Hype Digital

Head of Marketing & Partnerships

Valubyl

I joined my best friend in a journey to build and grow his company. The goal of Valubyl is to simplify and break down Product-Led Growth so that everyone is able to understand it and find value from it. 

I ran all the operations, sales, marketing and internal projects. I built the systems and processes from the ground up in order for the company to scale effectively. 

As they say, all good things come to an end but if you're looking for some PLG help, hit up Yaakov!

Chief Operations Officer

Madgicx ✨

My job was to ensure that the data being communicated from a website back to Facebook or Google was accurate. When a person clicks on your ad and goes to your website, you need to make sure that the data fed back from your website to the ad platform is correct. In short, data tracking and attribution optimization using 1st-party data.

Data Tracking Specialist

Egis Software

*Quality assurance for multiple client-based projects.
*Utilized PaperTrail in order to thoroughly test customized web-based portals for clients.

Quality Assurance Tester

Mobile Theatre

*Key responsibilities included: Lead generation, customer acquisition as well as customer relations.
*Worked within the sales team in order to expand the business's clientele.

Sales Manager

Hi there,

Not sure how you ended up on my profile, but while we're here, feel free to get to know me better 👇

I'm Aharon. Born and raised in Johannesburg, South Africa and currently living in Tel Aviv, Israel. 

I have a tech background and since I didn't have much passion for it (or wasn't very good at it), I have now found myself overseeing the marketing and partnerships at Hype Digital - an epic CRO, PPC & Analytics agency based out of Cape Town and Tel Aviv. 

At Hype, we help you turn your website visitors into paying customers. 

No matter what industry you are in, you likely have a website that you send people to in order to perform some type of action. 

This could be: 
- Getting more Purchases
- More Registrations 
- More Demos booked 
- More Player Deposits 

...Or even just wanting your visitors to read a blog article!

The sad truth is that 98% of all your website traffic leave your site because they had a poor experience. 

We will help you change that.

👉 if you want to learn how:
- Pop me a DM
- Click the link in my bio and check out our website
- Subscribe to my CRO newsletter here: https://hypedigital.substack.com/

I'm always down to meet new people, so even if the above doesn't interest you, pop me a DM to say hi!

Aharon Cohen

Vitrea | Smart Home Technologies 

Israel’s 1st home automation technology developer and marketer.

- Directing a team of 10, elevating team productivity through the creation of training programs and daily mentoring
- Revamped the entire operations and service teams, implementing an end-to-end process that resulted in revenue growth of 28% within 12 months
- Built organizational fundamentals such as OKRs, hiring and developing managers, feedback process, and compensation plans

Head of Operations & Organizational Development 

TLI- Triumph Leadership Innovation

Innovation Leadership Triumph is an Israeli organization working to empower and develop young managers and entrepreneurs in Israel through Jewish learning and wisdom.

Fellow

madgicx.com

Madgicx is a cutting-edge global startup that has developed a powerful Autonomous Ad Optimization Platform (SaaS) for Facebook and Google ads. Our mission is to equip marketers with top-notch AI technology to maximize advertising budgets and achieve greater profitability through omnichannel ad optimization.

- Led HR function and team in a fast-paced global startup
- Established HR processes from scratch, incl. performance management, employee relations, onboarding, offboarding, and internal mobility
- Structured & restructured culture and org chart for change management
- Provided strategic and operational HR consulting to senior managers and team leads
- Conducted compensation & benefits strategy evaluation
- Ensured compliance with organizational policies and labor law

Global HR Leader

Built, designed, & led global E2E recruitment & sourcing processes from scratch, growing team from 30 to ~200 in 1.5 years

Global HR Operations & Talent Acquisition Specialist

- Led a team of three in operations, ensuring effective customer service, collections, and project management
- Devised and implemented strategies for optimizing the service and back-office teams
- Established the role and operational processes from the ground up, achieving a 98% success in project delivery rate
- Provided ongoing support to customers, architects, and affiliates, ensuring the delivery of exceptional service

Customer Success & Operations Manager

Israel Defense Forces

- Promoted key diplomatic initiatives with high-ranking military officials in the EU, including Germany, Russia, Ukraine, the UK, Turkey, France, and others
- Served as the IDF's ambassador at exclusive events hosted by EU ambassadors, fostering connections with top military officials
- Was selected to participate in an elite International Military Diplomacy Course

International Diplomatic Relations, Sergeant

As a self-taught Operations and HR leader and lifelong learner, I’ve successfully led the growth of a global SaaS startup’s headcount from 30 to nearly 200 people in just 16 months. With no prior HR experience, I built and managed a global HR and recruitment team from the ground up. 

Now, at Vitrea, I lead and develop a high-performing team of 10, revamping operations and customer care while streamlining processes for peak efficiency.

My leadership style is defined by collaboration, strategic thinking, and authenticity, grounded in empathy, curiosity, critical thinking, and a strong autodidact approach. 
I’m passionate about empowering others to achieve success, blending people skills with solid business fundamentals, and infusing purpose and mindfulness into my professional journey. 

Open to connecting HR topics, operations, or anything in between 🚀

taplio

The Battle

Aharon Cohen

Hadas Seluk

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