Tickled Pink

At Tickled Pink, we empower women in business to own their brilliance, shape their reputation, and make powerful connections. 

We create Personal Brands that ignite potential, leaving a lasting mark for trust, recognition, and opportunities. 

Join us to amplify your brilliance, shape your reputation, and create lasting connections. 

Your Personal Brand is your professional power play.

Founder + Managing Director

Engaged Enterprises Ltd - Something Blue

Founder

Socialites NZ

Socialites Executive Coaching CEO + Director of Influence

Chief Social Media Strategist + Coach #socialcoach

#SMCAKL - Social Media Club Auckland

I couldn't put it better myself so in the words of Angela Farrelly my fellow committee member...

Sponsored by Vodafone we are a passionate media group who organise monthly events on the latest social media advancements and developments. Each event covers a current topic and trend and is delivered by a panel of experts. 

As a member of the committee I've presented, MC'd, helped arrange the monthly events and annual awards. 

#SMCAKL targets business communicators who can drink something cold, meet someone new and learn something useful. The largest regular media gathering (300pax monthly) regular attendees include social media managers and marketing professionals from NZ's largest corporates, advertising and pr agency executives and small / medium business owner/ operators.

Committee Member

Bloggers Club

Bloggers Club provides a management service to NZ’s social talent, creators and social influencers so they can get on with what THEY do best – creating great content & engaging with their communities.

Our talent management team helps guide the development of social talent. Our services are designed to help with commercial relationships, revenue, growth, personal development, keeping campaigns organised and helping to streamline talent & creators social content commitments.

Our team of managed talent includes:
How To Dad
nzgirl
The Style Insider
Happy Mum Happy Child
Plus other exceptional talent 

Check out our talent at
http://www.bloggersclub.com/social-talent/

Head of Social Talent

My role is to oversee the general running and growth of Bloggers Club - The Social Influence Agency. 

BLOGGER & SOCIAL INFLUENCER MARKETING - We connect New Zealand's top bloggers and social influencers with brands to create authentic and engaging content and conversations. 

BLOGGER & SOCIAL INFLUENCERS TALENT MANAGEMENT - We provide a management service to bloggers and social influencers so you can get on with what you do best – creating great content.

SOCIAL MEDIA MENTORS - We fit the right person to the right brand, so you can sit back and watch your social engagement increase. Providing businesses additional support in a full or part time capacity.

For more info please click here http://www.bloggersclub.com/about-us/

General Manager

nzgirl 1999

Connecting Key influencers & bloggers with brands - sales, strategy and overseeing activity performance to ensure targets are met. 

nzgirl.co.nz is a ‘social magazine’ which first launched in December 1999. nzgirl connects a global community of New Zealand females in their 20s and 30s using www.nzgirl.co.nz as a hub to discover, create and share their favourite things faster.

nzgirl has continuously been the first to embrace and pioneer leading digital trends. As a social magazine, the community are responsible for creating the content. In this way nzgirl is the authentic voice of New Zealand women everywhere, delivering rich content experiences that empower, inspire and create value for all. nzgirl is the "Go-To" for girls wanting to keep their fingers on the pulse.

Client Relationship Manager

Flossie.com Ltd

Flossie.com & Flossie Concierge - where you can request, book and buy hair & beauty appointments with reputable spas and salons from your mobile phone or computer. 

Client Manger & Shareholder - My teams' focus is on creating profitable offers for treatments that can be promoted to Flossie members - with an overall aim to fill the quiet-time appointments & increase the frequency of clients coming in.

Client Manager - Delivering customers to salons & spas to create continued profitability

Extra Mile Company

Design, implementation and management of reward, loyalty and incentive programs.

Business Development

Crockers

At Crockers I was part of the Business Development team for the Body Corporate side of the business.

Business Development Manager

Auckland Academy of Dance

As Office Manager at Auckland Academy of Dance I was in charge of the daily running of the school, it's 5 locations. There were over 1,500 pupils taking Ballet, Jazz, Hip Hop, Contemporary and Tap classes throughout the week. My role included accounts, marketing, sales and customer service.

Office Manager

Hello! I'm Rochelle, a beginner skier, Ta-Da list (aka bucket list) conqueror, marriage celebrant, and diver. 

In 2023, I launched Tickled Pink | Personal Brand Agency to empower women in business to own their brilliance, shape their reputation, and make powerful connections. #SHINE

Why Personal Branding? After having navigated significant life shifts, including two divorces, I learned the crucial art of self-belief and the importance of focusing on my own challenges instead of getting entangled in others'. Embracing my role as the 'Queen of Change, Connection & Cheerleading,' I've used my influencer marketing expertise to establish The Tickled Pink Company. 

Currently, I'm channeling my energy into creating a vibrant community for Kiwi women, aiming to foster a space of connection, empowerment, and collective support under the Tickled Pink brand. 

Ask me about the Tickled Pink Club - Your virtual PINK book of connections for NZ women in business. A space where you can ask questions, seek advice, and connect with other Kiwi businesswomen on topics ranging from #marketing, #startups, #legal to #divorce, #beauty and everything in between. 

Family is my heartbeat - a blend of six kids (3 kids and 3 step kids), my soulmate, family, and friends. 

In the realm of social media and influencer marketing, I've led the way with campaigns driving over $4M in brand deals, including developing Kimberley Crossman's brand and managed many of NZ's top talent over the years.

Life's full of twists, and I've ridden them with a rebel spirit. I dive into dancing, baking, wine, and new experiences with gusto, endless adventures, and fun. 

When not working, you'll find me at the beach, diving, skiing on gentle slopes, at a concert or spending quality time with family and friends. 

I'm an open book on #confidence, #motivation, #mindset, #marketing, #personalbranding and more. 

I'm all for meaningful conversations. Let's connect if you'd like to chat. 

Cheers, Rochelle 

CAREER HIGHLIGHTS:
+ 2018 + 19 Finalist for Social Media Marketer of the Year 2018 - Australasian Social Media Marketing Awards
+ 2018 Commercial Communications Council Committee Member 
+ 2018 Best Speaker Femmepire (450pax) 
+ 2015 Westpac Millennial Women of Influence 
+ 2017 Many SMCAKL Awards including 2015 Best Blog of the Year & People’s Choice
+ 2017 NZ Social Media Awards Advisory Committee Member 
+ 2015 / 16 / 17 SMCAKL Committee Member 
+ 2015 / 16 / 18 NZDM Marketing Awards judge
+ 2016 Outreach Marketing Summit speaker
+ 2015 Anatomy of an Influencer Marketing Campaign AdTech speaker

PSA… Revved. appoints Francesca Blomfield as General Manager to fuel the next phase, from a one-day summit to always-on community.

Incase you’ve missed my last 12 months of posts about Revved, it is Aotearoa NZ’s boldest business and leadership platform, and this week we announced Francesca Blomfield as General Manager, signalling Revved’s move from a single headline day summit to an always-on community.

Francesca and I go back 17 years when our daughters were at daycare together, she is the person who encouraged me to sign up for my first half marathon and who has been a sounding board and friend for many years. 

Over this time I’ve watched Francesca build Generator into a thriving co-working community and business with her husband, and successfully exit.

When I needed a running mate for Revved last year, she joined as Head of Partnerships and became my right hand across every detail of the 2025 Summit, from stagecraft, to sampling salads so nothing would get stuck in our attendees’ teeth. 

Together, we delivered what I’d call a world-class event. Now, as we scale Revved’s community, she’s the leader to take the wheel.

There are urgent problems that need to be solved. New Zealand needs a community that cuts through silos and gets the work done, and that’s Revved. 

We believe NZ’s superpower is that we’re small, we’re agile, and Revved has the connectivity to get the right people in the room to have the conversations that will move us forward, together

Our goal is to turn our ambition into infrastructure. To create streams, forums and experiences that give people the momentum to do something impactful.

As GM, Francesca will lead the expansion of Revved, growing the community that will positively move New Zealand forward. This includes The Assembly, Revved’s year-round engine for connection, and delivering events, including the one-day annual Summit. 

Francesca is powerhouse leader, thoughtful, true to her values and calm in the caos that is startup life. 

Thanks Francesca for being on this ride, I have a feeling we might just need to buckle up for the few years ahead! 

What’s coming
>> Ignition Gatherings: Networking events 

>> The Revved Assembly: Always on digital community

>> Future Forge Labs: Hand-on hackathons and workshops

>> Momentum Forums: Panels, keynotes and roundtables

>> Revved Experiences: Once in a lifetime events

Join the movement

Be part of Revved…

A ticket to the Revved Summit 2026 (Thursday, 6 August, 2026, at the Viaduct Events Centre) unlocks The Assembly and all community events leading up to the Summit.

Partner with us: DM Francesca Blomfield to create collisions that count.



📸 Roshan Nama at Ferrari showroom the night before the Revved Summit 2025.

Rochelle Moffitt

I help you make your name your greatest asset. Making ambitious leaders unforgettable. Connector. Culture Changer. Creator of Bankable Personal Brands.

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Last week, I blocked out a full day to be “Head of Castle Siege” at my son’s school Celtic Day.

Which, in real terms, meant leading a full-blown water fight, with a generous helping of mud for about 20 kids versus 10 parents and teachers… on repeat… all day.

When the boys arrived, I didn’t give them rules.
I gave them a strategy for having the most fun...

Rub the sponges in the mud before you throw them.
Don’t hurl the water guns, they hurt.
And most importantly, go after the parents and teachers. Make us filthy.
And they did.

We started before the buzzer, because who says fun has to wait for permission?

Every round was chaos, in the best way. Laughter. Soaked shirts. Mud everywhere.
 
What struck me most wasn’t the mud, or the mess, or even how much fun we had (though it was epic).

It was the look on my son’s face, the joy and love, seeing me in the game with him. Not watching from the sidelines. Not showing up and staying clean. Not filming it for later. Just in it, fully.

And it made me think... 

We block time in our calendars so easily for meetings, deliverables, strategy sessions, and deadlines.
 
But what about the people we love?

Leadership, business, ambition, they matter to me deeply.

But if I’m too busy to get muddy with my son, then what am I really doing this for?

I don’t want to build a life that looks good from the outside but doesn’t have space for joy in the middle of it.

So this is your reminder, and mine too...

The work will wait.
The inbox will still be there.
But your people? These are the moments they remember.
Show up messy. Show up fully.
 
And maybe block time this week for something that won’t fit in a meeting invite, but matters more than most of them ever will.


Big thanks to Natalie Norman (Turner) for taking pics of us.

Your name is your greatest asset! 

I got to share my story with The Edge team this morning.

How it all started back in 2008 when I said to my sister you need to be known as Kimberley Crossman and not Sophie McKay (Shortland Street flash back for you)…and we did just that. 

Managed to drop in “Opportunity dances with those already on the dance floor” - Jackson H. Brown Jnr and my SHINE method on what you need to think and craft when creating your personal brand.

S - Self
H - Humans
I - IP
N - Network
E - Excellence 

Simple and extremely powerful when done right. 

If you want me to help you turn your name into equity where it creates compounding returns, opportunity, access, trust, and freedom give me a call. 

You deserve to build and live a life you adore.

Two years ago, I booked a flight to Fiji for EvolveX, not because I had it all figured out, but because I didn’t.

I needed space to think, to breathe, to remember who I wanted to become.

I came home with big dreams and a plan.
I did the work. I evolved.

Last week, I went back to Fiji for my second EvolveX experience, this time as a speaker and a completely different version of me.

This is what can happen when you stop waiting for the perfect time and give yourself permission to step in.

Clarity and confidence come from stillness, from asking better questions, and from reconnecting with the parts of you that already know the way.

If you’ve been running hard (or not hard enough) and haven’t looked up in a while, I suggest you see this as your sign to pause.

Make the damn plan.

Give yourself space to dream again.

This week in Fiji reminded me what happens when people come together with open hearts and minds.

To Sarah Pirie-Nally and Steve Pirie-Nally, thank you for creating experiences that  transform.

To my fellow speakers and attendees, thank you for showing up with generosity and truth.

“I want to love bomb Rochelle who rocked the island 🏝️ at Evolve X Reimagine and had the entire cohort demanding an encore!!! Talk about stepping into your power 💥😍💖🫶🏻💚” - Sarah Pire-Nally

After my second workshop my new mates were able to share a wee love note and stick them to the wall for me to read…

“I’m going to use my voice,” 

“Your boldness is goodness,” 

“Thank you for your clarity, courage, and energy.”

Every message was a reminder that connection and courage are contagious.

Here’s to evolution, the kind that changes how you see yourself.

I know I’m coming back different and watch out world I’m just getting started. 

Kristina Karlsson I’m ready! 

If you want a spark, I’m running two workshops in November.

Yes, we’ll talk personal brand.
But really? It’s about personal discovery, or rediscovery, and creating a life that feels like yours again.

Links in comments or me for info.

Last week our dancers came, and we danced the night away at our Disnee Dance-off. 

From the moment the music started, there was laughter, movement, colour, sparkle, and an energy that filled the room in a way that only happens when people are truly seen, included, and celebrated for exactly who they are.

There were pamper stations, dance battles, best-dressed awards, favourite songs, caregivers craving up the dancefloor, our DJs keeping tunes pumping, and volunteers twirling the night away. 

It was a night full of joy. 

I want to thank Dance For Abilities for letting me and my family be part of something so special.

The messages we’ve received since the event have been so moving, and I want to honour a few of them here.

One family shared how their son and his friend had an incredible time, and how much it meant for their whole family to be part of it.

Another caregiver wrote to say the entire flat was still buzzing days later, with one of the boys proudly carrying his trophy for best costume everywhere he goes.

Keenen (Woody) said it was “amazing, amazing, amazing.”
Luke (the army man) loved the music and said the DJs were the coolest ever.
Blair (Lion King) was all about the dressing up and the atmosphere.
Annie (Jessie) loved the lollie table and the beat of the music.

And in all of these stories, one thing stands out clearly, belonging feels good, and joy deserves to be shared.

To everyone who danced, supported, dressed up, clapped, helped behind the scenes, took photos, DJed, pampered, served snacks, and simply showed up, thank you. You made magic.


Daniel Hopkirk, Jonathan Hopkirk, Georgina Otto, Huia Hema, Jason Anderson, Maya Paddy, Vi Sinclair, Zakk d'Larté, Kelsey Smaill, Ella Stansfield


Thanks to everyone who donated to make this possible and shared items for prizes. Sarah Page, Kindness Collective Foundation, Anna Mowbray, Auckland FC, Ruth Macleod, Narly Kalupahana, Alicia Haszard, Akarana Marine Sports Charitable Trust, Nicky Tuck.

If you are keen to support us for next year's dance(s), please DM me. I have a spreadsheet going already.

It’s your story.

Feel free to hit ’em with a plot twist at any moment.

Change your mind.
Change your pace.
Change the room you are willing to walk into.

Plot twists do not need permission, they need you to make a decision.

Want the how?

Start acting like the person you are becoming, not the one you are trying to outgrow.

67 women are already joining us tomorrow morning. We have room for 23 more.

If you’ve been sitting on the fence, this is your nudge.

Sip + Share Tuesday is happening at Generator, Britomart, Auckland 8am - 9.30am.

TedX speaker Vicki Tyler is joining us, and she brings a story, a mission, and a message every ambitious woman needs to hear.

Vicki went from a quiet 23 year old to President of Flight Centre USA, scaling from $3M to $27M in two years.

Her real wake-up call wasn’t on a spreadsheet. It was when she sleepwalked out a second-storey window, broke her spine, and realised, she’d been living on autopilot for far too long.

That moment became the start of something bigger.

Now, she’s helping women stop drifting through their lives and careers, and start leading with curiosity, courage, and conviction.

Not perfectly. Not without fear. But intentionally.

Tomorrow morning, we’ll be talking about...

Why autopilot is quietly costing women their voice, in leadership, in meetings, and in life

The confidence gap. Why 70% of high-performing women stay silent
Why comfort feels safe but actually keeps us stuck

And how to shift from self doubt and imposter syndrome into action and authority

Plus, Vicki will share a surprising insight from Campaign 195, her mission to ask the same question about leadership to a woman in every country in the world

This isn’t about being fearless. It’s about waking up to what you really want, and doing something about it.

Details:
8.00am – Coffee + connections
8.30 - 9:30am – Vicki to present, then we will have a fireside chat with Q+A's from the room.

If you're in a season of change, leadership, or just ready to stop playing small, this morning is for you.

Bring a friend or come solo, we’ll make sure you don’t sip your coffee alone.

Link to tickets in the comments.

It started as a bit of fun. Two dice, twelve questions, and a quote from Lady Gaga - “Talented, brilliant, incredible, amazing, show-stopping…”

I created the game for a lunch Lisa Oakley and I hosted. Sarah Pirie-Nally loved it so much she asked if I’d bring it to EvolveX Fiji for the welcome night of the business retreat dinner.

The game goes like...

Two dice, twelve questions, whatever you rolled, you answered. 

People shared things they’ve never said out loud before.

One woman talked about wanting her dad at the table because he’d passed away two years ago, and then told us all the things she adored about him.

Marty shared what it means to find your soulmate and really love someone.

And when someone rolled the Lady Gaga question, “If she wrote your autobiography, what would the title be?” the answer was so brilliant we decided everyone should answer that after the first round! 

“Part-time rebel with a cause.”
“Do it anyway. Add the fun.”

There was laughter, a few tears, and the kind of connection that doesn’t happen when you lead with job titles and LinkedIn bios.

When you strip all that away, you’re left with people, and people are bloody fascinating.

I think we need to learn to ask better questions. Curious ones. The kind that invites excitement, truth, not small talk around roles. 

And the one of the best parts?
The feedback from the night said it all (thanks, Dr Louise Schofield)
“1. Dice Icebreaker game was gold. Created real connections and fast.”

Maybe you do want to know my 12 questions…DM me 😉

I didn't get a pic of everyone playing, but I did of Louise and me at dinner. Louise won the Revved. comp. Boom.

Today seems like a good day to start! 


There is still time to dream bigger 
And love better 
And discover everything 
You were born to be




✍️ Naked writing on Instagram.

Calling all Revved. peps! We have our first networking drinks on Thursday in Auckland CBD. 

Your invite is in your inbox...or DM if you didn't see it and want details. 


📸 Roshan Nama

Francesca Blomfield, Anna Mowbray, First Dave,

“You don’t have to see the whole staircase, just take the first step.” - Martin Luther King Jr.

Sometimes the biggest lessons come from the things that quietly bother us.

That flicker of jealousy.
That ache of comparison.
That moment when someone else’s success hits a little too close to home.

It’s not always about them.

It’s about the part of you that’s ready to move.
The part that’s tired of waiting.
The part that wishes you had started earlier, taken more risks, or backed your vision, put in more reps, when it first whispered your name.

I started my agency without a website.
I launched Revved with no name, just a wait-list of people who believed in the idea.
I rebuilt my workdays to serve my life, not the other way around.

There was no perfect plan.
There was only a decision to begin.
Your vision doesn’t become real because you think about it more or wait until you feel fully ready.

It becomes real when you take the first step 💃🏼 and then keep going.

Go get stepping! 


Throwback to Megan Hutchison and me making TikTok's.

Moving sale….Mission Bay to Parnell 🚚

All excellent condition and ready for a new home:

💁‍♀️ 6 x height-adjustable desks (3-stage dual motor, 1 year old, 9 years warranty left)

💺 2 x Jasper J Advance Plus ergonomic chairs (1 year old, 9 years warranty left)

🩶 3 x grey desk screens (desk divider things) 

RRP:
Desk $999 | Chair $499 | Screen $300

We’re moving from Mission Bay to Parnell and don’t need our office furniture… do you?

Pick up now, but must be gone within the next two weeks.

Happy to sell individually or as a full office setup.

Make an offer, or tag someone who’s setting up their office or upgrading their space.

Quality gear, great condition, long warranty.

Contact myself or Francesca Blomfield. We love doing deals.

Here’s what nobody tells you about opportunity…

It doesn’t knock, it radiates. 

And if you’re close enough to feel the heat, you’re close enough to catch the upside.

You know that quote…

“Opportunity dances with those already on the dance floor.” — H. Jackson Brown Jr.

I live by that.

I don’t just want to be in the room where opportunity happens, I want to help create the damn dance floor.


I know that opportunity doesn’t find you.
It notices you, when you’re already moving.

That’s the power law of proximity.

The closer you are to energy, ideas, people, and momentum, the more likely you are to catch fire.

🔥 

So if you want more luck?

Get closer to the heat.
Join the conversation.
Show up at the event.
Say yes to the intro.

Proximity is about participation.

Those who wait for the perfect invite miss the rhythm.

Those already dancing? They’re the ones who get the call.

So ask yourself today, are you waiting for the song… or are you already on the dance floor?




🖼️ Codie A. Sanchez

“I walked out feeling like I’d just plugged myself into a power socket.” 

That’s how Tash Fernandez described the Bankable Brand Workshop last week, and honestly, it sums up the magic of what happens in that room.

A safe space to do the real work of clarity, confidence, and connection. 

The moment you finally start seeing yourself the way the world needs to see you.

If you’ve been sitting on ideas, hiding behind the “I’m not ready yet,” or playing smaller than you know you’re capable of, this is your sign.

If you want 2026 to be your best year yet, the one where you’re seen, remembered, and bankable, you need to be in this room and spend the day with me. 

Two final workshops for the year 10am - 4pm.
Wellington - Wednesday 19 November
Auckland - Wednesday 26 November
$1,600 + gst 

Invest in yourself, a team member, I promise you this is a life changing day. 

Links in the comments for more info about the workshop and to purchase your seat. 

Both workshops have 9/10 spaces available.

Charity Auction Time! ✨

A huge thank you to Ruth Macleod for generously donating a very special bottle to support Dance For Abilities. 

This bottle of Stonyridge Larose 2018, it was originally purchased at a Big Buddy Charity auction, and now it’s back on the block to raise even more funds. 

Ruth is even getting it engraved with “pay it forward” so its story of generosity continues.

Every dollar raised will go towards creating opportunities through Dancing for Abilities. 

We have a big Disnee Dance off event tomorrow night! 

Auction details…
Comment below with your bid to take part.

Highest bid at 2pm on Tuesday 7th October wins! 

Paid within 24 hours. 

Bottle valued at $450. 

Thanks in advance for supporting us. 💃🕺🪩

FOMO was alive yesterday when I missed the Revved. x Les Mills International HumAIne event. 

Organised by our epic Revved GM Francesca Blomfield, lead by Amber Taylor with Maya Pan, Mark Laurence and Faye Restall. 

Luckily it was filmed so we will get this live soon. And thanks to everyone that was there. 

Our next Revved event is a SEO hackathon aka WTAF is going to happen/become SEO lead by Richard Conway from Pure SEO and The Optimisers 

In official terms…”we would like to announce our next Hackathon, this time bringing you a hands on session with Richard Conway on SEO, GEO & AIO - How to Win the Search Game in 2025.

​Powered by The Optimisers.

​Search has changed and so has the playbook.”

If you came to the Revved 2025 summit your ticket is free (first in first served - secure your ticket via link in comments) and if you didn’t you can register and pay via link in commments. 

Plus you get to meet and collide with epic Revved Assembly members.

Last Sip + Share for the year, and the theme is Sip + Sort your sh*t out and be ready for '26.  

2025 has been a rollercoaster for many of us, which is why we are bringing the incredible Lisa O'Neill up to Auckland to help us set ourselves up for a smashing year ahead.

This is your invite to join Lisa this November to take the chaos out of next year and design a year that feels as good as it looks.

Lisa is an energy expert and motivator who is addicted to planning!

In a session especially designed for November, let’s take the chaos out of 2026 before it even arrives.

You’ll learn how to build your bridge of action, plan purposefully, and stop wasting precious energy on things that don’t matter.

Running her own brand and business for over 25 years, Lisa’s secret is creating certainty in a world that constantly demands your attention. 

When you know what you want and what you need you free up mental space to live your life instead of just reacting to it.

Get proactive around your energy management. Understanding what depletes you and what recharges you isn’t fluffy thinking, it’s essential infrastructure for a brilliant year.

Walk away with practical tools to plan your year, protect your energy, and step into 2026 with absolute clarity about your priorities. This isn’t about doing more. It’s about doing what matters, with the energy you need to do it well.

Wednesday 12th November
 8:00am coffee & connections
 8:20 – 9:15am – Keynote by Lisa
 9:15 – 9:30am – live conversation with Lisa & Rochelle
Location: Precinct Flex, Britomart (formerly Generator)

Grab your Sip & Share ticket via the link in comments, tag a friend that you'd like to go with or let us know if you're coming.

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