Blue Eyed Capital

We find strategic value add multifamily properties using our compounding value add approach that seeks to intertwine modern, environmentally focused property enhancements to enrich the lives of our residents and the community around them while providing increased value for our investors.

Founder & CEO

The Change System

The most comprehensive impact investing guideline for real estate operators who want a clear path to building a portfolio of purpose and profits.

Apple

I lead a small but nimble team responsible for engineering programs to support construction and operations and maintenance of Apple's global fleet of retail stores. Responsibilities include:
- Engineering (MEPFP) design and construction standards across multiple design vintages. 
- Oversight of engineering design execution, construction and system commissioning for all new and existing store construction projects.
- Equipment specification and procurement programs
- Technical lead for specialty systems and innovations (i.e. movable facades, custom air diffusers)
- Sustainability programs and strategies with a primary focus on fleet energy performance and scope 1 and 2 carbon emissions reduction
- Technical lead for PM plans and programs supporting our store preservation teams. 
- Manage fleet wide building management system

Head of Engineering - Retail Real Estate & Development

Steven Winter Associates

Senior engineer for SWA's commercial energy group. I oversaw six employees with varying levels of experience on a variety of projects. Projects included energy audits (Level 1, 2, 3) and retro-commissioning on a variety of commercial buildings throughout the east coast. These buildings include office buildings (30,000 to 1mil+ sq. ft.), retail centers, courts, education, hotels, multifamily (residential) and hospitality. 

In addition, I oversaw MEP design and implementation projects for all commercial and multifamily buildings. Projects included fuel/steam to gas conversions; central heating and domestic hot water plants; ventilation systems, etc.

Senior Mechanical Engineer

Edwards & Zuck

I was a senior mechanical engineer responsible for project management on multiple MEP design projects as well as senior engineer for the companies energy services division. MEP projects included design of high rise commercial buildings, various restaurants, office fit outs, data centers and high end retail stores. Project locations were throughout the continental US with an emphasis on NY, NY. Energy Services work included  high performance design, energy audits and CHP feasibility studies and system design.

Associate / Director of Energy Services

Helping Changemakers Build Wealth Like They Build Solutions: With Purpose | Ex-Apple Engineer

I’m Jon Weiskopf. I sketched my first building at 7 with my dad—an artist. When he passed at 13, I learned one truth: places shape people. So I built a career making places that matter.

I became a mechanical engineer and spent 20 years in real estate including 9 years as head of engineering for Apple Retail—300+ stores in 20+ countries. Standards. Sustainability. Delivery at scale. Precision and possibility became the norm. But after nearly a decade, I was burned out building their dream.

I took a 3-month reset and asked, “What world will my child inherit if we keep building the old way?”

In 2023, I walked from stock options I could retire with to launch Blue Eyed Capital.

Now I invest where life happens—affordable housing (value-add apartments, mobile home parks, assisted living, and build-to-rent developments)—and I back operators who execute with private credit (short term, high yield loans). 

Proof, not promises: 342 GP units (~$29M AUM). 13 private loans ($2.3M). $0 losses.
Powered by engineering-grade diligence, apple-style commitment, and an impact framework that measures what matters.

If you’re a values-driven engineer, tech leader, or aligned operator—and you want capital that compounds and contributes—DM me. 

Let’s build wealth that matters.

—> GO HERE: www.blueeeyedcapital.com

—> READ OUR NEWSLETTER: https://dropsofchange.substack.com

For 10 yrs I engineered Apple’s global retail store portfolio
Here’s the secret they don’t want you to know….

Money doesn’t solve problems
It just HIDES THEM.

We built stores that cost 10’s, even 100’s of millions. 
Flawless glass, perfect lighting, world-class finishes.

But behind the glass
Even Apple wrestled with the same issues every business faces.

Inefficiency. 
Miscommunication. 
Form over Function.

I see the same pattern in real estate.

High income can disguise poor operations.
Strong rent rolls can hide deferred maintenance.
Revenue can make you feel safe until the next downturn 

Most investors think more capital solves everything.
It doesn’t.

More money just amplifies what already exists — good or bad.

Systems create sustainability.
Money just funds it.

That’s why, in every Blue Eyed Capital deal,
we engineer the building first — then the returns.

Because long-term success isn’t built with cash.
It’s built with control.

>> When the market shifts, do your systems hold up or does your money start to disappear?

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I’m Jon — I engineer investments so you can take control, be financially free, and leave an impact.

Find my Featured section to connect.

Jon Weiskopf, P.E.

Talks about #sustainability, #impactinvesting, #entrepreneurmindset, and #realestateinvesting

Engineering passive income for you like I engineered Apple’s global retail store portfolio.

I worked for FREE for a year
Here’s 3 lessons to make your first RE investment work.

Real Estate is HARD.
I thought I was ready. I wasn’t.
I didn’t calculate my true breakeven point. 

When occupancy dropped, bills didn’t. 
I went underwater for months
Floating the deal with my own savings just to keep it alive.

I offered high cash-on-cash returns to attract investors. 
It worked until the market shifted. 

Suddenly, every promise depended on perfect performance.
The deal survived

But I didn’t earn an asset management fee for nearly a year.
It was humbling. And necessary.

What I learned:

1. Higher margins beat higher promises.
→ Multiply your free cashflow minimum by 2.
→ Free cash = cash after debt & distributions

2. Be pessimistic in your pro forma. 
→ Reality always costs more. 
→ Always have reserves.

3. Use a Monthly Budget
→ And don’t just take annual divided by 12.
→ Know when insurance premiums hit
→ Know when taxes hit, etc.

I continue to do it again — just smarter.

>>> Good operators pay themselves last. Know who you are investing with.

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

You can’t engineer luck.
But you can engineer outcomes.

Luck is random.
Outcomes are repeatable.

That’s why we treat every investment like an engineering system.

Inputs.
Variables.
Outputs.
Controls.

We don’t hope for good deals.
We design them.

From risk models to lender relationships, nothing is left to chance.

When others gamble, we measure.
When others react, we refine.

That’s how predictability compounds faster than luck ever could.

>> Would your portfolio still perform if luck stopped showing up?

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I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

The day a contractor walked off-site taught me everything about leadership.


It was 18 years ago.

We were mid-construction.
Schedules were tight.
Stress was high.

The contractor quit on the spot.
No warning.
No plan.
Just gone.

At that moment, I realized leadership isn’t about authority, it’s about clarity.

I hadn’t communicated expectations clearly.
I hadn’t given ownership, just orders.

That was my mistake.

So I changed my approach.
Now, I lead every project with alignment first, accountability second.

Because when everyone understands why they’re building, how becomes easy.

>> What would your business look like if you led with clarity instead of control?

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I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

We funded a loan at 11 AM.
By 4 PM, the deal had saved the operators project.

The bank pulled out a week before signing.
Contracts, deposits, timelines—all on the line.

Our team moved fast.
Verified the deal.
Deployed capital.
Cleared title.

Five hours later, the property closed.

That’s the difference between traditional finance and private credit.

We don’t just fund deals, we protect momentum.

Sometimes impact isn’t about scale.
It’s about speed.

>> How much value do you think is lost every day waiting for permission to act?

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I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

“We make $230K a year but don’t know how to start investing.”


I received this message last week from a couple in tech. 
Early 30s. 
No major debt. 
$120,000 in cash. 
Approved for a $1M mortgage. 

And completely stuck.
They’re not alone.

Here’s what I told them — and what I’d tell anyone starting now:

1. Avoid buying your liability first. 
→ A home feels like progress
→ But it locks your cash 
→ Limits flexibility.
→ And doesn’t make money

2. Deploy capital in short cycles.
→ Private credit beats sitting in savings losing 3% to inflation.

3. Build systems, not bets. 
→ Know your deal flow
→ Your return targets
→ Your exit options.

4. Think in decades, act in quarters.
→ Freedom compounds if you move early. 
→ You don’t need to “go all in.” 
→ You need to get in — wisely

>>>> If you were starting with $120K in cash today, where would you put your first $50K?

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I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

If your “debt fund” investment depends on a 5-yr RE exit
It’s not debt! It’s…

A lot of debt/income funds are just preferred equity positions.

You think you’re getting debt
Behind the scenes
your money is tied up in real estate equity —
Preferred positions that only pay out if the operator performs.
And usually… 5 years later.

Here’s why that’s wrong:
That’s not true private credit.
That’s delayed equity risk disguised as fixed income.
If performance, appreciation, or rent growth slows
So do your returns.

Here’s how we do it differently:
We lend short-term — 6 months or less.
Our returns aren’t tied to appreciation, rent growth, or management.
They’re tied to one thing: execution speed.

I’ve funded 14 loans with my own capital since 2023
12 closed, 2 active, 0 defaults.
Avg annualized yield: 38.6%
Average duration: 5.4 mo
Avg IRR: 67%.

Now I’m opening that model to others.
My fund — Income at Velocity — offers:
→ 8–11% preferred return
→ 15% annualized target yield
→ 1-year lockup, 2-year fund length

Min investment: $15,000 (not $100,000)
Because I don’t want you to believe in theory.
I want you to see proof.

>>>>> Here’s how you can work with us: 
→ Schedule a call. Check out my profile section
→ DM me “Velocity Fund”

I’ll walk you through the model, the math, and the safeguards.
Then you can decide if it’s right for you.

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

If I were buying a house or refinancing today
I’d only take a 100 yr mortgage or I’d do this instead…

I’d get a 1st Position HELOC.

Here’s why:
You borrow $500,000 at 6%.
Over 30 years, you’ll pay almost $1 million.
Half of that? Straight profit for the bank.
Don’t even get me started with a 50yr.

And every time you refinance or buy another home,
you restart the clock.

30 more years.
30 more years of profit — for them, not you.

But a 1st Position HELOC changes the math.
→ You pay interest only on what you owe.
→ You control how fast you pay it down.
→ The more you pay, the faster your principal drops.

At 7% over 10 years, you pay less interest than a 3% over 30.

Because interest isn’t just about rate.
It’s about time.

Who is this for?

1. People who can pay extra toward principal.
2. Investors who want their equity to work, not sleep.
3. Anyone who’s tired of the system that keeps them on a 30-year leash.

BONUS: 
As your home equity grows, 
Use your HELOC to fund investments
→ Loans, deals, or properties
→ Deduct the interest as a business expense.

The bank doesn’t want you to know this.
Because they make money on time.
You make money on control.

Would you rather pay off your home faster — or pay the bank twice for the privilege of calling it “yours”?

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

How I added $13,270 in property value
With a 10-minute phone call.

No renovation.
No rent increase.
No capital expenditure.

Just attention to detail.

During a routine utility audit, I noticed something off.
Our facility uses a third-party trash service,
But 2 of our bills still showed trash fees = $47 each.

That’s $94/month we shouldn’t be paying.
Or $1,128 per year leaking straight from NOI.

One phone call later, refund issued.
Fees removed.
Value added.

At a standard 8% cap rate
That $94/month equals $13,270 in asset value.

You are reading this, thinking $13,000 is nothing.

But $13,000 X 10 = $130,000
X 100 = $1,300,000
Pennies add up.

That’s what great operators do.
We don’t chase shiny returns.
We hunt inefficiencies.

I guarantee that everyone reading this has an error on a utility bill.

>> Interested in investing with a sponsor that penny pinches for you?
DM me “Pennies”

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I’m Jon — I engineer investments so you can take control, be financially free, and leave an impact.

Find my Featured section to connect.

We refinanced a Kansas property in 15 months.
Returned 57% of investor capital early.

Riverfront Apartments looked ordinary.
72 units.
Outdated interiors.
Weak management.

We saw untapped equity.

Our strategy:
Buy below market value.
Upgrade units untouched for over a decade.
Transition tenants from month-to-month to annual leases.

Fifteen months later—refinanced.
57% of investor capital returned.
Cash flow intact.

This is what disciplined execution looks like.
Not hype.
Not luck.
Just operations that work.

The best returns don’t come from timing the market.
They come from managing it.

>> Would you rather chase market appreciation or create it?

========
I’m Jon — I engineer investments so you can take control, be financially free, and leave an impact.

Find my Featured section to connect.

Want to invest in affordable housing?
Start here—before you put a single dollar in.

Step 1: Define your market.

Affordability changes dramatically depending on location.
What’s “affordable” in one city might be luxury in another.

Step 2: Define what you mean by affordable.

There’s more than one type:
→ Market-rate affordable – You set a rent that’s naturally below market. No extra regulations, but your finances must still work.
→ Government-subsidized affordable – You get guaranteed rent from the government, but you’re operating under heavy regulation and red tape.

Each comes with its own challenges:
Subsidized housing means more compliance.
Market-rate affordable means more control, but more financial risk if the market shifts.

The takeaway?
Know the rules of the game before you play.

Or… you can skip the guesswork and talk to someone who’s already done the research, built the systems, and navigated the challenges.

Either way, pick with eyes wide open.

>>> Which version of “affordable” would you invest in first?

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I’m Jon — I engineer investments so you can take control, be financially free, and leave an impact.

Find my Featured section to connect.

40.8% projected ARR. 
Here’s how we funded our best loan to date…

A developer came to us with a problem—and a purpose.
A new 214-unit modular apartment in Denver
Backed by the City of Denver itself as an LP. 

But their capital stack hit a gap right before construction began.
So we stepped in.

Loan: $300,000
Collateral: 100% ownership of the land entity, valued at $9.6M
Return: 3.4% per month

How? 
We lend where banks can’t
Backed by real assets, to operators with real track records.

This one checked every box:
→ Critical housing project
→ Strong developer
→ City-backed equity
→ Fully secured land position

Impact + performance aren’t opposites. They’re engineered outcomes.

>>>>>> Interested in getting a piece of these returns. DM me “Private Debt” to learn more.

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

After $10,000,000,000 in development, I can tell you 
No project goes perfectly, but here’s how to be ready…

Even the most experienced builders hit surprises.

Behind every blueprint are a dozen things waiting to go sideways:
→ Demolition reveals the unknown.
→ Weather delays schedules.
→ Contractors miss details.
→ Supply chains break.

But the difference between chaos and control isn’t luck — it’s systems.

Here’s how we mitigate risk before the first shovel hits dirt:

1. Scenario Planning: 
→ List every way the project could fail. 
→ Then rank them by likelihood and impact.

2. Phased Execution: 
→ Break the project into clear stages. 
→ Each phase is its own closeout, not a hope and a prayer.

3. Accountability Mapping: 
→ Every task needs a name next to it — “someone” is not a plan.

Every project teaches the same truth: 
It’s not about avoiding hiccups; 
It’s about engineering around them.

>>>>>>> Interested in investing with a sponsor that has actually built real estate, DM me “Invest”

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

If you can predict the market five years from now, forget real estate.
Go play the lottery. For everyone else, read below…

Too many operators will tell you to focus on one metric:
Equity multiplier.
“Double your money in five years.” Sounds great, right?

It is a good metric. But here’s the problem:
It’s based on what happens when the property sells.

What if the market shifts?
What if your sales window lines up with a downturn?
What if that 2x projection is really just… hope?

Here’s what I tell new and seasoned investors alike:
→ Look at the cash flow.
→ Study the financials.
→ Ask: “Is this deal healthy today?”

Don’t get blinded by headlines like “9% preferred return”.
That number doesn’t mean much if the property can’t generate steady income month after month.
Sometimes “9%” is just a promise to pay you later… if the stars align.

Cash flow tells you the truth.
Month over month. Year over year.
That’s how you know if your investment can weather the next five years, no crystal ball required.

>>> When you evaluate an investment, what’s the first number you look at?

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I’m Jon — I engineer investments so you can take control, be financially free, and leave an impact.

Find my Featured section to connect.

Your feed says “Anyone can invest in real estate.”
They’re wrong.

I worked for free my first year.
No flashy returns.
No freedom overnight.
Just mistakes that almost sank me.

Social media makes real estate look easy.
Buy a property. Raise some money. Cashflow forever.

Here’s what they don’t show:
→ The sleepless nights when your occupancy drops.
→ The months you float bills with your own savings.
→ The investors you made promises to — before the market shifts.

The truth?
Every operator eventually hits a wall.
The good ones learn how to build through it.

Here’s what I learned the hard way:

1. Higher margins beat higher promises.
→ If your deal only works at perfect occupancy — it’s not a deal.

2. Be pessimistic in your pro forma.
→ Reality always costs more.
→ Add reserves before it’s too late.

3. Budget monthly — not annually.
→ Know when taxes hit.
→ When insurance renews.
→ When debt payments spike.

That’s how you survive when everyone else is still following “gurus.”
Because this business isn’t easy.
It’s engineered.

And the operators who master the math — not the marketing 
Are the ones still standing when the hype fades.

>>>>>> When you see “anyone can do it” on your feed, what’s your gut reaction — motivation or mistrust?

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

Every investor wants freedom.
Are you willing to put in the time to engineer it.

Freedom isn’t found, it’s built.
One process.
One system.
One intentional decision at a time.

I used to think freedom came from income.
Then I learned it comes from infrastructure.

The people who achieve real independence aren’t luckier.
They’re planners.

They automate.
They delegate.
They replace chaos with clarity.

Because freedom isn’t passive.
It’s engineered.

If you’re not designing your freedom, someone else is designing your schedule.

>> How intentionally are you building the life you say you want?

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I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

The first time I funded a private loan, I realized something powerful: control feels better than hope.


I’d spent years relying on markets I couldn’t influence.
Stocks.
Funds.
External forces I had zero control over.

Then I wrote my first private loan.
Structured it myself.
Protected it with collateral.

For the first time, my results depended on my process, not someone else’s promises.

That changed everything.

Because the moment you understand how to control capital, you stop hoping for outcomes and start creating them.

>> What would your financial strategy look like if you replaced hope with control?

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

My son once asked, “Dad, why do you work so much?”
That question changed everything.

I told him I was building a better future
He just looked at me and said, “But I want you now.”

That moment hit harder than any market downturn.

I realized I was chasing freedom but losing time.

From that day forward, every decision had a new filter:
Does this investment buy me more time or take it away?

Because wealth isn’t built in the hours we work.
It’s built in the hours we protect.

Now, I work differently.
With purpose.
With limits.
With the goal of being present, not just productive.

That question from my son didn’t just shift my priorities.
It redefined my definition of success.

>> How do you make sure your drive to build doesn’t take you away from what you’re building for?

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I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

Freedom doesn’t come from leverage. 
It comes from liquidity.

Everyone loves leverage.
It looks sophisticated.
It scales fast.

But leverage without liquidity is a trap.
It feels powerful, until something breaks.

Liquidity is freedom.
It lets you move when others freeze.
It turns panic into opportunity.

I’ve seen investors with millions in assets, but no access to cash when it mattered.

Freedom isn’t about owning more.
It’s about owning what you can use.

When the market shifts, liquidity is the only leverage that matters.

>> Are you rich on paper or free in practice?

========
I’m Jon — Engineering passive income for you like I engineered Apple’s global retail store portfolio.

Find my Featured section to connect.

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