Justin Kabbani

I help ambitious leaders, teams and organisations unlock clarity, creativity and performance using AI.

As Founder and AI Strategy Partner, I design and deliver practical, high-impact programs that transform how people work, fast.

My focus is helping clients move from AI confusion or curiosity to confident capability. Whether through keynote speaking, executive alignment, hands-on training or company-wide rollouts, everything I do is built around one thing: results.

Over the past two years, I’ve trained 3,500+ professionals, supported 120+ businesses, and helped generate over $10M in measurable outcomes, without fluff, jargon or overwhelm.

If you’re serious about leading with AI and want to equip your people with the tools and mindset to perform at the next level, I’d love to connect.

Founder | AI Strategist, AI Keynote Speaker & AI Clarity Coach

AI Marketing Summit

Leading the AI Marketing Summit, bringing together 100s of marketing industry professionals to explore the potential of AI-driven marketing. Live events across Melbourne and Sydney.

Founder & Host | AI Marketing Summit & AI-Powered Marketer

The Right-brain Workout

I joined two legends of the creative game - Russel Howcroft (Gruen, 3AW, AFTRS, Sayers) and Alex Wadelton (Guinness World Record Holder) - to change the way people think about thinking and help people, teams and organisations become better problem solvers through creativity. 

Nothing gives me greater professional satisfaction than people realising their creative potential - especially when using the thinking tools, techniques and technologies that we've created to get them there.

CEO - Creative Energy Orchestrator

Hardhat

I co-founded Hardhat with childhood buddy Dan Monheit at the 'dawn of digital' in 2005. Today, it has become one of Australia's most-loved creative agencies with a 40-strong team of thinkers and makers led by respected communications experts in the fields of behavioural economics, strategy, creativity, UX and craft. 

Hardhat helps brands capitalise on the how, when, where, what and why of human behaviour to get people to tick, click, swipe, buy and believe. The agency has evolved with the times, trends and technologies to deliver stories, experiences, ads and interfaces that champion 'brand' and 'user' in equal measure. Hardhat knows that while a 30-second ad might get people believing in a brand, a three-second wait on its website can get them leaving.

I was Hardhat’s founding Creative Guy (that’s a Creative Director without anyone to direct). I deployed my vast and varied creative skills across strategic thinking, design, branding, photography, video, editing, animation, product development, programming, and pool cleaning to do everything and anything a client would throw our way.  

As the agency grew, I grew into the Managing Director role, where I deployed my Creative Guy hat to create a legendary culture where creativity could thrive and individuals were supportively challenged to discover their own creative potential. Among staff and alumni, Hardhat is fondly held as one of the greatest places to work. The enduring values of Hustle - doing what it takes to get the job done right, Humility - being inspired by the unknown, and Heart - having an undeniable passion, have rippled across the globe as Hardhatters themselves grew their wings and carried our culture with them.

Co-founder, Creative Guy & Managing Director

Trusted ChatGPT & CoPilot expert empowering leaders to use AI to activate human brilliance | AI Implementation Coach | Keynote Speaker

What if your smartest people could do their best work 5x faster, and love it? That’s what happens when leaders work with me. I help business owners, marketers, and executive teams unlock time, creativity, and strategic clarity using AI. Not in theory, but in daily, measurable wins.

Whether we’re automating high-friction processes, upskilling teams in AI fluency, or designing a strategy that saves millions, the result is the same...

💡 Less grunt work. More great work. Faster growth.

What my clients get:
Speed: Complex work gets done in a fraction of the time
Clarity: Team knows what to use AI for, how, and when
Capability: Staff become self-sufficient, AI-fluent problem-solvers
Confidence: Execs lead with credibility and vision in the AI era
Competitive Edge: First-to-move advantage over slower competitors

I’ve helped:
- A national retailer turn 2-day tasks into 30-minute workflows
- A building industry firm deliver an ISO certification, in-house
- A financial services firm save six-figures by delivering website content 
- A professional services firm build an AI strategy to outpace larger competitors
- Dozens of leaders go from “AI-curious” to “AI-powered” in under 60 days

What they say:
“This was worth 10X what we paid.”
“Justin didn’t just train us, he transformed how we think.”
“Finally, AI training that leads to action, not overwhelm.”

👋 Who I work with:
- Business owners ($20–500M rev) wanting to scale with AI
- Marketers & execs who want a clear, practical roadmap
- Teams overwhelmed by AI noise and hungry for real results
- Organisations ready to embed AI into the DNA of how they work

If you're ready to transform how your business operates, without the fluff, without the hype, I’d love to chat. Because the companies moving first are already winning.

I'm Justin Kabbani 💪🧠, and I coach the top 1% of AI-powered business leaders to accelerate their companies into the AI future... with clarity, confidence, and speed.

People look genuinely shocked 
when I tell them my workshops run all day.

Like I’ve just said: “Let’s pause your life for eight hours.”

In a world where every minute is double-booked,
a full day feels dangerous. Indulgent even.
Too expensive in attention and time.

Then they step into the immersion.

9:30am-4:30pm. 
A room buzzing.
Brains switched on.
Learning at a pace that sticks.
And suddenly the “cost” becomes 
one of the highest-ROI days of their professional year (or life 😜).

Here’s the truth no one expects:

A day isn’t long.
A day is what it takes to recalibrate.

AI rewards clarity, thoughtfulness, and intention.
You slow down once, so you can speed up forever.
Measure twice. Cut once.

Then watch yourself and your team move 
with precision, confidence, and momentum.
And the moment the workshop ends?

You get scenes like this photo.

A little exhausted. A little delirious.
But absolutely charged about what comes next.

Most teams go home and crack open 
ChatGPT again that same night.
Not because they have homework.
Because they can’t wait to begin their new life.

That’s what immersion does.
It unlocks capability you can’t unsee.


👉 If 2026 is your year for acceleration…
book in your calibration session now 👇

🎟️ Buy one, get one FREE 
for 21 January workshop in Melbourne. 

Sydney, Brisbane, Perth, Adelaide, 
Gold Coast, Auckland releasing soon.


_____________________
I’m Justin Kabbani 💪🧠, and I turn curiosity into capability and teams into unstoppable forces with AI. Let’s get your people ready for what’s next with what's already here in Copilot, ChatGPT, Gemini and more...

Abby Joyce Aífe Raveche Darielle Ben-David Hayley Diamond Janine Morice Jaco Strydom Nicci Kedem Urit Sirton Eshel Athba Al-Bazargan Georgina Joyce Daniella Bar Kagan Sakir Mark Steiner Shevi Groh CreativeCubes.Co

Justin Kabbani 💪🧠

Talks about #ai, #flow, #chatgpt, #creativity, and #humanpotential

AI Strategist & Keynote Speaker | Helping CEOs, Execs & Marketers Scale with ChatGPT, Copilot & Real-World Results

Most coaches don’t fear AI...
They only fear not living up to the ambition 
they have for the humans they serve.

Every great coach I’ve ever met wants the same thing.  

More time listening.  
More time in deep work.  
More time guiding breakthroughs.  
More time helping their humans expand.

But there’s also the other side of the business.  

The analysis.  
The programming.
The feedback loops.  
The content development.  

And the refinement that turns good coaching 
into absolutely transformational outcomes.

This is the Ambition Gap.  

The space between the coach you *are* and 
the coach you *wish you had the bandwidth to be*.

And this is where AI comes in.

AI gives coaches permission to dream again.  
To finally deliver the things on their wish list.  

The deeper prep.  
The sharper insights.  
The personalised tools.  
The follow-up that love.  

The extra layer of value that lifts the entire experience.

Today I shared the massive mindset shifts and the  
AI workflows that I use in my own coaching practice 
with top coaches from across Sydney, along with an 
online cohort dialled in from all corners of NSW.  

We explored how AI can help them close that ambition gap 
with practical tools they can apply immediately to 
elevate their offering and their profession.


Congrats to Betty Xiang ACC and Jeremy Birt and the
ICF Australasia NSW Branch team on a brilliant event!

And so good to see Christine Khor on stage before me
and to meet Koon, Executive Coach and so many more
passionate coaches delivering massive impact. 


Everyone left that room today with new capability. New clarity.  
And new assets they’ll be using with their clients tomorrow.  

Which means thousands of lives will change.  

And through them, hundreds of thousands more 
across families, workplaces, and communities.

There is so much more to be done.  

And the coaches who are ambitious, curious, 
and ready to embrace AI get to accelerate toward 
outcomes they once thought were out of reach.


_____________________
I’m Justin Kabbani 💪🧠, and I help leaders and teams unlock cognitive and creative potential using AI so they can become unstoppable in their work and their impact.

Some people still think ChatGPT is just a toy.
But the people who use it... they know better!

Because when it comes to thinking with AI, 
there’s one truth most adults forget.

The old software rules don’t apply anymore.
AI doesn’t reward rigidity.

It rewards curiosity.
It rewards imagination.
It rewards anyone bold enough 
to play with their ideas in a way that 
something extraordinary can emerge.

And in a world moving at speed, 
play has officially become 
a performance advantage.

Yesterday was serious fun!
Daring to dream with the magical minds 
at Mattel, Inc. makers of our most loved toys. 

Even better to be back in the room 
with two blasts from Hardhat past...
the super-talented Georgie Goodwin,
and the idea-machine Andy Graham.


If you’re treating ChatGPT, Copilot, Gemini 
or any other AI like traditional software
and you’re stuck summarising docs,
only rewriting your emails with it...
you’re leaving one of the greatest 
cognitive and creative upgrades 
of your career on the table.

These tools aren’t just here to 
take repetitive work off your plate.

AI is here to expand what you're capable of.

AI turns your imagination into real,
meaningful output at the speed of thought.


👉 Are you allowing yourself 
and your teams time to play with AI?

You might just be about to discover 
AND activate your best idea yet! 


______________________
I’m Justin Kabbani 💪🧠, and I help leaders and teams unlock their highest-value thinking by embracing the real power of AI, so they can spend more time in the zones where they’re unstoppable.

Some CEOs are taking AI so seriously
they’re actually slowing themselves down.

It’s the paradox I see every week.

Leaders who treat AI like a board paper.
Heavy. Cautious. Overthought.

Meanwhile, the upside is sprinting past them.

Today I ran a session with CEO & Growth Coach
Adam Siegel of Visage Growth Partners and 
the message in the room was unmistakable.

AI isn’t a tech project.
It’s a cultural upgrade.

Ninety percent mindset. 
Ten percent tooling.

CEOs who get this aren’t obsessing over risk.
They’re obsessing over potential.

They’re turning teams into 
high-performance operators.
They’re collapsing weeks of 
planning into single meetings.

They’re shifting from leaders to super leaders
by simply leading the change themselves.

The biggest risk right now isn’t using AI wrong.
The biggest risk is not using it at all.

If you’re a CEO, the move is simple.

Lead from the front.
Create the rituals.
Show your team what 
“Prime, Prompt, Produce” 
looks like in action.

AI rewards the curious.
The adaptive.
The willing.

Get the culture right and 
the ROI takes care of itself.


_________________________
I’m Justin Kabbani 💪🧠, and I help leaders unlock human potential by elevating their teams with Copilot, ChatGPT, Gemini and other AI tools.

Some of my favourite moments in this work 
aren’t on stage or in workshops.
They show up months later.
Sometimes more than a year later.

Little sparks that were born in a room together… 
suddenly turning into something real.

This week, one of those sparks 
became a full-blown creation.

Sally-Ann Hughes attended the very first 
AI Marketing Summit and the very first 
AI-Powered Marketer program
with Laura Craig. 

And this week she launched My Wine Loops! 🥂

A handcrafted, joyful, beautifully considered 
idea that she first toyed with 18 months ago.

To see it come to life is incredible.
To see her back herself and 
make it real is even better.

I’ve already jumped on and ordered 
a few for upcoming gifts.
🎁🎁🎁 very cool!

And I genuinely recommend you check them out!

Stories like this remind me 
what AI is really doing...
Not just speeding up work.
Not just sharpening thinking.

It’s unlocking courage, creativity, 
and momentum in people who 
already had the spark.

Sally-Ann took that spark and ran with it.

Congrats Sally-Ann.
Huge moment. 👏

And a perfect example of how AI is 
helping people turn ideas into 
something they can hold in their hands.


_________________________
I'm Justin Kabbani 💪🧠, and I help leaders, teams and entrepreneurs activate on cognitive and creative potential with ChatGPT, Copilot, Gemini and more. 

👉 Kick off 2026 with momentum. 
Join my AI Mastery Workshop on 21 January!

AI hits different when the 
whole room leans in at once.

That was the buzzing energy with the 
Enterprise Support crew at Patties Food Group.

A full live ChatGPT Enterprise immersion, 
overlooking the ocean at the Brighton Life Saving Club.
Not a bad place to watch a business shift gears.


People often think AI transformation is a tech project.

A side experiment.
A handful of innovators tinkering away 
while everyone else waits for the big reveal.

It never works like that.

The real magic happens when the 
entire team moves forward together.

When the culture shifts.

When everyone gets the confidence and capability 
to activate wins in their own role.

Tiny improvements. Significant leaps. Daily momentum.

That is how you unlock compound 
impact across an organisation.

Not through massive builds. 
Through empowered people.


If your organisation is ready to build capability, 
not chaos, this is exactly where the journey begins.


Huge thanks to Adrian Martorella and Siobhan Hammer 
for making this session happen, and for backing their team 
to level up with purpose and energy!


______________________
I am Justin Kabbani 💪🧠, and I help leaders and teams become unstoppable by turning AI into a performance system that elevates everyone.

🥈 I came second to Michael Phelps.
And it wasn't in the pool.

At the WOBI World Business Forum Sydney
I was scheduled at the exact same time as 
the most decorated olympian in history.
28 medals, over 5 Olympic games.
🥇🥇🥇🥇🥇🥇🥇🥇🥇🥇 
🥇🥇🥇🥇🥇🥇🥇🥇🥇🥇 
🥇🥇🥇🥇🥇🥇🥇🥇
🥈🥈🥈
🥉🥉 

Tough act to compete with...
yet the audience still showed up.

Because the urgency around AI has hit a new level.
Leaders aren’t just looking for inspiration anymore.

They’re showing up because they know 
AI is reshaping the employee experience.

Not by replacing people… but by elevating them.

The organisations leaning in are unlocking more creativity, 
sharper thinking, better decision-making, and teams who 
feel genuinely empowered by the tools at their fingertips.

This is the real race.

And the gap between early adopters 
and late movers is expanding, fast.

AI isn’t taking jobs... it’s transforming them.

And the companies who build the skills and culture 
to support that shift will be the ones everyone else is chasing.


👉 Are you in the AI race, 
ready on the starting blocks,
or still stuck in the change rooms?


_____________________
I’m Justin Kabbani 💪🧠, and I am your Olympic-level AI coach… helping organisations elevate their people with Copilot, ChatGPT, Gemini and more.

PS: I also got to hear Phelps! That evening I attended a private event where he shared his mental health journey, family life and his new mission. It was raw, uplifting, and deeply moving. Grateful to Dynamic Leadership Programs Australia (DLPA) for making it happen 🙏 Big congrats on another world-class event to Ella Garrick, Chiarella Bencan, Daniel Hernandez, Fernanda Lugo, Elsa Piazza and team.

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