Thijs Kraan

I help designers sell their expertise through writing content.

Before 2023, 100% of my design clients came from referrals.

→ I had zero control over when my next project arrived

Today, 88% of my clients come through LinkedIn – inbound.

Learning “how” took me 1065+ days of sharing expertise:

- Positioning & articulating the value of my expertise
- Experimenting with writing high-performing hooks
- Converting attention into inbound business leads
- Talking to 1000s of designers and design leaders
- Finetuning my profile for the highest conversion

I was a poor design student, so I self-studied:

- I consumed 1000s of posts & 100s of videos
- I read 100s of books & 100s of articles
- I wrote more than 1200+ posts

Obsessed with mastering the nitty-gritty of content.

And that meant making countless mistakes:

- I tried appealing to everyone, so I never got to stand out
- I wasted 100s of hours on meaningless content iteration
- I pivoted direction 50+ times so nothing compounded
- I got 3M+ impressions without winning a single client
- I ignored 1000s of hand-raisers right in front of me

To this day, I still learn new things every day.

Even after investing 3 years in learning:

€10k+ on courses/coaches
1000+ hours on reading
2500+ hours on writing

But now, I've turned everything into one framework to:

- Share your unique expertise more effectively
- Become the go-to expert for your audience
- Start getting inbound leads (on auto-pilot)

My LinkedIn Growth Framework. 

After 10+ iterations, I'm confident it works:

- A design founder added €100k+ in revenue (in 6 months)
- A design leader landed a new €150k+ job (in 3 weeks)
- And many designers won new 5-figure project deals

All from sharing their unique expertise (on LinkedIn)

So, if you want to learn from my biggest mistakes.

Take my free 5-day LinkedIn Growth Strategy:

growexpertise.com/linkedin-growth-strategy
(or click my LinkedIn profile buttons above)

PS. For 1:1 help, DM me or visit valuepositioner.com

Design Content Consultant

I help design leaders, founders, and freelancers do 4 things:

1. Understand & position your unique value
2. Create your design content strategy
3. Systematize content creation
4. Start creating habitually

By:

1. Analyzing your existing customers, content & data
2. Strategizing toward your ideal future positioning
3. Producing content for authority, talent & leads
4. Upgrading your content, profiles & funnels

Together, this will help you:

- Get inbound leads
- Attract new talent
- Build authority

Want to learn how? 

Send me a message.

Founder-led growth partner for design studios

I’ve seen your design system. It looks great in Figma, but does it work in code? 🥲

𝑯𝒊, 𝑰'𝒎 𝑨𝒏𝒆𝒍𝒊𝒂 👋🏻

Staff-level Product Designer, System Architect, and tamer of complex data interfaces.

After 15 years bridging the gap between design and engineering (System73, IMT... yep, I’ve seen every type of "broken" hand-off process), I swapped corporate life to become a Solopreneur shipping high-performance systems.

Right now, I'm offering:

🛠️ 𝗖𝗼𝗺𝗽𝗹𝗲𝘅 𝗗𝗮𝘁𝗮 𝗜𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲 𝗗𝗲𝘀𝗶𝗴𝗻: I'm currently redesigning multi-surface industrial SaaS for wineries and breweries worldwide. I define the logic for customizable grids, table presets, and data viz layers.

🎨 𝗦𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝘆𝘀𝘁𝗲𝗺: I don't just make pretty buttons. I build token hierarchies and component libraries that ensure code parity and accessibility. I build systems developers actually use.

🤝 𝗕𝗿𝗶𝗱𝗴𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗗𝗲𝘀𝗶𝗴𝗻 & 𝗟𝗼𝗴𝗶𝗰: I speak both "Creative" and "Front-end." I evolve underlying systems to increase velocity, not just aesthetics.

⚡ 𝗔𝘀𝘆𝗻𝗰 & 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗲𝗱 𝗪𝗼𝗿𝗸: I thrive in environments where clarity and bias for action matter more than meetings.

If you're ready to stop talking about "perfect" systems and start shipping cohesive products that scale, let's connect.

Design is never done, and that’s exactly why I love it. 🚀

taplio

The Battle

Thijs Kraan

Anelia Stoyanova

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Performance ScoreThijs Kraan's LinkedIn Performance

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taplio

The Battle

Thijs Kraan

Anelia Stoyanova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thijs Kraan's LinkedIn Performance

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Performance ScoreThijs Kraan's LinkedIn Performance