Sofia Borodulina

Special Assistant To Chief Executive Officer

The Daily Work

Elevating talent acquisition and talent development, along with individual careers one day at a time - this is what The Daily Work is about.

Executive Coaching • Career Coaching (CV, cover letter, job search strategy, LinkedIn optimization, interview preparation, salary negotiation) • Training & Workshops (Emotional Intelligence, Change Management, DEI) • Assessments for High Performance (RMP, MBTI, EQ-i 2.0 & 360)


Ready to elevate? Drop me a message 📩 sofia@thedailywork.com or schedule a call 📲 (link in bio).

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Previous Clients:

International: Harvard Business School, Oxford10 Alumni, Dentsu Aegis, Daimler, UNICEF, HHL, MTN etc.

GCC Area: Bank Muscat, Omantel, Oman LNG, Sorbonne University Abu Dhabi, Alizz Islamic Bank, New Metrics, Dubai Business Women Council, KOC, Serenity etc.

Career and Executive Coach

Talent Tree GmbH

Associate Partner

Talent Tree is Europe's leading impact recruitment consultancy in the start-up, scale-up and VC-scene. 

Together with clients and candidates, Talent Tree creates a meaningful, sustainable and innovative future. We help the brave create impact.

Find more information and specific cases at: https://www.talent-tree.de/referenzen


✅ Client lead: consulting, coaching, and being the sparring partner for clients during the hiring process
✅ Working across all Ops positions on senior-level (Director, Head of, VP and C-Level)
✅ Active search, interview, personality assessment of candidates (i.a. RMP & MBTI) and team members
✅ Introduction of candidates and accompanying them through the recruitment process until signing

Senior Recruitment Consultant

Mindfulness with Sofia

✅ InsightTimer guided meditation teacher with 21.000+ plays and  1.000+ course units sold, rated 4.7/5
✅ Content writer for "The Mighty" (an online mental health community with >1m members)
✅ Developed several B2C programs and trained 1.000+ professionals in the workplace: Introduction to Mindfulness, the 7 Pillars of Mindfulness, 14 Days of Mindfulness and the 21-Day Mindfulness Challenge, which has been shortlisted among the finalists at the HR-Excellence Awards 2015.

Mindfulness Trainer

Korn Ferry

RPO Recruiting / Talent Acquisition Business Partner for Novartis Austria:

✅ Full-cycle recruitment (job description, sourcing/qualifying, interviews)
✅ Sparring partner for division heads and hiring decision-makers

Talent Acquisition Business Partner

Hire The One

Started my own recruitment company as the family relocated to Oman.

✅ Full-cycle recruitment (job description, active sourcing, interviews, remuneration negotiations).
✅ Successfully placed executive and tech-roles (DevOps, AI-Consultants, Python Engineers).
✅ Consulted on efficient 360° talent acquisition process and ATS implementation.

Talent Acquisition Specialist

WeQ Global

Group Vice President Talent Acquisition

WeQ Global (previously Covus Group) is a German company builder in the ad-tech industry with 8 start-up companies based in Berlin and San Francisco.

✅ Built a stand-alone high-performing talent acquisition function (reporting line: CEO).
✅ Recruited, trained, and coached a team of 5 FTE.
✅ Hired over 130+ FTE through full-cycle recruiting (ops and tech-recruiting).
✅ Drove down the attrition rate from 35% to 5%.
✅ Established lean recruiting processes for ops and tech-positions focussed on a best-in-class candidate experience and a high candidate conversion rate.
✅ Sourced extensively through direct search (named one of Top 25% LinkedIn Recruiters in 2017)
✅ Reviewed resumes and conducted interviews (phone, skype, face-to-face) in 3 languages.
✅ Negotiated contract details with candidates and followed through until contract signature.
✅ Introduced group-wide ATS (greenhouse).
✅ Conducted personality assessments (Reiss Motivation Profile and MBTI) with candidates to increase the cultural fit probability.
✅ Spearheaded value-based recruiting to create high-performing teams.
✅ Introduced a CRM system to create a robust candidate pipeline for future hires.

Vice President Talent Acquisition

Acted as interim CEO for one of the company builder’s portfolio start-ups "LAPIXA GmbH".

✅ Led, coached and trained a team of 8 FTE.
✅ Steered daily operations (Sales, Accounting, Product, Legal and Finance).
✅ P&L responsibility
✅ Represented the company at trade shows, PR events, interview panels, pitching events etc.

Interim CEO

DEPOT - Gries Deco Company GmbH

Manager Corporate Responsibility

Grameen Bank 

Intern

German Parliament

👋 Hi there,

I'm Sofia - one of the Top 2% in the "Staffing and Recruitment Business" according to the LinkedIn Social Selling Index, a Talent Acquisition professional with 10+ years of experience, an ICF-Certified Career and Executive Coach and Trainer.

I had the pleasure of working in the start-up and scale-up field with fantastic companies and candidates across Germany and most of Europe, the U.S.A., Oman, and now the UAE. In total, I have interviewed 2000+ candidates and placed 300+ of them. Having consulted with both candidates and companies on role design, outstanding candidate experience, and a best-in-class talent acquisition process, I have a unique real-world perspective on what truly works and creates the greatest ROI (versus theory).

I am an advocate for my clients and my candidates. I specialize in creating the right fit, not just selling positions and candidates.

Clients I worked with include start- and scale-ups like Everdrop, Share and 1KOMMA5°.

As a Career and Executive Coach I have conducted 100+ personality assessments, coached 350+ hours and facilitated 300+ hours of training.

I worked with clients like Harvard Business School, Sorbonne University Abu Dhabi, UNICEF, PwC, Daetsu, Omantel, Merck, Microsoft, and many more. Over the last years, I served 50+ clients across the globe.

My educational background:

🎓 Master's Degree, Cornell University 
🎓 Program for Leadership Development/alternative to EMBA, Harvard Business School 
🎓 Executive Certificate in Leadership Coaching, PCC-Level, Georgetown University
🥋 ICF-Certified Executive Coach 
🥋 SIY-Certified Emotional Intelligence Trainer 
🥋 MBTI & RMP-Certified Personality Assessment Master

What I can support you with:

👩🏼‍💼 Executive Coaching
📈 1:1 Career Coaching
🧗 Training your Leaders in ICF-Standard Coaching 
📄 Career Services Workshops
🚀 Talent Acquisition Training for your HR
👩🏼‍🏫 Corporate Emotional Intelligence Training

Ready to upskill, increase performance, and elevate careers?

👉 Click the link in my bio and book your FREE Zoom Call with me. ☎️

Founder

At The Daily Work, we are more than consultants – we are dedicated strategic partners, focused on crafting solutions that elevate your senior personnel into extraordinary leaders.

From comprehensive personality assessments to transformative executive coaching, dynamic emotional intelligence workshops, and strategic career path progression advisory, we provide a full spectrum of support.

We firmly believe that great leaders are not made overnight; they are forged through daily work. 
Ready to do the work? Drop us a message 📩 or schedule a call 📲 (link in bio).

____________________

Our Clients:

International: Harvard Business School, Oxford10 Alumni, Dentsu Aegis, Daimler, UNICEF, HHL, MTN etc.

GCC Area: Bank Muscat, Omantel, Oman LNG, Alizz Islamic Bank, New Metrics, Dubai Business Women Council, KOC, Serenity etc.

Sofia Borodulina-Abboud

I’m looking forward to seeing many friends, colleagues and partners at HRSE Dubai 2025. Are you planning to join? #HRSEDubai Informa Connect

Sofia Borodulina-Abboud, PCC

Leadership and Career Coach | PCC ICF | Facilitator I Trainer | Supporting Mid-to-Senior Professionals in Advancing Careers and Leading Effectively Across Cultures | 10+ Years in UAE & Europe

Pavilion

Pavilion is an international community of 15k+ Executive Go To Market Leaders from the world’s fastest-growing companies. Together, we learn new skills, forge meaningful connections, and help our companies grow in the face of the new challenges the SaaS landscape throws our way. Unlock your professional potential and level up with community-powered learning for GTM leaders and CEOs.

Executive Member

Riverbed Technology

Leading the best team in industry, working with the most innovative organizations in the Emerging EMEA region as our customers, partnering with an ever evolving channel ecosystem, while reporting to the Senior Vice President of EMEA - I am privileged to take our business through multi-year,  multi-faceted levels of growth to overachieve on the objectives set on the vision we have as an organization and as region, delivering through our strong values of being customer-centric, accountable, teaming tribe-member and operationally excellent!

Regional Vice President - EMEA Emerging

Regional Vice President - Middle East, Turkey & Africa

Senior Regional Director - Middle East & North Africa (MENA)

Regional Director - Territory, Telco and Channel - Middle East, Turkey and North Africa

For 20 strategic named accounts within UAE, Qatar, Kuwait and Egypt – I am the main point of contact, responsible for end-to-end account management, focusing on the strategic relationship, maintaining customer satisfaction and retention, through working with an extended team of corporate management, pre-sales, professional services, support and support-renewals to embed the complete Riverbed Application Performance Platform within their corporate strategy and environment.

•	Managing the strategic relationship and selling cycle for 20+ high profile Enterprise accounts.
•	Presenting Riverbed Application Performance Platform solutions to detect, monitor, provision and enhance Wide Area Networks [WAN], applications and infrastructure, to C-Level, high-level senior management and other company team members proposing the appropriate value proposition 
•	Prospecting Enterprise accounts, generating interest, qualifying and developing new short-term and long-term business, while maximizing use and tracking of data within enterprise CRM tools.
•	Engaging and working with strategic partners, technology alliances (Microsoft, AWS, EMC and others), resellers, and system integration partners promoting the sales of Riverbed IT performance portfolio.
•	Developing and executing an overall account strategy leading to the deployment of a team selling effort.
•	Working independently or leading a team to meet and exceed revenue targets and goals assigned from the named accounts.
•	Meeting and exceeding weekly and monthly commits and quarterly targets, reporting to the Senior Managing Director of Middle East, Turkey and North Africa.

Service Providers, Telco & Enterprise Accounts Sales Manager

Leading the METNA regional sales and positioning of SteelFusion, the only Branch Converged Infrastructure that delivers the complete benefits of data centralization while retaining the Branch user experience and performance. What I do on a daily basis include, but is not limited to:

- Prospect new accounts, generate interest, qualify and develop new business.
- Work with our sales and pre-sales team, as well as independently, to meet and exceed revenue targets and goals assigned to the territory.
- Develop an overall account strategy leading to the deployment of a well-executed team selling effort into assigned accounts, working with a team that include sales, corporate management, and technical sales support.
- Focus on Customer Satisfaction and Retention.
- Enabling Channel and Partner network with all solution knowledge and assets

Regional Sales Manager - SteelFusion (Middle East, Turkey and North Africa)

In addition to my role as Data Protection and Retention Sales Leader (MEA) - I led the IBM Storage sales firstly in Qatar, Oman, Bahrain, Lebanon and Iraq region, followed by the Saudi Arabia, Levant and Pakistan region.

In this role I work closely with the local channels and engage in direct new business. My responsibilities cover all products in the IBM storage portfolio (SAN-Flash / Disk, NAS,Tape, and System Software) across all verticals.

Achievements
•	Successfully created and closed the first opportunities in the Middle East region for the newly acquired flagship product, IBM FlashSystem (Flash-based storage array).
•	Achieved Year-to-Year sales (revenue and profit) growth across entire mentioned region 
•	Fostered successful relationships with identified Business Partner/Channel Partner network and streamlined management, sales and presales processes

Storage Sales Country Manager

•	Responsible for the Regional sales, pre-sales and product management for IBM Data Protection and Retention [DPR] storage product portfolio, for Middle East and Africa [MEA] territory (over 40 countries) reporting to the MEA Storage Business Unit Leader.
o	Product portfolio includes ProtecTIER (disk-based data de-duplication solution), Enterprise, Midrange and Entry-level Tape and Archiving storage products
•	Defining strategies to achieve set Profit and Revenue targets for entire DPR business and individual products
•	Leading DPR sales engagements from deal-making to completion across all industries, and involvement in pre-sales and post-sales activities to ensure highest level of customer satisfaction
•	Coaching IBM country sales & pre-sales teams and business partners in sales engagements
•	Active Contribution to Marketing, Demand Generation, Channel Strategy and Training for the region enabling action plans for the respective teams.
•	Engaging and managing deals across IBM different lines of business to ensure a complete solution is developed and delivered to the customer
•	Forecasting DPR opportunities on regular review meetings as DPR Sales Leader to the local and Growth Market Unit management.
•	Presenting DPR business concepts, product and competitive information at IBM customer events, IBM sales and technical enablement sessions and business partner training sessions. 
•	Chairing and managing calls with sales team to monitor deal progressions. Facilitating complex issue resolution across regions.

Achievements
•	Sales Awards:
	o	Hundred Percent Club, IBM, 2011, Distinction
	o	Sales Eminence Award, IBM, 2011
	o	IBM Manager’s Choice Award, IBM, 2013
•	Over-achievement of regional DP&R Profit and Revenue targets by 110% y/y
•	Introduction of ProtecTIER, Linear Tape File System [LTFS] and other new products, to markets within MEA region

Data Protection and Retention Sales Leader (MEA)

Provided Pre-Sales Technical support for XIV, N-Series and Storage Virtualization solutions for Middle East & North Africa (MENA), reporting to the MENA System Storage Leader.
•	Acted as Trusted Technical Advisor for assigned top customers in region by pro-actively managing technical requirements, requests and issues
•	Presented technical and competitive product details to customers to address their pain points using traditional presentations, Proof of Concept exercises and/or remote demonstrations. 
•	Developed storage solutions proposals including hardware, software and services based on customer requirements, selling it to internal account team, presenting it to customer and provide technical response to bids, RFP & RFQ along with detailed architectural diagram depicting proposed solution. 
•	Provided Solution and System Assurance for complex solutions, to ensure validity of configurations and ensure compliance with customer requirements.
•	Closed technical skill gaps within Business Partners’ pre-sales and sales teams through enablement sessions, as well as providing pre-sales technical support to them.

System Storage - Field Technical Sales Specialist

During this period, I led the sales activity of Industry Solutions for Middle East, followed by sales into the Academic Sector in the Middle East.

Industry Solution Sales:

•	Sales of innovative industry-specific solutions, based on IBM Intellectual Property assets.
•	Provided sales and marketing strategy and support to customers allowing faster go-to-market for their customized products, from IBM Global Engineering Services

Academic Sector Sales:

•	Account management of Education industry customers, for the Gulf States and Levant countries - providing IBM Education solutions and cross brand sales of the complete IBM portfolio of services and products.
•	Managed the IBM Academic Initiative, an IBM program that allows participating academic organizations to access an extensive range of membership benefits, support advancement of academia in the region

Client Relationship Representative

Lenovo

Managed commercial product line including ThinkPad ThinkCentre, ThinkVision and
Software, Services and Peripherals (SSP) for Middle East, Egypt and Pakistan
region (14 countries), reporting to Regional Director, to cover the Relationship and
Commercial business.
• Responsible for achieving region’s quarterly revenue and profit targets for relationship
business and to execute initiative to drive required growth
• Presented product benefits, updates and differentiators to customer of large enterprise
and SMB segments in answer to tenders and opportunities, as well as training and
enabling corporate resellers
• Acted as Product and Technology focal point for sales team
• Advised and Assured product specifications for large opportunities: platform and
component selection, supply availability, roll out, cost and price
• Prepared, Analyzed and Presented brand-related reports to management
• Interlock and facilitator to EMEA brand managers for all brands
Cell: +971-50 -456 3545 email: ‘mena.migally@gmail.com’
Achievements
Won deals with my involvement: Emirates Airlines, Higher Colleges of Technology,
Zayed University , Smart School, Qatar University, Warid Telecom

Relationship Brand Manager

Managed all Notebook brands (ThinkPad, Lenovo 3000) and SSP for Middle East,
Egypt and Pakistan region (14 countries), reporting to Regional Director
• Acted as Product focal point for customers, business partners and sales team – covering
product and competitive presentations and training
• Led Product and Technology planning and forecasting (in Transactional Business) on a
monthly and quarterly basis
• Actively Participated in Transactional pricing and promotion process: assessment of
product selection for region and affordability, assigning and monitoring prices and
setting up promotions
Achievements
• Introduced and Positioned Lenovo 3000 Notebooks product line in the region
• Led growth of Transactional business by more than 200%
• Maintained and Managed growth across the product line of all price cells

Laptop & SSP Brand Manager

sanofi-aventis

	Administered and Maintained the Physician Database for the entire region 
	Evaluated and Verified existing and new data 
	Developed different queries for data import, management report generation, testing & data integrity validation purposes. 
	Tested new versions of PDB & reported results and anomalies

Database Adminstrator

"𝑰𝒇 𝒆𝒗𝒆𝒓𝒚𝒐𝒏𝒆 𝒊𝒔 𝒎𝒐𝒗𝒊𝒏𝒈 𝒇𝒐𝒓𝒘𝒂𝒓𝒅 𝒕𝒐𝒈𝒆𝒕𝒉𝒆𝒓, 𝒕𝒉𝒆𝒏 𝒔𝒖𝒄𝒄𝒆𝒔𝒔 𝒕𝒂𝒌𝒆𝒔 𝒄𝒂𝒓𝒆 𝒐𝒇 𝒊𝒕𝒔𝒆𝒍𝒇!" - wisdom by Henry Ford, that is my mantra, as I lead a tribe of successful leaders and thriving individual contributors who are strong on individual values and skills, while partnering with talented cross-functional members, to achieve recurring success on multiple levels.

My corporate mission? Making Riverbed valuable to our customers and partners across Emerging EMEA by leading a rockstar high-performing team and working with pioneering executives!

This means that by enabling our team, as well as our channel partners across the Nordics, Central and East Europe, Middle East, Türkiye & Africa, we create and perceive value as well as the competitive differentiators for our customers underpinned by Riverbed's market-leading unified observability, visibility, and monitoring solutions.

Interested in our solutions? Speak to us. Interested in joining this team? Speak to us. Good coffee? Speak to me anytime!

Talk to you soon.

Disclaimer: Shared opinions are my own!
#Alluvio #AlluvioByRiverbed #Acceleration #SteelHead #Saudi #UAE #Egypt #Turkey #Türkiye #SouthAfrica #Qatar #Oman #Kuwait #Jordan

Mena Migally

What a week at GITEX Global 2025!

Proud of how Veeam Software  showed up - from our CISO Lounge sponsorship to our dedicated booth, connecting with customers, partners, and cybersecurity leaders across the region. 

The conversations were insightful, the energy was inspiring, and the learnings invaluable.
A heartfelt thank you to all our customers and partners who took the time to visit us: your trust and collaboration fuel everything we do.

Grateful to our EMEA leadership team for joining us on the ground and sharing in the buzz, and to our Veeam team for going above and beyond through change and challenge to deliver a world-class presence.

Every interaction mattered … and every person made it count.

#Veeam #EMEAEast #GITEX2025 #CyberResilience #DataProtection #TeamVeeam #CISOLounge

GITEX GLOBAL Largest Tech & Startup Show in the World

Regional VP - EMEA East @ Veeam 🔘 Transformational Sales Leader 🔘 Board Member 🔘 Eastern Europe Middle East Türkiye and Africa 🔘 People Centric 🔘 Servant Leader 🔘 Business Operational Excellence 🔘 Culture Builder

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The Battle

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