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Thijs Kraan

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Design is in a weak position. Because we fail to articulate the value of design: - ±90% of organizations don’t maximize their full design potential - ±67% of executives aren’t confident in what Heads of Design do - ±10% of CEOs say designers play a meaningful strategic role As a result, there are: - Massive layoffs - Lower ceilings - Budget cuts We need to help executives understand design. Where we share our expertise in public by: - Showing how design contributes to business goals - Evangelizing the value of a good design process - Articulating the true business value of design With high-quality content, you publish online. One post at a time. And with every post: → You’ll compound opportunities Network opportunities Project opportunities Client opportunities Job opportunities All while you strengthen design’s position. Design leaders have high leverage here: They have decade-long track records They manage stakeholders the best They are closest to design’s ceiling That’s why I help them accelerate. With a process called: Value Positioning. Learn more at valuepositioner.com

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