Wesleyne .

Sales Leadership Whisperer & Therapist | Transforming Sales Organizations By Training Sales Teams & Managers Together | Former Chemist Providing Effective, Edgy Sales Strategy | Ring My 🔔 for Sales Leadership Insights

Most CEOs don’t hire me because they need sales training.
They hire me because their sales team is underperforming and no one can explain why.

They’ve replaced leaders.
They’ve invested in tools.
They’ve tried quick wins.

But the numbers are still inconsistent.
Pipeline meetings feel like guesswork.
And only a few reps carry the weight.

That’s not a sales rep problem. It’s a leadership and system problem.

I help CEOs fix what’s actually broken.

We start with the root.
I evaluate your team across 21 core competencies.
We uncover the gaps you can’t see on a dashboard.
Then we rebuild from the inside out.

We coach your sales leaders to lead, not chase.
We align people, process, and performance.
We create a system your team believes in and can execute without micromanagement.

What does that look like in real life?
• A team stuck at 75 percent quota reached 136 percent after we restructured their strategy
• A sales manager ready to resign led an eight million dollar turnaround in sixty days
• A client closed a six-figure deal the day after one mindset session

If you don’t address the root, the cycle repeats.
More turnover. Missed numbers. Burnout at the top.
The cost is hidden, but real.

I work best with CEOs of companies where sales is complex and performance depends on leadership alignment
That includes manufacturing, industrial services, technical field sales, customer experience providers, and companies with long sales cycles and high-value deals

The sales problem won’t solve itself
But with the right system and leadership, it becomes predictable

Book a time to talk — link in the Featured section

The Transformed Sales Podcast Host

There are no comprehensive training programs for sales managers in the Science, Technology, Engineering and Manufacturing fields. Their sales teams are usually composed of technical people who have trouble simplifying complex products for prospects to understand. As a former chemist that transitioned into an international sales manager leading teams of technical sales reps, I understand the challenge of that new role.

I have developed a proprietary 7-step sales leadership blueprint based on my 12 years of experience that identifies the blind spots, gaps and inefficiencies in the process, teams and management of sales in technical fields. My coach like approach allows me to work alongside managers to develop their sales leadership and teaching skills.

Building strong teams starts with hiring the right people. My methodology equips managers with a science-based approach to identify weak links and strong salespeople within the organization. By utilizing an objective sales specific assessment tool, I guarantee candidates that are recommended will be within the top 50% of the sales organization within six months. 

Many new sales managers fail because they lack the framework to coach salespeople into sales superstars. They lean on what they did to become successful at sales and focus on the top 20% of their team that is producing the majority of the revenue. In order to overcome this, sales managers must develop a proactive sales coaching culture instead of providing ad hoc advice.  Working together, we develop a systematic and actionable sales process that any salesperson can use on day one as a roadmap to success. This allows the manager to develop individualized action plans allowing every salesperson on the team to perform at to their max potential, so they hit their monthly quotas. 

If you're a Science, Technology, Engineering or Manufacturing company & want to build a killer sales teams that hits quota monthly? contact me wgreer@transformedsales.com|281-941-7272

36 pounds of fat gone. 25 pounds of muscle gained. 255 days of belief. 


But this isn’t just a physical transformation. 
It’s a story about discipline and mindset. 

I invested in my health by hiring a trainer. 
Even when I was traveling for business. 
I was in the hotel gym on FaceTime with him. 

Some days I’d say 
“I don’t think my body can do this” 
And he’d say 
“Yes it can. I watch what your body says, not what your mouth says.” 

And every “I can’t” earned me 10 burpees. 
So I learned to remove “I can’t” from my vocabulary.

Because the truth is 
Our words doubt 
Our bodies know
 
Hard work 
Consistent work 
Uncomfortable work
 
That’s what built this version of me.

I feel stronger than I ever have in my life. 
Not just in the muscle. 
But in mindset.

Because when you stop listening to the voice that says “I can’t” 
You make room for the one that says “watch me.” 

What’s one area of your life where it’s time to push past what you think you can’t do?

People leave managers, not companies.

All the turnover you are experiencing on your sales teams is due to ineffective sales management.

Don’t have a lot of turnover? Even better. 60% of your salesforce is just cruising along. Flying under the radar.

You keep throwing money at the problem.

Your internal sales training and sales enablement programs are fantastic.

You teach new salespeople the product.

How to sell the product

And how to close the prospect

Sounds like a winning formula, right?

Wrong.

If you don’t teach your managers how to lead, no amount of training you ever do will be effective.

Ask yourself these questions:

What is the biggest complaint you hear in your exit interviews?

Why are only the top 30% actually hitting quota monthly?

Why does it take so long for a new rep to pay for themselves?

The answers to your questions all pint back to the same root cause – ineffective sales management.

Now before you go blast your managers and fire them.

Take a moment and think about how much has been invested in developing the manager.

If you are honest with yourself, they have not gotten consistent and comprehensive sales leadership training.

So, if they have not been developed, how do you expect to develop anyone else?

Research shows that investing in the development of your sales manager provides a 10x ROI and investing only in team training results in a 0.5x ROI. Yes. You lose money after just training the team.

So you can invest $30,000 in developing your sales manager and get a $300,000 return OR invest $30,000 in sales team training and get a $15,000 return.

That sounds fantastic, Wesleyne but how does it actually work.

Option A
So, you invest in developing your manager.

They learn how to lead better, and they work with all 10 people on their team to level up.

Each person closes 1 new deal for $30k within 60 days. ROI 10x

Option B
You stick your salespeople in a room for 8 hours and train them.

They leave excited. They try to implement what they learned, but their manager is pushing them to close everything, so they abandon their new techniques.

Your top performer finds a way to implement something they learned and closes a deal, but the other 9 people fall back in their old habits.

Do you want the one-to-many approach or the spray and hope model?

Stop putting a Band-Aid on your problem and fix the root cause. 

Check out my guide for transforming sales managers into sales leaders. Give this to your managers so they can focus on themselves and not “fixing their teams.

https://go.transformedsales.com/leadership-guide

Your Sales Team Isn’t Broken. Your Strategy Is | Sales Struggles Are Strategy Problems. Not People Problems | BELIEF Selling™, the Framework CEOs Use to Drive Consistent Sales Execution

Three years in a row

That’s not luck
That’s consistency
That’s growth in motion

When I started Transformed Sales I didn’t imagine being called powerful
I just wanted to make sales more human
To remind people that how we think shapes how we sell

Being named one of the 100 Powerful Women in Sales for the third year reminds me of one thing
You can’t fake the work
You can’t skip the growth
You can’t teach what you haven’t lived

To every woman building her own table keep going
Your conviction will take you further than any script ever will

Honored to be recognized by Women in Sales and Demandbase alongside so many trailblazing women Amy Volas Alina Vandenberghe 🌶️Anita Nielsen, MBA Becc Holland Brynne Tillman Caroline Hulbert Chantel George Charlotte Lloyd Cherilynn Castleman Christina Brady Christine Rogers Cynthia Barnes Cynthia H. Dariia Gerasymova Donna Lin Elda Shawil Erica Franklin
 Hannah Ajikawo ✊Heidi Solomon-Orlick Jaime Diglio🥇Jen Allen-Knuth Jessie Sloan Jill Bruno Karen Kelly Leslie Venetz Lindsey Boggs ☕️Lori Richardson Mary Shea, PhD 🔥Meshell R Baker🔥Samantha McKenna Shari (AKA SaaSi Shari) Levitin
#WIS2025

Be the mentor that matters

Her name was Gina Paroline.

She changed everything for me.

She taught me sales.
She taught me leadership.
She gave me permission to be myself.

She didn’t just talk about it. She lived it.

We’d go on sales calls together.
She’d sit there quietly, watching.
Let me lead.
Let me stumble.
Let me find my rhythm.

After the meeting she’d simply ask
“So how did it go? What did you think?”

That question did more for my confidence than any script ever could.

Because of her, I’ve mentored hundreds of people. Maybe thousands.

Some I meet with every week.
Some only once.
But every single one matters.

Mentorship is how belief multiplies.

My friend Colleen Stanley, CEO just released Be the Mentor that Matters.
A book filled with stories like mine.
Stories about the people who saw something in us before we saw it ourselves.

If you’ve ever had someone like that in your life
Or if you want to become that person for someone else

Grab a copy today at Amazon. https://a.co/d/fJ7vR4S

Because one conversation can change everything.

Who was the mentor that mattered most in your life?

#Management #Mentorship #BeTheMentorWhoMattered

Early in my career, I was on a long sales trip. 
Back to back meetings. 
Hours on the road. 
Everything in me was focused on performance. 
Hit the targets. 
Move to the next stop. 
Get it done. 

Somewhere along the way, I stopped seeing people. 
I only saw outcomes. 

Then one afternoon, I walked into a small customer’s shop. 
Nothing special. 
Just a man working hard to keep his business alive. 

He didn’t want a pitch. 
He didn’t care about the features or the script I had rehearsed. 
He wanted someone to slow down long enough to hear him. 

So I did. 
We talked about his business. 
His kids. 
The legacy he hoped to leave behind. 

Before I left he said, 
“You’re the first rep who didn’t rush me.” 

That account became one of my most loyal clients. 
Not because I pushed harder. 
Because I connected deeper. 

That day taught me something I still teach field sales teams today. 
Connection creates commitment. 
When people feel seen, trust follows. 

Who in your network needs a real conversation instead of a polished pitch this week?

There was a week last year when everything seemed to be falling apart. 

Projects missed deadlines. 
Clients were frustrated. 
My team was exhausted. 

I felt it too, but I knew they were watching me. 

So I took a deep breath before our morning meeting and said, 
“I know this week has been hard, but we’ll figure it out together.” 

The shift in the room was instant. 
They didn’t need me to be perfect. 
They needed me to be peaceful. 

Leadership isn’t about controlling the storm. 
It’s about calming the people in it. 

When has your team needed peace from you more than perfection?

I forgot how much I love this feeling. 
The rush. 
The laugh that comes from deep in your chest. 
The moment your body remembers you were once a girl who ran toward joy without thinking twice. 

I went down every slide like I was 16 again. 
No hesitation. 
No overthinking. 
Just go. 

And honestly, it felt like a reminder I needed. 

Somewhere along the way, we start believing adulthood means caution. 
Responsibility becomes our identity. 
We lead, we plan, we hold it all together. 
But the part of us that loves thrill and play and being fully alive is still right there waiting for permission. 

I’ve been through heavy seasons. 
Seasons where joy didn’t feel accessible. 
Seasons that made me quieter on the inside. 

But I’ve also learned that joy doesn’t just happen to us. 
We have to choose it. 
We have to say yes to it. 
Even in small ways. 
Even when life feels full. 

That day on the slide wasn’t about the slide. 
It was about remembering I am still allowed to feel light. 
I am still allowed to be excited. 
I am still allowed to experience joy without justification. 

What’s one place in your life where you’re ready to let joy back in?

A leadership team I’m coaching is full of smart, driven people. 
They have the right product. 
They have motivated salespeople. 
They aren’t afraid of hard work. 

Yet every forecast call feels like triage. 
Projects start strong but stall. 
Deals sit in limbo. 
Managers spend hours solving the same problem in different ways. 

The breakthrough came when they stopped blaming “lack of accountability” and admitted 80% of their headaches weren’t about skill. 
They had no consistent process. 

We rolled out butcher paper and mapped their sales flow from first contact to retention. 
Every hidden handoff, every ambiguous owner, every missing step came out onto the wall. 
Blind spots jumped off the page. 
Everyone could see exactly where deals died and where customers got lost. 

Then we rebuilt it. 
Clear stages. 
Clear owners. 
Clear definitions of what moves a deal forward. 

That clarity didn’t restrict them. 
It unleashed them. 
Reps knew what to do next. 
Managers knew where to coach. 
Leadership could finally see what was real and what was wishful thinking. 

Your systems either drain energy or free it. 
Mapping your process is the first step to freedom. 

Where in your sales process would a simple visual reveal the biggest gaps?

The hardest feedback I ever received came disguised as a quiet comment in a tense meeting.

I was leading my sales team through a rough quarter. 
You could feel the frustration settling in. 
Not loud. 
Not obvious. 
Just sitting underneath everything they said and did. 

So I asked, 
“What’s getting in your way?” 

One rep spoke up. 
“We just don’t feel seen.” 

My first instinct was to defend myself. 
To explain. 
To list everything I was doing to support them. 

But something in me said pause. 
So I did. 

And in that quiet moment, I finally heard what I had been missing. 
They didn’t need perfection. 
They needed presence. 

They didn’t want more structure or more direction. 
They wanted a leader who could sit in the truth with them without trying to fix it too fast. 

That meeting reminded me of something I’ve learned again and again. 
People rarely share their real truth first. 
They wait to see if you’re the kind of leader who can handle it. 

Listening isn’t passive. 
It’s leadership. 
It’s giving people the safety to be honest without bracing for your reaction. 

When was the last time you created enough space for someone to tell you what they really needed?

We were standing in the checkout line. 
Long day. Everyone tired. 

My youngest looked at the candy and said, 
“Mom, can I have this?” 
I said no. 

He paused, then asked again, 
“But what if I ask nicely?” 

I wanted to stay firm, but the way he said it stopped me. 
Polite. Hopeful. Determined. 

So I laughed and said, 
“Fine, just one.” 

Driving home, it hit me. 
He didn’t take my no as rejection. 
He took it as a chance to try again, but differently. 

And isn’t that what faith is? 
Not giving up after the first no. 
Learning to ask again with a better heart. 

Where have you stopped asking God for something just because the first answer was no?

Taking control of a sales call isn’t rude. It’s leadership. 

One rep I coach dreaded calls with a talkative partner who filled every silence. 
They left each meeting drained and no closer to a decision. 

So we practiced one shift. 
Acknowledge. Redirect. Lead. 

“Great point, Kurt. Amy, I’d love your perspective on that.” 

That simple move changed everything. 
The right person started talking. 
The wrong person talked less. 
The rep looked like a leader. 

Control isn’t about overpowering. 
It’s about guiding the conversation with purpose so everyone’s time moves the deal forward. 

Leaders don’t wait for the room to balance itself. They create balance. 

How do you lead your calls when the conversation starts to drift?

The hardest part of my early sales career wasn’t hitting quota 
It was being seen 
 
I remember walking into meetings where I had to prove myself twice 
Once because I was young, 
Again because I was a Black woman 
 
Even when I was the top performer I still heard 
“Maybe she got lucky,” 
“Let’s see if she can do it again” 
 
And I did. Again and again and again.  
But it took years before my results finally spoke louder than the bias 
 
That’s why I believe in what TrackRec is doing 
 
It’s built by salespeople for salespeople 
It lets your numbers do the talking, 
No politics, no favoritism, just truth 
 
You can verify your wins with clients, managers, and peers, 
You can build your track record one deal, one success, one story at a time 
 
Because in a world that questions what you say you’ve done, 
TrackRec proves it and that's why I am proud to partner with them 

Every win deserves to be seen, and TrackRec is making that possible 
Check them out and see how you can showcase your sales journey too

What was the hardest part for you when you stepped into sales?

When I first became a manager, I thought data was leadership. 
I tracked every number and every call. 
I built color-coded reports that would impress anyone. 

But my team wasn’t responding. 
They hit targets, but their energy was gone. 

One day, a rep said quietly, 
“You know every number on this sheet, but you don’t know how I’m doing.” 

That hit me hard. 

I closed my laptop and started asking better questions. 
Not about metrics, but about people. 
“How are you feeling about this goal?” 
“What’s getting in your way?” 

Trust didn’t come from a dashboard. 
It came from the moments between the data. 

What’s one conversation you’ve avoided because it didn’t fit in your spreadsheet?

Years ago, I was chasing a big deal. 
The kind that could change your entire quarter. 

After our first meeting, everything felt right. 
They loved the conversation. 
They said they’d get back to me soon. 

Weeks passed. Silence. 
And I started to spiral. 

Maybe I pushed too hard. 
Maybe I wasn’t their first choice. 
Maybe I should just let it go. 

Then I remembered something I always tell my clients. 
“Silence doesn’t mean rejection. It means reflection.” 

So I sent a short, thoughtful follow-up. 
Not a pitch. Just a reminder that I cared about helping them solve the problem we discussed. 

They responded that same day. 
They had been waiting for budget approval and I got the deal. 

That moment taught me follow-up isn’t about pressure. 
It’s about belief in your value and in your purpose. 

What opportunity might still be waiting on the other side of your hesitation?

A few years ago, I was running on fumes. 
Traveling. Teaching. Parenting. 
Telling myself I’d rest when things slowed down. 

They never did. 

Until my body forced me to stop. 
I remember sitting in a hotel room, exhausted, thinking, 
“This can’t be what success feels like.” 

That was my wake-up call. 
Now I build rest into my rhythm. 
Not after the work, but as part of it. 

Because rest doesn’t take away from your results. 
It restores your ability to create them. 

What boundary could you set this week to protect your energy before you run out of it?

Trust is the oxygen of every partnership 
Without it nothing moves.
 
A client told me their partners were shutting them out 
No updates 
No invites 
No collaboration.

Deals stalled.
 
When we dug deeper, we found the truth. 
The partners didn’t feel safe.
They were scared of being cut out. 
Scared of losing revenue.
 
So we flipped the script. 
We built a simple give-get plan. 
The rep led with value. 
Joined calls together. 
Made it clear they weren’t going around anyone.

Safety first 
Connection second.

A few weeks later, those same partners started opening doors they’d guarded for years. 

If your partners don’t trust you yet 
What’s one thing you could do today to make them feel safe enough to let you in?

One client’s org chart looked perfect on paper but day to day was chaos. 
Managers were holding on to tasks that no longer fit. 
Teams weren’t sure who owned what. 

We stripped away titles and wrote every responsibility on sticky notes. 
We moved the notes around until each role had one clear owner. 
No double coverage. 
No blind spots. 

That conversation shifted everything. 
People stopped guessing and started performing. 
Managers could coach instead of firefight. 
Deadlines started getting met. 

Clarity creates accountability. 
Accountability drives results. 

If you looked at your org chart today what is one responsibility you would move to get better outcomes?

One year ago today my boys were baptized. 

I remember standing there watching them go under the water.
Thinking about every prayer I had ever prayed.
Every hard day. 
Every moment I questioned if I was doing this motherhood thing right.
 
And then God reminded me. 
He had them all along.
 
That day wasn’t just about their faith. 
It was about mine too. 
Learning to trust that even when I can’t see it.
He’s working in their hearts.
 
This year has been full of growth, grace, and answered prayers.
Not all easy, but all sacred.
 
Today I’m simply grateful 
For the journey 
For His covering 
And for the way He keeps showing me that our story is held.

The hardest leadership lesson I learned this week had nothing to do with work. It started with me saying, I’m empty. 

I had a hard conversation with someone this week. 
Not a blow up. 
Not a conflict. 
Just the truth I’ve avoided saying out loud. 

“I’m emotionally tapped out. 
I don’t have anything else to give right now.” 

Those words felt heavy. 
Because I am used to being the strong one. 
The steady one. 
The one who keeps showing up even when my tank is past empty. 

But this week reminded me of something leadership and entrepreneurship have taught me again and again. 
You cannot keep giving from a place you refuse to acknowledge is drained. 

In sales we talk about follow through. 
In leadership we talk about support. 
In entrepreneurship we talk about grit and resilience. 

But we rarely talk about capacity. 
We rarely admit when the weight is too much. 
We rarely say, “I can’t keep carrying this alone.” 

That conversation taught me something important. 
Honesty creates alignment. 
When you name your limits, the right people rise to meet you. 
They decide whether they want to be part of the support or part of the strain. 

Sometimes the bravest thing you can say isn’t yes. 
It’s “I’m empty.” 
Because that’s the moment where real leadership begins. 

When was the last time you told the truth about what you no longer have the capacity to hold?

Gratitude isn’t a list. It’s a lesson. 

A few years ago, I was in a season where everything felt hard. 
Work was busy, my boys needed me, and I was trying to be everything to everyone. 

One night I sat on the floor of my closet, tears in my eyes, and whispered, 
“God, I can’t do all of this.” 

That same week, a friend texted me, “List three things you’re grateful for.” 
I couldn’t think of anything at first. 
Then I looked around. 

A home filled with laughter. 
Clients who trusted me. 
Strength I didn’t know I had. 

That night, gratitude became more than a list. 
It became a lifeline. 

When life feels heavy, what small thing reminds you that you’re still held?

A client told me no and it forced me to face a truth I didn’t want to see.

I once met with a client I knew I could help. 
I brought the data. 
The results. 
The message I thought would land. 

And they still told me no. 

It stung. 
Not because I lost the opportunity. 
But because I knew I had missed something important. 

So instead of wrapping up and moving on, I asked, 
“What made you decide that?” 

The client looked at me and said, 
“You’re focused on selling the solution. 
You’re not focused on what we’re actually struggling with.” 

That sentence hit harder than the no. 

I went back and rebuilt my discovery process from the ground up. 
Less proving. 
More understanding. 
Less talking. 
More listening. 

Three months later, that same client came back and said yes. 
Not because the offer changed. 
Because I did. 

That’s when I learned no isn’t rejection. 
No is redirection. 
No is feedback. 
No is information. 
No is an invitation to grow. 

What could your last no be trying to teach you?

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