Monday Marketing

Monday Marketing is a weekly newsletter sent out every Monday, packed with top tools and strategies on how to grow on social media platforms!

Founder & Curator

SmartCoin Financials

India's most trusted instant loan app. On a mission to create India’s largest fully automated financial Inclusion organisation by providing an array of financial services such as micro-loans to the vast under-served middle/lower-income segment.

Social Media Manager

Logically

Directed social media strategies for Logically, a leading AI-powered news app combating fake news. Spearheaded growth initiatives through innovative marketing campaigns and leveraged a dedicated team of fact-checkers to provide reliable information to users.

Social Media Marketing, Growth Hacking, User Engagement, Fact-Checking, Campaign Management

Digiterz

As a Social Media Manager and Growth Hacker at Digiterz, I oversaw the management of various social media assets, content creation, brand monitoring, strategy development, monthly reporting, and task delegation to ensure timely project completion. 

Directed and managed social media assets for brands including Dandi Salt Challenge, Tata Mutual Fund, Ultra-Marathoner Satish Gujaran, and AR Conclave.

PitchVision

As a Social Media Manager/Growth Hacker at PitchVision, I led the management of social media assets, oversaw content creation, optimized website assets like banners, monitored brand presence, and delegated tasks to departments to ensure timely completion of projects.

Laqshya Media Group

As a Social Media Manager/Growth Hacker at Laqshya Media House, I led strategic initiatives to manage social media assets, create engaging content, monitor brand presence, develop effective strategies, generate monthly reports, assign tasks to departments, and ensure timely project completion for brands including VR Films and Purplle.

LIQVD ASIA

Directed all social media activities for Optimum Nutrition, BSN Supplements, and DMTI while at LIQVD ASIA. Managed content creation, brand monitoring, and strategy development, leading to increased engagement and brand visibility. Achieved measurable results through monthly reports, task assignments, and deadline management.

Adventure Advertising

As a Graphic Designer at Adventure Advertising, I successfully managed various graphic design and website projects for clients in the real estate industry, including Eurostar, AMD, Greenhouse, and more. Responsibilities included designing stationery, marketing collateral, print ads, building websites from scratch, as well as managing uploads and maintenance.

Graphic Designer

Eggfirst Advertising

As a graphic designer at Eggfirst, I led website design projects by crafting visually appealing front-end designs.

Samsan Travels

Drove the design and maintenance of Samsan Travels' website, ensuring regular updates with new offers and packages, resulting in increased user engagement and customer satisfaction.

Web Designer

Social Media Manager at SmartCoin Financials | Social Media Marketing

Embarking on my journey into the world of Social Media Marketing was driven by a deep-rooted passion for connecting people with meaningful content in this digital age. With over a decade of experience under my belt, I have honed my skills in Social Media Management and Marketing, where Content Creation and Curation have become my forte.

Drawing from a background in Applied Arts and Graphic Design, I infuse creativity and strategy to craft engaging and visually captivating content tailored for diverse platforms and audiences. Through collaborative efforts with brands across various sectors such as Sports, Entertainment, Fintech & Finance, and SaaS, I have successfully helped them amplify their online presence, expand their reach, and enhance their overall impact. 

The ability to understand the pulse of different industries and translate it into compelling social media narratives is where I thrive. My mission is simple yet impactful: to empower individuals and businesses in maximizing their social media potential through my expertise.

Looking ahead, I am excited about the prospect of taking on new challenges that will allow me to continue making a difference in the digital landscape. 

Let's connect on LinkedIn to explore how we can collaborate towards achieving our goals together.

Nikhil Wad

9 years. 1 show. A generation transformed.

When Stranger Things premiered on July 15, 2016, Millie Bobby Brown was 12. Joe Keery was doing Domino's commercials. And nobody knew these names would become household staples.

Fast forward to November 26, 2025—Season 5 debuts, and everything has changed.

Here's what fascinates me about this journey:

Millie Bobby Brown isn't just an actress anymore. She's a 21-year-old producer, wife, mother, and beauty entrepreneur with her own production company (PCMA Productions). She went from a child with a shaved head to building an empire.

Joe Keery is now a Grammy-nominated musician touring sold-out venues as Djo. His viral hit "End of Beginning" gave him a completely independent fanbase. He built a parallel career while everyone was watching.

Sadie Sink transformed from "the new kid with a skateboard" in Season 2 to starring alongside Brendan Fraser in an Oscar-nominated film and landing a role in Spider-Man: Brand New Day.

But here's the deeper lesson:

We just watched a masterclass in long-term brand building. These actors didn't just play characters—they grew up in public, made strategic career moves, diversified their portfolios, and built loyal audiences over nearly a decade.

Some went into production. Others into music. Some chose Broadway. Others became fashion icons.

The result?

When Stranger Things ends on December 31, 2025, they're not "former child actors." They're established multi-hyphenates with staying power.

In a world obsessed with overnight success and viral moments, Stranger Things proves that sustainable careers are built through:

→ Consistency over 9 years
→ Strategic diversification
→ Authentic audience connection
→ Taking creative risks between "safe" projects

The kids on bikes in 1983 Hawkins are now adults commanding rooms in 2025 Hollywood.

That's not just a TV show ending. That's a generation coming of age—and showing us how to build careers that last.

🔗 I wrote a deep dive into each cast member's transformation (link in comments). 

The full story is even more remarkable.

What's your take? Have you been following this journey since 2016?

#StrangerThings #CareerGrowth #PersonalBranding #Hollywood #Netflix #LongTermSuccess #Entertainment #PopCulture #MillieBobbyBrown #Leadership #ProfessionalDevelopment #CreativeIndustry #MediaAndEntertainment #BrandBuilding #ContentCreation

Entrepreneur | Design | Marketing | Newsletters | Let’s connect

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Your partner just told you they saw a bird today.

How you respond to this seemingly meaningless statement could predict whether your relationship will last.

Sounds ridiculous? 

There's actually decades of psychology research behind it.

The "Bird Theory" is exploding on social media right now, with millions testing their partners with one simple statement: "I saw a bird today."

But here's what most people miss: this isn't just another viral trend. It's based on Dr. John Gottman's groundbreaking research on "bids for connection."

His team discovered that couples who stayed married responded to their partner's small bids for attention 86% of the time. Those who divorced? Only 33%.

The difference between a thriving relationship and a failing one often isn't about the big romantic gestures. It's about the thousands of micro-moments where you either turn toward your partner or turn away.

Three key takeaways from this trend:

→ Small moments of attention compound into trust and connection over time

→ How we respond to "trivial" things reveals how emotionally present we are

→ Modern relationships need consistent engagement, not just occasional grand gestures

I wrote a deep dive exploring the psychology behind this viral trend, why it's mostly women testing men, and what it really reveals about relationship health.

The bottom line?

Stop overlooking the small moments. They're not interruptions to your day—they're the foundation of lasting connection.

Whether in romantic relationships, friendships, or even professional partnerships, the people who consistently show up for the little things are the ones who build trust that lasts.

Have you noticed this pattern in your own relationships?

🔗 Link to full article in comments

#Relationships #Psychology #EmotionalIntelligence #Communication #TikTokTrends #RelationshipAdvice #PersonalDevelopment #MentalHealth #ConnectionMatters #ModernDating #CoupleGoals #SelfImprovement #HealthyRelationships #EmotionalConnection #RelationshipScience

59.6 Million Views later... 

The Upside Down has officially taken over the real world.

If you tried to log into Netflix last week and saw an error message, you weren't alone. You were just part of the biggest traffic jam in streaming history.

Stranger Things Season 5 (Volume 1) didn't just return; it kicked the door down.

The Numbers: 

📈 59.6 Million Views in just 5 days. 

🏆 #1 Biggest Premiere Week for any English-language series in Netflix history. 

🚀 171% Increase in viewership compared to the Season 4 premiere.

But looking beyond the raw data, this moment offers a masterclass in IP strategy and audience retention for anyone in media, marketing, or tech.

Here are 3 key takeaways from the Hawkins takeover:

1. The "Scarcity" Strategy Pays Off 

We waited three years for this. In an era of "content fatigue" where shows are churned out monthly, the Duffer Brothers and Netflix proved that absence makes the heart grow fonder. By allowing a long gap, they turned a TV show release into a global cultural event—comparable to a Marvel movie premiere or a Super Bowl halftime show.

2. A Q4 Takeover (The 3-Part Release) 

Netflix has evolved its "binge" model. By splitting the final season into three strategic drops (Nov 26, Dec 25, and a grand finale on Dec 31), they aren't just winning November; they are locking in subscribers for the entire Quarter 4.

Volume 1: Captures the Thanksgiving crowd.

Volume 2: Owns Christmas Day.

The Finale: Rings in the New Year. It’s a brilliant retention strategy that keeps the conversation (and subscriptions) active for six weeks instead of one weekend.

3. Nostalgia is Recession-Proof 

Set in 1987, the show continues to leverage the powerful economic engine of 80s nostalgia. But Season 5 has matured. It’s no longer just about references; it’s about legacy. Seeing the cast grow from kids to young adults mirrors the audience's own journey over the last decade. That emotional investment is the "moat" that competitors can't easily replicate.

In the streaming wars, IP is still King. 

While algorithms help discoverability, it is high-quality, legacy storytelling that drives record-breaking retention.

Stranger Things isn't just a show anymore; it's a terrifyingly effective business case study.

👇 I’d love to hear your thoughts: What do you think of the 3-part release schedule—smart business or frustrating for fans?

#StrangerThings5 #Netflix #StreamingWars #MediaBusiness #MarketingStrategy #DataAnalytics #StrangerThings

This Black Friday, I am making a bold financial decision:

I will buy nothing.

The ROI?

100% savings. 
Zero regrets. 
Maximum liquidity.

While the world is “leveraging limited-time deals” and “optimising cart value,” I am executing a high-performance strategy called:

➡️ Not opening the app.

It’s incredible what happens when you avoid “impulse-driven procurement cycles” and stick to a strict “non-buying framework.”

My wallet will be up. 
My stress will be down. 

My bank balance will officially become my Q4 success story.

Sometimes, the most strategic investment…

is not making one at all. 😉

#Finance #Productivity #DecisionMaking #BlackFriday #CorporateHumor

Netflix just rewrote the streaming playbook—and it's working.

While everyone debates binge vs. weekly releases, Netflix quietly launched a third option with Stranger Things Season 5: the "holiday event" model.
Here's what they did differently:

🎯 Three-part release across the holidays

Volume 1: Thanksgiving (Nov 26)
Volume 2: Christmas Day (Dec 25)
Volume 3: New Year's Eve (Dec 31)

🎯 Primetime drops instead of midnight Pacific

This is a first for Netflix originals—recognizing that appointment viewing still matters, even in the streaming era.

🎯 Theatrical finale premiere

The final episode hits movie theaters before streaming, blending traditional and digital distribution.

The result?

Record-breaking viewership with all four previous seasons trending globally before the finale even drops.

Why this matters for content strategists and marketers:

1️⃣ Cultural timing beats algorithmic timing. Netflix bet on family gatherings over optimal algorithm windows—and won.

2️⃣ Scarcity still sells. After three years of anticipation, making fans wait between volumes heightened engagement rather than diminishing it.

3️⃣ Multi-format distribution isn't dead. Gen Z is flocking to theaters for a TV show finale. The medium matters less than the experience.

After nine years, Stranger Things proves that great content doesn't need to follow the rules—it can write new ones.

What's your take? 

Is this the future of prestige streaming releases, or a one-time experiment only mega-hits can pull off?

#StreamingStrategy #Netflix #ContentMarketing #DigitalMedia #StrangerThings #MediaInnovation #EntertainmentBusiness #ContentStrategy #MarketingStrategy #BrandStrategy #DigitalTransformation #Streaming

Elon Musk recently sat down with Nikhil Kamath for a 2-hour conversation covering everything from the future of work and AI to the meaning of life and advice for entrepreneurs.

Here’s a breakdown of the key insights we can learn from this episode 👇

1. The Future of Work is "Optional"

Musk predicts that within 10 to 20 years, advancements in AI and robotics will make working optional. We are moving toward a "Universal High Income" society where goods and services are abundant and cheap. 

2. The 3 Pillars for Safe AI

To avoid dystopian outcomes, Musk believes AI must be built on three core values: 

Truth: Don't force it to lie (citing 2001: A Space Odyssey). 
Beauty: An appreciation for what is beautiful. 
Curiosity: A desire to understand the universe. 

3. Simulation Theory

Musk assigns a high probability to us living in a simulation. His logic? In ~50 years, we went from Pong (two rectangles) to photorealistic, multiplayer worlds. If that trend continues, video games will eventually become indistinguishable from reality. 

4. The Goal of Humanity

Musk’s philosophy is rooted in "expanding the scope and scale of consciousness." He believes the universe is the answer, but we don't know the right questions to ask yet (a nod to Hitchhiker’s Guide to the Galaxy). More humans = more consciousness = better questions.

5. Population Collapse is a Danger

Contrary to popular belief, Musk sees declining birth rates as a massive threat. If humans are the vessels of consciousness, fewer humans mean a "dimming" of the light of consciousness. He urges people to have children to keep civilization alive. 

6. Investing Advice

Musk’s strategy is simple:
Don't look at the stock price.
Look at the product.
Do you use it?
Is it getting better?
Is the team talented and hardworking?

If yes, buy the stock and ignore daily market fluctuations.

7. The Value of Live Events

In a future dominated by AI-generated digital content (movies, games, media), Musk predicts that live, physical events will become the scarce, premium commodity. Real human connection will trade at a premium when digital is free/abundant.

8. Message to Entrepreneurs

Musk’s advice to young builders (specifically in India) is a simple metric for success:

"Make more than you take."

Don't pursue money directly. Pursue being a useful net contributor to society, and money will follow as a side effect.

9. X as a "Global Town Square"

Musk views X  not just as social media, but as a "collective consciousness" for humanity. The goal is to create a single, secure database for information and finance, fulfilling his original vision for X dot com from 25 years ago.

10. Universal Deflation

Musk argues that the only way to solve the US debt crisis is through AI and robotics. If AI increases productivity (goods/services) faster than the money supply grows, we will see massive deflation, making debt manageable and goods incredibly affordable.

#ElonMusk #NikhilKamath #WTFPodcast #FutureOfWork

Just restored my childhood photos...

And I’m shocked at how good the results are 🤯

Turns out, Google Gemini’s Nano Banana Pro isn’t just fast — it’s basically a time machine.

I tried restoring a bunch of my childhood photos — the ones with scratches, discolouration, we all know too well.

And honestly… 

I wasn’t expecting this level of magic.

The restored pics look like they were clicked yesterday.

A lot of people asked me how I did it, so here you go — the exact prompt I used 👇

Prompt: Faithfully restore this image with high fidelity to modern photograph quality, in full color, upscale to 4K.

If you try this, trust me — you’re about to get emotional.

It feels like reliving a memory you thought you’d lost. ❤️

Happy restoring! 🚀

#PhotoRestoration #AIForGood #Google #GoogleGemini #NanoBanana #OldPhotos #MemoryRestoration #AIMagic #TechForLife #DigitalRestoration #NostalgiaUnlocked #BeforeAfter #ProductivityWithAI #AIPoweredTools #InnovationInAction #FutureOfMemories

Restore old photos with Google Gemini’s Nano Banana Pro

Three years ago, a six-sentence announcement quietly dropped...

And it ended up transforming how millions of us think, work, create, and build.
ChatGPT didn’t just launch — it redefined an era. 

I realised one thing — we’re living through one of the fastest technological shifts in history.

From 1 million users in 5 days...

To nearly 1 billion people using it every week...

From a simple chatbot...

To an ecosystem that can write, code, analyse, research, create, reason, speak, and collaborate — all in one place.

ChatGPT didn’t just change workflows.

It changed mindsets — showing what’s possible when powerful AI becomes accessible to everyone.

If you’re curious about how we got here — and where AI is taking us next — check the article (link in the comments).

The revolution isn’t coming.
We’re already living in it. 

#ChatGPT #AIRevolution #ThreeYearsOfChatGPT #FutureOfWork #ArtificialIntelligence #GenerativeAI #OpenAI #AITools #ProductivityReimagined #DigitalTransformation #WorkplaceInnovation #AIEcosystem #TechTrends #InnovationLeadership #AIFuture #MediumArticle #ThoughtLeadership

Infogain

Working in close association with the Branding and Marketing teams across multi geographies, and reporting to the AVP of the Marketing Department.

Current role definition:

1. Corporate rebranding and repositioning activities to supplement and accelerate acquisition strategies
2. Collaboration with multi-disciplinar tech teams to identify USPs and strengthen AI Service portfolio
3. Corporate marketing initiatives (external and internal) to unify the #Infogain brand across operational geographies
4. Online and offline event branding and marketing, combined with SEO/display ads-based advertising methodologies
5. Supporting the enabling functions and yearly employee activity cadence to build loyalty and trust

Marketing Manager

Emergys

On rolls of the integrated brand - Vyom Labs Private Limited (now renamed to Emergys Labs Private Limited - part of the larger Emergys brand)

(i) Conceptualizing, overseeing and implementing campaign management initiatives for business development and brand management

(ii) Supporting the multi-faceted acquisition of service companies into the Emergys brand umbrella

(iii) Streamlining the collateral development for improving brand presence on digital media'

(iv) Thought leader liaison for future-focused programs that blend the existing brand legacy with new business narratives

(v) People management and skill enhancement of the marketing team members to build stronger teams and lead communication programs for internal and external stakeholders

NSEIT LIMITED

(Now rebranded to NuSummit )

Liaising, and not limited to, the conceptualisation, strategy, and execution of M&A, collaborative branding, and brand refresh exercises under shoestring marketing budgets, without compromising on the quality of output across multiple branding and advertising channels.

Supporting cross-brand internal communication and external branding endeavours, focusing on the IT/ITeS/Cybersecurity/Digital Transformation/E-Learning industries. 

Reimagining pull and push marketing strategies through feasibility study and execution engagement via social media channels (Pivoting via Organic and Paid Campaigns)

Liaising with web development experts from SEO and UI/UX perspectives 

Online and offline event management activities to supplement business marketing endeavours, and generate quarterly MQLS

Birlasoft

Entrusted with multiple roles and responsibilities that are aligned with the brand development and revenue-generation assistance measures. These include:

- Public Relations and Social Media Management and Upscaling 
- External Communications and Brand Vigilance (Content and ORM Strategies)
- Assistance for Business Marketers, and Liaison-Partner with Content Agencies
- Bespoke partner for identifying new employee communication channels
- Bespoke partner for online and offline branding, and communication (in close association with the design team)
- Scope management and branding PoC for alliances/partnerships with external communities and brands
- Online Marketing and Advertising PoC for brand development measures

Manager - Corporate Marketing, and Brand Management Initiatives 

New role as per the grade harmonization exercise at the organization.

Roles and Responsibilities include:

(i) Managing Social Media Channels and related employee/employer campaigns
(ii) Liaising with customer and internal team requirements for collateral development
(iii) Planning, drafting and execution of messaging house and PR plan  as per organizational needs and growth patterns
(iv) Vendor management and content/design curation with multiple teams to ensure consistent brand messaging
(v) Online Reputation Management lead to mitigate any risks associated with the brand on social and other digital channels
(vi) Development of brochure, whitepapers and related business cases on a need-basis
(vii) Leading the paid digital marketing initiatives (Linkedin and Display Ads) to supplement lead generations activities for Inside Sales
(viii) Involved in Internal and External Communication initiatives as per strategized plans for customers and employees alike

Deputy Manager

Part of the brand reimagination exercise between Birlasoft and KPIT IT Services, which was officially approved and signed off in January 2019. Quite honored to align with a brand, which is part of the 150-year legacy of the CK Birla Group, integrated via the Digital and IT prowess of KPIT - a brand synonymous with IT and ITeS solutions that match the best in the business ecosystem. 

The new role promises to put people, processes, technology and related savviness under one roof to help provide customers with solutions that help empower communities. 

This role will have me keep a watch, and work closely on;

- Rebranding and Brand Settlement Initiatives
- Digital and Social Media Marketing Exercises
- Corporate Communication and PR Exercises
- Corporate Level External Branding Events
- Business Message Repurposing and Differentiator Management
- Employee Engagement Campaigns
- Social Media and Offline Branding Programs 
- Vendor Management and Merchandising 
- Creative Writing and Design Liaison

Associate Manager (Marketing) 

KPIT

(KPIT IT Services merged with Birlasoft in January 2019)

Entrusted with conceptualizing and overseeing brand reimagination programs, content development instances,, social media initiatives and corporate events.

Associate Manager

As a part of the Corporate Marketing team, my role involves dabbling into multiple creative and business critical activities diversifying towards brand building, social media, event management and content development. 

Also involved in critical PR and media segment development and promotional video scripting directed towards strategic brand promotion activities.

Aligned with the Chief Technology Office (CTO) and Chief Digital Office (CDO) teams to execute BTL and TTL marketing campaigns, specific towards sub-brand building and improved brand audit.

Actively involved in social media campaigns from idea generation till the execution phase, helping generate better engagement ratios and brand splash on company branded social media channels.

#SocialMediaBrandAmbassadors Program, #AceOnIndia Campaign, #WomenAtKPIT, #GrowthAtKPIT, #TalentAtKPIT campaigns, #KPITSparkle 2017, 2018 contest promotional campaigns!

Senior Marketing Executive

Tata Technologies

A thoroughly involved team member of the Global Marketing Communications team supporting the Internal and External branding activities of the organization and ably guided by the CMO. My multi- involved role covers;

1. Content Development For Internal Articles and Press Releases followed by phase wise reviews with Public Relations team to improve brand reach through print media publications and #Social Media presence.

2. Campaign Management Lead for upselling of multiple Lines of Business through modes of E-mail Listings and Marketing Automation Software Tools to generate global Demand for Engineering & IT solutions.

3. Online Reputation Management and social media strategies for Tata Technologies social media channels on Facebook, LinkedIn and Twitter.

4. Account Based Marketing initiatives for the auto sector.

5. Marketing Analytics Support for key management driven surveys like CSAT (Customer Satisfaction), NPS (Net Promoter Score), IER (Internal Employee Reaction) to name

6. Event Marketing Support for internal and external events like Quarterly Briefing (QB), Annual General Meet (AGM), Nasscom Engineering Summit (#nasscomES), C&HE Special Interest Group (SIG) Meet and Brand Refresh activities..

7. Voluntary involvement in Corporate Social Responsibility initiatives to showcase my humane side and assist in community development programs under the organizational consent and philanthropic support of Non-Profit Organizations.

8. Tracking and maintaining clientele information over the Sales Submission Portal linked to the CRM systems to maintain WIP stages and strategic information linking multiple interest generated towards Tata Technologies' service offerings. Working under the tutelage of Marketing Manager to keep an up-to-date record of over 6000+ customers.

9. Assisting in Vendor Management for internal/external event marketing activities, right from selection of appropriate vendor to smooth execution of Event Communication Plan.

Marketing and Communications Specialist

A throughlly involved team member of the Global Marketing Communications team supporting the Internal and External branding activities of the organization and ably guided by the CMO. My multi- involved role covers;

1. Content Creation For Internal Articles and Press Releases followed by phase wise reviews with Public Relations team to improve brand reach through print media publications and #Social Media presence.

2. Campaign Management Lead for upselling of multiple Lines of Business through modes of E-mail Listings and Marketing Automation Software Tools to generate global Demand for IT & Engineering Services.

3. Marketing Analytics Support for key management driven surveys like CSAT (Customer Satisfaction), NPS (Net Promoter Score), IER (Internal Employee Reaction) to name a few.

4. Event Marketing Support for internal and external events like Quarterly Briefing (QB), Annual General Meet (AGM), Nasscom Engineering Summit (#nasscomES), C&HE Special Interest Group (SIG) Meet and Brand Refresh activities..

5. Voluntary involvment in Corporate Social Responsibility initiatives to showcase my humane side and assist in community development programs under the organizational consent and philanthropic support of Non-Profit Organizations.

6. Tracking and maintaining clientele information over the Sales Submission Portal linked to the CRM systems to maintain WIP stages and strategic information linking multiple interest generated towards Tata Technologies' service offerings. Working under the tutelage of Marketing Manager to keep an up-to-date record of over 6000+ customers.

7. Assisting in Vendor Management for internal/external event marketing activities, right from selection of appropriate vendor to smooth execution of Event Communication Plan.

Marketing Analyst

A Full Time Employee (FTE), working within the Global Services Department.

My job role covered - 

1. Providing Sales Support to Key Account Managers based out of the North American Headquarters in Novi, Michigan, within the industries of Industrial Machinery, Automotive and Aerospace sectors, through detailed account profiling based on Mckinsey's Audit Template and prioritizing them based on industry standards of Anchor, Farming and Hunting accounts.

2. Working closely to ensure Account Templates and Financial reports are readily available over Microsoft Dynamics CRM System and Share Point Portal towards easy access for Account Managers and C - Level Executives.

3. Running E-mail Campaigns and Focused Calling Measures as a part of our Business Development activities, to sync with C - Level Executives and Directors to facilitate mutual business interest, to pitch in the company's expertise in its' Line of Businesses, namely Engineering & Design (E&D), Enterprise Services Group (ESG), Vehicle Product Development (VPD) and Product Life Cycle Management (PLM) within cognizable industries.

4. Liaisoning with the Marketing Department to provide competitor's information and current market trends through timely Market Research activities and CRM campaigns and setting up tête-à-têtes with prospective clients based on TATA's presence at international annual / bi-annual seminars, web meetings and exhibitions.

Executive - Pre Sales | Business Development | Marketing Support

On 3rd Party Pay Roll (TARA Softech), deployed at TATA Technologies, for supporting the Global Services Department.

My job role involves - 

1. Creating data bases for the North American and Canadian markets, to tap the existing potential, by pitching in the company's Line of Businesses, namely Engineering Services, Vehicle Product Development, IT Services / Staffing, and Aerospace Design.

2. Generating leads for Sales Persons, assigned along the East, West and South Coast of USA, including the Canadian Market, by placing introductory calls with C - Level officials of targeted organizations outlined in GTUs and setting up Face - to - Face meetings / Conference Calls, for sales persons to pitch the company's LoB and generate business.

3. Supporting the Marketing Team, by working on the CRM system, to record, update and close deals struck with prospective business partners and maintaining details of meetings attended by Account Managers, at various national and international seminars and events.

4. Assisting in Market Research, to understand the Line of Services, offered through Tata Technologies' Line of Businesses and suggest keynotes based on Market trends.

Executive - Inside Sales / Sales Consultant

Amplify Mindware

During my tenure within this institution, the technical management courses arm of Bharati Vidyapeeth University (BVU), I was guided by various learned professors from different verticals of management, who trained me in varied technological topics related to Telecommunications Management along with the finer nuances of Sales & Marketing.

This institution also encouraged me, to take up active interest in organizing academic events as well as cultural fests.This helped in the holistic development and made me manage things better.

I owe, immensely a lot towards the organization for fine tuning my management skills and guiding me, in taking the right step towards the corporate world.

Telecommunications Management (Sales & Marketing) Trainee

Samsung India

A 45 Day Internship program, in which I contributed towards,

1. Analyzing company product brochures, to determine strong points against close competitors like Siemens, KAFF, Hafele, etc.
2. Creating a spread sheet to record the desired work-able data and discuss key elements with the Marketing team.
3. Using search engines and Social Media platform, to understand the reach of Built In Kitchen appliances among the general Indian public.
4. Evaluating Samsung's Built - In Kitchen appliances within the ORS (Organized Retail Sector) in India.

Sales & Marketing Intern, Built In Kitchen Appliances - Product and Marketing Analysis

University Rank conferred PG Diploma in Telecom Management, Sales & Marketing (Dual) accompanied by a BE in Electronics & Communications.

An  Active contributor in Event Management, Social Media Strategizing and the creation of Reusable Digital and Print Assets namely management presentations, expansive competitor databases, E-mail Campaigns and Research Papers. A trusted wing man in Demand Generation to augment Sales pipeline.

PROFICIENCY

1. Strategic Player in Landing a (>$50,000) Global Engineering Center Deal for Tata Technologies in the Electronic Manufacturing / Embedded System vertical.

2. 100+ First Level Business Meetings Set for Account Managers in a FY with ~25% conversion ratio. 

3. A Digital Marketing Enthusiast who is highly active on social networks in order to acclimatize with the Plethora of Possibilities available to market products and services through Blogs, Websites, Social Media, Organic Search and Interactive Forums.

4. Experience in selling Engineering Services within the North American and Canadian market is commendable with special focus towards Auto O.E.Ms and Tier 1 Suppliers. 

5. Part of the strategic team in devising plans for selling Niche Training Software In C&HM vertical through Wheel of Fortune (WoF) implementation.

6.Active Business Development Consultant for selling Aerospace Engineering Support Services  within Aerospace Suppliers Industry. 

7. Firm believer in Event Marketing Activities to spread the word of organizations through E-mailer campaigns and Recall Go-To-Meeting / Telephonic Interactions. 

8. Voluntary supporter in multiple Industry Branding and Direct Marketing Seminars to supplement my panache for constant learning.

Hobbies: Peregrination, Theater, Networking, Reading (Pleasure | Intense), Vintage Cinema Rooter.

Work Related Travel: (On Demand / Habitually)
Passport Details: (Available on request)
Blood Group: O/+ 

taplio

The Battle

Nikhil Wad

Abhishek Haridasan

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The Battle

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Abhishek Haridasan

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nikhil Wad's LinkedIn Performance

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