Fostering design leadership, beyond design! 🚀 Investor(learning) | AI Powered Designer | Associate Director - Creative Services at Kissflow

Most teams don’t struggle with ideas.
They struggle with design bandwidth.

In fast-growing AI and SaaS companies, Marketing, PMM, Sales and Brand all need design at the same time.

But teams are lean. Deadlines stack up.
And internal designers get stretched across too many priorities.

That’s exactly why I built Payan.
Not as an agency.
Not as a freelancer.
But as a plug-in, flexible design partner, the extra creative capacity your team wishes it had.

Payan works like an in-house design extension:
Senior-led, fast, reliable, consistent and integrated into your actual workflow.

We support your teams quietly and cleanly:
the campaigns that need finishing,
the decks that need sharpening,
the brand that needs consistency,
the product marketing launch that needs visual creativity,
the sales team that needs pitch assets, all without adding headcount or slowing down.

What we bring:
 • Flexible design subscription (Starter, Growth, Scale)
 • Senior designers only, no layers, no handoff delays
 • Fast execution for high-volume GTM assets
 • Clean, brand-consistent output
 • AI-assisted workflows for speed & organization
 • Ready-to-use assets for marketing, sales & PMM

Where we fit:
 → Marketing: ads, campaigns, promos, socials
 → PMM: feature launches, demos, product story slides
 → Sales: decks, one-pagers, case visuals
 → Brand: assets, guidelines, refreshes
 → Design teams: overflow & production tasks

We’re here to make your team breathe easier.
 •To maintain momentum.
 •To deliver quality without friction.
 •To be flexible when you need it most.

If your team needs a flexible design partner,
DM me "SUBSCRIPTION" or check the Featured section.

Most Series A launches don’t fail because of strategy.

Yuvaraj Muthu (Yuvi)

Flexible Design Subscription @Payan | Fast, Reliable Design Support for Tech Companies

Why GTM launches break after Series A

The only design skill you cannot outsource, automate, or fake is taste.

What do founders say when they first hear about subscription design?
 It sounds too good to be true.

The Reality
Then they see the results:
No more chasing designers
No more waiting for briefs
No more design bottlenecks

The Problem
Most teams hire more designers, thinking it’ll fix the design chaos.

But that creates:
More handoffs
More opinions
More delays

The Real Issue
The problem isn’t capacity.
 It’s continuity.
 Decisions get fragmented when design doesn’t stay close to the work.

The Solution
With subscription design, work stays:
Aligned
Flexible
On track

The Impact
No more repeating decisions.
No more misaligned design outputs.
No more project-to-project chaos.

The Payan Design Studio Advantage
Payan’s subscription model isn’t about doing more.
It’s about making design decisions stick while your team scales.

That’s the power of a design partner like Payan.
Ready for clarity, speed, and consistency?
Let’s talk about how we can help your team.

Why Founders Are Choosing Subscription-Based Design

Hiring more designers or agencies might seem like the answer.
But does it actually fix the problem?

Let's check out!

The Hidden Costs of Freelancers & Agencies in Design

Do you know what is the most expensive thing a designer can concentrate. 

Spacing is often the last thing teams care about.

 It feels invisible.
 It doesn’t feel urgent.
 It doesn’t scream “impact.”

So it gets compromised.
A bit more copy here.
A tighter section there.

One more element “just to be safe.”

And suddenly the page feels heavy 
even though nothing is technically wrong.

Good spacing isn’t about minimalism.
It’s about respect.

Respect for attention.
Respect for reading flow.
Respect for decision-making.

Space gives ideas room to land.
It lets hierarchy breathe.
It allows important things to feel important without shouting.

The irony is:
Spacing is what makes everything else work better.
The headline reads clearer.
The CTA feels calmer.
The product feels more confident.

Most teams regret spacing only after conversion drops.
Because you don’t miss space when things are crowded,
you miss it when clarity disappears.

Design isn’t just about what you place on the screen.
It’s about knowing when doing nothing adds the most value.

Came across this question on Reddit today.

A designer asked where to learn the technical / production-ready side of design,  file formats, exports, color modes, print vs web, all the stuff tutorials rarely cover.

Here’s the honest answer most seniors won’t tell you:

You don’t really “learn” this from one course.
You learn it from context + repetition.
But there is a smarter way to approach it.

Here’s what actually works:

1. Pick ONE environment first
 Don’t try to learn everything at once.
 Ask:
 – Am I mostly designing for web?
 – Or print?
 – Or marketing assets?
Each has its own rules.

Master one → the others become easier.

2. Learn at the moment of use
 When you’re about to export something, then learn:
 – Which format
 – Which color mode
 – Which resolution
That knowledge sticks way better than binge-watching tutorials.

3. Read docs, not courses
 This sounds boring, but it’s gold.
 Adobe, Figma, printers, dev tools,  their docs answer 90% of real questions.
 This is where most seniors quietly learn.

4. Ask “why did this break?” instead of “what course should I buy?”
 Every wrong export, wrong color, or print issue teaches you more than a lesson ever will.
 Mistakes are part of the process,  not a sign you’re behind.

5. Production-ready design is mostly about respect for others
 Clear file names
 Clean layers
 Correct exports
 Files others don’t need to fix

That alone makes you look very professional.

If you’re early in your career and thinking about this already:
you’re doing better than you think.

You don’t need to master everything now.
You just need to stay curious and learn as the work demands it.

That’s how every senior designer I know actually got there.

What a design partner actually does and doesn’t!

A design partner isn’t here to just make things pretty. They’re there to solve problems and accelerate your growth.

Not this:

📌 Waiting around for briefs
📌 Jumping between too many projects
📌 Resetting context every single time

That’s vendor behavior. 
What you really need is someone who stays in tune with your business, always moving forward.

What actually matters:

📌 They remember decisions
📌 Protect the intent behind your work
📌 Connect today’s work to yesterday’s choices, ensuring consistency

Especially during GTM:
When marketing, product, and sales all need design at once, your design partner ensures nothing slips through the cracks.

The real value:

📌 Less rework
📌 Faster launches
📌 Senior teams stay focused on strategy
📌 Consistency survives the pressure of deadlines

Great design support doesn’t add another thing to manage, it reduces your thinking load and makes the entire process smoother.

That’s when design stops being a bottleneck and starts being your biggest lever for success.

Yuvaraj Muthu (Yuvi)

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