and how brands can use experimentation to bridge that gap and grow faster.

A few things we’ll be covering:

> Why South African companies stand to gain more from CRO than many global counterparts.

> How our local economic and digital context changes the way experimentation works.

> Real tests and examples from South African brands we’ve worked with at Hype - and what actually moved the needle.

If you work in digital, marketing, or growth in South Africa, this session will be well worth your time.

It’s a mix of data, strategy, and practical takeaways you can apply straight away.

🔗 https://lnkd.in/dMrBxWjZ

Aharon Cohen

Head of Marketing & Partnerships @ Hype Digital | We help you get more conversions on your website by running experiments.

We’ve seen businesses across the country pour money into paid media, automation, and analytics tools...

But the truth is, many are still guessing their way through CRO.

On 26 November, we’ll be joining Convert.com for a panel discussion on
“Closing South Africa’s Digital Optimization Gap.”

We’ll break down what’s holding local businesses back, and how South Africa’s CRO landscape compares to more mature markets like the UK, US, and Europe.

Here’s a look at some of what we’ll unpack 👇

✅  Misunderstanding of roles:
↳ Why CRO isn’t a “side task” for your web developer or UX designer - and what happens when it’s treated that way.

✅ Misaligned decision making:
↳ Why investing in the most expensive analytics tool won’t fix your conversion problem - and what you should focus on instead.

✅ Top-down vs Bottom-up:
↳ How South African teams run CRO from the top down, while global brands empower CRO to lead the strategy from the bottom up.

✅ CRO understanding & involvement
↳ Why the most successful teams don’t just measure ROI - they engage deeply in the experimentation process itself.

This isn’t another surface-level marketing session.

It’s a grounded look at what’s really happening in the South African digital landscape and how businesses can start closing the gap today.

🗓️ 26 November 2025 | 3:00 PM (SAST)
🎙️ Elijah Greenhill (Hype Digital) & Eduardo "Eddie" Casado (Convert.com)

👉 Save your seat: https://lnkd.in/dMrBxWjZ

Tomorrow, we'll teaming up with Convert.com to unpack the opportunities available to South African businesses on the digital landscape.

If you haven’t signed up yet, now’s your last chance (link in the comments).  

We’re going deep into how CRO can be the game changer for South African brands looking to grow faster than their competitors. 

Here’s what we’re covering:

✅  Why South African businesses have a unique opportunity to leverage CRO for faster growth compared to the US and Europe.

✅  How South Africa’s economic landscape shapes the way we approach CRO and experimentation and how it’s not the same as other markets.

✅  Real-world case studies from South African brands we’ve worked with at Hype Digital. 

Plus, we’ll share simple, actionable tactics you can start applying to your site right now.

Speakers: Our very own Elijah Greenhill, alongside Eduardo "Eddie" Casado. 

It’s tomorrow, and if you’re focusing on growing a business in South Africa, you’ll want to be there. 

This is going to be packed with insights you can start using immediately.

Link in the comments 🔥

The best marketing ideas don’t come from brainstorm sessions - they come from actual conversations.

Most of the best ideas I’ve had didn’t come from sitting in a meeting room with a whiteboard and coffee.

They came from listening to what clients and prospects were saying.

I speak to so many different people each week - some existing clients or partners and some brand new people who I am looking to build relationships with. 

I’ve learnt that if three different clients/partners mention the same frustration, you don’t need a brainstorm.

You’ve already found your next idea.

You will definitely need to brainstorm how to execute that idea, but the idea itself comes from listening. 

The problem is, a lot of people skip that step.

They jump straight to “strategy planning” before actually asking customers what’s going wrong.

If you want better ideas, here’s what’s worked for me:

👉 Talk less, listen more: set up a few calls with your customers - not to sell, but to understand.
👉 Spot repetition: if multiple people say the same thing, it's not coincidence.
👉 Test something quickly: don’t overthink it. Build a small version, ship it, learn, iterate.

That approach has consistently outperformed any “big idea” I’ve ever had on my own.

Customers are already telling you what to build - you just have to be listening.

Join Emily Isted & Jandro Saayman at this year's ConvEX hosted by VWO. 

Tune in today hear them chat about designing for scale - bringing insights into how Ackermans blends experimentation, AI & human-centered UX at speed 

Link: https://lnkd.in/dmytp2TV

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