Sofia Borodulina

Special Assistant To Chief Executive Officer

The Daily Work

Elevating talent acquisition and talent development, along with individual careers one day at a time - this is what The Daily Work is about.

Executive Coaching • Career Coaching (CV, cover letter, job search strategy, LinkedIn optimization, interview preparation, salary negotiation) • Training & Workshops (Emotional Intelligence, Change Management, DEI) • Assessments for High Performance (RMP, MBTI, EQ-i 2.0 & 360)


Ready to elevate? Drop me a message 📩 sofia@thedailywork.com or schedule a call 📲 (link in bio).

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Previous Clients:

International: Harvard Business School, Oxford10 Alumni, Dentsu Aegis, Daimler, UNICEF, HHL, MTN etc.

GCC Area: Bank Muscat, Omantel, Oman LNG, Sorbonne University Abu Dhabi, Alizz Islamic Bank, New Metrics, Dubai Business Women Council, KOC, Serenity etc.

Career and Executive Coach

Talent Tree GmbH

Associate Partner

Talent Tree is Europe's leading impact recruitment consultancy in the start-up, scale-up and VC-scene. 

Together with clients and candidates, Talent Tree creates a meaningful, sustainable and innovative future. We help the brave create impact.

Find more information and specific cases at: https://www.talent-tree.de/referenzen


✅ Client lead: consulting, coaching, and being the sparring partner for clients during the hiring process
✅ Working across all Ops positions on senior-level (Director, Head of, VP and C-Level)
✅ Active search, interview, personality assessment of candidates (i.a. RMP & MBTI) and team members
✅ Introduction of candidates and accompanying them through the recruitment process until signing

Senior Recruitment Consultant

Mindfulness with Sofia

✅ InsightTimer guided meditation teacher with 21.000+ plays and  1.000+ course units sold, rated 4.7/5
✅ Content writer for "The Mighty" (an online mental health community with >1m members)
✅ Developed several B2C programs and trained 1.000+ professionals in the workplace: Introduction to Mindfulness, the 7 Pillars of Mindfulness, 14 Days of Mindfulness and the 21-Day Mindfulness Challenge, which has been shortlisted among the finalists at the HR-Excellence Awards 2015.

Mindfulness Trainer

Korn Ferry

RPO Recruiting / Talent Acquisition Business Partner for Novartis Austria:

✅ Full-cycle recruitment (job description, sourcing/qualifying, interviews)
✅ Sparring partner for division heads and hiring decision-makers

Talent Acquisition Business Partner

Hire The One

Started my own recruitment company as the family relocated to Oman.

✅ Full-cycle recruitment (job description, active sourcing, interviews, remuneration negotiations).
✅ Successfully placed executive and tech-roles (DevOps, AI-Consultants, Python Engineers).
✅ Consulted on efficient 360° talent acquisition process and ATS implementation.

Talent Acquisition Specialist

WeQ Global

Group Vice President Talent Acquisition

WeQ Global (previously Covus Group) is a German company builder in the ad-tech industry with 8 start-up companies based in Berlin and San Francisco.

✅ Built a stand-alone high-performing talent acquisition function (reporting line: CEO).
✅ Recruited, trained, and coached a team of 5 FTE.
✅ Hired over 130+ FTE through full-cycle recruiting (ops and tech-recruiting).
✅ Drove down the attrition rate from 35% to 5%.
✅ Established lean recruiting processes for ops and tech-positions focussed on a best-in-class candidate experience and a high candidate conversion rate.
✅ Sourced extensively through direct search (named one of Top 25% LinkedIn Recruiters in 2017)
✅ Reviewed resumes and conducted interviews (phone, skype, face-to-face) in 3 languages.
✅ Negotiated contract details with candidates and followed through until contract signature.
✅ Introduced group-wide ATS (greenhouse).
✅ Conducted personality assessments (Reiss Motivation Profile and MBTI) with candidates to increase the cultural fit probability.
✅ Spearheaded value-based recruiting to create high-performing teams.
✅ Introduced a CRM system to create a robust candidate pipeline for future hires.

Vice President Talent Acquisition

Acted as interim CEO for one of the company builder’s portfolio start-ups "LAPIXA GmbH".

✅ Led, coached and trained a team of 8 FTE.
✅ Steered daily operations (Sales, Accounting, Product, Legal and Finance).
✅ P&L responsibility
✅ Represented the company at trade shows, PR events, interview panels, pitching events etc.

Interim CEO

DEPOT - Gries Deco Company GmbH

Manager Corporate Responsibility

Grameen Bank 

Intern

German Parliament

👋 Hi there,

I'm Sofia - one of the Top 2% in the "Staffing and Recruitment Business" according to the LinkedIn Social Selling Index, a Talent Acquisition professional with 10+ years of experience, an ICF-Certified Career and Executive Coach and Trainer.

I had the pleasure of working in the start-up and scale-up field with fantastic companies and candidates across Germany and most of Europe, the U.S.A., Oman, and now the UAE. In total, I have interviewed 2000+ candidates and placed 300+ of them. Having consulted with both candidates and companies on role design, outstanding candidate experience, and a best-in-class talent acquisition process, I have a unique real-world perspective on what truly works and creates the greatest ROI (versus theory).

I am an advocate for my clients and my candidates. I specialize in creating the right fit, not just selling positions and candidates.

Clients I worked with include start- and scale-ups like Everdrop, Share and 1KOMMA5°.

As a Career and Executive Coach I have conducted 100+ personality assessments, coached 350+ hours and facilitated 300+ hours of training.

I worked with clients like Harvard Business School, Sorbonne University Abu Dhabi, UNICEF, PwC, Daetsu, Omantel, Merck, Microsoft, and many more. Over the last years, I served 50+ clients across the globe.

My educational background:

🎓 Master's Degree, Cornell University 
🎓 Program for Leadership Development/alternative to EMBA, Harvard Business School 
🎓 Executive Certificate in Leadership Coaching, PCC-Level, Georgetown University
🥋 ICF-Certified Executive Coach 
🥋 SIY-Certified Emotional Intelligence Trainer 
🥋 MBTI & RMP-Certified Personality Assessment Master

What I can support you with:

👩🏼‍💼 Executive Coaching
📈 1:1 Career Coaching
🧗 Training your Leaders in ICF-Standard Coaching 
📄 Career Services Workshops
🚀 Talent Acquisition Training for your HR
👩🏼‍🏫 Corporate Emotional Intelligence Training

Ready to upskill, increase performance, and elevate careers?

👉 Click the link in my bio and book your FREE Zoom Call with me. ☎️

Founder

At The Daily Work, we are more than consultants – we are dedicated strategic partners, focused on crafting solutions that elevate your senior personnel into extraordinary leaders.

From comprehensive personality assessments to transformative executive coaching, dynamic emotional intelligence workshops, and strategic career path progression advisory, we provide a full spectrum of support.

We firmly believe that great leaders are not made overnight; they are forged through daily work. 
Ready to do the work? Drop us a message 📩 or schedule a call 📲 (link in bio).

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Our Clients:

International: Harvard Business School, Oxford10 Alumni, Dentsu Aegis, Daimler, UNICEF, HHL, MTN etc.

GCC Area: Bank Muscat, Omantel, Oman LNG, Alizz Islamic Bank, New Metrics, Dubai Business Women Council, KOC, Serenity etc.

I’m looking forward to seeing many friends, colleagues and partners at HRSE Dubai 2025. Are you planning to join? #HRSEDubai Informa Connect

Sofia Borodulina-Abboud, PCC

Leadership and Career Coach | PCC ICF | Facilitator I Trainer | Supporting Mid-to-Senior Professionals in Advancing Careers and Leading Effectively Across Cultures | 10+ Years in UAE & Europe

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