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Author and instructor of the Linkedin Course "Strategic Financial Intelligence for Business Leaders"

 Course Author - Strategic Financial Intelligence for Business Leaders

The CEO Financial Intelligence Program

Built for CEOs, CFOs and executives who want to lead with strategic financial insight and engineered performance. 

Through expert sessions, real-world cases, and a private executive community, you'll learn to connect the dots between vision and results, challenge financial assumptions, ask the right questions, and make confident decisions that drive enterprise value.

Founder

Financiario

Financiario delivers the financial foresight of a strategic CFO — automated into real-time dashboards — to unlock capital, drive growth, and lead with confidence.

Always know how today’s decisions impact cash flow, profitability, and long-term value — without the guesswork, spreadsheets, or delays.

Designed for mid-market companies, Financiario connects financial planning, forecasting, and reporting into one powerful, fully managed platform.

From multi-entity consolidations and scenario modeling to capital allocation and debt management, every dashboard and report is engineered to align financial performance with strategic objectives.

Experience real-time financial intelligence. Book a demo at Financiario.com.

Founder & CEO

OanaLabes.com

Hi, I'm Oana Labes.

As one of the top worldwide Linkedin content creators, my strategic finance content has been seen by over 140 million people over the past year.

My Linkedin following has grown to over 350,000 followers, and the business and finance Checklists and Cheat Sheets I created have been viewed and downloaded by millions of people worldwide.

My 'Cash Flow Masterclass' has transformed hundreds of careers and businesses and my Corporate Trainings have helped thousands of professionals around the world.

Join over 55,000+ people and subscribe to my free newsletter 'The Finance Gem 💎' to get strategic finance insights every Saturday and compound your impact & influence on in boardrooms and beyond.

Get in touch at www.OanaLabes.com

The Finance Gem

Join 55,000+ subscribers to get The Finance Gem 💎delivered to your Inbox every other Saturday. Don't miss the strategic finance insights enjoyed daily by my 350,000+ Linkedin Followers.

Founder & Content Creator

Corporate Finance Institute® (CFI)

Founded in 2016, CFI is the world-leading provider of practical learning and productivity tools for finance and banking professionals. Powered by expert instructors, hands-on lessons, and proprietary technology, CFI delivers the skills, certifications, CPE credits, and resources to help anyone—from beginner to seasoned pro—drive their finance career.

Guest Writer

Profitability Analytics Center of Excellence

PACE is an independent, non-profit, community of professionals dedicated to developing ways for companies to strategically manage and improve revenue, cost, and investments using causal analytic models to help make better, more informed decisions and drive greater value creation.

Advisory Board Member

I enable the financing that supports the growth and success of growing businesses operating in the Manufacturing, Wholesale and Logistics space.  I also lead RBC’s relationship with my clients at the enterprise level; I oversee the overall risk monitoring process for my portfolio and actively manage the portfolio credit risk within the bank’s risk appetite.

Senior Commercial Manager - Supply Chain Industries

Commercial Manager / Technology Banking KBI

Holidays Inc.

After working in the industry for 6 years I founded a travel concierge business at the age of 23, and bootstrapped it to 1.3MM EUR in revenues, 13 employees and 2 offices over the course of 4 years. We partnered with Thomas Cook in Germany to gain exclusive access to the full travel offering of more than 70 of the world’s largest 70 wholesale operators including Thomas Cook, Neckerman, TUI, ITS, DERtour, Schauinsland or ITS. 

Our strategy focused on product leadership, customer service, and innovation, which helped to differentiate us in the local market and afforded us record high retention rates and customer referrals.

I used to think finance wasn’t rocket science — until I saw how many CEOs and companies get crushed by it.

Great products with solid margins - consistently struggling to engineer growth with proactive cash flow planning and smart capital allocation.

That’s when I realized: it’s not just about numbers — it’s about knowing what they mean, how to plan around them, and how to make decisions that actually build value.

That’s what I teach. And that’s what my company Financiario delivers.

📌 I’m a CPA, MBA, and Founder of Financiario — the only financial intelligence platform built to think, report, and advise like a CFO in real time — whether you have a CFO or not.

📌 My background:

→ 15+ years of mid-market capital expertise
→ $300M+ secured and deployed across growth, M&A, and enterprise value acceleration
→ Scaled hundreds of companies 10–20x by aligning capital, cash flow, and strategic planning

📌 I’m also:

→ A Top 10 U.S. LinkedIn Finance Creator
→ A LinkedIn Learning Instructor
→ Read weekly by 45,000+ CEOs and CFOs via The Finance Gem
→ Followed by 500,000+ worldwide across platforms

📌 I’ve taught over 5,000 leaders through:

→ The CEO Financial Intelligence Program – master the 20% of finance that drives 80% of results
→ The Cash Flow Masterclass – used by thousands to turn liquidity into leverage
→ The Financial Analysis Masterclass – helping leaders turn numbers into strategy

📌 Brand partners & highlights:

→ Oracle, SAP, HubSpot, Mercury, 
→ AFP speaker (largest finance conference in the world): 3 years running

If you’re a scaling company, ambitious executive, finance pro, or growing brand — I can help.

→ Follow me here, on IG and YouTube (coming soon)
→ Scale with me: Financiario.com
→ Learn with me: oanalabes.com
→ Reach me: hello@oanalabes.com

Most CEOs are building strategy on Adjusted EBITDA.

But Operating Cash Flow is the number that tells the truth.

➡️ Learn to analyze an income statement in 10 steps and never miss another red flag again: https://bit.ly/3QsGLyV

Let’s talk about the most abused metric in finance:
Adjusted EBITDA.

On paper and in quarterly calls it looks impressive.

↳ Big number
↳ Solid growth story
↳ Great for pitch decks

But dig deeper, and it’s often nothing more than a sanitized version of the truth.

📌 Save your spot for the upcoming executive masterclasses covering EBITDA, Valuation and our exclusive CEO Panel: 

➡️ https://bit.ly/4nHxemo
➡️ https://bit.ly/4nZwau8
➡️ https://bit.ly/4oCA2RK

Here’s what happens when the heat of real business pressure kicks in:

↳ Adjusted EBITDA: a full pan of spinach — puffed up with “one-time” add-backs

↳ EBITDA: a few wilted leaves left — still disconnected from actual cash

↳ Net income: the bare truth — what’s left after everyone else takes their share

↳ Operating cash flow: the real litmus test — what the business actually generates to reinvest, repay, and survive

Most CEOs are obsessed with EBITDA.
But it’s operating cash flow that fuels today and builds tomorrow.

Smart CEOs understand this:

✓ Adjusted EBITDA is easy to manipulate — operating cash flow isn’t
✓ EBITDA ignores working capital swings — OCF exposes them
✓ Operating cash flow shows what’s sustainable — not presentable

Because at the end of the day, only one number fuels:

Payroll
Debt repayment
Growth reinvestment
Dividend distribution
Breathing room in downturns

That number is Operating Cash Flow.

If you’re not tracking it religiously, and planning it carefully - you're in for some seriosu financial trouble.

This isn’t about becoming a CFO.

It’s about being a CEO who actually understands how value is created — and destroyed.

So here’s the question:

Are you managing by numbers that survive heat?
Or by metrics that evaporate when reality sets in?

📌 Want to transform your leadership, company and career?

▷ Scale yourself with my CEO Intelligence Program: https://bit.ly/3ZCI0kr
▷ Scale your knowledge with courses & graphics: https://bit.ly/3RlTCDD
▷ Scale your company with Live CFO intelligence: https://bit.ly/3Aa36fG

♻️ Like, Comment, Repost if this was helpful. And follow Oana Labes, MBA, CPA for strategic insights on financial leadership.
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10 more days left to enrol into The CEO Financial Intelligence Program
Last cohort for 2025 kicks off November 12, 2025
6 weeks with me, 2x live weekly, recorded
Transformational & immediately practical
Enrol now: https://lnkd.in/e_4V8pWR

Oana Labes, MBA, CPA

CEO @ Financiario | Real Time CFO Intelligence for Mid-Market Companies | Rolling Forecasts • Dynamic Dashboards • Board Decks | Founder & Coach @ The CEO Financial Intelligence Program | Top 10 LinkedIn USA Finance

Cash Is Not King.
Cash Flow Is.
And most CEOs don’t get it.

🔴 Save your spot for my upcoming LIVE Masterclass on October 23: https://bit.ly/3WCBmrS

Here’s the reality:

Cash ≠Cash Flow

And the 5 Cash Flows are:
↳ highly confused
↳ misunderstood
↳ underplanned

Let’s fix that.

1️⃣ Operating Cash Flow (OCF)

⚫ cash flow from your company’s core operations.
⚫ net income less non-cash items and changes in working capital.

Use it to:

- Assess financial health and ability to meet obligations.
- Understand trends in how the business generates cash.
- Evaluate sustainability of daily operations.

2️⃣ Investing Cash Flow (ICF)

⚫ cash flow for or from investments in long-term assets 
⚫ total net investments (purchases - sales).

Use it to:

- Evaluate investment decisions.
- Assess returns on capital investments.

3️⃣ Financing Cash Flow (FCF)

⚫ cash flow for or from debt and equity activities.
⚫ total proceeds and payouts from debt and equity transactions.

Use it to:

- Understand your company’s capital structure.
- Evaluate financing decisions and risk exposure.

4️⃣ Free Cash Flow to Firm (FCFF or Unlevered Cash Flow)

⚫ cash after funding operations and maintaining capital assets.
⚫ adjust after-tax EBIT for non-cash items and capital investments.

Use it to:

- Measure financial strength and ability to reinvest.
- Value the company using discounted cash flow (DCF).

5️⃣ Free Cash Flow to Equity (FCFE or Levered Cash Flow)

⚫ cash after paying all expenses, investments, and debt obligations.
⚫ adjust OCF for after-tax interest, capital investments, debt payments.

Use it to:

- Evaluate cash available for shareholder distributions.
- Plan for reinvestments or acquisitions.

The Bottom Line:

Mastering cash flow is how you turn a business into a great business.

Because Cash pays the bills....

But Cash Flow drives the future.

📌 Want to scale your company?

▷ Scale yourself with The 5* CEO Intelligence Program: https://bit.ly/3ZCI0kr
▷ Scale your knowledge with courses & infographics: https://bit.ly/3RlTCDD
▷ Scale your company with real-time CFO platform: https://bit.ly/3Aa36fG

♻️ Like, Comment, Repost to help others if this was helpful. Save it for later. And follow Oana Labes, MBA, CPA for strategic financial insights.

financiario

Talks about #finance, #business, #entrepreneurship, and #strategicplanning

Most CEOs negotiate with banks backwards.
They lead with what they want.
Big mistake.

🔴 Save your spot for the upcoming LIVE Masterclass - Why Companies Struggle to Scale and How Savvy CEOs Break Through https://bit.ly/3WCBmrS

Banks don’t fund ambition...
They fund low risk.

So stop pitching your growth story.
Start showing how you de-risk theirs.

🎯 Here are 10 traps CEOs walk into — and how to flip the conversation:

When CEOs say:

 1️⃣“We need a bigger line of credit.”
↳ Banks hear risk.
Instead: “We’ve reinvested earnings and built equity to support it.”

2️⃣ “We need this facility approved quickly.”
↳ That screams lack of planning.
Instead: “Here’s our 5-year financial model, month by month.”

3️⃣ “3 years is too short for repayment.”
↳ Sounds like you’re unsure of cash flow.
Instead: “We require a 5-year term, supported by 2x coverage.”

 4️⃣“These covenants will put us offside.”
↳ That’s not a negotiation — it’s a red flag.
Instead: “Redesign them around distribution capability. Our coverage supports it.”

5️⃣ “Tranche funding slows us down.”
↳ Why should the bank take that risk?
Instead: “Tie it to milestones. We’ll report monthly for your comfort.”

6️⃣ “Pricing is too high for our profile.”
↳ Vague. Ineffective.
Instead: “Our collateral is solid. We’ll even offer monthly reporting.”

7️⃣ “We can’t provide hard collateral.”
↳ Then show strength elsewhere.
“Underwrite us on cash flow. Contracted ARR and low churn.”

8️⃣ “Requested guarantees are too broad.”
↳ That won’t move the needle.
“Restrict dividends, underwrite business assets, protect both sides.”

9️⃣ “A full cash sweep kills our growth.”
↳ Propose a smarter structure.
“Let’s tier sweeps by leverage. It’s a win-win.”

🔟 “Advance rates are too low.”
↳ Just complaining.
“We can insure receivables with long terms. Count those too.”

Want better banking outcomes?

Frame every ask through the bank’s lens:

✓ Is it backed by data?
✓ Does it reduce their risk?
✓ Can they defend it internally?

📌 Want to transform your leadership with strategic finance?

▷ Scale yourself with The 5* CEO Intelligence Program: https://bit.ly/3ZCI0kr
▷ Scale your knowledge with courses & infographics: https://bit.ly/3RlTCDD
▷ Scale your company with strategic CFO support: https://bit.ly/3Aa36fG

♻️ Like, Comment, Repost to help others if this was helpful. Save it for later. And follow Oana Labes, MBA, CPA for more strategic financial insights.

PS. What's the biggest mistake you saw a CEO make?

If you're a CEO and think all accounting is accounting...
You're running a business with limited scale power.
Because your team is likely stuck in the basics.

🔴 Save your spot for the LIVE upcoming KPI Masterclass on October 16: https://bit.ly/4q6X9Wb

Here’s the difference:

➡️Basic accounting handles transactions:

↳ Records the data
↳ Prepares the reports
↳ Reconciles the books
↳ Files the taxes

It’s essential.
But it’s limited.

➡️Advanced accounting adds context and decision support:

↳ Connects accounting choices to operational outcomes
↳ Highlights risks in recognition, estimates, and controls
↳ Improves how financial information is structured, explained, and used

Still accounting.
Just on a different level.

➡️ Let’s break it down:

✓ Financial Statements

• Basic: Reports what happened
• Advanced: Analyzes what changed and why it matters

✓ Tax Accounting

• Basic: Files returns
• Advanced: Plans ahead, minimizes liabilities, and flags exposure

✓ Cost Accounting

• Basic: Tracks product and service costs
• Advanced: Models margins, pricing impact, and overhead allocation

✓ Internal Controls

• Basic: Supports audits and checks boxes
• Advanced: Designs controls that prevent problems before they show up in the books

✓ Inventory Accounting

• Basic: Applies FIFO/LIFO to record transactions
• Advanced: Evaluates the impact on COGS, margins, and tax efficiency

➡️Here's the thing:

If your accounting team is focused only on compliance and reporting, you're not getting what you need as a CEO.

You’re staying in bounds.
But you're not playing to win.

Don’t confuse functional with strategic.
Don’t settle for accurate when you need insight.

📌 Want to transform your leadership, legacy and impact?

▷ Scale yourself with my 5* CEO Intelligence Program: https://bit.ly/3ZCI0kr
Last 2025 cohort starts Nov 12.

♻️ Like, Comment, Repost to help others if this was helpful. Save it for later. And follow Oana Labes, MBA, CPA for more strategic financial insights.

Stop glorifying EBITDA.
Here are 10 reasons it will be your kryptonite.
(Save this post for later)

➡️ Secure your spot for the upcoming free masterclass: 6 KPI Mistakes (Oct 16 @ 12 PM EST): https://bit.ly/4q6X9Wb

Here's the thing...
Most people use EBITDA because it's easy.

But easy ≠ accurate.

When you rely on EBITDA alone, you’re missing key drivers of business performance:

↳ No standard formula: Two companies, same EBITDA, different realities.
↳ Cash flow proxy? False. Working capital, CAPEX, and timing matter.
↳ Ignores interest, taxes, and real,  actual cash outflows.
↳ Can be manipulated with aggressive accounting.

And yet…

Banks use it.
Investors use it.
Boards rely on it.

That doesn’t make it right.

It makes it risky.

Instead, train your team to ask better questions:

✓ Is EBITDA hiding any red flags?
✓ What’s driving working capital swings?
✓ What are the actual cash flows available?
✓ Are we excluding real reinvestment needs?

📌 Bottom line:

EBITDA is only one piece of the puzzle.

Use it as a tool—not a crutch.

♻️ Like, Comment, Repost to help others if this was helpful. 

And tell me: 

What's the biggest mistake you've seen others make with EBITDA?

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🎯 Become a better leader in just 6 weeks with The CEO Intelligence Program: https://lnkd.in/e_4V8pWR

The last cohort of 2025 starts Nov 12 
For CEOs, CFOs and Board Members.
Spots are limited.
Save yours today.

Most CEOs approve investments and payouts
Based on Free Cash Flow.
But Free Cash Flow is not free...

And if you treat it like it is,
You're setting yourself up for a massive cash shortfall.

Learn to read the cash flow statement on a single page: http://bit.ly/4kz7iHN

Lets unpack what Free Cash Flow really is.

FCF = Operating Cash Flow - Capital Expenditures (CAPEX)

Sounds like leftover cash, ready to deploy for:
↳ Growth initiatives
↳ Shareholder returns
↳ Discretionary investments

But heres the problem:

FCF only accounts for interest on debt not principal repayments.
Which means you havent fulfilled all obligations.

So no, that cash isnt free.

Then what is?

Free Cash Flow to Equity (FCFE)

Starts with FCF
Subtracts all debt repayments
But also adds new debt

That last part? It matters.

FCFE is useful for measuring capital available for reinvestment.

But using it to fund dividends can mean youre paying investors with borrowed money.

Here's the takeaway:

Free Cash Flow can help you monitor performance.
FCFE can help you assess reinvestment capacity.

But neither tells the full story on its own.

Most CEOs want higher valuations.
Few have the financial engine to get there.

Financiario gives you the CFO platform to scale

Watch a 10 min demo and get it installed in 7 days. https://bit.ly/3Aa36fG

♻️ Like, Comment, Repost to help others if this was helpful. Save it for later. And follow Oana Labes, MBA, CPA for more strategic financial insights.

-------------

🎯Transform your leadership with 5* The CEO Intelligence Program:
Last cohort of 2025 starts on November 12
For CEOs, CFOs & C-Suite Executives
https://lnkd.in/e_4V8pWR

Most CEOs don’t struggle because of bad business.
They struggle because of bad finance.
Disconnected. Reactive. Short-sighted.

🔴 Save your spot for the LIVE upcoming KPI Masterclass on October 16: https://bit.ly/4q6X9Wb

I’ve seen it again and again:
↳ Strong KPIs
↳ Solid revenue
↳ Short on cash—or missing key targets

Why?

Because most KPI systems weren’t built for capital decisions.

They track activity, not economics.
So capital flows to what’s visible—not what compounds long-term value.

I spent a decade managing $300M+ in commercial banking relationships.

Acquisitions. Equipment. Expansions.
The lifeblood of scale.

But behind the scenes?

↳ Financials arrived late
↳ Budgets were short-sighted
↳ Forecasts were disconnected
↳ There was no strategic capital planning
↳ Every large deal was a spreadsheet scavenger hunt

So when capital dried up?
It wasn’t the business model.
It was the lacking financial capability.

Here’s the question:

If it takes a bank 3 months to piece together your numbers…
How are you making decisions every week?

That’s why we built Financiario.

To help CEOs and CFOs run their business with financial strategy 
Not just financial reporting.

We connect your data to strategy, and strategy to capital planning.
Your own automated reporting, forecasting, CFO intelligence engine

📌 Because:

Not everyone has a CFO.
Not every CFO is a strategic CFO.
But everyone needs strategic financial planning.

📌 Book a 10 min demo and see it in action: https://bit.ly/3Aa36fG

♻️ Like, Comment, Repost to help others if this was helpful. Save it for your self. And follow Oana Labes, MBA, CPA for more strategic financial insights.

---------

🎯Transform your leadership with The CEO Intelligence Program: https://lnkd.in/e_4V8pWR

For CEOs & C-Suite Executives
Starts November 12
Spots are limited.
Save yours today.

CEOs think finance is just fancy accounting.
But that mindset is holding them back.
Because while accounting keeps score
Finance is winning the game.

Join my upcoming free webinar for leaders and CEOs and start making 100% better business decisions: https://lnkd.in/eE_97ZjS

Let’s break it down:

Accounting ensures you’re reporting the past accurately.
Finance helps you shape the future competitively.

↳ Accounting answers: "Did we follow the rules?"
↳ Finance answers: "Are we beating the competition?"

If you're leading with accounting, you're loosing on strategy

Here’s what most CEOs get wrong:

✓ They obsess over reports instead of gross margin trends
✓ They optimize for taxes but ignore capital allocation
✓ They report performance, but don't plan for capital

The best CEOs don’t just review financials.

They weaponize them.

To find leverage.
To make moves faster.
To build unfair advantage.

If you're a CEO not using finance as a competitive tool...

You’re giving your edge away to someone who is.

♻️ Like, Comment, Repost to help others if this was helpful. Save it for later. And follow Oana Labes, MBA, CPA for more strategic financial insights.

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🎯Transform your leadership with 5* The CEO Intelligence Program: 
For CEOs, CFOs & C-Suite Executives
Last cohort of 2025 starts Nov 12
https://lnkd.in/e_4V8pWR

The budget is killing your strategy.

And most CEOs have no idea.

➡️ Download my free budget vs rolling forecast guide: https://bit.ly/4342ljO

Here’s the reality I see every day working with mid-market companies:

Too many still treat budgeting as a backward-looking, rigid exercise.

They build it in isolation.
Then lock it in like scripture.

Here’s the problem:

↳ Strategy requires agility.
↳ Budgeting is often used to entrench rigidity.

The result? Missed opportunities, delayed pivots and short-term wins at the cost of long-term value.

If your budget isn’t evolving with your strategy, it’s actively working against it.

Here’s how to fix it:

✓ Make budgeting a strategic tool, not a cost-control tool
✓ Shift from static annual budgets to rolling forecasts
✓ Link budget assumptions directly to strategic drivers
✓ Create room for experimentation and resource reallocation

The companies that win?

They don’t worship the budget.
They use it to stay aligned, accountable, and adaptable.

Want to grow your leadership, revenues and enterprise value?

📌 Sign up for the Free Oct 16 KPI Masterclass: https://bit.ly/4q6X9Wb
📌 Apply for my CEO/CXO Program: Starts Nov 12: https://bit.ly/3ZCI0kr

♻️ Like, Comment, Repost if this was helpful. And follow Oana Labes, MBA, CPA for more.

↳ What’s one budgeting mistake you’ve seen hurt strategy the most?

Too many companies are trying to hit a valuation target…
By budgeting their way to better EBITDA.
That’s not strategy.

That’s spreadsheet theater.

And that shift could be the difference between protecting value… 
And losing investor confidence.

Join my upcoming free webinar for leaders and CEOs and start making 100% better business decisions: https://lnkd.in/eE_97ZjS

Here’s the real math:

Enterprise value isn’t just a multiple of EBITDA.

It’s a function of:

↳ How well you generate cash
↳ How reliably you do it
↳ How clearly you plan for it

The budgeting process doesn’t tell you any of that.

That’s why finance leaders need to ditch the compliance mindset 
And adopt strategic forecasting as their core tool.

Excited to share this message at AFP 2025 with Alina Traistaru, M.B.A.

🎯 From Budgets to Rolling Forecasts

How Finance Can Influence EBITDA, Cash Flow & Enterprise Value
Monday, October 27 | 
8:30–9:30 AM

We’ll walk through:
✓ Why static budgets hide risk
✓ How rolling forecasts surface decision-ready insights
✓ What actually drives valuation beyond the EBITDA multiple

Finance leaders aren’t scorekeepers.
They’re strategic operators.

Let’s build systems that reflect that.

Join me in Boston.

♻️ Like, Comment, Repost to help others if this was helpful. Save it for later. And follow Oana Labes, MBA, CPA for more strategic financial insights.

---------------

🎯Transform your leadership with 5* The CEO Intelligence Program:
For CEOs, CFOs & C-Suite Executives
Last cohort of 2025 starts Nov 12
https://lnkd.in/e_4V8pWR

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