I’ve always loved two things: solving puzzles and helping people win.

That obsession turned into Elumynt — where we’ve helped ecommerce brands not just grow, but exit, IPO, and shatter ceilings they thought were permanent. 13 exits (including an $800M sale and a public offering) later, we still believe the best growth is simple, strategic, and surprisingly human.

I host the Up Arrow Podcast to pull back the curtain on growth secrets most agencies won’t tell you with BRILLIANT guests like Harley Finkelstein (President of Shopify) and Brieane Olson (CEO of PacSun).

Growth isn’t magic. It’s math. And it should always be profitable.

When I’m not scaling brands, you’ll find me playing volleyball with my daughters, dating my wife, making music, or pretending I’m better at golf than I actually am.

“Private equity doesn’t lose money because the math was wrong. They lose money because leadership breaks under pressure.” — Felicia Shakiba

Felicia Shakiba is the founder and CEO of CPO PLAYBOOK (soon to be called, Leaderbook.ai), former Global Head of Performance Management at WPP and she’s built what many people now call “Moneyball for leadership teams.”

Her work helps private equity firms predict sales growth, retention, turnover—and even which companies are most likely to exit successfully— not based on vibes or opinions, but on leadership and culture data.

In this episode of the Up Arrow Podcast by Elumynt, Felicia and I dig into:

✅ Why founders underestimate leadership alignment and board relationships when preparing for a private equity deal
✅ What private equity firms fear most after a deal closes
✅ How communication breakdowns across organizational levels create business risks
✅ Fostering psychological safety to uncover workplace issues
✅ How leaders cultivate ownership through trust, incentives, and manager relationships
✅ Decision agility and accountability as essential leadership capabilities in changing markets
✅ Adapting leadership and talent strategies during rapid AI-driven transformation
✅ Why AI initiatives fail when leaders ignore employee concerns and change readiness

Plus, as always, we get into a little of the personal stuff as we talk about growing up with entrepreneur parents and how that shaped so much of what she does now. 

You can watch the video here:

William Harris

Helping brands grow profitably (yes, that’s rare) | CEO @ Elumynt | Host @ Up Arrow Podcast

Open article: If You Want To Be Acquired by Private Equity, Fix This First With Felicia Shakiba | Elumynt by elumynt.com

If You Want To Be Acquired by Private Equity, Fix This First With Felicia Shakiba | Elumynt

“‘Maybe’ is one of the most dangerous words inside a scaling company.” — Mikel Lindsaar

Mikel Lindsaar has launched seven companies, sold four of them, and currently runs three more. He’s written software used hundreds of millions of times. He’s helped build systems behind billion-dollar companies, and he is the founder of StoreConnect, MetaPulse, and the author of True Team.

In this episode of the Up Arrow Podcast by Elumynt, Mikel and I dig into:

✅ How confident decision-making drives competitive advantage
✅ The role of founder belief and conviction in shaping outcomes and aligning teams
✅ Early experiences with technology and developing an entrepreneurial mindset
✅ Leveraging contradictory data to uncover hidden business problems
✅ How to align teams through ownership, metrics, and policy
✅ The impact of decision-fatigue on throughput and growth
✅ How to coach problem-solving without creating frustration or disengagement

Plus, as always, we get into a little of the personal stuff as we talk about walking 5km every day.

You can watch the video here: https://lnkd.in/gZZzaywa

Also, a special thank you to my friend, the branding genius, David Brier — thanks for putting me and Mikel in touch to bring this episode to the world!

I help ecommerce and SaaS businesses accelerate their revenue and user growth using modern, intelligent strategies.

I'm currently the founder and CEO of Elumynt, an ecommerce marketing agency and the head of marketing for Sellbrite, a SaaS company that focuses on multichannel ecommerce growth and management.

My team and I have worked with companies such as Nike, Nickelodeon, Humana, Jack Daniels, Allen Edmonds, Duluth Trading Company, Aerosmith and more. 

I recently helped a client earn 5,601% ROAS (Return on Ad Spend) on Facebook ads, helped a large ecommerce store double their organic search traffic (120% increase) in just one month of only doing on-page technical SEO improvements, and I helped a B2B SaaS blog grow from roughly 20k monthly visitors to over 100k monthly visitors in under 2 years.

I'm also a regular contributor to many large publications including Entrepreneur, Fast Company, Shopify Plus, The Next Web, Search Engine Journal, Social Media Today, Marketing Insider Group, Business 2 Community and a speaker for large events such as IRCE (Internet Retailer's Conference) and CoffeeFest.

Thanks for checking out my profile. I'd love to chat with you about how I can help you grow your business as well - so feel free to send me a message on LinkedIn.

“Lowering CAC is almost never the goal.” — Jason Anderson

Jason Anderson is the CRO of Andzen, one of the most respected customer journey and CRM teams in ecommerce today. Over the last decade, he’s worked with brands ranging from fast-growing DTC upstarts to global enterprise portfolios, including a call he almost ignored that turned into a relationship with GSK

In this episode of the Up Arrow Podcast by Elumynt, Jason and I dig into:

✅ Jason reflects on early career mistakes and learning to value his work
✅ How acquisition and CAC strategies influence customer quality and long-term retention
✅ The role of financial discipline and delayed gratification in surviving early-stage risk
✅ Common misconceptions about segmentation and the customer journey
✅ Reengaging lapsed customers without damaging deliverability or brand trust
✅ The risk of over-segmentation and how to balance personalization with operational management
✅ Tips for identifying meaningful customer data versus noise in modern CRM systems
✅ Loyalty program and mobile app mistakes that signal a lack of strategy

Plus, as always, we get into a little of the personal stuff as we talk about nearly getting stabbed in Germany, vinyl records, and a 12-hour bolognese sauce.  

You can watch the video here: https://lnkd.in/gyZkckBv

Also, a special thank you to my friend, Dilyar Askar, for putting us in touch to bring you this wonderful episode.

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