Khizer Abbas

Superhuman

Helping grow the world's biggest AI newsletter through Paid Ads.

Head of Paid Acquisition

I help brands to Scale🚀 profitably Using Paid Ads & proven funnel Strategies 

I Help brands with:
- Facebook Ads
- High converting performance creatives
- Google Ads
- Email Marketing & SMS
- CRO

If you're a brand owner looking to grow quickly, or an Agency owner who wants extra pair of hands 
DM me 📨

Media Buyer

RepStack

➤Managing the execution of always-on, digitally integrated 360-degree marketing campaigns for both b2b and b2c channels including online advertising, landing page optimization, content marketing, social media marketing, direct mail, and print marketing.

➤Alongside Marketing Director, developing marketing strategies used to drive yearly integrated marketing plans based on benchmarking, market segmentation, market research, user behavior analysis, and web analytics.

➤Ensuring marketing initiatives strategies and goals align with positive user experience while driving ROI to contribute to year-over-year sales growth.

➤Managing the marketing team to ensure the strategy, goals, and deliverables of each initiative are executed and sustainable.

➤Communicate upcoming marketing initiatives with internal and external sales and business development teams to ensure cross-functional departments are informed of campaign goals and strategies.

➤Reporting campaign performance and ROI as well as submitting key learnings and future recommendations to senior stakeholders.

Marketing Team Lead

➤ Developed and administered digital pay-per-click advertising programs using Google Adwords, Facebook & Youtube. Increased engagement rates by 700%, uplifted Lead generation from an average of 25 per month to an average of 100+ per month (85% closing rate), with ROAS of 317%.

➤ Built Google Adwords advertising campaigns including keywords research and landing page designs which increased conversion by 200%.

➤ Designed landing pages with high conversion rates, with 30-40% opt-in rates, while satisfying stringent ad network quality scores.

➤ Effectively coordinated, captured, synthesized and analyzed customer, industry and competitive insights from various channels including team-generated research, as well as qualitative and quantitative secondary research.

➤Streamlined monthly content calendar, conducted Podcasts and Webinars for better content generation and syndication, which increased efficiency of planning stage by 45%.

➤ Tools:  Facebook Ads Manager- Google Ads-Ahrefs-SEMrush-Google Tag Manager-Google Keyword Planner-WordPress-Elementor-Google Analytics-Clickup- Adoble Illustrator-Adobe Photoshop

Media Buyer & Marketing Strategist at RepStack

Pyde Pyper Marketing

Fiverr

➤ Serviced more than 500 businesses on more than 700 graphic design projects with a 98% client satisfaction rate and a 97% completion rate.

➤ Designed, developed and produced marketing materials on multiple media platforms including print design, web design, and digital informational graphics for clients that increased brand awareness on digital media up to 3x.

➤ Collaborated with small business owners to develop and distribute marketing materials to enhance and effectively communicate the ideas of the company in an effort to generate business that has increased client transactions by an average of 18%.

Graphic Designer

Simper Baby

➤ Designed and produced marketing materials including flyers, e-mail blasts, invitations, & announcements which uplifted engagement rates to 150%.

➤ Created designs, concepts, and sample layouts based on knowledge of layout principles and design concepts.

➤ Designed posters, pamphlets, and flyers for projects and events for marketing and advertising purposes.

➤ Interacted daily with graphic designers and marketers to maximize campaign goals.

➤ Headed social media and marketing campaigns for a digital platform.

Senior Graphic Designer & Social Media Manager

For brand collabs: khizer@joinsuperhuman.io

Hi, I’m Khizer.

TL;DR:
I help you stay ahead of AI and show you how to actually use it at work.
I’m Head of Marketing at Superhuman AI, the world’s biggest AI newsletter, where I took the newsletter from 150k to 1M+ readers.
On LinkedIn, I share AI tools, tutorials, and real-world use cases to help you work smarter.

Longer version (for the curious ones):
I’m the Head of Marketing at Superhuman AI, the largest AI newsletter on the internet. When I joined, we had 150,000 readers, now we’re at over 1 million and still growing.

My mission is simple: help you stay ahead in AI.

Every week, I share:
→ Practical AI tools & how to use them
→ AI tutorials & workflow breakdowns
→ Real use cases for professionals
→ Tips on automating tasks & making better decisions with AI

Beyond Superhuman, I’ve scaled multiple newsletters across different niches, from personal growth to SaaS, with subscriber bases ranging from 500K to over 2M.

I’ve spent $10M+ running paid ads (mostly Meta) across media, eCommerce, and lead gen, and I specialize in newsletter growth.

If you’re building a newsletter, or want to work smarter with AI, not just read about it, you’ll like what I share.

And if you’re a brand looking to get in front of thousands of people actively exploring AI, I also collaborate. Hit me up.

Agentic AI is exploding, but most people are learning it backwards.

Here's the strategic roadmap that actually builds expertise step-by-step:

1. Introduction to Agentic AI
➣AI systems with autonomous decision-making capabilities
➣Key differences between traditional AI and intelligent agents
➣Core agent functions: perception, reasoning, and action
➣Business applications in workflow automation


2. Fundamentals of AI & ML
➣Supervised and unsupervised learning methodologies
➣Deep learning and neural network architectures
➣Reinforcement learning for autonomous agents
➣Gradient descent and model optimization techniques


3. Programming & AI Frameworks
➣Python libraries for building AI agents
➣API integration for function calling capabilities
➣LangChain, AutoGen, and CrewAI frameworks
➣Data handling and model orchestration patterns


4. Large Language Models (LLMs)
➣Transformer-based architecture fundamentals
➣Tokenization and embedding techniques for NLP
➣Context management and memory limitations
➣Fine-tuning and prompt engineering strategies


5. Understanding AI Agents
➣Agent architecture types and design patterns
➣Multi-agent collaboration and coordination workflows
➣Decision-making processes and reasoning chains
➣Task-oriented versus goal-oriented agent approaches


6. AI Memory & Knowledge Systems
➣Short-term versus long-term memory management
➣Vector databases for knowledge storage and retrieval
➣Retrieval-augmented generation (RAG) implementation
➣Semantic search optimization and document processing


7. Decision-Making & Planning
➣Autonomous goal formulation and execution strategies
➣Multi-agent problem-solving coordination
➣Hierarchical planning for complex agent tasks
➣Self-directed learning through feedback mechanisms


8. Advanced Learning & Adaptation
➣Reinforcement learning with human feedback integration
➣Dynamic prompt optimization and control mechanisms
➣Instruction tuning for specialized task performance
➣Continuous improvement through reward-based training


9. Deploying AI Agents
➣Cloud-based scaling for AI agent applications
➣Model deployment through API architectures
➣Performance optimization for low-latency responses
➣Monitoring systems and maintenance protocols


10. Real-World Applications
➣Business process automation with intelligent agents
➣Autonomous research and data analysis systems
➣Workflow enhancement through smart agent integration
➣Decision support systems for executives


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Growing newsletter with Paid Ads | 2M+ subs driven | Follow to learn about AI

If I had to start from zero and build an AI agent in 48 hours… ⁠

This is the exact blueprint I’d follow.

STEP 1: Identify High-ROI Use Case
Repetitive tasks, data wrangling, reporting, content, support

STEP 2: Choose AI Model/Tool
GPT (text/image), Claude (reasoning/code), Gemini (multi-modal), Claude 3.5 (advanced logic)

STEP 3: Map Agent Logic
Define inputs, user roles, triggers, conditions, and decision branches

STEP 4: Connect Data & APIs
Plug into CRMs, webhooks, spreadsheets, platforms

STEP 5: Deploy & Optimize
Test flows, track KPIs, collect feedback, refine prompts/models

➣Top AI Use Cases + Tools
Content Writing – Jasper, Copy . ai, Claude
Data Analysis – GPT-4 Code Interpreter, Julius AI
Support Agents – Retell AI, Voiceflow, HelpScout AI
Lead Generation – Clay, Phantombuster, Apollo AI
Document Automation – ChatGPT, Grok, Docsumo
Email Outreach – Instantly, Saleshandy, Lemlist AI
Social Media Posts – Taplio, Buffer AI, Hypefury

➣Core Skills to Learn
- Prompt Design (context, tone, output control)
- API Integration (Zapier, Make, Webhooks)
- No-Code Tools (Bubble, Glide)
- AI Stack & Frameworks (LangChain, LlamaIndex)
- Vector DBs (Pinecone, Weaviate)
- Agent Architecture + RAG systems

Learn via YouTube, Udemy, Buildspace, Coursera

➣Best Tools to Build with:
ChatGPT – Text, image, reasoning
Claude – Long docs, coding, analysis
n8n – Workflow automation
Zapier – App & task automation
Voiceflow – Chatbot builder
Apify – Web scraping bots
LangChain – Custom AI agents (Python)
Activepieces - Build AI Automation & Agents

➣Creators to Follow
Andrew Ng – Deep Learning Leader
Paweł Huryn – AI Product Mgmt
Jafar Najafov – Practical AI + Product Thinking
Shivani Virdi – LLMs + Engineering
Khizer Abbas – Automation & Workflows
Hamna Aslam Kahn – AI for Business & Ops
Om Nalinde - AI Agents Maestro

Powerful AI Prompts (Ready-to-Use)
➣Lead Research Prompt
Analyze: [company]
Return: Industry, Tech Stack, AI readiness (0–10), Key roles, Ideal pitch angle
Output: JSON format

➣Content Creation Prompt
Write [type] for [audience]
Context: [product/service]
Tone: [funny, expert, bold]
Include: Hook, Value, CTA
Add tokens: {name}, {company}

➣AI Agent Prompt Template
You are an AI agent that solves [task]
Your skills:
[Skill_1]
[Skill_2]
[Skill_3]
Follow: [rules], Avoid: [limits]

➣Process Automation Template
Input: [user intent/data]
Logic: [if/then rules]
Action: [API call/output format]
Failsafe: [fallback behaviour]

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Talks about #paidads, #copywriting, #facebookads, #performancemarketing, and #socialmediamarketingtips

Microsoft dropped a FREE 18-episode series on Generative AI.
 
 Ideal for people who are new to AI & wanna start learning.
 
 Here are 5 episodes that stood out 
 
 𝗜𝘁 𝘄𝗶𝗹𝗹 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟭.𝟱 𝗵𝗼𝘂𝗿𝘀 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵 𝗮𝗹𝗹 𝘁𝗵𝗲𝘀𝗲: 
 
 👉 Introduction to Generative AI and LLMs
 https://lnkd.in/dxds5CXY

 
 👉 Exploring and Comparing Different LLMs
 https://lnkd.in/dnu5sP68

 
 👉 Understanding Prompt Engineering Fundamentals
 https://lnkd.in/d8t56acG

 👉 Building Low-Code AI Applications
 https://lnkd.in/dKVXmdeK

 
 👉 AI Agents – Introduces AI Agents, where LLMs can take actions via tools or frameworks.
https://lnkd.in/d8VKw7Ve

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