Hi, I’m Rochelle.

Beginner skier, Ta-Da List conqueror and diver. My journey has been full of life shifts, including two divorces, that taught me one thing. Sort your own life out first. You can’t control what others do, but you can own your brilliance, focus on your own challenges, and show up for yourself.

In '23, I launched Tickled Pink | Personal Brand Agency to help people in business show up bold, build branded reputations that open doors, and become bankable forces in their industries.

As Jackson H. Brown Jr. said, “Opportunity dances with those already on the dance floor.” I help women step onto that floor with confidence, connection, and a brand that turns heads, and profits.

I’ve spent years turning challenges into opportunities. 

My background in influencer marketing includes driving $4M+ in brand deals, managing top NZ talent, and shaping the careers of leaders like Kimberley Crossman. 

I’ve seen firsthand how a strong personal brand isn’t just a visibility tool, it’s a profitable strategy that opens doors, attracts opportunities, and builds businesses.

I’m also the founder of Sip + Share, kick-arse networking events for women. At these events, I put an ambitious, high-achieving woman in the hot seat & ask the Qs everyone wants answered. 

We’ve been hosted by Google NZ and welcomed speakers like Anna Mowbray (ZEIL), Jessica Farrow (TikTok), and Caroline Rainsford (Google).

The audience? Ambitious women from Deloitte, EY, business owners, career professionals, and emerging leaders. These are generational events, where women at every stage of their journey come together to connect, grow, and inspire each other.

These events are about teaching a new kind of bravery. The courage to extend a hand, open doors, and normalise asking for help.

Family is my heartbeat. My soulmate, 6 amazing kids (3 mine, 3 his), and a close-knit crew of family and friends. 

I’m passionate about building confidence, creating connections, and inspiring action.

If you’re ready to be the change, stop waiting and step onto the dance floor, let’s connect and chat.

CAREER HIGHLIGHTS:
+ 2025 Revved Business + Leadership Summit (Creator, Speaker)
+ 2018 + 19 Finalist for Social Media Marketer of the Year - Australasian Social Media Marketing Awards
+ 2018 Commercial Communications Council Committee Member 
+ 2018 Best Speaker Femmepire (450pax) 
+ 2015 Westpac Millennial Women of Influence 
+ 2015 / 16 / 17 SMCAKL Committee Member 
+ 2015 / 16 / 18 NZDM Marketing Awards judge
+ 2016 Outreach Marketing Summit speaker


Rochelle Moffitt

I had planned on being back at work this week, head down, smashing out the start of the year.

I did start. I just did not smash.

What I realised was that I needed more time. More beach cricket with my family. 
More cuddles with my new niece. 
More being the boat lady for the people diving (I’ve decided I’m a tropical diver).
More days where the laptop stayed closed and life got the priority.

That space did exactly what it was meant to do, because now my head is clear.

To set myself up for success, today is about mapping out the final things I want to achieve this year and then putting real time in my diary to do them. 

I have even booked in hair appointments, time to write love bugs 🩷🐞, four long weekends for mini adventures, date nights, annual poker tournament…the list goes on. 

Now comes the work pieces too. Adding in personal branding workshops, even the creation of a course and new team members! 

I full life comes from choosing what matters and then protecting time for it. 

The year is nearly mapped out, and it feels good.

Want bigger bites out of life? Stop being everyone else’s MVP. I help you turn your name into an asset and your life into the main event.

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I remember the exact moment I realised I had outgrown my life.

It was three years after my second divorce, and I was sitting on my bed looking over my calendar, my commitments, my routines and feeling… like I’d lost my mojo. 

That day, I made a decision…

I would rebuild my identity, piece by piece, on my own terms.

I started saying no to things I would have once said yes to.

I started saying yes to things I would have once said no to, like skiing and truly backing myself and putting myself out there (my way)! 

Two years on, I don’t just work differently, I live differently. 

My energy is mine. 
My calendar reflects my priorities. 
My work reflects who I am now, not who I used to be.

Rebuilding your identity isn’t about breaking everything down.

It’s about choosing where to invest your time, your energy, and your yeses and learning the power of a well-placed no.

If the life you’ve built no longer fits, this is your reminder…

You don’t need permission. You just need clarity and courage.

I believe your network should be as ambitious as your goals.

Sip + Share is the networking room I wanted to be in two years ago, so I created it.

A room where I could ask for help. 
Meet women across industries, roles, and levels.
Talk business honestly.
And rise together by helping each other.

Since then, we’ve hosted 25+ events and welcomed 1,000+ women through the room. Many are repeat offenders who come to multiple events each year.

We’re starting 2026 with Renee Stuart, co‑founder of MOXX Brands.

Renee is a real operator with over 15 years of experience in marketing, advertising, and business operations. Before co-founding MOXX, she served as the VP of Global Marketing for ZURU. 

She has since transformed MOXX into a global force, generating $9M+ revenue in just three years. Building one of NZ’s fastest-growing and most innovative consumer goods companies with a modern portfolio of brands including re.stor, everblue, Maison&Muse, ATOMIC, and Kinzie Kids.

The numbers tell the story...
>> Products in 6,000+ stores worldwide, including Walmart and Target (USA).
>> 2025 Business Achievement Award winner and #3 on the Deloitte Fast50.

On Wednesday, February 25th, we’re getting into the mechanics of how she did it. We're talking about the reality of big thinking and bigger leaps.

We will be discussing:
∙ The transition from corporate leadership to global execution.
∙ How brand innovation drives rapid expansion.
∙ Competing on the global stage with a New Zealand edge.
∙ Why purpose and sustainability are inseparable from her business model.
∙ How to do this while juggling 2 little ones. 

What to expect:
Sip + Share is designed for women who value their time and their network.

Founders and corporate leaders who come to talk business, strategy, and growth.

A safe, welcoming space where everyone is kind. Come alone or bring a friend, you’ll be part of the conversation from the moment you walk in.

High‑value networking and a live hot‑seat conversation with a wonderful lady. 

 🗓 Wednesday, Feb 25
 📍 Precinct Flex, Britomart Place, Auckland
 ☕️ 8:00am: Coffee + Networking
 🎤 8:30-9.30am: Hot Seat Conversation with Renee

The Breakfast Club! 
For those who want deeper access, a small group stays on after the main event for a private breakfast with Renee and me to talk through real challenges.

What women say after Sip + Share...
Natasha Reddington: “Was so real and so good.”
Jodie Yang: “Inspirational start to the day.”
Samantha Hagler: “I came away inspired and empowered.”

Tickets are live, link in the comments.

One thing I wanted to do this year was send a love bug each week. 🩷🐞

Years ago my hairdresser, who has since passed away, told me that her dad sent her and her sister a love bug message every Wednesday. Just a small note to say I am thinking of you, I love you, you matter. I remember thinking at the time how simple and how powerful that was, and how those are often the things that stay with us long after people are gone.

When we had our KIN retreat day and mapped out what mattered, what I wanted to create, and how I wanted to show up for people, this was on the list.

So this morning I sent my first love bug.

It was sent with no agenda other than to brighten up people I love and adore days. 

If you would like to receive a love bug message each Wednesday, send me a DM with your phone number.

Sometimes the most meaningful things we do are the ones that would never make a business plan but make life feel a little more human.

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I usually say nothing good happens after midnight.

After a 2.40 am bedtime following a day of water crossings on Rainbow Road and deep-dive strategy sessions in a Toyota, I might have to update this life motto of mine.

I landed from a family holiday at 4.45am last Tuesday and started the Far Out road trip at 5pm that same day. 

Another 9 days out of the office? The timing was objectively terrible.

But when an opportunity like this knocks, you don’t check your calendar. You just say yes.

The last 8 days have been a blur of Auckland, Wellington, Blenheim, Christchurch, Franz Josef, Wanaka, and Queenstown. 

But I can tell you the real journey hasn't been on the map. It is the power of connection that happens when you swap a 30 minute coffee for a 6 hour drive.

I’ve seen...
>> The gargantuan ideas Kiwi founders are turning into reality.

>> The "side quests" that weren't on the itinerary but became the highlight of the trip.

>> The incredible US tech veterans who are genuinely invested in taking NZ to the world.

>> The future of transport, from being on a Vessev to having a Merlin plane with us (their work on autonomous flying is next level).

It has been incredible to see Kiwi biz get behind this to really showcase the intel, talent, and next-level ideas coming out of NZ. 

We’ve been to OpenStar Technologies and had the likes of BNZ, Air New Zealand, and the Icehouse supporting the ecosystem, with Pals keeping us hydrated along the way.

I’m heading into the final day feeling that specific mix of "ready to sleep for a week" and "sad it’s over." 

I’m leaving with deeper bonds with old friends and a whole new circle of people I’m proud to call friends.

To the road trippers, the tastemakers, and the Far Out team, thank you for starting my 2026 with a bang.

Here’s to jumping at the opportunities that open new dancefloors.

P.S. If you’re looking at these photos and thinking, "I need to be in that convoy next year," hit me up. I’ll tell you why you shouldn't hesitate.

#FarOut2026 

Robert Coneybeer Annabel Anderson, and waayyyy to many epic people to tag!

Far Out 2026

I was recently told I’m "active rhodamine."

I had to look it up. It’s a fluorescent dye used in hi-viz vests and for tracking things in deep water. 

Basically I think, Simon Robertson was calling me a human highlighter.

The context? 

We’ve been on the Far Out 4x4 road trip and were specifically told to "pack light." 

I didn't. 

I got called out at the unofficial awards ceremony for having the most luggage by a mile.

I did try hard but 8 days, multiple events, possible 4 seasons in one day scenarios, I really wasn’t sure what not to take.

My outfits, the bright colors, the sparkles, the jeans, the shoes I love and they are an extension of me. 

I brought it all because those clothes make me happy, and they let people know exactly who I am before I even open my mouth.

I could have packed a tiny bag of "sensible" clothes but instead, I showed up as myself, and I’m pretty sure I made an impact (even if it was just on the car's suspension).

There’s a lot of pressure to tone yourself down and "pack light" emotionally and visually to fit in. 

I’d rather be the one with the most luggage and the 7 pairs of shoes.

If you’re going to show up, you might as well be unmissable.

Thanks for my unofficial, official award Simon. It made me smile and feel very much part of the crew.

The price of entry is starting.

Seems my skiing is still in starting phase even 5 years on, oh and did I mention I’m still shit?!

Did you see that meme? 

The one that says "Red Bull contact me please" because of the spectacular moves? 

Yip. That’s pretty much footage of me.

I’m stuck on the green runs while everyone else looks like they are dancing down the mountain. 

It’s easy to feel like you’re failing when you’re super uncoordinated and terrified of the ice, the heights, or being taken out by a snowboarder.

The cost of entry for anything new is looking like a beginner.

Because you are one.

You have to start somewhere. 
You have to be willing to wobble. 
You have to be okay with the fact that your journey doesn't look like theirs.

Don’t compare your wobbly green run to someone else’s black diamond dance. 

Enjoy where you’re at. 
Keep trying to parallel (FML it’s hard).
You’re on your own journey. 





Inspired by Rudy Perrin’s Instagram, I’ve put a link in the comments.

📸 Pic of me only the lonely doing my green laps loving (most - I HATE icey bits) of the moments and enjoying me time on my journey.

Last year asked a lot of me, well actually I asked alot of myself. 

I’m proud of what I've built and am still building.

I’m honest about the cost... I worked constantly.
My family and friendships waited patiently and financially, I stretched further than I should have. Hundreds of thousands further. 

2026 is doing it all over again, deliberately. 

I want Revved. to welcome 800 of New Zealand’s most thoughtful, ambitious business leaders into the room.

I want my personal branding agency to grow in reach and depth. First up with a rebrand, goodbye Tickled Pink.

I want KIN International to keep being a place where women feel seen, safe and supported to thrive. 

And I want my life outside of work, my people, my energy, my health, my finances, to be protected, not negotiated.

I know that I can make this happen by slowing down to speed up and getting super clear on where I am heading and how. 

And then building a plan that matches the life I actually want to live.

That’s why, alongside Emily Rust from Stones, Francesca Blomfield our GM of Revved created Pathfinder: The 2026 Blueprint.

A full-day strategic offsite to step out of the noise and build a clear, practical roadmap for the year ahead.

The day is facilitated by Emily, an organisational psychologist, and supported by 7+ expert contributors - executive coaches, business leaders and people who are genuinely in the work.
Grant Herbert
Jayne Chater
Campbell McLean
Peter Bristow
Nick Rust
Belinda Thomas
Libby Irwin

The part that matters most to me is the room.

Founders. Executives. Leaders.

People who are willing to think honestly, share openly and learn from each other. 

I know where I want to go.
This day will give me time to confirm the structure, focus and few well-chosen actions across leadership of self, people, future and the work to get there. 

Pathfinder is open to all Revved ticket holders (2025 or 2026).
If you don’t yet have a ticket, early bird access is live.

It’s also open to the wider business community. 

If 2026 matters to you, not just in ambition, but in how you want to live and lead, I’d love you in the room.

Details and tickets are in the link in the comments.

Do the damn thing!

That’s exactly what Ali Bond and Tina Kapp-Kailea 🔥The Femmepreneur did. 

I’m not sure if they meet at a Sip + Share event (ladies did you?) but the possibility is high. 

And they decided late last year to create a magazine for audacious women, by audacious women…and they did just that.

I love seeing and celebrating our community and contributing where I can. 

You can subscribe via the link in comments and see my article “The Audactity of Finding Yourself Again” below, I’ve taken a pic for you.

Save the date. Thursday 6th August 2026 we are doing it again. 212 days to go! 

Revved. 

If you have any stories or success you’ve had because of Revved or a Revved collision, please share it with me. 

I’d love to know what impact Revved has made in your life. 

A the biggest thanks to everyone who supported us through our first year.

Well, 2025… you were wild.

2026 is already moving fast - but before we chase what’s next, we need to honour what happened last year.

Because 2025 was the year Revved launched.

Our inaugural summit brought together 663 leaders from 450+ businesses across tech, property, hospitality, finance, healthcare, education, recruitment, accounting, law - and beyond.

CEOs. Board members. Investors. Senior leaders.
And future leaders too - with students from six schools and three universities in the room.

We met 14 Sarahs. 11 Kates. 9 Nicks. 7 Michaels. 4 Mikes.

And hundreds of people who believe leadership isn’t built in isolation -
it’s built through connection.

As Dr Monique Faleafa so powerfully shared at our debut summit:

“People aligned with purpose will be our best navigators, leading not with certainty, but with clarity… leaders don’t control the storm, they prepare their people to sail through it.”

The energy in the room was unmistakable: leaders hungry for real conversation, and a community to move forward with.

Since launch, we’ve delivered five Revved Assembly events - from AI agent hackathons, to networking drinks, to a raw conversation on staying human-first in an AI-driven future with Les Mills… right through to a caffeine-charged coffee morning.

To everyone who backed Revved from day one - our partners, speakers, community, and the leaders who showed up before Revved was proven:

Thank you.

You didn’t just attend.
You helped build this.

Now… we do it again.

Revved 2026
📍 August 6 - Viaduct Events Centre
🎟️ Tickets: https://lnkd.in/gQMukcWu

Engines ON. Excuses OFF.

Those who don't believe in magic will never find it. 🩷🐞

The world is positively bursting with sparkles and secrets, just waiting for you to notice them. 

Keep your eyes wide and your heart open, the most wondrous things are always hidden in plain sight.

You are a marvel. 
Now go make some mischief.



This is a Wednesday love bug (message) I send my kids, family and friends to put a wee bit of love in their day. It is something I decided to create and do this year. 

Today's love bug got lots of lovely replies, so I'll share it here with you, too.

Jonathan Maharaj FCPA

Founder | Fractional CFO increasing profits for businesses + developing future finance leaders | NZ’s #1 LinkedIn Creator | Featured in Forbes and The New York Times

Strong companies fail because of hundreds of small bad decisions. That’s where I come in.

For over 20 years, I've worked across auditing, consulting, and strategic finance, helping founders, executives, listed companies, and global brands focus on what truly matters.

As the founder of Aurora Financials, I help leaders see the story behind their numbers so they can move faster, with more confidence and have fewer financial blind spots.

Here are three ways I can help you:

1. The Profit Partner for founders and CEOs:

A strategic CFO-on-demand engagement that helps CEOs understand their true profit drivers, reduce hidden costs, and make better decisions. Increase your profitability (or reduce your losses) by 15% in the next 60 days or your money back, guaranteed.

2. CFO Catalyst for current and future finance leaders:

A 10-week accelerator helping financial leaders step beyond reporting and develop the leadership, communication, and strategic judgment modern CFOs need to thrive.

3. Sign up for my weekly newsletter and follow me here:

I share daily tips and lessons helping you make smarter financial decisions. Hit the bell icon so you don’t miss anything.

If better financial results are important to you, let’s talk.

DM me or visit https://www.jonathanmaharaj.com/ to learn more.

---
I'm not an "influencer" but Favikon ranks me the:
- #1 LinkedIn Creator in New Zealand (6 Aug 2025)
- #5 LinkedIn Creator in Financial Markets Worldwide (3 Nov 2025)
- #262 LinkedIn Creator Worldwide (6 Aug 2025)

Disclaimer: The content I share is general information only and not financial advice. All financial decisions have risks and benefits. Please seek professional advice for your specific needs.

Member, ACFE Advisory Council

The ACFE Advisory Council is an assembly of 2,000 fraud-fighting experts dedicated to the improvement and growth of the Association of Certified Fraud Examiners (ACFE). 

Members may be asked to participate in quarterly member surveys, speak at ACFE events, write or review course materials, provide industry case studies and assist in professional development activities. 

Members have the unique opportunity to help the ACFE chart the course for the future of fraud prevention and detection.

My life is quieter than people expect.

Not sad quiet, but focused quiet.

I've been intentional about avoiding distractions, noise and drama.

Some people fear what that looks like.

They think that a big circle means you are doing life right.

But a small circle can be a sign of progress.

I learnt something early in my career.

Some people look lonely, but they are just disciplined.

They don't need an audience to feel worthy.

Their confidence comes from the inside, not applause.

They choose quality over quantity, and are purpose driven.

Here’s what changed for me when I stopped following the crowd:

- I became harder to distract.
- I say no faster, without guilt.
- I started trusting my own instincts.
- I stopped explaining why I am selective.
- I worked on my goals and helped more people.

If your circle feels small right now, it might not be loneliness but growth.

Stay grounded and protect your peace.

And if you know someone building quietly, send them this.

Wishing you the very best for the year ahead.

-------
➕ Follow Jonathan Maharaj FCPA for finance‑led leadership.
📰 Get more insights in my free newsletter: https://lnkd.in/gYHdNYzj
📆 Let's work together: https://lnkd.in/ggJPiHEV

Video credit - social media.

In 2022, New Zealand made a radical decision.

Instead of trying to convince people to quit smoking,
it focused on something earlier in the chain - 
Who gets access in the first place.

Anyone born after 2008 will never legally be able to buy cigarettes. No advertising push. No overnight ban.

Just a structural change designed to work over time.

The logic was simple:
most smokers start young,
and once the habit forms, it’s hard and costly to reverse.

So New Zealand removed the on-ramp.

This wasn’t about control or moral pressure.
It was about systems.

Because the fastest way to eliminate a bad outcome isn’t motivation.

It’s changing the conditions that create it.

That’s what made this experiment worth paying attention to.

Just a year later in 2023, New Zealand's new government scrapped the smoking ban to help pay for tax cuts.

What part of their story stands out to you the most?

-------
➕ Follow Jonathan Maharaj FCPA for finance‑led leadership.
📰 Get more insights in my free newsletter: https://lnkd.in/gYHdNYzj
📆 Let's work together: https://lnkd.in/ggJPiHEV

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The Battle

Rochelle Moffitt

Jonathan Maharaj FCPA

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Performance ScoreRochelle Moffitt's LinkedIn Performance

Performance ScoreJonathan Maharaj FCPA's LinkedIn Performance

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taplio

The Battle

Rochelle Moffitt

Jonathan Maharaj FCPA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rochelle Moffitt's LinkedIn Performance

Performance ScoreJonathan Maharaj FCPA's LinkedIn Performance

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Performance ScoreRochelle Moffitt's LinkedIn Performance