X9 Media

-Designed, managed, and executed user acquisition campaigns across paid media channels, including Facebook, Google, Paid Social, Search, Display, and Ad Networks.
-Monitored campaign performance and continuously optimized based on a data-driven approach, leveraging insights from multiple A/B tests to improve efficiency and ROI.

Head of Digital

VitrA Bathrooms

Digital Marketing Specialist

411 Locals

Increased conversions by 45% and decreased CPA by 20% through optimized Facebook and Instagram ad campaigns
• Improved conversion rates by 25% using A/B tests on ad copy and landing pages
• Boosted overall conversion rate by 15% with remarketing strategies to re-engage website visitors
• Managed $2M+ annual ad spend across multiple clients, achieving 20% above industry average ROAS
• Increased lead generation by 35% on average through cross-channel paid media strategies for B2B and B2C clients

Digital Marketing Manager

jaro education

-Manage the Digital Media Planning/ Platform strategy’s  for Top IITs & IIMs in India
- Provide quantitative/ result-oriented inputs and optimize digital content based on platform saliency
- Manage the Facebook & google campaigns along with the creative/ content/operations layer for social media/ SEO/ PPC/ Digital Media/ Website & Email Communication
- Ensure strong account relationships and strengthen with effective service delivery
- Ensuring social media & digital plans are ready on time for all brands on the agreed month timelines 
- Interact with the client to ensure ad-hoc social media posting/ changes during the month 
- Prepare the analytics reports for the brands on a monthly level 
- Work with the Jr. Program Executive and manage the social media content, community management

Campaign Manager

Craftkonnect

Managed $50K+ ad budgets in  programmatic display campaigns via DV360 and digital audio strategies through StackAdapt. Ran Google App Campaigns focused on increasing retention and re-engagement. programmatic display and retargeting campaigns to support sales funnel acceleration.

Head Of Digital Marketing

Accenture

- Understanding the client’s brief
-Develop and activate a media plan based on the client’s brief across multiple platforms
- Media plan would involve budget allocation, target group, platform & property selection based on the objective to reach right audience at right time to get maximum results.
- Execution of social campaigns – create and optimize campaigns and generate weekly and
monthly reports
-Monitoring campaigns on a regular basis to ensure the reach targets are achieved and
consumption of budgets efficiently and effectively
-Carrying out post campaign analysis
- media plan would involve budget allocation, target group, platform & property selection based on the objective to reach the right audience at right time to get maximum results.
- Execution of social campaigns – create and optimize campaigns and generate weekly and
monthly reports
- Monitoring campaigns on a regular basis to ensure the reach targets are achieved and
consumption of budgets efficiently and effectively
- Manage a team of 4-5 people

- Work on SEO which  includes on-page & off-page & website audit 
-  Coordinate the creation of digital content (e.g. website, blogs, podcasts, and youtube ) for tracking pixels and remarketing pixels
-  Design digital media campaigns aligned with the objectives of the marketing budgets
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Instagram, Pinterest & Youtube )
-  Create online marketing strategy and media planning with strong rationale across Search, Paid Social, Display, Video, Mobile, Programmatic and Retargeting channels

Digital Marketing Executive

-Assist with social media posting creation including blog management using Content Management System
-Provide support for the development and launch of the brand website and mobile enhancements and launches
Work closely with the Digital Marketing Supervisor to develop, monitor, and update digital dashboards while watching for trends and reporting
-Assist with monthly paid search campaign management and reporting
Work with team members to develop + understand digital marketing strategies that will meet goals & objectives

Digital Marketing Intern

🚀 With 6+ years of experience, I help B2B  and B2C  brands turn digital marketing into measurable growth. My focus is simple: build strategies that don’t just drive clicks, but generate qualified leads, sales, and a strong ROI.
Key Highlights
→ Managed £80–90k monthly ad spend across Google, Meta & TikTok
→ Delivered 6x ROAS and 50% YoY revenue growth for clients
→ Skilled in HubSpot, GoHighLevel, Klaviyo, GA4 & Looker Studio
→ Built scalable creative testing frameworks & libraries that accelerate campaign performance

What I Do Best
Paid Ads That Convert: Google, Meta, TikTok & LinkedIn campaigns that generate qualified leads and sales
Analytics & Optimisation: GA4 & Looker Studio tracking to uncover insights and drive smarter decisions
Multi-Channel Growth: SEO, paid media & email automation strategies that work together for long-term growth
Proven Results: Helped service companies double inquiries, cut cost-per-lead by 40%, and scale campaigns profitably
Always open to connecting with brands and teams ready to scale through data-driven digital marketing.

Recognitions & Features
🏆 Awarded Top Marketer
✨ Featured on AdsWeek, Meta & LinkedIn

 | 🔍 Google Vikrantworld

PS: Watch my latest YouTube video for more value bombs on digital marketing. 🎥.

Unpopular opinion: You don't need 47 marketing tools.
You need these 18.
After managing 1000+  campaigns and generating 130K+ leads, 
I've learned expensive doesn't mean effective.

This is the exact tech stack that helped me: 
→ Reduce CPL by 37% 
→ Achieve 3.5x ROAS 
→ Scale to £20K/month budgets

Swipe through. Your wallet will thank me 💸

P.S. Launching Ads School next month — the only programme teaching you to actually USE these tools profitably. Drop "READY" below for first access.

Vikrant Yadav

Digital marketing expert | Performance marketer🔥(10x+ ROAS) 🚀 | Generated $25M+ in Ad Revenue | Trainer & Speaker |

Unpopular opinion: You don't need 47 marketing tools.

Most marketers are solving the wrong problem.

They obsess over features, specs, and what makes their product "better."
Nobody buys what you're selling.
→ People don't buy insurance. They buy peace of mind. 
→ People don't buy noise-cancelling headphones. They buy silence in a noisy world. 
→ People don't buy cleaning services. They buy time for what matters. 
→ People don't buy budgeting apps. They buy relief from money stress.

The pattern? Emotional outcomes > Product features.

The best marketing doesn't feel like an ad. It feels like a friend giving advice.
Here's how to apply this:
1. Give away your best tip Make people think: "If this is free, imagine what's behind the paywall."
2. Build trust before selling Marketing isn't about tricking people. It's about helping them see why they can trust you. Earn that, and sales follow.
3. Make your audience the hero You're not the hero of the story. Your audience is. Talk about them, not you.
4. Numbers impress the brain. Stories move the heart. Great marketing does both.
5. Simplify ruthlessly People don't buy the best product. They buy the one they understand in 5 seconds.

I've tested this across Google, Meta, and LinkedIn ads—managing over £240K in ad spend. The campaigns that focused on transformation (not transaction) consistently delivered 3-4x better ROAS.

Want to master this approach?
I'm currently studying advanced digital strategy at Ads School, where we break down exactly how to position offers around emotional transformation, not features.

If you're running paid campaigns that aren't converting, your messaging might be the bottleneck not your budget.
What's one product YOU bought recently not for what it is, but for what it gave you?

Drop it below 👇
P.S. Repost ♻️ if this shifted how you think about marketing.

POV: You confidently say "I do SEO" in a meeting, and someone asks "which type?" 👀

Sweats in keyword research
Turns out there aren't just 3 types of SEO... there are 38 (yes, thirty-eight!) different flavors of search optimization.

From the classics like On-Page, Off-Page, and Technical SEO to the niche stuff like Voice SEO, AI Chatbot SEO, and even Tripadvisor SEO (hotel owners, this one's for you 🏨).

Here's the breakdown:
The Foundation (Pillars): On-Page, Off-Page, Technical SEO
Search Type Specializations: Mobile, Voice, Video, Image, Content, News, AI Chatbot

Business-Specific: Local, International, Multilingual, Enterprise, Ecommerce, Affiliate

Platform-Specific: Google Discover, Amazon, Shopify, YouTube, LinkedIn, Pinterest, Reddit, and 12 more

Tactics (use wisely): White Hat, Gray Hat, Black Hat, Parasite, Brand, Accessibility, Programmatic

The digital landscape keeps evolving—and so does SEO. Whether you're optimizing for Google Maps or building programmatic pages, there's a strategy for every platform and every goal.

Which type of SEO are you focusing on in 2026? 👇
Want to master the full spectrum of digital marketing beyond just SEO? 
Check out The Ads School for expert-led courses on paid media, automation, and growth strategies.

The marketing playbook that worked 12 months ago is actively losing you leads today. 

And most marketers haven't noticed yet.

The strategies I learned in 2019? Completely irrelevant now.
The tactics that dominated 2023? Already outdated.
Here's the uncomfortable truth: What worked 12 months ago is costing you money today.

I've managed over £2M in ad spend across Google, Meta, LinkedIn, and TikTok. I've generated leads at $11 CPL when competitors were stuck at $40+.
But here's what keeps me up at night...

The gap between "then" and "now" in marketing is wider than ever.

→ THEN: Spray and pray campaigns → NOW: AI-powered personalization at scale
→ THEN: Manual data entry killing productivity → NOW: Salesforce + HubSpot integration (80% time saved)
→ THEN: Guessing what works → NOW: Real-time optimization driving 3.5x ROAS

I've just published a breakdown of exactly how the marketing playbook has changed.

No fluff. No theory. Just what's actually working right now.
Because in 2025, you're either evolving or you're invisible.

Drop a  if you want me to share the playbook.

P.S. - I'm running a free 8-week Paid Ads Bootcamp for professionals who want to stay ahead. Limited spots. DM me "PLAYBOOK" if you're interested.

Marketing Playbook Has Changed—Here’s How

Let me ask every digital marketer reading this a simple question:

When was the last time you confidently told your CEO which marketing channel actually drove that conversion?

If you hesitated, you’re not alone.

Here’s the uncomfortable truth: We’re spending millions on marketing while flying completely blind.

Only 36% of marketers say they can accurately measure ROI, and 47% struggle to measure it across multiple channels.
Nearly half of us cannot definitively prove what’s working.

But here’s where it gets worse:
Everyone pretends they can.

We present dashboards filled with colorful charts. We cite Google Analytics numbers with unwavering confidence. We attribute conversions to “last-click” or “first-touch” and act like we’ve solved the puzzle.
But the reality?

Your customer’s journey zigzags across Reddit, Instagram, podcasts, emails, and branded searches before they finally convert. And we’re crediting just one of those touchpoints.

It’s like watching an entire football match and only giving credit to whoever scored the final goal.

Here’s what happened to one of my clients last quarter:

They nearly killed their podcast sponsorships because “they weren’t converting.”
Zero direct conversions in 8 weeks. CFO wanted to pull the plug.

But when we dug deeper? Branded search volume had jumped 340%. Those searches were converting at 8x their average rate.
The podcast wasn’t failing. It was doing exactly what it was supposed to do creating demand that Google Ads was capturing.
This is the attribution trap we all fall into.
So what’s the solution?

It’s not better tracking. It’s not more sophisticated models. It’s intellectual honesty.

- Make decisions based on incrementality tests, not just attribution reports
-Recognize that some channels build demand that other channels capture
-Test, learn, and accept uncertainty as part of the game

The best marketers in 2025 aren’t the ones with perfect attribution.

They’re the ones who understand its limitations and plan accordingly.
They don’t ask “which channel gets credit?”
They ask “how do our channels work together to drive growth?”

Attribution is a tool, not a truth.
The sooner we admit that, the better marketers we’ll become.
Want to Master Multi-Channel Performance Marketing?

I’ve spent 6 years navigating these exact challenges managing £20K+/month budgets, generating 130K+ leads, and learning what actually moves the needle beyond attribution reports.

I’m launching The Ads School : a practical course teaching you how to:
✅ Build campaigns that work together, not in isolation
✅ Make budget decisions based on incrementality, not vanity metrics
✅ Scale profitably across Google, Meta, LinkedIn, and TikTok

🎁 Black Friday Exclusive: Join now for just $59 (normally $99)
Stop flying blind. Start making decisions with clarity.
[Join Now →]

What’s your take? Are we too reliant on attribution models that don’t capture the full story?

Most first businesses fail because founders are busy playing entrepreneur instead of building a business.

Here’s what actually matters in your first 90 days:

Stop the productivity theatre
Notion templates and fancy CRMs don’t generate revenue. Your clients don’t care about your internal systems. Focus on what pays the bills.

Your logo isn’t your business
I’ve seen founders spend months perfecting their website while making £0. Ship fast, iterate later. A simple landing page that converts beats a beautiful one that doesn’t.

Generate leads like your life depends on it
Because it does. Every hour not spent finding customers is an hour wasted. Outreach, content, ads whatever works. Just do it consistently.

Deliver results that make clients stay
The best growth strategy? Make it impossible for customers to leave. Over-deliver until they become your biggest advocates.

Don’t scale broken systems
Three months minimum before you think about scaling. Perfect your offer, nail your delivery, understand your economics. Then grow.

Do it yourself first
Cheap contractors will cost you more in rework and reputation. Learn the process, document it, then hire quality help when you’re ready.

One offer. Executed relentlessly.
Until it feels easy, keep refining. Multiple offers = multiple mediocre results.

Never sell your time
Package your expertise. Productize your service. Time-based pricing caps your income and burns you out.

Premium pricing = premium clients
Cheap prices attract difficult clients. Charge what you’re worth and work with people who value results.

Under-promise, over-deliver
Your reputation is built on doing exactly what you said you would. Every single time.

Invest in tomorrow’s infrastructure today
Strong onboarding flows, clear processes, reliable systems. Build for scale before you need it.

Obsess over your clients
Happy clients refer. They renew. They pay more. They’re worth 10x any cold outreach campaign.

The businesses that win aren’t the ones with the best tools or prettiest brands.

They’re the ones that solve real problems and execute without excuses.

-----

Want to master the fundamentals of performance marketing?

The Ads School teaches you how to generate real leads and revenue not just run campaigns. Learn the systems that actually drive business growth.

👉 Dm to get the link 

What’s the biggest mistake you made in your first 90 days of business?

Drop it below let’s learn from each other.

Most ecommerce brands will lose money this Black Friday Cyber Monday (BFCM).
Not because of bad products or weak offers.
But because they're doing too much and none of it right.

The brands that win this weekend aren't the ones with the biggest budgets.

They're the ones that execute 3–5 high-impact moves flawlessly.

Here are 5 quick wins that can actually move revenue this weekend:
1. Deploy short shoppable videos People buy what they can see in action. Adding 10–20 second UGC clips to your product pages can lift conversions immediately. No fancy production needed—authentic beats polished every time.

2. Tighten your checkout experience
Trust badges above the fold
Exact delivery date commitments
Express payment options (Apple Pay, Google Pay)
These micro-optimizations directly impact cart completion rates. I've seen checkout tweaks reduce abandonment by 40%+ in A/B tests.

3. Implement tiered discounting Stop blanket discounting. Segment your offers:
VIP customers → 25% off
Repeat buyers → 15% off
New visitors → 10% off + email capture
This protects margins while rewarding loyalty—something that matters long after BFCM ends.

4. Optimize your popup strategy Forget instant popups. Trigger them based on:
Scroll depth (50%+)
Time on page (30+ seconds)
Exit intent
Smart timing alone can recover 15–20% of abandoning visitors. This was a game-changer in my campaigns at X9.

5. Amplify user-generated content Polished brand content loses to authentic creator content during high-intent shopping periods. Reach out to customers who've already posted about you and reactivate those relationships. It's the highest-ROI play available right now.
The reality: BFCM isn't won by doing everything. It's won by doing 3–5 high-impact things exceptionally well.

I've managed campaigns across Google, Meta, and LinkedIn Ads that generated 25$ in ad revenue in just months, and the common thread was always focused execution over complexity.

To every founder, marketer, and creator reading this: you have time. Pick your battles. Execute with precision.
What's your go-to tactic for peak shopping weekends? Drop it below—I'd love to compare notes.

P.S. If you're running paid campaigns this weekend and want a second set of eyes on your strategy, my DMs are open.

Last week I watched another promising startup fold.

Not because they ran out of money. Not because of competition.

Because the founding team couldn’t get along anymore.

We obsess over product-market fit (rightfully so – it’s the

 #1 killer). But we don’t talk enough about the #2 risk: the people.

Co-founder breakups. Morale collapse. 
Key people leaving at the worst possible time.
I’ve seen teams with average products succeed because they trusted each other. And brilliant products die because the team fell apart.

The uncomfortable truth? You can pivot your product. You can’t easily pivot your people.
Some things I wish I’d known earlier:

- Have the hard conversations early, not when things are already broken

- Culture isn’t ping pong tables – it’s how you handle conflict when everyone’s exhausted

-Hiring for skills is easy. Hiring for resilience is what actually matters

Product-market fit gets all the glory. But team fit? That’s what keeps you alive long enough to find it.

What’s been your experience with this? Curious to hear what others have learned

From Bard to Gemini 3.0: Google's AI Glow-Up 💪
Remember when Google launched Bard? The AI chatbot that felt like it was still finding its feet in a market dominated by ChatGPT?
Fast forward to today, and we've got Gemini 3.0  a completely different beast.
What changed?
🔹 Brand Identity: Bard → Gemini. A name that commands respect and signals evolution.
🔹 Capabilities: From basic conversational AI to multimodal powerhouse — handling text, images, code, and complex reasoning.
🔹 Integration: Deep embedding across Google Workspace, Search, and Android ecosystems.
🔹 Performance: Benchmarks that actually compete (and sometimes beat) the competition.

The transformation isn't just cosmetic  it's a complete strategic repositioning.
The Marketing Lesson?
Sometimes your V1.0 is just your market entry ticket.
 The real game begins when you: 
✅ Listen to feedback ruthlessly 
✅ Invest in genuine improvement (not just rebranding) 
✅ Reposition with confidence when you've earned it

Google didn't just rename Bard. They rebuilt it, rebranded it, and relaunched with substance.

In digital marketing, we see this pattern repeat: early adoption gets you in the door, but sustained innovation keeps you in the game.

What's your take? Have you noticed the difference in Gemini's performance vs. the early Bard days?

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