Hype Digital

Head of Marketing & Partnerships

Valubyl

I joined my best friend in a journey to build and grow his company. The goal of Valubyl is to simplify and break down Product-Led Growth so that everyone is able to understand it and find value from it. 

I ran all the operations, sales, marketing and internal projects. I built the systems and processes from the ground up in order for the company to scale effectively. 

As they say, all good things come to an end but if you're looking for some PLG help, hit up Yaakov!

Chief Operations Officer

Madgicx ✨

My job was to ensure that the data being communicated from a website back to Facebook or Google was accurate. When a person clicks on your ad and goes to your website, you need to make sure that the data fed back from your website to the ad platform is correct. In short, data tracking and attribution optimization using 1st-party data.

Data Tracking Specialist

Egis Software

*Quality assurance for multiple client-based projects.
*Utilized PaperTrail in order to thoroughly test customized web-based portals for clients.

Quality Assurance Tester

Mobile Theatre

*Key responsibilities included: Lead generation, customer acquisition as well as customer relations.
*Worked within the sales team in order to expand the business's clientele.

Sales Manager

Hi there,

Not sure how you ended up on my profile, but while we're here, feel free to get to know me better 👇

I'm Aharon. Born and raised in Johannesburg, South Africa and currently living in Tel Aviv, Israel. 

I have a tech background and since I didn't have much passion for it (or wasn't very good at it), I have now found myself overseeing the marketing and partnerships at Hype Digital - an epic CRO, PPC & Analytics agency based out of Cape Town and Tel Aviv. 

At Hype, we help you turn your website visitors into paying customers. 

No matter what industry you are in, you likely have a website that you send people to in order to perform some type of action. 

This could be: 
- Getting more Purchases
- More Registrations 
- More Demos booked 
- More Player Deposits 

...Or even just wanting your visitors to read a blog article!

The sad truth is that 98% of all your website traffic leave your site because they had a poor experience. 

We will help you change that.

👉 if you want to learn how:
- Pop me a DM
- Click the link in my bio and check out our website
- Subscribe to my CRO newsletter here: https://hypedigital.substack.com/

I'm always down to meet new people, so even if the above doesn't interest you, pop me a DM to say hi!

Aharon Cohen

Playroll

As a founding member of Playroll, I’ve played a pivotal role in shaping the company from the ground up, helping scale it into a global Employer of Record platform. Currently serving as Product Lead, I bridge technical depth with strategic execution to drive innovation, platform stability, and customer value.

- Built the backbone of the business by spearheading the creation of Operations, RevOps, Customer Success, and Support functions, leveraging automation and a problem-solving mindset to scale efficiently.

- Cross-functional leader across Product, Engineering, and Business, overseeing end-to-end project lifecycles, from early discovery to post-launch optimisation.

- Architect of internal systems and data flows, driving clarity and decision-making through smart data orchestration, access management, and business-wide insights.

- Technical Product Owner for infrastructure and DevOps, partnering closely with engineering to shape our AWS architecture and platform reliability.

- Led SOC 2 compliance and risk management strategy, embedding data privacy and security standards into our product and processes.

- Orchestrated fast-paced product launches and 0-to-1 initiatives, transforming ambiguity into structured execution at speed.

- Deep focus on quality assurance, implementing scalable QA practices and data-driven product strategies that balance velocity with precision.

- Trusted implementation specialist, ensuring seamless onboarding and customer experiences through thoughtful product design and technical delivery.

Playroll’s journey is one of ambition, adaptability, and precision—and I’ve had the privilege of being a constant, dependable force behind its evolution.

Founding Member and Product Lead

VAT IT

Business Development Executive

Senior Product Manager - Playroll (VAT IT Group)

With a distinct blend of biomedical sciences education and technological acumen, I have risen to become the Product Lead at Playroll, where I’ve been instrumental in shaping the company’s growth from inception to over $10 million in Annual Recurring Revenue (ARR). As the first Product Manager, I’ve led the product journey from the ground up—introducing and scaling core features, streamlining operations, and integrating artificial intelligence into our Employer of Record (EOR) platform. My transition into a leadership role reflects a commitment to product innovation, cross-functional collaboration, and delivering transformative solutions that redefine industry standards.

taplio

The Battle

Aharon Cohen

Benjamin Tenzer

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