Justin Kabbani

I help ambitious leaders, teams and organisations unlock clarity, creativity and performance using AI.

As Founder and AI Strategy Partner, I design and deliver practical, high-impact programs that transform how people work, fast.

My focus is helping clients move from AI confusion or curiosity to confident capability. Whether through keynote speaking, executive alignment, hands-on training or company-wide rollouts, everything I do is built around one thing: results.

Over the past two years, I’ve trained 3,500+ professionals, supported 120+ businesses, and helped generate over $10M in measurable outcomes, without fluff, jargon or overwhelm.

If you’re serious about leading with AI and want to equip your people with the tools and mindset to perform at the next level, I’d love to connect.

Founder | AI Strategist, AI Keynote Speaker & AI Clarity Coach

AI Marketing Summit

Leading the AI Marketing Summit, bringing together 100s of marketing industry professionals to explore the potential of AI-driven marketing. Live events across Melbourne and Sydney.

Founder & Host | AI Marketing Summit & AI-Powered Marketer

The Right-brain Workout

I joined two legends of the creative game - Russel Howcroft (Gruen, 3AW, AFTRS, Sayers) and Alex Wadelton (Guinness World Record Holder) - to change the way people think about thinking and help people, teams and organisations become better problem solvers through creativity. 

Nothing gives me greater professional satisfaction than people realising their creative potential - especially when using the thinking tools, techniques and technologies that we've created to get them there.

CEO - Creative Energy Orchestrator

Hardhat

I co-founded Hardhat with childhood buddy Dan Monheit at the 'dawn of digital' in 2005. Today, it has become one of Australia's most-loved creative agencies with a 40-strong team of thinkers and makers led by respected communications experts in the fields of behavioural economics, strategy, creativity, UX and craft. 

Hardhat helps brands capitalise on the how, when, where, what and why of human behaviour to get people to tick, click, swipe, buy and believe. The agency has evolved with the times, trends and technologies to deliver stories, experiences, ads and interfaces that champion 'brand' and 'user' in equal measure. Hardhat knows that while a 30-second ad might get people believing in a brand, a three-second wait on its website can get them leaving.

I was Hardhat’s founding Creative Guy (that’s a Creative Director without anyone to direct). I deployed my vast and varied creative skills across strategic thinking, design, branding, photography, video, editing, animation, product development, programming, and pool cleaning to do everything and anything a client would throw our way.  

As the agency grew, I grew into the Managing Director role, where I deployed my Creative Guy hat to create a legendary culture where creativity could thrive and individuals were supportively challenged to discover their own creative potential. Among staff and alumni, Hardhat is fondly held as one of the greatest places to work. The enduring values of Hustle - doing what it takes to get the job done right, Humility - being inspired by the unknown, and Heart - having an undeniable passion, have rippled across the globe as Hardhatters themselves grew their wings and carried our culture with them.

Co-founder, Creative Guy & Managing Director

Trusted ChatGPT & CoPilot expert empowering leaders to use AI to activate human brilliance | AI Implementation Coach | Keynote Speaker

What if your smartest people could do their best work 5x faster, and love it? That’s what happens when leaders work with me. I help business owners, marketers, and executive teams unlock time, creativity, and strategic clarity using AI. Not in theory, but in daily, measurable wins.

Whether we’re automating high-friction processes, upskilling teams in AI fluency, or designing a strategy that saves millions, the result is the same...

💡 Less grunt work. More great work. Faster growth.

What my clients get:
Speed: Complex work gets done in a fraction of the time
Clarity: Team knows what to use AI for, how, and when
Capability: Staff become self-sufficient, AI-fluent problem-solvers
Confidence: Execs lead with credibility and vision in the AI era
Competitive Edge: First-to-move advantage over slower competitors

I’ve helped:
- A national retailer turn 2-day tasks into 30-minute workflows
- A building industry firm deliver an ISO certification, in-house
- A financial services firm save six-figures by delivering website content 
- A professional services firm build an AI strategy to outpace larger competitors
- Dozens of leaders go from “AI-curious” to “AI-powered” in under 60 days

What they say:
“This was worth 10X what we paid.”
“Justin didn’t just train us, he transformed how we think.”
“Finally, AI training that leads to action, not overwhelm.”

👋 Who I work with:
- Business owners ($20–500M rev) wanting to scale with AI
- Marketers & execs who want a clear, practical roadmap
- Teams overwhelmed by AI noise and hungry for real results
- Organisations ready to embed AI into the DNA of how they work

If you're ready to transform how your business operates, without the fluff, without the hype, I’d love to chat. Because the companies moving first are already winning.

I'm Justin Kabbani 💪🧠, and I coach the top 1% of AI-powered business leaders to accelerate their companies into the AI future... with clarity, confidence, and speed.

Justin Kabbani 💪🧠

Maz Speaks

Absolutely Farrelly

I use the skills I employed making huge TV shows and movies to help leaders like you engage your audience.  I also help individuals and companies think differently - the art of opposite thinking.

CEO Whisperer - Author - Speaker - MC - Trainer - Comms & Media Specialist at Absolutely Farrelly

I love TV.  I love watching it.  I love making it.
ROLES
Executive Editor of Format Entertainment, BBC UK 
Director of Television Content – Fremantle Media Australia
Director, The Media Tribe, Australia
Entertainment Executive, Princess Productions UK
Producer, At It Productions / BBC, LA
Executive Producer, Endemol UK & Endemol / Southern Star, Australia
Executive Producer, ABC Australia
REALITY
The Recruit, Australia – won best reality show ASTRA
The Rookie 1, Australia
The Celebrity Apprentice 1, 2 & 3, Australia
The Farmer Wants A Wife 6 & 7, Australia
Specials, Big Brother 7, Australia
Big Brother 6, Australia
Big Brother 5, Australia
Big Brother 4, Australia
Big Brother 3, UK 
Big Brother 2, UK – launch was highest rating show in C4 history
Eden 1- UK
TALENT
The X Factor Australia 2 & 3 (Logie winner)
Got To Dance 2 - SKY UK
Must Be The Music 1 - SKY UK
ENTERTAINMENT SHOWS
Q&A – developed for ABC Australia 
It Takes Two, BBC UK – ratings up 20% on previous series
My Favourite Book, ABC Australia
Restoration - BBC UK
LA Pool Party - USA - BBC UK
Friends Like These – BBC Primetime
Big Brother’s Little Brother, UK
The Big Breakfast, Channel 4 UK
T4, Channel 4, UK
This Morning, ITV UK
DEVELOPMENT / FIRST SERIES 
Q&A – ABC Australia
Dancing With The Stars UK
My Favourite Book, ABC Australia
The Recruit, FOX 8 Australia
The Rookie, Nine Australia
Step Up To The Plate – BBC UK
Light Lunch & Late Lunch – Channel 4 UK
Matt & Mike – Facebook Live Australia
A&E Networks - USA
Princess Productions for SKY, Channel 4, Channel 5, UK
Friday Night Live 1 & 2 – Australia
Friday Night Games - Australia
Friday Night Download – Australia
X Ray – MTV UK
COOKING
Step up to the Plate – BBC UK. 
Light Lunch / Late Lunch with Mel & Sue - C4 UK
Ready Steady Cook Australia - ratings doubled, web hits up 600% 
OTHER
Reality Check – Regular on screen insider - ABC Australia
Amplify Live – YouTuber live national tour
360 Vision Screen NSW Australia - Virtual Reality Event

Boss Lady

mazspeaks.com

CEO Whisperer - Speaker - MC - Comms & Media Consultant

If you want attention, that's my sweet spot

Speaker & CEO Whisperer at mazspeaks.com

BLACK and FARRELLY 

Without wishing to brag, Black and Farrelly have made the biggest shows in the world with the biggest budgets and the biggest ratings - as well as the showbiz stuff, we've also changed Government policy and started national conversations. If you've watched it, we probably made it, and won an award for it.  

OK, enough about us - what can we do for you?  
We teach you how to pitch to win business.  
We turn pitches into sales and deliver more dollars into your business. We make your employees sell you and your business as well as you do.
We run bespoke sessions from 60 mins to 120 mins and we do it for breakfast, lunch, afternoon tea.

We are in the business of helping your business with a little bit of show business.

CEO (BOSS LADY) - BLACK AND FARRELLY

The Mischief Sisters

Do you have an idea you want to develop into the perfect project? Do you want to deliver a killer one pager and get into the room to pitch it perfectly?        
             
THEN WE ARE YOUR WOMEN. 
We develop, and we pitch every kind of content for every platform, here and internationally.

One Half BOSS

The Media Tribe, Australia

The Media Tribe was an award winning content creation company set up to develop new formats for a local & international market - most recent projects - The Recruit, (ASTRA winner, Best Reality Show) Fox 8 & The Rookie, Nine, both co pros with McGuire Media / Jam TV. 
Directors: Marion Farrelly, Nick Colquhoun & Hugh Marks

Director

FremantleMedia Australia

Director of TV Content

BBC Television

Executive Editor, Format Entertainment

Cheetah / Endemol

Exec Prod

I've been in your home and pretty much everyone's home. About eight billion times and counting.
My name is Maz, and I am obsessed with messaging and attention, using entertainment to land messages with the accuracy of an Olympic archer on a good day. 
I used to make the biggest TV shows in the world with the biggest teams, budgets, audiences and stars, and now I use the behavioural science, psychology and strategies from making those big shows, to speak at conferences in the U.K., Asia, the U.S.A. and Australia. 
Post conference, I am generally invited in to train their smart teams, who are keeping their creative genius ever so slightly hidden. 
If your workforce is more interesting, your clients are more interested. Dull doesn't convert. 
And I don’t do this because I’m interesting. If you were stuck in a lift with me,  you’d long to plummet to your own certain demise. It’s because my job, for thirty years, was to make dull interesting. And I’m good at it. 
I use my TV skills and psychology to get attention for you and your company. I give you an unfair advantage over your competitors and make sure you and your team are the most interesting people in every room, at every pitch, conference, event - the ones that are remembered - that stand out, deliver clear and memorable messaging, that think harder than your competition.  
I want you all to think like TV Producers.  We solve problems creatively and quickly. 
Mark Bouris describes me as a 'genius with people.’ I do like Mark.
Some people call it Business Development but I like to think of it as The X Factor. 
If you’re mildly interested, check out my reviews. They’re not dreadful.

Without wishing to brag, Black and Farrelly have made the biggest shows in the world with the biggest budgets and the biggest ratings - as well as the showbiz stuff, we've also changed Government policy and started national conversations. If you've watched it, we probably made it, and won an award for it.  

OK, enough about us - what can we do for you?  
We teach you how to pitch to win business.  
We turn pitches into sales and deliver more dollars into your business. We make your employees sell you and your business as well as you do.
We run bespoke sessions from 60 mins to 120 mins and we do it for breakfast, lunch, afternoon tea.

We are in the business of helping your business with a little bit of show business. 

taplio

The Battle

Justin Kabbani 💪🧠

Maz Speaks Global

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