Sofia Borodulina

Special Assistant To Chief Executive Officer

I work with mid- and senior-level professionals who are navigating career transitions or leadership growth and want to make thoughtful, well-positioned decisions about what comes next.

My clients typically work with me to:

• Navigate career transitions and step into broader or more visible roles
• Strengthen executive presence, judgment, and decision-making
• Lead effectively across cultures and diverse teams

My work combines executive coaching, career strategy, leadership development, and facilitated workshops. 

With a background as a former VP of Talent Acquisition and Associate Partner in executive search, I bring a pragmatic, business-led perspective to career and leadership development. I am PCC-credentialed by the ICF and work with evidence-based frameworks and assessments, including MBTI Step I & II, EQ-i 2.0, Reiss Motivation Profile, Hogan, and others.

Based in Abu Dhabi and working across the UAE and Europe, I support leaders who want to grow their careers without losing themselves - and who value depth, reflection, and practical application.

If you are stepping into a larger role, preparing for your next move, or recalibrating your leadership path, let’s talk.

Founder

At The Daily Work, we are more than consultants – we are dedicated strategic partners, focused on crafting solutions that elevate your senior personnel into extraordinary leaders.

From comprehensive personality assessments to transformative executive coaching, dynamic emotional intelligence workshops, and strategic career path progression advisory, we provide a full spectrum of support.

We firmly believe that great leaders are not made overnight; they are forged through daily work. 
Ready to do the work? Drop us a message 📩 or schedule a call 📲 (link in bio).

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Our Clients:

International: Harvard Business School, Oxford10 Alumni, Dentsu Aegis, Daimler, UNICEF, HHL, MTN etc.

GCC Area: Bank Muscat, Omantel, Oman LNG, Alizz Islamic Bank, New Metrics, Dubai Business Women Council, KOC, Serenity etc.

Sofia Borodulina-Abboud

Eid Mubarak to all who are celebrating 🌙

May this Eid be a beautiful reminder that love is stronger than fear, unity is stronger than division, and hope is stronger than uncertainty.

Wishing you peace, joy, and meaningful connections today and always.

Sofia Borodulina-Abboud, PCC

Leadership and Career Coach | Former VP Talent Acquisition | Trainer I Facilitator | Partnering with Mid-to-Senior Professionals on Career Transitions and Leadership Development in UAE & Europe

Riverbed Technology

Senior Vice President, Global Solutions Engineering 

Vice President Solutions Engineering, EMEA

Regional Director Presales, EMEA Emerging Market

Regional Director Presales - Middle East, Turkey & Africa

Presales Consultant Senior Manager - Middle East, Turkey & Africa

Presales Consultant Manager - Saudi & Turkey

Subject Matter Expert Team Leader - Middle East, Turkey & North Africa

Subject Matter Expert Consultant - Riverbed Performance Management, MENA

Universite Saint- Joseph - ESIB

Teaching 1st year of CCE Master Degree, Security Curriculum

HE Lecturer - Masters Degree, ESIB

Solution Architect Manager

Head of Division - Application Delivery

Free Lancer

Enterprise Architecture - Lead Consultant

edaratgroup

Solution Architect & Design Lead Consultant

Banque Libano-Francaise

Network/ Security Administrator

Charbel has over 15 years of experience in helping organizations solve today’s complex IT challenges, specializing in Incident/ Problem Management and Technology Architecture that yield to an improved Infrastructure Performance Management based on End-to-End Visibility approach.

Charbel’s technical expertise encompasses Networking concepts, Applications architectures, Security models and Service Management tools comprising of NPM/APM/FM. During his career, Charbel had played major roles; among those roles is outsourced Solution Architect Lead Consultant for the Saudi Ministry of Communication & IT (MCIT) where he was responsible of managing and implementing Yesser eGovernment program and the Saudi National Digital Certification Center NCDC (PKI) that guaranteed a secure exchange mechanism.

Currently, Charbel leads the Technical Sales Consultant Team at Riverbed Technology for Middle East, Turkey & Africa region; in addition to lecturing at Saint- Joseph University in Lebanon.

Charbel Khneisser

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