Head of User Acquisition at NAGA (Fintech, Forex, CFD, Stocks, Crypto, BNPL, Prop)

If you're in fintech, you know that acquiring high-quality customers is tougher than ever. Regulation changes, rising ad costs, and saturated markets make it difficult to scale profitably. But these challenges are exactly what keeps me hooked. 

Over the past 8 years, I’ve worked with big fintech players, including NAGA Group, Zilch (a unicorn) and others, where I: 

▪️ Managed $3M+ ad budgets per month across multiple channels.
▪️ Ran campaigns in 120+ countries, adapting to different regulations and compliance restrictions.
▪️ Built 3 user acquisition teams from scratch, including one at Zilch, where the marketing team alone had 150+ people.

In addition to that, I’ve consulted or helped launch and optimize paid ads channels for 200+ companies across 6 sectors - fintech, forex, crypto, SaaS, B2B services, and eCommerce.

But beyond the numbers, what really matters to me are results and impact. Seeing a campaign take off, improving traffic quality, generating more (and better) leads - that’s what keeps me going.

If you're looking for strategic guidance on paid acquisition, need help troubleshooting performance issues, or want an expert to audit and refine your campaigns, let’s connect here or through an email – stanislav@galandzovsky.pro

Still processing conversations from iFX Dubai last week.

The real insights didn't come from panels — they came from booth talks, coffee chats, and those random hallway conversations.

Here are 7 patterns I kept noticing:

1️⃣ Brokers launching prop firms as client acquisition funnels
2️⃣ Prop becoming the talent pool for CFD
3️⃣ Call centers still being the biggest bottleneck
4️⃣ Pure IB models getting squeezed without marketing engines
5️⃣ Need for both brand AND acquisition (not one or the other)
6️⃣ PSP issues often being infrastructure problems in disguise
7️⃣ Prop and CFD merging into one ecosystem

Swipe for details on each. Curious what landed differently for you.

undefined undefined

nagainvesting

ligolab

tjekvik

softermii

bachoo

cpi-technologies-gmbh

gomage

naga-pay

coverlyai

galandzovsky

algotp

thinkpal-white-label-ppc-agency

wealthback-consulting

iFX 2026 Insights

Acquisition & Growth Expert in Fintech (Forex, Prop Firms, Crypto, SaaS, B2B Services) • Managed $3M+ monthly ad spend & ran paid ads in 120 countries

One of the biggest mistakes is to treat brokerage and prop firm acquisition as the same job. They're not that close.


For brokerages, it's Google – top one, 80% plus of acquisition budget. Their audience is already searching: "trading platform", "CFD broker", "buy bitcoin". The intent is there. Of course, you can find exceptions – Brazil, for example, where Facebook works better because of regulation issues. But if you advertise in a normal way as a fully regulated broker, Google is where the volume and scalability live.

Prop firms are different. Facebook is top one – 80% of budget, sometimes even higher. Google sits at just 20%. The mechanics explain why: Google CPC for prop terms is around $2-6, with limited search volume. 

Facebook scales without a ceiling – but it requires strong creative, constant testing, and building awareness before intent exists.

The channel choice reflects the customer's mindset. Google buyers are rational and ready. Facebook buyers need to be convinced first. That distinction shapes your entire funnel – landing page, offer, onboarding.

Together with Roman Garanin and Ievgen Iugrinov we covered this and much more in the full episode of Dealers Connect podcast. Link in the comments.

taplio

Stanislav Galandzovskyi's Linkedin Analytics

🇺🇦 Stanislav Galandzovskyi, PhD

Performance Score🇺🇦 Stanislav Galandzovskyi, PhD's LinkedIn Performance

What is Stanislav talking about?

Who is engaging with Stanislav

🇺🇦 Stanislav Galandzovskyi, PhD's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?