Grupo Sibuya

📈 Strategy development: Create and execute comprehensive social media and influencer marketing strategies aligned with the company's objectives. 
📅 Social Media management: Manage Grupo Sibuya's social media accounts, including the creation and scheduling of engaging and relevant content. 
🤝 Influencer collaborations: Identify and manage relationships with influencers and brand ambassadors, coordinating campaigns and collaborations that amplify our online presence. 
📊 Analysis and reporting: Monitor and analyze the performance of social media and influencer marketing campaigns, providing regular reports and adjusting strategies as needed. 
🚀 Innovation and trends: Stay up-to-date with the latest trends and technologies in social media and digital marketing, proposing new ideas to enhance our marketing initiatives. 
💬 Community engagement: Foster interaction and engagement with our online community, responding to comments and messages in a timely and professional manner.

Responsable de Social Media & Influencer Marketing

VCCP Spain

📈 Strategy development: Create and execute comprehensive social media strategies aligned with the current and upcoming client objectives. 
👥 Team leadership: Lead and inspire the social media team, fostering a collaborative and creative work environment. 
🎨 Content creation: Oversee the development and production of high-quality content that engages and grows our audience. 
📅 Campaign management: Plan, launch, and manage social media campaigns, ensuring they are executed on time and within budget. 
🔍 Performance analysis: Monitor and analyze the performance of social media initiatives, providing insights and recommendations for improvement. 
🌟 Trend identification: Stay current with the latest social media trends and platform updates to keep our strategies ahead of the curve. 
 🤝 Client collaboration: Work closely with clients to understand their needs and goals, providing strategic social media guidance. 
🎯 Brand consistency: Ensure all social media content aligns with the brand’s voice, values, and guidelines. 
🚨 Crisis management: Develop and implement crisis communication plans for social media, ensuring timely and effective responses. 
📚 Training & development: Provide training and development opportunities for team members to enhance their skills and knowledge.

Head of Social Media

Navigating the complex realm of Digital Communications can be quite a challenge, but fear not! I'm here to help you chart your course with a range of services tailored to your needs:

🚀 Personalized digital communications strategy: Crafted specifically for your brand, we develop strategies for online and paid channels that ensure your message reaches the right audience, at the right time.

🕵️‍♀️ Research and audit: I can conduct in-depth research and audits to provide you with insights into your digital presence, in order to refine and optimize your strategy.

🌐 Integrated digital campaigns: I orchestrate integrated campaigns across various digital platforms, seamlessly merging your wider communication efforts.

✍️ Copywriting and content creation: Engaging and persuasive content is at the heart of effective digital communication. I specialize in creating compelling content that resonates with your target audience.

🔊 Community building and management: We don't just communicate; we build and nurture communities around your brand. Our experts ensure your online presence is interactive and thriving.

📈 Paid Campaigns on leading platforms: We run paid campaigns on major platforms like Meta, LinkedIn, Twitter (X), and YouTube, and I'm continuously exploring advertising opportunities on Reddit, Spotify, Discord, and Twitch.

📊 Performance analysis and reporting: I don't stop at execution, but also meticulously analyze campaign performance, generating insightful reports and learnings that inform our strategy.

💻 CMS expertise and digital content development: From crafting landing pages to curating newsletters and maintaining engaging blog content, I have the technical expertise to ensure your digital content is top-notch.

📚 Expertise in B2B, B2C and Employer Branding;
💌 Niche: Tech, Personal, and Home Care, Travel, Beverages, Parenting, Horeca, Retail, 

➡️ Go deeper on www.thesocialite.club

Social Media & Digital Comms Consultant

Cognizant Netcentric

As part of Netcentric, I've been working with a Holacracy ideology, which has allowed me to take on diverse tasks and work on projects that interest me. It also required me to take ownership of my work and any mistakes along the way.

Here are my areas of expertise at Netcentric:
Global Social Media Lead
📊 Creating and implementing Netcentric's social media strategy.
🎯 Managing social media channels and preparing organic and paid campaigns for corporate or talent audiences.
✍️ Copywriting and content development.
📈 Defining, analyzing, and reporting social media KPIs.
🤝 Collaborating with Marketing, Sales, and Talent teams to ensure external coverage of key events.

Global Employer Branding Lead 
🗣️ Planning, developing, and implementing employer branding strategies to enhance internal communication, recruitment, and retention.
🏆 Highlighting key differentiators that set the company apart from competitors.
💼 Using candidate-facing communications to convey corporate culture and employee experience.
🎯 Developing and projecting the Employee Value Proposition (EVP).
🌟 Working with global and local Talent Stakeholders to understand candidate behavior and plan activation accordingly.

Product Owner for Netcentric's Digital Environment 
🛤️ Collaborating with global stakeholders and customers to develop a roadmap and drive products and features from concept to launch.
🔧 Working with cross-functional teams, including analytics, design/user experience, engineering, and user enablement.
📋 Translating product roadmap features into well-defined product requirements, including features, user stories, and acceptance criteria.
⚙️ Operating in an Agile environment, continuously reviewing business needs and priorities, outlining milestones and deliverables, and identifying opportunities and risks.

Global Social Media Lead, EB & Digital Specialist

Cetelem

As part of Cetelem's team, I've been: 
- Improving customer experience in Social Media & work with customer support teams in order to find solutions to provide our customers the best brand experience via online & offline channels;
- Building Cetelem’s Social Media & Content Strategy for standard & VIP products;
- Handling the Social Media channels & Online Crisis Management;
- Creating newsletter templates and handling the e-mail marketing campaigns and digital driven campaigns;
- Implementing and coordinating Social Media & Digital campaigns, as well as briefing the creative teams in regards to all the creative materials and deliverables needed for the integrated campaigns;
- Monthly reporting and data analysis;
- Working closely with the creative team in order to create concepts and proposals for ongoing and upcoming campaigns;
- Updating and maintaining Cetelem’s website using CMS, as well as discussing website improvements and create briefs for new developments;

Social Media & Digital Manager

KUBIS

- Handling Community Management
- Building Kubis's Social Media portfolio & Content Strategy for standard & VIP accounts;
- Handling the Social Media & Online Crisis Management
- Creating monthly content plans 
- Monthly reporting and data analysis
- Implementing social media campaigns
- Implementing & Optimizing Facebook Ads campaigns 
- Working closely with the creative team in order to create concepts and proposals for ongoing and upcoming campaigns. 
- Client management

Social Media Manager

Frank Group

• Community Management
• Creating the weekly and monthly content plans 
• Monthly reporting and data analysis
• Implementing social media campaigns and contests
• Working closely with the creative team in order to create concepts and proposals for ongoing and upcoming campaigns.

Digital Account Executive

Community Manager

Oxygen Public Relations

Intern

Let's do it Romania

- researching and contacting Romanian NGOs in order to establish new partnerships;

NGO Relations Coordinator 

For years, I’ve been creating stories that connect brands with people, turning ideas into engaging communication strategies and coordinating influencer campaigns. For me, it was never just about the platforms or the strategies — it’s about the people behind them and the stories we can share.

At Grupo Sibuya, I’ve had the opportunity to manage digital spaces that don’t just promote the brand but create meaningful conversations and foster a sense of community.

Now, I’m embracing a new chapter in communications, focusing on meaningful connections, intercultural exchange, diversity, and social integration. I like to believe in the power of communication to overcome differences and bring people closer together. This new path is about using my creativity and experience to promote understanding and connection in a world that continuously changing.

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