Adbetter

We turn ad spend into revenue for businesses with consultative sales processes.

Our model: Pay per qualified lead. If they don't meet your criteria, you don't pay.

What that actually means:
- Property investment companies get qualified investors, not tyre-kickers
- Medical practices get patients who show up, not no-shows  
- Financial advisors get prospects with real money to invest
- Mortgage brokers get qualified applicants, not time-wasters

Recent highlights:
- One client sold £125M worth of real estate from our leads
- 1400% increase in lead volumes while reducing costs by 16%
- 5.8x ROI achieved for cosmetic surgery within 4 months

Industries where we consistently deliver:
Property & Real Estate | Financial Services | Mortgages | Healthcare & Aesthetics | Professional Services | Home Services

🏆 Winner - Best PPC Campaign | 2024 UK Search Awards

Director & Founder

Planit LGPM

Responsible for the strategy, implementation & delivery of a number of multi-channel direct response campaigns across a variety of verticals and geos: UK / DACH / SE / NL / CZ / HU. Channel & platform experience includes:

- Paid Search (PPC - Google Ads / Bing)
- Paid Social (Facebook / Instagram / Linkedin / Twitter)
- Programmatic Display (Choozle / TTD / Google Ads)
- In-App Display (Appsflyer / Firebase / Adjust / Branch / Tune / Kochava)
- Native (Outbrain / Taboola / Yahoo Gemini)
- Affiliate (Impact Radius / Webgains / Awin)
- CRO & Landing Pages - (Unbounce / Instapage)
- Technical Integrations (Google Tag Manager / Shopify / Woocommerce)
- Reporting (Google Analytics / Google Data Studio / Funnel / Supermetrics)

Head Of Paid Media

Developed best-practice processes & strategy for multiple media buying platforms according to client objectives & KPIs - spanning ecommerce customer acquisition, lead generation & content amplification.

Paid Media Manager

Account Manager

Source Insurance Ltd

Policy Administrator

The Fred Hollows Foundation

Fundraiser

Sanderson Recruitment plc

Recruitment Consultant

Most businesses are hemorrhaging money on "leads" that never buy anything.

I've seen companies spend £50k+ per month and get maybe 2-3 actual customers.

Here's the thing everyone gets wrong:

More leads ≠ More sales

What you actually need are qualified prospects who are ready to buy.

That's what we do at Adbetter.

We don't just drive traffic. We deliver prospects who convert.

How?
→ Every lead goes through 10+ qualification checkpoints
→ Phone verification (because fake numbers waste your time)
→ Multi-step forms that filter out time-wasters
→ Only pay for leads that meet your exact criteria

Results speak louder than promises:
→ One property client sold £125M worth of real estate to our leads
→ 1400% increase in lead volumes while reducing cost-per-lead by 16%
→ 5.8x ROI achieved for cosmetic surgery within 4 months
→ 467% increase in sales volume with 83% lower cost-per-sale

Here's what I've learned after helping clients generate hundreds of millions in revenue from leads we've delivered:

Most agencies optimise for vanity metrics. We optimise for revenue.

Most agencies want to get paid whether they generate quality leads or not. We have skin in the game.

Most agencies deliver leads that look good on paper but never pick up the phone.

The difference?

We only get paid when you get genuine, qualified prospects.

No fluff. No fake numbers. No "leads" that ghost your sales team.

Currently building: Something that's going to solve the biggest problem in lead generation - the broken feedback loop between your ads and your sales team.

Think: Smart forms that qualify prospects → Rich lead data for your sales team → Custom reporting that tracks every lead → Feeding quality signals back to ad platforms so they get smarter.

Can't say much yet, but if you're tired of ad platforms optimising for junk leads, watch this space!

P.S. If you're spending money on ads and not getting the quality of leads you need, message me. I'll tell you exactly what's going wrong (for free).

£5 leads sound great on paper.

Until you try to call them. 📞

This is the trap of Meta Lead Forms.

Agencies love them because they can report insane volumes of leads to clients.

"Look! We got you 1,000 leads this week!"

But the client’s sales team is tearing their hair out.

Why?

Because Meta Lead Forms are too easy.

The platform auto-fills the user's name, email, and phone number from their profile.

The user taps 'Next', 'Submit', and keeps scrolling.

It’s frictionless. It’s fast.

And it produces leads with the memory of a goldfish.

(We’ve literally heard people say "I never signed up for this" five minutes after signing up).

If you’re running a newsletter? Fine. Use lead forms.

But if you’re looking for qualified appointments or high-ticket sales?

You need a proper funnel.

You need a user to: 

👉🏻 Read your offer 
👉🏻 Answer qualifying questions 
👉🏻 Manually type their details

Yes, you will get fewer leads.

But the ones you do get will actually pick up the phone.

Stop optimising for vanity metrics. Start optimising for revenue.

Tom Richards

Stop wasting money on leads that don’t convert | Founder @ Adbetter | Building lead gen software that makes your ads smarter

If you think your ads aren't working, run this audit.

It removes the emotion and looks purely at the cash flow.

Because at the end of the day, if the outcome isn't income, what are we doing?

Here is the 3-step check:

Step 1: What is a new client worth to you over 12 months? Be honest. Don't use your "best case" scenario. Use the average.

Step 2: Check your sales data. If you get 10 qualified leads, how many turn into signed contracts? (If you don't track this, start today).

Step 3: Look at your ad account. What is your Cost Per Qualified Lead?

Now, crunch the numbers.

If it costs £100 to get a lead, and you close 1 in 10... It costs you £1,000 to buy a customer.

Is your average customer worth significantly more than £1,000?

If yes 👉 Your ads are working. Scale them.

If no 👉 You have a funnel problem, not an ad problem.

It sounds simple.

But you'd be amazed how many businesses spend thousands a month without doing this basic sum.

Stop guessing based on clicks. Start calculating based on revenue.

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