&Barr

Key Expertise:
- Managing paid media specialist within digital marketing and analytics department.
- Spearheading campaign strategy while managing team bandwidth.
- Developing and managing multi-channel campaigns (Google Ads, SEO, SEM, PPC, social media).
- Analyzing data and performance metrics to drive strategy adjustments and optimizations.
- Executing content strategies that enhance brand awareness and lead generation.
- Conducting A/B testing and audience segmentation for targeted marketing efforts.
- Expertise in campaign performance analysis and reporting for continuous improvement.
- Managing B2B and B2C marketing strategies for a diverse portfolio of clients.
- Budget management, forecasting, and maximizing marketing spend efficiency.
- Drink loads of V8 energy.

Digital Marketing Supervisor

Strong focus on developing and executing digital marketing strategies that drive growth and increase ROI. Proven ability to lead cross-functional teams and optimize campaigns across various platforms to achieve business objectives.

Key Expertise:

- Developing and managing multi-channel campaigns (Google Ads, SEO, SEM, PPC, social media)
- Analyzing data and performance metrics to drive strategy adjustments and optimizations
- Executing content strategies that enhance brand awareness and lead generation
- Conducting A/B testing and audience segmentation for targeted marketing efforts
- Expertise in campaign performance analysis and reporting for continuous improvement
- Managing B2B and B2C marketing strategies for a diverse portfolio of clients
- Budget management, forecasting, and maximizing marketing spend efficiency

Senior Marketing Strategist

OM Performance Marketers

Partner with clients through our growth marketing system; from building a digital
foundation to executing a strategy:
- Create, plan and implement marketing campaigns for clients
- Proactively solve problems and create solutions on behalf of our clients
- Collaborate with teammates to ensure all clients are achieving the “OM Effect”
(increasing growth)
- Commitment to excellence, growth and development

Sr. Digital Marketing Manager

Campaign Inbox

- Create/manage growth plans for advertising analysts and implement standards for work quality and output
- Client onboarding process and managing client relationships 
- Creative development process 
- Generate media plans and test strategies
- Oversee the creation, activation, and optimization of advertising campaigns
- Hire, onboard, train, and manage analysts
- Work with partners and technology platforms to stay up to date on best practices.

Advertising Operations Manager

ObvioHealth

Digital Marketing Lead

DLC Media, INC

News Director

American Marketing Association

President of American Marketing Association (Indiana State University Chapter)

President

Indiana Statesman

The Indiana Statesman student newspaper has been in existence since 1879. It provides the campus community with its number one source for news, sports coverage and commentary and public opinion. The newspaper is published three days a week during the fall and spring semesters and twice during the summer. Between 4,000 and 6,000 copies are distributed.​

News Editor

Digital Demand Generation Leader | $10M+ Budget Oversight | Cross-Platform Ad Strategy | Martech + AI Innovation

Demand Generation and Digital Marketing Manager trusted to drive growth for brands managing 8-figure investments. I bridge the technical and the tactical, developing scalable, data-driven paid media ecosystems while leading teams with clarity, speed, and strategic depth to:
• Spearhead GTM strategies that fueled successful product rollouts and drove rapid adoption across diverse customer segments
• Deliver analytics insights that directly influenced C-suite decisions, campaign pivots, and quarterly revenue plans
• Engineer multi-channel marketing programs that consistently exceeded lead gen targets and accelerated sales cycles
• Drive measurable growth through high-impact events, precision-targeted digital ads, and audience-specific content funnels

Currently, I serve as Digital Media Supervisor at &Barr, one of Florida’s most established agencies, where I lead multimillion-dollar cross-channel campaigns for marquee clients like Space Coast Credit Union and Massey Services. I was fast-tracked for promotion after rebuilding our digital team’s strategy, structure, and reporting systems to deliver immediate ROI and full client renewal across my portfolio.

Previously, I built OM Performance Marketing’s digital offering from the inside out: designing a reporting ecosystem used across all accounts, leading full-funnel campaigns for Holiday Inn Club Vacations and fintech unicorn Stax, and mentoring junior talent into senior roles.

My career spans in-house and agency work, traditional and programmatic media, and high-pressure sectors from healthcare to politics. I’ve led in the trenches, delivered in the boardroom, and turned data into decisions that move revenue, not just impressions.

• 10+ years deep in-platform: Google Ads, Google Analytics 4, Google Tag Manger, Meta Ads, LinkedIn Ads, StackAdapt, Simpli.fi, Datarama, n8n
• Built and led teams of analysts, specialists, and creatives (internal + vendor-side)
• Direct oversight of $10M+ in ad spend across B2B and B2C verticals
• Known for data clarity, calm under fire, and marketing results that retain top-tier clients

Skills: Demand Generation | Paid Media Strategy | Digital Advertising | Cross-Platform Optimization | Campaign Architecture | CRM Strategy (HubSpot, Salesforce) | Google Ads | Meta Ads | LinkedIn Campaign Manager | Revenue Attribution | Full-Funnel Analytics | Executive Reporting | Programmatic Buying | Multi-Industry Campaigns (Fintech, Healthcare, B2B, B2C, Tourism)

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