Head of Client Success @ Key Outreach | Doctorate in Leadership (2025), Strategic Business Development

I am the Head of Client Success at Key Outreach, a leading provider of sales enablement solutions for high-growth SaaS companies and agencies of all types. I am currently working towards a doctorate degree in Leadership from Spalding University, where I am learning how to inspire, empower, and facilitate positive change in organizations and communities. I also have a Master's degree and a Bachelor's degree from the University of Louisville, where I studied music and general studies. I have over 7.5 years of experience in various business development roles. My core competencies include CRM, strategic business development, customer success, leadership, emotional intelligence, and creativity. My mission is to help businesses and individuals grow and achieve their goals by providing them with innovative and effective CRM and business development solutions. I am passionate about music, learning, and making a positive impact in the world.

I sat through 18 intro calls for cold calling software last quarter.

Only one company followed up.

Guess which one we bought.

It wasn’t the “best” product on paper—maybe top three.
It wasn’t the cheapest—actually, one of the most expensive.
What did the follow-up signal?

They were customer-focused
They had process
We wouldn’t be left alone to “figure it out” after signing
They could grow with us

Simple things: recap emails, case studies, thoughtful nudges from the AE.
That consistency told me more about the company than any demo ever could.
Three months after buying, I still haven’t heard from 16 of the 18 companies.

No “what did you decide?”
No “what’s working or not?”
No curiosity at all.
The money isn’t in the demo.
The money is in the follow-up.

If you’re taking intro calls and not following up with discipline, you’re lighting your pipeline on fire.

Dr. David Borman

Outbound that scales. 5x Seed to Acquisition. Partner @ Key Outreach.

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