Monday Marketing

Monday Marketing is a weekly newsletter sent out every Monday, packed with top tools and strategies on how to grow on social media platforms!

Founder & Curator

SmartCoin Financials

India's most trusted instant loan app. On a mission to create India’s largest fully automated financial Inclusion organisation by providing an array of financial services such as micro-loans to the vast under-served middle/lower-income segment.

Social Media Manager

Logically

Directed social media strategies for Logically, a leading AI-powered news app combating fake news. Spearheaded growth initiatives through innovative marketing campaigns and leveraged a dedicated team of fact-checkers to provide reliable information to users.

Social Media Marketing, Growth Hacking, User Engagement, Fact-Checking, Campaign Management

Digiterz

As a Social Media Manager and Growth Hacker at Digiterz, I oversaw the management of various social media assets, content creation, brand monitoring, strategy development, monthly reporting, and task delegation to ensure timely project completion. 

Directed and managed social media assets for brands including Dandi Salt Challenge, Tata Mutual Fund, Ultra-Marathoner Satish Gujaran, and AR Conclave.

PitchVision

As a Social Media Manager/Growth Hacker at PitchVision, I led the management of social media assets, oversaw content creation, optimized website assets like banners, monitored brand presence, and delegated tasks to departments to ensure timely completion of projects.

Laqshya Media Group

As a Social Media Manager/Growth Hacker at Laqshya Media House, I led strategic initiatives to manage social media assets, create engaging content, monitor brand presence, develop effective strategies, generate monthly reports, assign tasks to departments, and ensure timely project completion for brands including VR Films and Purplle.

LIQVD ASIA

Directed all social media activities for Optimum Nutrition, BSN Supplements, and DMTI while at LIQVD ASIA. Managed content creation, brand monitoring, and strategy development, leading to increased engagement and brand visibility. Achieved measurable results through monthly reports, task assignments, and deadline management.

Adventure Advertising

As a Graphic Designer at Adventure Advertising, I successfully managed various graphic design and website projects for clients in the real estate industry, including Eurostar, AMD, Greenhouse, and more. Responsibilities included designing stationery, marketing collateral, print ads, building websites from scratch, as well as managing uploads and maintenance.

Graphic Designer

Eggfirst Advertising

As a graphic designer at Eggfirst, I led website design projects by crafting visually appealing front-end designs.

Samsan Travels

Drove the design and maintenance of Samsan Travels' website, ensuring regular updates with new offers and packages, resulting in increased user engagement and customer satisfaction.

Web Designer

Social Media Manager at SmartCoin Financials | Social Media Marketing

Embarking on my journey into the world of Social Media Marketing was driven by a deep-rooted passion for connecting people with meaningful content in this digital age. With over a decade of experience under my belt, I have honed my skills in Social Media Management and Marketing, where Content Creation and Curation have become my forte.

Drawing from a background in Applied Arts and Graphic Design, I infuse creativity and strategy to craft engaging and visually captivating content tailored for diverse platforms and audiences. Through collaborative efforts with brands across various sectors such as Sports, Entertainment, Fintech & Finance, and SaaS, I have successfully helped them amplify their online presence, expand their reach, and enhance their overall impact. 

The ability to understand the pulse of different industries and translate it into compelling social media narratives is where I thrive. My mission is simple yet impactful: to empower individuals and businesses in maximizing their social media potential through my expertise.

Looking ahead, I am excited about the prospect of taking on new challenges that will allow me to continue making a difference in the digital landscape. 

Let's connect on LinkedIn to explore how we can collaborate towards achieving our goals together.

9 years. 1 show. A generation transformed.

When Stranger Things premiered on July 15, 2016, Millie Bobby Brown was 12. Joe Keery was doing Domino's commercials. And nobody knew these names would become household staples.

Fast forward to November 26, 2025—Season 5 debuts, and everything has changed.

Here's what fascinates me about this journey:

Millie Bobby Brown isn't just an actress anymore. She's a 21-year-old producer, wife, mother, and beauty entrepreneur with her own production company (PCMA Productions). She went from a child with a shaved head to building an empire.

Joe Keery is now a Grammy-nominated musician touring sold-out venues as Djo. His viral hit "End of Beginning" gave him a completely independent fanbase. He built a parallel career while everyone was watching.

Sadie Sink transformed from "the new kid with a skateboard" in Season 2 to starring alongside Brendan Fraser in an Oscar-nominated film and landing a role in Spider-Man: Brand New Day.

But here's the deeper lesson:

We just watched a masterclass in long-term brand building. These actors didn't just play characters—they grew up in public, made strategic career moves, diversified their portfolios, and built loyal audiences over nearly a decade.

Some went into production. Others into music. Some chose Broadway. Others became fashion icons.

The result?

When Stranger Things ends on December 31, 2025, they're not "former child actors." They're established multi-hyphenates with staying power.

In a world obsessed with overnight success and viral moments, Stranger Things proves that sustainable careers are built through:

→ Consistency over 9 years
→ Strategic diversification
→ Authentic audience connection
→ Taking creative risks between "safe" projects

The kids on bikes in 1983 Hawkins are now adults commanding rooms in 2025 Hollywood.

That's not just a TV show ending. That's a generation coming of age—and showing us how to build careers that last.

🔗 I wrote a deep dive into each cast member's transformation (link in comments). 

The full story is even more remarkable.

What's your take? Have you been following this journey since 2016?

#StrangerThings #CareerGrowth #PersonalBranding #Hollywood #Netflix #LongTermSuccess #Entertainment #PopCulture #MillieBobbyBrown #Leadership #ProfessionalDevelopment #CreativeIndustry #MediaAndEntertainment #BrandBuilding #ContentCreation

Nikhil Wad

Entrepreneur | Design | Marketing | Newsletters | Let’s connect

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Your partner just told you they saw a bird today.

How you respond to this seemingly meaningless statement could predict whether your relationship will last.

Sounds ridiculous? 

There's actually decades of psychology research behind it.

The "Bird Theory" is exploding on social media right now, with millions testing their partners with one simple statement: "I saw a bird today."

But here's what most people miss: this isn't just another viral trend. It's based on Dr. John Gottman's groundbreaking research on "bids for connection."

His team discovered that couples who stayed married responded to their partner's small bids for attention 86% of the time. Those who divorced? Only 33%.

The difference between a thriving relationship and a failing one often isn't about the big romantic gestures. It's about the thousands of micro-moments where you either turn toward your partner or turn away.

Three key takeaways from this trend:

→ Small moments of attention compound into trust and connection over time

→ How we respond to "trivial" things reveals how emotionally present we are

→ Modern relationships need consistent engagement, not just occasional grand gestures

I wrote a deep dive exploring the psychology behind this viral trend, why it's mostly women testing men, and what it really reveals about relationship health.

The bottom line?

Stop overlooking the small moments. They're not interruptions to your day—they're the foundation of lasting connection.

Whether in romantic relationships, friendships, or even professional partnerships, the people who consistently show up for the little things are the ones who build trust that lasts.

Have you noticed this pattern in your own relationships?

🔗 Link to full article in comments

#Relationships #Psychology #EmotionalIntelligence #Communication #TikTokTrends #RelationshipAdvice #PersonalDevelopment #MentalHealth #ConnectionMatters #ModernDating #CoupleGoals #SelfImprovement #HealthyRelationships #EmotionalConnection #RelationshipScience

59.6 Million Views later... 

The Upside Down has officially taken over the real world.

If you tried to log into Netflix last week and saw an error message, you weren't alone. You were just part of the biggest traffic jam in streaming history.

Stranger Things Season 5 (Volume 1) didn't just return; it kicked the door down.

The Numbers: 

📈 59.6 Million Views in just 5 days. 

🏆 #1 Biggest Premiere Week for any English-language series in Netflix history. 

🚀 171% Increase in viewership compared to the Season 4 premiere.

But looking beyond the raw data, this moment offers a masterclass in IP strategy and audience retention for anyone in media, marketing, or tech.

Here are 3 key takeaways from the Hawkins takeover:

1. The "Scarcity" Strategy Pays Off 

We waited three years for this. In an era of "content fatigue" where shows are churned out monthly, the Duffer Brothers and Netflix proved that absence makes the heart grow fonder. By allowing a long gap, they turned a TV show release into a global cultural event—comparable to a Marvel movie premiere or a Super Bowl halftime show.

2. A Q4 Takeover (The 3-Part Release) 

Netflix has evolved its "binge" model. By splitting the final season into three strategic drops (Nov 26, Dec 25, and a grand finale on Dec 31), they aren't just winning November; they are locking in subscribers for the entire Quarter 4.

Volume 1: Captures the Thanksgiving crowd.

Volume 2: Owns Christmas Day.

The Finale: Rings in the New Year. It’s a brilliant retention strategy that keeps the conversation (and subscriptions) active for six weeks instead of one weekend.

3. Nostalgia is Recession-Proof 

Set in 1987, the show continues to leverage the powerful economic engine of 80s nostalgia. But Season 5 has matured. It’s no longer just about references; it’s about legacy. Seeing the cast grow from kids to young adults mirrors the audience's own journey over the last decade. That emotional investment is the "moat" that competitors can't easily replicate.

In the streaming wars, IP is still King. 

While algorithms help discoverability, it is high-quality, legacy storytelling that drives record-breaking retention.

Stranger Things isn't just a show anymore; it's a terrifyingly effective business case study.

👇 I’d love to hear your thoughts: What do you think of the 3-part release schedule—smart business or frustrating for fans?

#StrangerThings5 #Netflix #StreamingWars #MediaBusiness #MarketingStrategy #DataAnalytics #StrangerThings

This Black Friday, I am making a bold financial decision:

I will buy nothing.

The ROI?

100% savings. 
Zero regrets. 
Maximum liquidity.

While the world is “leveraging limited-time deals” and “optimising cart value,” I am executing a high-performance strategy called:

➡️ Not opening the app.

It’s incredible what happens when you avoid “impulse-driven procurement cycles” and stick to a strict “non-buying framework.”

My wallet will be up. 
My stress will be down. 

My bank balance will officially become my Q4 success story.

Sometimes, the most strategic investment…

is not making one at all. 😉

#Finance #Productivity #DecisionMaking #BlackFriday #CorporateHumor

Netflix just rewrote the streaming playbook—and it's working.

While everyone debates binge vs. weekly releases, Netflix quietly launched a third option with Stranger Things Season 5: the "holiday event" model.
Here's what they did differently:

🎯 Three-part release across the holidays

Volume 1: Thanksgiving (Nov 26)
Volume 2: Christmas Day (Dec 25)
Volume 3: New Year's Eve (Dec 31)

🎯 Primetime drops instead of midnight Pacific

This is a first for Netflix originals—recognizing that appointment viewing still matters, even in the streaming era.

🎯 Theatrical finale premiere

The final episode hits movie theaters before streaming, blending traditional and digital distribution.

The result?

Record-breaking viewership with all four previous seasons trending globally before the finale even drops.

Why this matters for content strategists and marketers:

1️⃣ Cultural timing beats algorithmic timing. Netflix bet on family gatherings over optimal algorithm windows—and won.

2️⃣ Scarcity still sells. After three years of anticipation, making fans wait between volumes heightened engagement rather than diminishing it.

3️⃣ Multi-format distribution isn't dead. Gen Z is flocking to theaters for a TV show finale. The medium matters less than the experience.

After nine years, Stranger Things proves that great content doesn't need to follow the rules—it can write new ones.

What's your take? 

Is this the future of prestige streaming releases, or a one-time experiment only mega-hits can pull off?

#StreamingStrategy #Netflix #ContentMarketing #DigitalMedia #StrangerThings #MediaInnovation #EntertainmentBusiness #ContentStrategy #MarketingStrategy #BrandStrategy #DigitalTransformation #Streaming

Elon Musk recently sat down with Nikhil Kamath for a 2-hour conversation covering everything from the future of work and AI to the meaning of life and advice for entrepreneurs.

Here’s a breakdown of the key insights we can learn from this episode 👇

1. The Future of Work is "Optional"

Musk predicts that within 10 to 20 years, advancements in AI and robotics will make working optional. We are moving toward a "Universal High Income" society where goods and services are abundant and cheap. 

2. The 3 Pillars for Safe AI

To avoid dystopian outcomes, Musk believes AI must be built on three core values: 

Truth: Don't force it to lie (citing 2001: A Space Odyssey). 
Beauty: An appreciation for what is beautiful. 
Curiosity: A desire to understand the universe. 

3. Simulation Theory

Musk assigns a high probability to us living in a simulation. His logic? In ~50 years, we went from Pong (two rectangles) to photorealistic, multiplayer worlds. If that trend continues, video games will eventually become indistinguishable from reality. 

4. The Goal of Humanity

Musk’s philosophy is rooted in "expanding the scope and scale of consciousness." He believes the universe is the answer, but we don't know the right questions to ask yet (a nod to Hitchhiker’s Guide to the Galaxy). More humans = more consciousness = better questions.

5. Population Collapse is a Danger

Contrary to popular belief, Musk sees declining birth rates as a massive threat. If humans are the vessels of consciousness, fewer humans mean a "dimming" of the light of consciousness. He urges people to have children to keep civilization alive. 

6. Investing Advice

Musk’s strategy is simple:
Don't look at the stock price.
Look at the product.
Do you use it?
Is it getting better?
Is the team talented and hardworking?

If yes, buy the stock and ignore daily market fluctuations.

7. The Value of Live Events

In a future dominated by AI-generated digital content (movies, games, media), Musk predicts that live, physical events will become the scarce, premium commodity. Real human connection will trade at a premium when digital is free/abundant.

8. Message to Entrepreneurs

Musk’s advice to young builders (specifically in India) is a simple metric for success:

"Make more than you take."

Don't pursue money directly. Pursue being a useful net contributor to society, and money will follow as a side effect.

9. X as a "Global Town Square"

Musk views X  not just as social media, but as a "collective consciousness" for humanity. The goal is to create a single, secure database for information and finance, fulfilling his original vision for X dot com from 25 years ago.

10. Universal Deflation

Musk argues that the only way to solve the US debt crisis is through AI and robotics. If AI increases productivity (goods/services) faster than the money supply grows, we will see massive deflation, making debt manageable and goods incredibly affordable.

#ElonMusk #NikhilKamath #WTFPodcast #FutureOfWork

Just restored my childhood photos...

And I’m shocked at how good the results are 🤯

Turns out, Google Gemini’s Nano Banana Pro isn’t just fast — it’s basically a time machine.

I tried restoring a bunch of my childhood photos — the ones with scratches, discolouration, we all know too well.

And honestly… 

I wasn’t expecting this level of magic.

The restored pics look like they were clicked yesterday.

A lot of people asked me how I did it, so here you go — the exact prompt I used 👇

Prompt: Faithfully restore this image with high fidelity to modern photograph quality, in full color, upscale to 4K.

If you try this, trust me — you’re about to get emotional.

It feels like reliving a memory you thought you’d lost. ❤️

Happy restoring! 🚀

#PhotoRestoration #AIForGood #Google #GoogleGemini #NanoBanana #OldPhotos #MemoryRestoration #AIMagic #TechForLife #DigitalRestoration #NostalgiaUnlocked #BeforeAfter #ProductivityWithAI #AIPoweredTools #InnovationInAction #FutureOfMemories

Restore old photos with Google Gemini’s Nano Banana Pro

Three years ago, a six-sentence announcement quietly dropped...

And it ended up transforming how millions of us think, work, create, and build.
ChatGPT didn’t just launch — it redefined an era. 

I realised one thing — we’re living through one of the fastest technological shifts in history.

From 1 million users in 5 days...

To nearly 1 billion people using it every week...

From a simple chatbot...

To an ecosystem that can write, code, analyse, research, create, reason, speak, and collaborate — all in one place.

ChatGPT didn’t just change workflows.

It changed mindsets — showing what’s possible when powerful AI becomes accessible to everyone.

If you’re curious about how we got here — and where AI is taking us next — check the article (link in the comments).

The revolution isn’t coming.
We’re already living in it. 

#ChatGPT #AIRevolution #ThreeYearsOfChatGPT #FutureOfWork #ArtificialIntelligence #GenerativeAI #OpenAI #AITools #ProductivityReimagined #DigitalTransformation #WorkplaceInnovation #AIEcosystem #TechTrends #InnovationLeadership #AIFuture #MediumArticle #ThoughtLeadership

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