Christopher Nguyen

UX Playbook

UX education is broken, why?

🤑 Bootcamps are extortion
😵‍💫 Over emphasis on Figma
🫠 No real world preparation
😫 No career focus just skills
🫨 Getting started is confusing
🤥 Theory taught isn’t practical

That's why I created UX Playbook.

At UX Playbook, I help frustrated designers figure out how to take control of their education, make better decisions, and ultimately build the career they want. 

Over 17,000 designers, from 90 countries, are using my playbooks to better their career.

300+ five star reviews.

Learn more: www.uxplaybook.org

Founder

The Design of Everyday People Livestream

Livestream AMAs, where I speak to design experts, from all over the world.

Livestream Host

Play of the Week Newsletter

Get UX mentorship in your inbox. 2-minute read. Every Wednesday. Absolutely free.

Writer

Backlog

Antler

Entrepreneur in Residence

Playstack

Co-Founder

Divvy Notion

CoiBoi

BAEMIN Vietnam (Woowa Bros.)

Designing thinking training with Baemin's leadership teams

Design Thinking Trainer

MoMo (M_Service)

Facilitating Design Sprints for multiple product teams inside MoMo for their B2C and B2B2C products

Design Sprint Facilitator

I help UX designers go from Fuzziness to Focused (uxplaybook.org), now Freedom (backlog.design)

I went from 0 experience to Head of Design in 4 years.

Then, in 2020, I quit.

Leaving the high-paying salary and status of working at a FinTech unicorn behind.

The job I once dreamed of wasn't align with my values.

But, I wasn't ready to give up on UX.

I intrinsically want to help other designers succeed. 

Working with 100s of designers, I realised that most designers are in someway self taught, but why? 

Because most UX education is incredibly expensive, lack accessibility, and real-world practicality.

I had a hypothesis.

Designers craved for education that 1) cuts to the core, 2) applies to every day scenarios, 3) templatized execution, 4) affordable, and 5) personalized 

Thus levelling the playing field for equal opportunities in the design industry.

So, I started an experiment in mid 2020. 

And the results were pretty phenomenal.

We grew 1400% in one year.

It was clear people valued UX Playbook.

My mission is to "Make UX Education Accessible & Enjoyable." 

My impact:

→ 14,000,000+ content impressions in the last 2 years
→ 270,000+ weekly newsletters & blogs read
→ 92,000+ people following my daily UX content
→ 17,000+ people downloaded my UX guides & templates
→ 1000+ people, from 84+ countries, bought my products 

If you want to learn more about how I can help you as a designer, you can check out:

FAST TRACK DESIGNER BUNDLE

In this 6 product bundle, you will learn how to thrive in your UX career. Build a kickass portfolio, learn how to job hunt, and master UX frameworks for project success, grow meaningfully, and lead your first design team. It’s packed with 93,000+ words, 130+ videos, 125+ templates, and 200+ examples. Join 15,000+ designers using this system to level up.

→ https://uxplaybook.org/fast

BACKLOG

If you're looking to replace your 9 to 5, become an independent designer, and kickstart your designpreneur journey, join us a Backlog. Be part of our tight-knit community, get personalized coaching, and access our resources made for design founders.

→ https://backlog.design

Email: hello@uxplaybook.org
YouTube, Twitter, IG: @uxchrisnguyen

Co-Founder & CPO

Figma is ok.
But can it do this?

• Spot usability issues
• Provide UX feedback
• Create the visual identity
• Map user journeys to screens
• Build the components for you
• Iterate on designs by chatting
• Validate designs before handoff
• Consistently match brand guidelines
• Design desktop + mobile simultaneously

No, it can’t.

UX Pilot AI can.

The new generation of designers is all about speed.

Speed of ideation.
Speed of execution.
Speed of validation.

That’s your unfair advantage.

→ Ideas to prototypes in one day.
→ Assumptions to validation in one week.
→ Static designs to working product in one month.

Speed is everything.

Time to catch up?
https://lnkd.in/g-pNPSQR

—

P.S. If you had an extra 10 hours back, how much can you get done?

Brand partnership • I help UX designers go from Fuzziness to Focused (uxplaybook.org), now Freedom (backlog.design)

A UX designer’s job isn’t just Figma.
It’s actually:

Making decisions based on customer insights.

4 ways I lead with customer intelligence ↓
(using Dovetail)

1. The Netflix principle
2. Let the robots do the reading
3. Democratize or die
4. Stack insights like LEGO

(explained in carousel below ↓)

My role isn't hoarding insights.
My role isn’t playing gatekeeper.
My role isn’t scrolling transcripts at midnight.

My real job as a designer?

Making customer intelligence so visible that it can’t be ignored.

Dovetail just launched their new real-time customer intelligence platform.

Simple concept.
Massive impact.

Looking to turn customer feedback to innovation?

Check this out:
https://dovetail.com/

—

P.S. What’s your common bottleneck for making customer-centric decisions?

Taplio

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