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Zac Butcher's Linkedin Analytics

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Zac Butcher

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Are you worried customers are changing faster than your sales approach? How are you using the new opportunities to reach all the buying group? How would missing this shift impact your legacy? A leader doesn't choose to destroy their reputation. But a slump in sales or stalling at a growth ceiling has consequences. So, when study after study shows buyers are changing, the common mistake is to think it's a sales problem. If pushing the sales team has less impact, the research couldn't be clearer... Modern buyers prefer 'digital' and 'self-service'. Once you recognise this underlying dynamic, the solution is logical and straightforward—but not easy. Because 'digital' and 'self-service' are marketing (not sales). And marketing offers near-endless ways to burn cash and self-inflict pain. This can be seen in thousands of companies frustrated by weak agencies, struggling with the wrong hires, and tired of confusing tech experts pretending to be marketers. So, that's where I come in… If you let me, I'll help you use marketing to influence self-serve buyers and keep deals moving. Sounding too good to be true? It's not at all... It's actually as simple as turning your team's sales knowledge into powerful and effective marketing. I developed 'Sales-Centric Marketing' at a €1bn+ company. This little-known technique is so reliable that I once built marketing for a €50m business unit in about a month. It's practically foolproof for turnover above €10-15 million. We build on what your sales team has proven to work, slashing your chances of wasting time and money. Simply avoiding dozens of common mistakes makes this a smart way to get ahead. And by shrinking your risk close to zero, you might even enjoy seeing a stronger market presence come to life. But the real reason marketing is a sales multiplier is that it unlocks hundreds (perhaps thousands) of new opportunities to influence decision-makers. By helping and guiding—when sales aren't in the room—professional marketing keeps deals moving and shortens your sales cycle. My promises are backed by 26 years of marketing leadership at Canon, Sharp, Kyocera, and Staples—as well as executive-level guidance to world-class clients and their mid-market partners. This isn't name-dropping to boast. It's so you can see legitimate commercial success earned alongside well-respected sales operations. To judge for yourself whether Sales-Centric Marketing might boost your sales effort, drop me a quick email or DM, and we'll take it from there. email: info@b2b.boutique

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