FROM BLAND TO BRAND

Founder & Brand strategist

PlanRadar

Art Director

Bitpanda

Currently doing the art direction and having a role of a senior creative after successfully building and leading the team of 6. My love for creating won over being a manager, since this role suits my character better :)

Daily tasks: 

・quality assurance of the work our team produces

・ helping our team by giving and honest and constructive feedback 

・ leading the hiring process for the future team members as well as onboarding those who are just starting 

・co-creating new concepts for our OOH and online campaigns across all the channels together with our brand director and the brand team

Creative Director / campaigns

Design Team Lead oversees and takes responsibility for successful delivery for a range of projects. The type of tasks that I, as a Design Lead, run are:

🔍Overview of our design projects // art direction

💬Internal communication between our product team and marketing 

🧑🏼‍🔧 Managing the design team in Marketing department

🛠 Building and leading a team of 6

Key tasks and responsibilities:
・Ability to quickly understand, analyse, and respond to the briefs

・Work with the specialists from my team and the other teams here at Bitpanda to develop and deliver boundary pushing service concepts

・Creativity of output (innovation & beauty)

・Completeness and suitability of work

・Lead the creative side of pitch projects and support the other teams like Business Development, PR & comms and HR with creative input

Design Team Lead Marketing

Pigs and pencils

Welcome to my world of creativity and imagination! I'm a freelance illustrator with a passion for bringing stories to life through stunning visuals. With a keen eye for detail and a flair for the dramatic, I specialize in creating illustrations that capture the essence of a brand or concept and turn it into a work of art. From whimsical children's book illustrations to edgy editorial pieces, I'm always up for a challenge and love collaborating with clients to bring their visions to life. So if you're ready to take your brand or project to the next level, let's connect and make some magic happen!

Freelance Illustrator

CBRE Austria

Senior all-around designer/art director in CBRE Marketing Department responsible for the implementation of both new designs, concepts and ideas and re-design the old ones according to the company branding. That includes online marketing, digital & print design. 

Having 6 Business lines lead me to the task of finding the perfect graphic and conceptual solution for all of them: from pitches to the final result - if we win the project. 

At CBRE I designed for  online & offline, providing solutions and concepts for social media channels, ppc design, rebranding older assets and making the brand look more consistent across all the channels. 

This role was very challenging because I never worked for a building corporation before and I had to give a little bit of my own warmth and authenticity to the previous look and feel. I think that was the main asset I offered and that’s how we defined a new way of aesthetics at CBRE.

Senior Graphic Designer

Freelance (Self employed)

Creative Wizard with experience in corporate design, print, screen, and packaging design.

Helping businesses achieve their marketing goals through engaging visual designs and brand campaigns.

Freelance Art Director

Lomographic Society International

-visual merchandising for the in store and window displays
-conceptual solutions for new product launches

Concept Visual Merchandiser Intern

✨Helping startups level up their landing pages and build successful brands ✨ | Art Director @ PlanRadar

This is me👇

14 years in branding & marketing. 

I truly believe is that branding can transform a business — if we get it right. 

And for that you don't need to invest millions. 

Even small companies can become industry leaders with brands built properly.

Who are YOU? ✨

1. You understand that a strong brand is THE key to send a message to your audiences
2. Small to medium business owner that already tried to build a brand with an agency and failed
3. You're ready to invest in the deep work to create a brand people love and that will shape the future
4. Business owner with an established business, but wants to scale to new markets (reposition/rebrand)

If this sounds like you, let's have a chat and see what's the best way to shape the future of your business together.

Today is my birthday! 

This marks one year since I realised I want to build my own business.

I didn't start 1 year ago. 

Everyone knows that we need time to get the things moving, so I started posting here in November last year and got my first client 4 months after.

I also had a baby last year, so I didn't have it quite easy, let's say :)

What I want to share (while eating my raffaello cake) is this:

if you feel you can do better than your corporate role, most likely you can.

This freedom and these clients, that I get to choose - it's just so worth it.

Have a great day, guys!✨

P.S. The picture is from my positioning workshop session with a client - that's the freedom I was talking about 😁 

P.P.S. What's your favourite cake? Do you celebrate your birthday?

Tamara Kramer

High-end food & beverage industry doesn’t have to be all traditional - think Louis Vuitton now and then | 10+ years in branding | ex-Bitpanda

"The product is great, it will sell itself"

How about you try that, and we'll talk later?

Buyers are too savvy nowadays  - they need a story.

If you have a high-end or luxury product, especially in a food industry, your doors are opening in the next couple of years.

But it's on you if you're gonna use it.

What am I talking about? 

I did a lot of research for my last client and the new trends are showing that people are already ready to pay more because they want to less CO2 footprint, less packaging, more fairness in production etc.

That means only that luxury brands can profit because they were already producing less and had premium prices and the new markets are opening. 

But be careful. As I said above, buyers are savvy. 

You must become unique, because many will become premium AND carve their piece of the market.

What I think you should do: invest in building a strategy. 

But a real one, not "we're better, our product is better." That's not a strategy.

Talk to your new potential customers - let's say gen-Zers. Find out about the upcoming trends and combine them with your old school industry. 

For example, there's a health food and gym trend for the last decade. But I didn't see anyone using it in luxury food and beverage industry. Be the first.

That's how you carve your piece of the (new) market.

Are you ready to shake it a little bit?

P.S. What product do you always buy, not caring about the price?

____
I am Tamara Kramer - brand strategist and art director that will make your product become unignorable, so you don't have to compete with price anytime soon.

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