NAGA

Head of User Acquisition

NAGA Pay

Independent PPC Strategist. Galandzovskyi Stanislav

Google Partner

Responsibilities:
Creation of PPC strategies.
Creation and launch of PPC campaigns.
Consulting for business owners.
Drawing up advertising budgets.
Budget management.
Analytics and campaign improvement.
Detailed reports on ads performance

Key achievements:
️More than 300 projects in 8 years    
Budget management over 2,000,000 euros per month
The total budget for 2021 is more than $21 million
Average ROAS for projects 700% for 2021
More than 100 hours of individual consultations
Speaking at two conferences
Average collaboration time 3 years

Independent Digital Marketing Strategist & PPC Specialist

Binaryx Platform

Marketing Advisor

Laurus Agency

Responsibilities:
Creating processes to manage a team from scratch.
Checking, monitoring, introducing and launching PPC campaigns for Fintech.
Direct participation in the work of accounts of key customers.
Verification of the performance of targets.
Drawing up advertising budgets.
Creation, launch, and optimization of advertising campaigns in Google Ads, Bing Ads.
Preparation of weekly and monthly reports on the effectiveness of advertising campaigns.
Results interpretation, customer consultation on the results of advertising campaigns.

Key achievements:
️Creating Google Ads & PPC departments from scratch    Budget management over 2,000,000 euros
2018 - implementation of KPI by 110%
2019 - implementation of KPI by 185%
2020 - implementation of KPI by 191%
2021 - implementation of KPI by 345%
2022 - implementation of KPI by 122%
2023 - implementation of KPI by 135%

Head of PPC

Zilch

GoMage

Responsibilities:

Ad channels management: 
Google Ads, 
Bing Ads, 
LinkedIn Ads, 
Quora Ads, 
LinkedIn Ads, 
Twitter Ads.

Configure project analytics using: GTM, GA4, BigQuery, Data Studio.
Tracking, reporting, and analyzing website analytics and PPC initiatives and campaigns.
Optimizing campaign performance & creating an ad campaign hypothesis.
Perform ongoing paid keyword discovering, expansion and optimization.
Researching & analyzing competitor advertising links.

Key achievements:
️Development of the PPC strategy for projects    
2018 - implementation of KPI by 90%
2019 - implementation of KPI by 120%
2020 - implementation of KPI by 135%
2021 - implementation of KPI by 148%

Senior PPC Specialist

Median ads & School

Responsibilities:
Manage, mentor and develop a team of sales representatives.
Managing agency clients.
Setting up Ads campaigns.
Developing multi-quarter plans.
Identifying key client stakeholders.
Consulting & communicating with customers
Implementing creative ways to improve customer relationships.
Consistently attain and exceed monthly goals.
Promoting other Google products.
Creating & ideating new product features.

Key achievements:
Creating Google Ads department from scratch    
Creating processes to manage a Google Ads team from scratch
Maintaining key clients of the company
PPC team training
KPI execution by 167%

Head of User Acquisition at NAGA (Fintech, Forex, CFD, Stocks, Crypto, BNPL, Prop)

Hi, I'm Stanislav Galandzovskyi, a Performance Marketing PPC Expert with 8+ years experience in data-driven digital marketing services. 

I'm a certified Google Ads Specialist. I will help you increase sales while lowering your CPL, while focusing on your business goals and ROI.

I am adept at marketing high complexity products and B2B services in competitive markets. I’ve managed large & medium-sized advertising accounts, with monthly budgets well over $2 million on Google Ads.

Expertise 

I’ve worked both as head of the PPC in a number of reputed digital marketing agencies, as well as consulted and worked as a PPC Advertising Expert in multiple projects across various product categories. 

Industries: Fintech, Forex, Crypto, SaaS, Tech, E-commerce.

My clients include Ecommerce, Tech & Blockchain development companies, Video conferencing, Fintech, Cryptocurrency, Marketing SaaS products, B2B consulting companies, IT development companies & more

Please reach out if you have any questions about me, I am happy to share more.

Look forward to working with you!

🇺🇦 Stanislav Galandzovskyi, PhD

Escalix

We help e-commerce businesses increase sales and profitability through Google Ads.

With over 8 years of experience working with e-commerce and managing tens of millions of dollars in ad spend, I’ve learned exactly what it takes to grow my clients' businesses.

I give 110%, fully integrating with the client’s team and going beyond the typical scope of agency work.

We achieve this through several key services:
- Consulting
- Audits and strategy development
- Full Google Ads account management

Our clients constantly speak highly of us, and we’ve collected over 57 reviews.

Feel free to DM me, email at mykyta@escalix.io, or book a free 30-minute call through the link in my profile to find out how we can grow your e-commerce brand!

Founder & Google Ads Strategist

Upwork

Expert-Vetted Google Ads Specialist on Upwork - a leading global freelancing platform with over 18 million skilled freelancers and 5 million clients across 180 countries.

- 100% Job Success Score
- 57 completed projects with 5-star ratings
- 3,000 hours worked on the platform

In 2024, I successfully passed the expert screening interview with Upwork’s talent evaluation team and earned a spot in the top 1% of professionals in the Google Ads niche.

Expert-Vetted (Top 1%) Google Ads Specialist

NNРАRTNЕRS

In 2020 I, along with my partner, founded a PPC agency. During our time together, we achieved significant results and received several awards:

- 50+ successfully completed projects
- $1,7M+ budget under management per quarter
- 10+ people in the team

In 2024, we went our separate ways, and each of us continued developing our own teams in different directions. 

I focused on e-commerce, and the company transformed into Escalix.

Co-Founder & Google Ads Strategist

COMFY consumer electronics retail

COMFY is an enterprise e-commerce business with 4,500 employees and 102 stores nationwide, ranking among the TOP 2 players in the market.

This company helped me grow into a confident and strong specialist, and together with my team, we achieved amazing results: 223% revenue growth and an 88% increase in ROAS over 18 months.

My time there coincided with the most challenging yet dynamic period—the pandemic, when everyone shifted online. However, with both internal and external teams, we were able to seize the opportunity and set new sales records for the company.

This role allowed me to experience the world of large-scale retail, make friends at Google’s office, and attend and speak at numerous conferences.

Head Of Digital Marketing

PPC team Lead

Senior PPC Manager

Livepage

This is where my career started. At that time, it was a mid-sized local agency, where I began working part-time while balancing work with university.

There, I got my first real projects and my first experience working in a team and with clients.

I was fully responsible for strategy development and execution, creating search campaigns, managing Google Ads accounts, reporting to the client and the project manager.

After gaining solid practical experience, I moved on to larger and more complex projects.

Google Ads Specialist

Google Ads cost per click is rising. The e-commerce market is oversaturated.

Google constantly changes algorithms, adding campaigns like PMax that hide data in a black box. Competitors keep investing more, making it harder to stay ahead.

Ineffective Google Ads strategies drive up customer acquisition costs, reducing revenue and profitability.

E-commerce founders and marketing managers want predictable sales growth without sacrificing efficiency. They outsource to agencies, hire freelancers, even build in-house teams.

Nothing works.

The team lacks the skills to scale reliably. Performance becomes unstable. KPIs are missed.

Competent Google Ads expertise is rare, and missteps risk irreversible account damage.

Hire a Google Ads specialist with extensive e-commerce experience who excels in conversion tracking, Shopping & PMAX, strategic ad structure and performace optimization.

With seven years of expertise, I’ll identify account issues and uncover missed opportunities to build a high-ROI revenue stream that aligns with your goals and budget. Build a predictable flow of revenue—and the peace of mind to focus on other business priorities.

Here’s how we achieve results:

- Define goals and KPIs
- Set up and improve conversion tracking
- Build a strategy aligned with your goals
- Create a tailored account structure
- Craft audience-centric ad copies
- Optimize with "Add & Trim" method
- Improve offers and landing pages
- Manage and enhance feed quality
- Transparent reporting on business metrics

How can you benefit from working together?

1. Dedicated partner who fully integrates into your business, focusing on high-impact results.
2. Less wasted ad spend and precise budget allocation, leading to increased sales, LTV, and profitability.
3. Streamlined, predictable growth path with transparent business metrics and reporting.

Every day you don’t act to improve your Google Ads account, you’re leaving money on the table. Establishing a predictable revenue flow reduces stress and frees you from constantly searching for new customers.

You can reach me via email: mykyta@escalix.io

Mykyta Soima

How we scale big brands vs small brands in Google Ads

The difference is simple:
a mistake costs a big brand far more.

That’s why with large accounts we avoid:
→ massive structural changes
→ switching bid strategies across multiple campaigns at once
→ applying recommendations blindly
→ implementing ideas without A/B testing

Instead, our approach is controlled and intentional.

We immediately cut the bottom 10% of the worst-performing spend.
We reinforce the top 10% of the strongest campaigns.

And with the remaining 80% core,
we work methodically
driving stable, predictable growth.

Because for big brands,
stability is more valuable than a potential sudden spike.
They have teams, obligations, and a pace they must maintain.

I’ve seen agencies come in and restructure everything in week one.

The account dropped:
learning phase → multiple optimization cycles → weeks of recovery.

The actions were “correct.”
But the impact was negative.

With small brands or low budgets  you can afford aggressive restructuring.
You can afford bigger swings.

But with big brands?
The approach must be completely different.

Google Ads for eCommerce | Founder @ Escalix

Launching Google Ads isn’t enough
(if you actually want profitable growth)

Most brands stop at the setup.
They launch PMax, see clicks… and wait.

But campaigns alone don’t drive profit.
They create traffic.
They create interest.

Real performance is built in everything that happens around the ads:
→ in the offer
→ in the website
→ in tracking & attribution
→ in fixing funnel bottlenecks
→ in consistent iteration

And revenue?
Revenue appears only when the entire system works together, not just the ad account.

Here’s a simple Ecom Profit System for Google Ads:

1. Build a solid foundation:
Prepare the offer, product positioning, website, tracking setup, conversion quality.

2. Launch campaigns in the right order:
Start with branded → then Shopping/PMax → then Search → then DSA → then Demand Gen → and finally YouTube when the funnel is ready.

3. Run continuous optimization cycles:
Daily checks, weekly strategy sprints, monthly deep reviews, and ongoing A/B tests to remove bottlenecks at every stage.

Do this for 3-6 months, and Google Ads will become your #1 profit channel.

BFCM 2025 Ecom Checklist

Reminder: our free library includes a 41-point checklist for a successful BFCM 2025.

It covers:
 → Website
 → Google Ads
 → Other channels
 → Offers
 → General operations

We’re working in a heavy mode right now, so I don’t have the time to send it manually to everyone.

I’ll drop the link to the document in the comments.

Hit a like or leave a comment - it will push this post to more people and show me that it’s useful for you :)

taplio

The Battle

🇺🇦 Stanislav Galandzovskyi, PhD

Mykyta Soima

Followers

Posts

Engagements

Likes

Performance ScoreMykyta Soima's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

🇺🇦 Stanislav Galandzovskyi, PhD

Mykyta Soima

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mykyta Soima's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMykyta Soima's LinkedIn Performance