Thijs Kraan

I help designers sell their expertise through writing content.

Before 2023, 100% of my design clients came from referrals.

→ I had zero control over when my next project arrived

Today, 88% of my clients come through LinkedIn – inbound.

Learning “how” took me 1065+ days of sharing expertise:

- Positioning & articulating the value of my expertise
- Experimenting with writing high-performing hooks
- Converting attention into inbound business leads
- Talking to 1000s of designers and design leaders
- Finetuning my profile for the highest conversion

I was a poor design student, so I self-studied:

- I consumed 1000s of posts & 100s of videos
- I read 100s of books & 100s of articles
- I wrote more than 1200+ posts

Obsessed with mastering the nitty-gritty of content.

And that meant making countless mistakes:

- I tried appealing to everyone, so I never got to stand out
- I wasted 100s of hours on meaningless content iteration
- I pivoted direction 50+ times so nothing compounded
- I got 3M+ impressions without winning a single client
- I ignored 1000s of hand-raisers right in front of me

To this day, I still learn new things every day.

Even after investing 3 years in learning:

€10k+ on courses/coaches
1000+ hours on reading
2500+ hours on writing

But now, I've turned everything into one framework to:

- Share your unique expertise more effectively
- Become the go-to expert for your audience
- Start getting inbound leads (on auto-pilot)

My LinkedIn Growth Framework. 

After 10+ iterations, I'm confident it works:

- A design founder added €100k+ in revenue (in 6 months)
- A design leader landed a new €150k+ job (in 3 weeks)
- And many designers won new 5-figure project deals

All from sharing their unique expertise (on LinkedIn)

So, if you want to learn from my biggest mistakes.

Take my free 5-day LinkedIn Growth Strategy:

growexpertise.com/linkedin-growth-strategy
(or click my LinkedIn profile buttons above)

PS. For 1:1 help, DM me or visit valuepositioner.com

Design Content Consultant

I help design leaders, founders, and freelancers do 4 things:

1. Understand & position your unique value
2. Create your design content strategy
3. Systematize content creation
4. Start creating habitually

By:

1. Analyzing your existing customers, content & data
2. Strategizing toward your ideal future positioning
3. Producing content for authority, talent & leads
4. Upgrading your content, profiles & funnels

Together, this will help you:

- Get inbound leads
- Attract new talent
- Build authority

Want to learn how? 

Send me a message.

Founder-led growth partner for design studios

Asli Leone

You can see my openings and get in touch with me via my website: www.aslileone.biz. Due to the crazy amount of LinkedIn messages I am receiving, I may not be able to respond to you there.


- 16 years of experience successfully matching thousands of individuals with incredible opportunities.
- Expert in connecting Design, Product, UX/UI, Copy, PM, Strategy, AI/VR, IT/Tech talent with leading digital agencies and in-house.
- Team Building Pro: Scaling Creative Teams for Success: Extensive experience in constructing entire creative teams during rapid growth phases. Specialized in team expansion to satellite and embedded offices.
- Resource Management background aids in understanding clients' staffing needs and proposing effective recruitment solutions and pipeline strategies.

🌈 It's not all work but no play! I lead a digital nomad lifestyle with a minimalist approach. Being an environmental enthusiast, I cherish all living creatures. I'm a true global citizen, passionate world traveler, blogger, keto baking enthusiast, and devoted yogi. My list of homes includes New York, Los Angeles, Thailand, Istanbul, Mexico, and Bali 😎

Sr Creative Talent Manager

Hiring top notch creative talent to join this amazing remote team!

Currently we are hiring Sr Digital Designers, Sr PM, Sr CW and ACD/Design Leads. You will work on websites and digital marketing campaigns for one of the most celebrated tech companies in the world. 
 
For more info --> aslileone.biz

taplio

The Battle

Thijs Kraan

Asli Leone

Followers

Posts

Engagements

Likes

Performance ScoreThijs Kraan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Thijs Kraan

Asli Leone

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thijs Kraan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreThijs Kraan's LinkedIn Performance