IN>FRM

INFRM is a New York-based creative agency committed to elevating brands to the forefront of youth cultural movements.

Founded by Gen Z creatives in Brooklyn, we specialize in creating powerful connections through cutting-edge experiential marketing, strategic brand collaborations, and curated events.

Co-Founder / CMO

- Creator of @valeriechapman (33k followers on Instagram) (45k on Tiktok)
- Generate photo and video content for 250+ brands within the beauty, tech, fashion, and restaurant industries (Jansport, Poshmark, Daniel Wellington, Prada, Bobbi Brown, and more)
- Perform PR and influencer agency outreach and manage contractual agreements for paid brand partnerships with brands
- Organized social impact campaign to deliver personalized digital notes to empower victims of human trafficking

Social Media Content Creator

Socially Powerful

Business Development Manager

Neon Coat

Compass

Strategic Growth Partner

The Thinking Circle

- Connected vetted freelancers with local businesses and start-ups
- Expert in rebranding, social media management, event planning, graphic design, content creation, and pitch decks
- Managed clients across various industries including entrepreneurial podcasts, plastic surgery offices, restaurants, beauty product lines, and fashion websites 
- Finalist for The Customer Discovery Startup Bootcamp at NYU’s Entrepreneurial Institute: Partnered with mentors, presented startup venture, and conducted in depth customer discovery across Manhattan

Founder

Wunderkind

- Displayed ability to go above quota, driving viable business opportunities to the closing team
- Crafted highly customized, multi-channel, persona-based outreach for over 500 C-Suite and VP level executives
- Conducted research and implemented best strategies to build sales opportunities for the organization 
- Managed multiple platforms and tools (Showpad, SalesForce, Google Analytics)

Mid-Market Business Development Associate

- Created brand audit, developed social media strategy, and proposed brand ambassador program for Handshake app 
- Consulted on UX/UI for mixvapors.com, tyfapodcast.com, coastsoap.com, windsongglobal.com, and piloti.com
- Produced “Thank You For Asking” Podcast and increased podcast listeners to ~12k per episode

UX/UI Designer & Brand Consultant

Select Model Management

- Walked fashion weeks in New York, Paris, and Miami and modeled for brands such as Lanvin,
Michael Kors, Carolina Herrera, Oscar De La Renta, Brunello Cucinelli, and Alexander McQueen 
- Worked various e-commerce campaigns and worked as a fit model for Paco Rabanne and Opening Ceremony
- Shot editorials for Nylon, Pump Lifestyle Fashion & Beauty, and Scuro Magazine

Fashion Model

KITH

- Assisted Kith’s Head of Visuals in producing social media and web content for weekly releases
- Developed the “Kith Woman” archetype for @kithwomen social media strategy
- Conceptualized editorial shoots for Kith, Kith Women, Kith Kids, and Kith Treats
- Spearheaded Adidas editorial concept, scouted shoot locations, managed model fittings, and selected props
- Conducted market research, brainstormed product names, and determined photography references for @kithtreats
- Wrote and edited press releases, tracked product inventory, and supported influencer brand gifting

Content Intern

As a Gen Z leader at the intersection of AI, personal branding, and business strategy, I help corporations, entrepreneurs, and employees harness AI to elevate their brands, innovate, and lead with impact. My mission is simple: people trust people, not just brands, so I focus on empowering individuals to become authentic thought leaders in their fields.

With over 8 years of experience across content creation, influencer marketing, and business development, I work with corporations, startups, and entrepreneurs to leverage AI in ways that humanize brands while driving results.

What I Do:

For Corporations: I help integrate AI driven solutions to scale growth, transform operations, and position leaders as industry voices.

For Entrepreneurs & Leaders: I provide AI strategies that help leaders stand out, share their expertise, and build personal brands that people trust.

For Employees: I show emerging talent how to use AI tools to position themselves as thought leaders within their industry.

As a Gen Z innovator, I understand the fast moving digital landscape and believe the future of business is about authentic leadership powered by AI.

Let’s connect to explore how AI can drive growth, influence, and innovation for your business or personal brand.

📩 valerie@in-frm.com

Introducing Ruth AI, Inc. — the Al-powered career platform built to close the gender wage gap.

Many women leave up to $1,000,000 on the table over their careers.

So we built something to change that.

Built by women, for women who build.

Join The Movement: ruthapp.ai

Valerie Chapman

Founder & CEO, Ruth | Closing the gender wage gap | 120M+ impressions in 90 days

We made history last month. 🤝✨

America’s 1st Women’s Vibe Coding Hackathon.

Congrats to Team Finnie (Fatimah Hussain, Katie Yoon, Elizabeth Hong, Chloe Hughes) on their win 🏆

Thank you to everyone who made this possible:

Our Presenting partner Flodesk and our partners Robin Hood, Orrick, Herrington & Sutcliffe LLP, Lovable  

Our keynote speaker Rebecca Shostak  

The incredible mentors Abbi Press, Merve Isler, Rhea Figueiredo  

Alma Cooper for being the most electric MC we could have asked for

Our incredible judges who gave their time and expertise: Avni Barman, Madeline Zhang, Delia Lazarescu, Andrea Funsten  

Kayla Ehle the best brand ambassador

Brennan Heyward our incredible designer and James Somani my co-founder and partner

The brands who showed up for women builders: Kendra Scott, Summer Fridays, Shielded Beauty (Certified B-Corp)  

And to the 150+ founders, investors, and leaders who packed the room at the Transamerica Pyramid Center.

This was America’s 1st Women’s Vibe Coding Hackathon, but it won’t be the last. 💜

#VibeCoding #WomenInTech #WomenInAI #SanFrancisco #Hackathon #FemaleFounders #AI #SF #BUILD

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Last week, Ruth AI Inc. partnered with Rho to host a Founders & Funders dinner in San Francisco celebrating the women building the future of tech.

The room was filled with incredible funders like Avni Barman, Hiya Shah, and Angelina Zhi — founders like Amrita Bhasin, Sivan Alouf, Gargi Kand, and Katie Yoon — and creators I believe are the next wave of founders, including Fatimah Hussain and Cole Lee.

The conversation went deep:

→ What vibe coding means for women builders
→ Why creators deserve more venture capital
→ How we close the AI gender gap
→ What’s next for female founders
→ How AI can drive social good
→ Why when women earn what they’re worth, everyone benefits

Huge thank you to Alec Kacavas and Tarlon Khoubyari for co-hosting with us in under 48 hours, and to Ava Gueits from the Rho team for joining us.

This wouldn’t have been possible without my co-founder James Somani and our designer Brennan Heyward.

As we head into the holidays, I’m reflecting on the community Ruth is building here in SF. This is why we’re so energized about what’s ahead for women in 2026.

Swipe to see moments captured by Dasha Semyonova ✨

Here’s to more dinners. More moments. More women winning. 💜✨

Built by women, for women who build.

Join The Movement: ruthapp.ai

I’m hosting a VERY intimate dinner with Ruth AI Inc. x Rho tomorrow in SF.

We’ll be diving into deep conversations about the future of work, AI, vibe coding, social impact, and more.

If you’re a female founder or funder, I’d love to meet you in person.

We have very limited spots available.

Register at the link: https://luma.com/a6g30v0d

Thanks to everyone who came to America’s First Women’s Vibe Coding Hackathon in SF to show the world what women builders can do. ♥️

More content incoming…

#sf #vibecoding #femalefounders #ai #tech

I help women leverage AI to build powerful personal brands | Gen Z Culture Strategist | 120M+ impressions in 90 days

I believe in a future where women earn serious money online. 💸

Not someday but in the next 10 minutes. 

I’ve spent the last year talking with women who already have the vision and the audience. 

What kept stalling the dream wasn’t talent, but the missing bridge between “I should build this” and “here’s where to buy it.”

So if I were you, this is what I'd do:

1. Open Lovable x Shopify.

2. Start with one clear product tied to your mission.

3. Generate a working storefront with home, cart, checkout, and thank-you pages.

4. Publish and share the link with people who already trust you.

5. Track what converts, adjust the offer or price, and iterate this week.

✨ Opening your own e-commerce site has never been easier, so will you be giving it a try?

Build on Lovable Cloud + Shopify #LovablePartner #Shopify #ad

Brand partnership • I help women leverage AI to build powerful personal brands | Gen Z Culture Strategist | 120M+ impressions in 90 days

The most dangerous excuse in tech: "I have an idea but no technical skills to build this.”

That mindset keeps breakthrough solutions trapped in brilliant minds instead of in users' hands.

I’ve been using Lovable to build a platform I believe will shape how women show up in the world. 

It has:

✅ Full authentication systems
✅ Backend databases
✅ User management
✅ Features people can actually use and pay for

For founders with world-changing ideas:

The tools exist NOW to turn your vision into reality in weeks, not months. The only question is: will you use them?

I'm not waiting for permission to build technology that empowers women. I'm not waiting for someone else to care as much as I do about closing the wage gap.

I'm just building.

Your biggest app ideas aren't too ambitious. They're your responsibility to bring to life.

The future needs what you're creating. Don't let "not technical" be the reason it doesn't exist.

Try Lovable and build your dream web app today. 

The world doesn't need more excuses. It needs more builders.

Join The Movement: ruthapp.ai 

#LovablePartner #BuildWithoutLimits #FemaleFounder #WomenInTech #NoCode #Ruth #EmpathicAI #TechForGood #StartupLife

Brand partnership • Founder & CEO, Ruth | Closing the gender wage gap | 120M+ impressions in 90 days

AI tools have allowed me to work for myself.

That’s why when I got the opportunity to see Genspark demo their AI workspace in person, I knew I had to bring you along! 

Want to see how Genspark is redefining work? 

Prepare to be mind blown when you check out this link: https://lnkd.in/e4JyJ28K

💌 Follow me Valerie Chapman for the latest in AI, personal branding, and the future of work.

 #GensparkPartner #WorkWithGenspark

Many women leave up to $1 million on the table over their lifetime due to the gender wage gap.

I believe that the gender wage gap isn’t inevitable. 

It’s a choice. 

And with AI in the picture, we can choose differently.

That’s why we’re building Ruth AI Inc. 🤝 

Join The Movement: ruthapp.ai 

#closethegap #ruth #ai #femalefounder #futureofwork #build

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