Social Media Associate| Content Marketer | Digital Marketing | Job Interview preparation, Career development | Ex-Eli Lilly | Ex-Roche | Ex-Novartis | Public Speaker

Most founders treat LinkedIn like a resume. I treat it like a revenue engine.

I'm Dr. Trishi Sharma, and I've spent the last few years reverse-engineering LinkedIn's algorithm to help CEOs and founders become impossible to ignore.

Here's what I know:
Your next client, investor, or strategic partner is on LinkedIn right now: scrolling, searching, deciding who to trust. If your profile doesn't stop them cold, you've already lost.

The reality?
Most founder profiles are invisible, forgettable, and generic. They blend into the noise. They don't command attention. They don't convert.
I fix that.

What I do:
I build AI-powered personal branding and social media marketing systems that turn founders into category leaders. Not through vanity metrics or empty platitudes, through strategic positioning, automation, and content that actually converts.

My toolkit includes:
Social Media Marketing strategies that position you where your ideal clients are already looking
AI Automations that eliminate 80% of repetitive marketing tasks
AI Chatbots & Agents that qualify leads while you sleep
Email Automation that nurtures relationships at scale
Data Scraping that identifies your ideal clients before your competitors do

The results speak for themselves:
✓ 70% increase in qualified client inquiries
✓ 3X engagement rates on founder content
✓ Founders positioned for funding, partnerships, and market dominance

My philosophy is simple:
Your LinkedIn profile isn't a trophy case. It's a 24/7 sales machine. Every headline, every post, every comment should be working to position you as the obvious choice in your market.

What makes my approach different?
I don't do corporate speak. I don't do fluff. I build systematic, AI-powered workflows that transform your social media presence from "just another profile" to "the person everyone needs to know."

Ready to stop being invisible?
DM me for a free 15-minute diagnostic. I'll show you exactly what's keeping your ideal clients from finding you, and the 3 immediate fixes that will change everything.

Let's turn your LinkedIn into the most powerful lead magnet you've ever built.

Want to see how it works? 
Hit the 🔔 on my profile. I share daily insights on LinkedIn growth, AI automation, social media marketing, and personal branding strategies that actually move the needle.

You don't need 100K followers to generate leads.
I've been building my business through inbound all of last year. And it works.

But here's what I've learned:

The "inbound-only" crowd makes it sound like posting content is the entire strategy.

It's not.

What actually drives business isn't just the content you create.

It's what you do after someone engages with it.

Here's my real process:

-I post content that speaks to my ideal client's challenges. (Inbound)
-Then I spend 30 minutes a day checking who's engaging.
-Profile viewers. Commenters. People asking questions.
-If they fit my ICP, I send a simple message:

"Hey [name], noticed you're working on [specific challenge]. I just shared some thoughts on this, it would be good to hear your perspective."

That's outbound. And it's not desperate. It's strategic.

Here's what changed for me:
→ Inbound built my credibility
→ Outbound turned that credibility into conversations
→ Conversations turned into clients

You don't need 100K followers.
You need the right content attracting the right people.
And the willingness to start real conversations with them.

Struggling to turn your content into actual business conversations? 

DM me, let's fix that.

Dr Trishi Sharma

Everyone says:
“Just post consistently on LinkedIn and you’ll grow.”

That’s half the truth.

2026 is a powerful year for LinkedIn, but not because of virality.

It’s powerful because of intent.

Here’s what actually works (from what I’ve seen and done):

🔹 LinkedIn is not a content platform. It’s a decision-maker platform.

Founders, CXOs, doctors, investors, HR heads, they don’t scroll for entertainment. They scroll to evaluate credibility.

🔹 Posting daily doesn’t build a brand. Relevance does.

One thoughtful post that solves a real problem
beats 10 generic “consistency” posts.

🔹 Your content is not for everyone and that’s a good thing.

If your post attracts the right 5 people instead of 500 random likes, you’re doing it right.

🔹 Visibility comes from conversations, not just content.

Most opportunities don’t come from posts.
They come from:
Comments
DMs
Follow-ups
Staying top-of-mind

🔹 The top 1% don’t look loud. They look clear.

Clear positioning
Clear opinions
Clear experience-backed insights

LinkedIn rewards people who teach from experience, not theory.

If you show up with:
-Clarity over cleverness
-Depth over noise
-Consistency with intent

You won’t need 6 months to be “unstoppable.”
You’ll start seeing momentum much sooner.

Because on LinkedIn, trust compounds faster than reach.

LinkedIn just shifted the entire game in 2026.

And most people still haven't noticed.

Here's what changed:
1. Your profile is now part of the algorithm
The algorithm doesn't just read your posts anymore. It reads your ENTIRE profile to verify authority.
Translation? An optimized profile = better reach.

2. Saves > Impressions 
Bookmarks tell LinkedIn your content is worth coming back to. That "save button" is pure gold now.
Write posts people want to reference later.

3. Consistency beats timing every single time
There's no golden hour. 
Pick a schedule. Stick to it. That's the pattern that's working right now.

4. Format matters more than ever
Polls? Not performing. Long text walls? Same story.
Shorter, engaging carousels? They're crushing it with completion rates.

5. Gaming the algo is officially over
We've gone from hiding links and spamming hashtags to something way more powerful:
Building real authority.
Creating content worth saving.

The shift is clear:
Stop posting MORE → Start earning MORE.

This year can be when you stop chasing vanity metrics and start converting profile views into actual clients.

Quality always wins. Eventually.

Want to build a personal brand that actually generates leads? DM me "BRANDING" and let's start your journey.

(Save + Repost this for your network ♻️)

P.S. Which of these 5 shifts have you already noticed on your feed?

How Zepto Cracked Tier-2 India Without Burning Cash on Ads.

"Faster than your neighbor's gossip."

That's not a tagline. That's how Zepto became a household name in Jaipur, Lucknow, and Indore.

While most brands were pouring crores into metro billboards, Zepto did something smarter, they spoke the language of Bharat.

The playbook that 3x'd their growth:
1. Hyper-local > Hyper-polished 
No fancy ad films. 
Just regional memes, relatable humor, and content that felt like it came from your college group chat.

2. WhatsApp = The real growth engine 
Referral links didn't just travel through ads, they spread through family WhatsApp groups, society chats, and weekend plans. 
The Indian internet runs on WhatsApp, and Zepto knew it.

3. Micro-influencers over celebrities 
Local creators unboxing groceries in their kitchens. 
Real people, real reactions, real trust. That's what converted downloads into daily orders.

4. Cultural moments > Brand campaigns 
Festival prep, exam season, cricket finals, Zepto trend-jacked in real-time with geo-targeted ads that felt personal, not promotional.

The results?
👉 3x user acquisition in non-metro markets
 👉 5 to 20 cities in months
 👉 Vernacular videos drove 5x higher engagement
 👉 Viral word-of-mouth that money can't buy

The big lesson:
Growth doesn't always need bigger budgets.
Sometimes it just needs:
Local language
Local creators
Local culture

If you're building for Bharat, stop thinking like a metro brand. Start thinking like a neighbor.

Because in Tier-2 India, trust spreads faster than any ad ever could.

Ready to scale your business with hyper-local strategies that actually work?

Let's connect. We help brands crack Tier-2 and Tier-3 markets with the right marketing strategy. 
One that speaks your audience's language, not just yours.

DM me or drop a comment to explore how we can 3x your growth without 3x-ing your budget.

I want to make a confession.

I often feel left behind.

When I see my fellow creators being so consistent, posting daily, growing their audience by thousands. 

I feel it. 

That quiet voice that says, "You're not doing enough."

The FOMO. 
The comparison trap. 
The guilt.

But this year, I made a decision that changed everything.
I decided my personal goals aren't secondary. They're not the "someday" goals. They're happening now, alongside my professional ones.

And here's the truth I'm finally owning:
The biggest advantage of working for myself? 
I can pause when my kids need me, 
and resume once they're back on track.

No asking for permission. 
No explaining myself. 
No carrying guilt.

I've always been curious, 
I love exploring what's trending, 
learning new strategies, 
diving into the latest marketing tactics. 

And yes, time is still my biggest hurdle.

But when I see others racing ahead, here's what grounds me:
My kids need me the most. 
Right now. 
In these exact, irreplaceable years.

If I ignored them to chase professional wins, 
The guilt would crush me. 
The success wouldn't feel like success at all.

Today, I'm at peace.
I'm grateful I don't have a job that demands 
I choose between a meeting and my child's fever.

I'm grateful I get to work in an environment I've designed, 
one where I can do full justice to my family without guilt, 
while still growing my network (which I'm actually pretty good at).

I'm grateful I'm not sacrificing one dream for another. 
I'm building both, just at my own pace.

The growth might look slower from the outside.
But on the inside? 
I'm building something sustainable. 
Something guilt-free. 
Something deeply fulfilling.

And honestly? 
That's the kind of growth that actually matters.

To everyone juggling kids, careers, and dreams
You're not behind. 
You're exactly where you need to be.

What's one thing you've chosen not to compromise on this year? 
Drop it below.

With Nirmala Sitharaman highlighting the growing digital economy, I’d love to know your perspective:
How do you see the emphasis on content creation in the Budget?

💬 Cast your vote and share your thoughts in the comments!

Following today’s announcement by Nirmala Sitharaman, what’s your take on the growing focus on content creation?

Most people say “ChatGPT doesn’t give good answers.”

But honestly? We’re just using it lazily.
AI doesn’t fail us.
Our inputs do.

If you want better outputs, stop treating ChatGPT like Google.

Here’s what actually works:
-Stop starting from blank chats every time
-Create a clear project with one defined goal
-Tell AI who you are, who you write for, and how you sound
-Share your best examples so it understands your standards
-Remove vague instructions and low-quality references
-Think of AI as a junior team member.
-Without a proper brief, even the smartest resource will underperform.

Those who learn how to work with AI
will always move faster than those who just “try prompts.”

The question isn’t whether you use AI.
It’s how intentionally you use it.

This is both funny and alarming 😬

AI isn’t the problem.
Careless use of AI is.

Leaving raw ChatGPT feedback inside a published book isn’t “AI efficiency” 
 It’s a quality failure.

AI can: 
• Speed up thinking
• Improve structure
• Spark ideas

But it cannot replace human review, judgment, and accountability.

If you’re publishing content: books, blogs, campaigns, or even LinkedIn posts, the bar shouldn’t be “did AI write it?”

The bar should be “did a human take responsibility for it?”

Tools don’t lower standards.
People do.

Curious how others are balancing AI + credibility in their work.

VP, Marketing @ Alloy.ai | Growth & Brand Marketing Leader for B2B SaaS

AI slop is creeping into the real world. I bought a legit looking book on Amazon. The "author" literally left the ChatGPT response right in the text at the end of every chapter. 🤦‍♂️

The bar is on the floor at this point.

Finance Minister Nirmala Sitharaman just announced an ambitious initiative: 
15,500 Content Creator Labs will be established in schools and colleges across India.

This is more than an education policy, it's a recognition that content creation is no longer just a hobby, but a legitimate career path and economic engine.

Why this matters:
→ Democratizing opportunity: Students from tier 2 and tier 3 cities will gain access to professional-grade tools and training

→ Skills for the digital economy: From video production to digital marketing, these are the skills employers (and the market) increasingly demand

→ Economic impact: India's creator economy is projected to reach $24 billion by 2030—this investment positions the next generation to capture that value

The bigger picture:
While traditional education focuses on consumption of knowledge, this initiative emphasizes creation. It's training students not just to participate in the digital economy, but to shape it.

The question isn't whether content creation is a "real job" anymore. The question is: how do we equip our youth with the tools to succeed in this space?

India is answering that question at scale.
Thoughts on how this might reshape education and employment in the coming decade?

Deepinder Goyal stepping down is more than just breaking news.

It marks a strategic leadership transition at Eternal Ltd, with Albinder Dhindsa stepping in to lead the next phase.

This move highlights: 
• The evolution of founder-led organisations
• Strong succession planning from within
• A sharper focus on execution and scale

As businesses mature, leadership structures must evolve too.

Sometimes, stepping back is the most powerful way to move forward.

The ecosystem will be watching this one closely.

What’s your take on founder transitions at scale?

Image credit: HT

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Trishi Sharma's Linkedin Analytics

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Trishi Sharma's Linkedin Analytics

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