Does your online presence feel like it’s falling flat?

You’re a founder, investor, or business leader with big ideas and bold ambitions, but

→ Your LinkedIn profile doesn’t reflect your vision.
→ Your content feels scattered, 
→ Time is a heavy constraint.
→ You’re struggling to connect with clients, investors, or partners who align with your goals.

If any of this sounds familiar, I can help.

Hi, I’m Pooja, 

(On a side note, most people here, call me 'Energiser Bunny')

I've worked with high-performing founders, C-suite leaders, and businesses to build online brands that get noticed.. and get results.

Here’s how I help

→ I write LinkedIn posts that position you as a credible, go-to authority in your industry.
→ I create content.. emails, blogs, newsletters, and website copy—that resonates with your audience, so you can focus on what you do best.
→ I build content strategies to help you connect with the right people—clients, investors, and opportunities that grow your business.

What makes me different?

→ I understand your challenges 
You don’t have the time to master algorithms or write impactful content—but you know you need it.

→ I deliver solutions that work
Tangible results, like increased visibility, meaningful connections, and a steady stream of inbound opportunities.

→ I offer peace of mind
You can rely on me to save you time, energy, and stress while building a digital presence that works for you.

What my clients say - 
"Working with Pooja was transformative - my profile finally reflects who I am as a leader, and the connections I’ve made speak for themselves." Pallavi Dhar, ScotiaBank

"Pooja is exceptional in her field working with clients to ensure that their goals are operationalized and executed flawlessly. She is efficient and brings a wealth of knowledge to this space. I highly recommend Pooja for your optimization, content writing and branding needs." Dr Jayeti Newbold, USA

Here are my services

→ Profile Optimisation – A LinkedIn makeover that sets the tone for your digital brand.
→ Content Done For You – Blogs, newsletters, website copy—all aligned with your brand and goals.
→ Strategic Positioning – A roadmap for growth, crafted specifically for your industry and audience.

This isn’t about fluff. It’s about making your digital presence a growth engine.

If you’re ready to make that happen, let’s connect. 

I’d love to help you take your online presence to the next level.

DM me and let's get you started.

And, thanks. Good to have you here!

I'm the Catwoman to @𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻'𝘀 Batman  

There I said it. 

 I don’t post every day. 

 I’m not here to save the feed or be everyone’s algorithmic hero.  

But when I show up It’s calculated. It’s sharp. And it usually leaves a mark.  

Because while Batman stands tall, Catwoman moves differently.  

She knows how to play both sides. 
She’s always 10 steps ahead.  
She doesn’t shout. She studies. 
She slips in, makes her move, and gets out.  

That’s how I write. For founders, for CEOs, for Fortune 500 leaders. 

I don’t flood their content calendars.  I find their real voice. I protect it. I sharpen it.  

And then I help them say one thing 

Just one - So clearly, that people don’t scroll past it.  

Some build visibility by showing up daily. 

 I build it by making sure the right person listens when we do. 

 It’s not stealth. It’s strategy.  Not all visibility looks like volume. 

Sometimes it looks like precision.  

And sometimes… it looks like Catwoman ghostwriting the city's best-kept secrets. 

 P.S. Are you a secret keeper?

P.P.S. Hey Link Up I did it 😂

Pooja Marwah

Elite content for elite professionals | Clients include: Govt of USA, Govt of India, Fortune 500s... | Apply to work together

Content Coach Pooja Marwah Founder of Authique in a catwoman outfit.

She is sitting on a fancy wooden desk in a high rise glass building overlooking the sea and city

Her post is about how she works as Catwoman in stealth, strategy and finesse! 

The year was 1995.

I was 15.

And I got on a flight from India to USA with nothing but a Rotary badge, an exchange letter, and a stomach full of nerves.

I had no phone.
No backup plan.
No Google Maps.
No certainty. No comfort.
No international roaming.
No way to call home without a calling card,
No idea how to pronounce half the food I’d eat.
Had never met the family I was going to stay with.
No Instagram to check what my host family looked like.

Just a handwritten address on a crumpled sheet and a belief that if I could figure this out, I could figure anything out.

That flight changed everything.

It made me fall in love with discomfort. It gave me a taste of independence that no textbook could ever teach. 

It was the first time I realised that You don’t build courage. You choose it.

Decades later, that one decision to leave the familiar still echoes in everything I do.

Jasmin Alić Are you listening? 

From writing speeches for people who speak to millions 
To helping founders find the words they never had time for 
To building a business at 45 when people thought I was done

It all began with that flight.

So here’s a reminder to anyone sitting on the edge of a decision: It’s okay to not know how it’ll turn out.

Just get on that plane.

P.S. Where do you want to go in 2026?

Content Coach Pooja Marwah, Founder of Authique talks about her StormLake Experience in 1995. 

They told me this wasn’t the “right time.” 

That I was too late. Too busy. Too visible. 
And definitely too old to be writing for teenagers.

But what they didn’t know was -

I’ve lived more plot twists than any high school romance novel.

I've ghostwritten speeches for Governors, built brands for global founders, and still gotten eye rolls from two teens who think I “don’t get it.”

So I decided to write the book that does get it.

Not from a pedestal. But from the dinner table. From the slammed doors. 

From the WhatsApp chats filled with “K” and “Seen.”

This isn’t just my debut with Pratilipi Comics. 

It’s my full-circle moment. Where years of writing for others meets the story I was always meant to tell. https://amzn.in/d/7B3X80y

If you’ve ever felt like the world moved on without you, this book is proof you can still write your chapter on your own damn timeline. 

P.S. Have you booked your copy yet?

ChatGPT would address the United Nations 

If writing were that easy! 

But last month, my words made it to the Prime Minister’s rally 

Spoken by the people standing 5 feet from him. 

Still think writing is just “posting”?

Think again! 

I don’t write for engagement. I write for influence. 

For bureaucrats rewriting policy.
For founders navigating billion-dollar fundraises.
For Fortune 500's managing perception with precision.

Writing isn’t about words. It’s about what those words unlock.

So no, not everyone can write. 

And no, AI won’t replace me. 

Because AI didn’t build a brand that crossed 200K. 

It didn’t build “Content Command™ - A system that saves CEOs time, builds trust while they sleep, and turns personal brands into business pipelines.

If you're still treating writing like an afterthought, you're already behind.

P.S. Think AI will replace you?

"I'm not the Pied Piper of Hamelin!"

Said my client on a call, making me laugh real hard! 

We were conversing about ROI and metrics

And all he said was followers were a number that didnt add up for him. 

He was looking at building a global network of HNI's for his upcoming luxury startup

My client didn’t come for brand fluff or influencer playbooks. 

He came with a clear ask: “Position me in rooms where capital meets credibility.”

Here’s what I did.

→ We built his voice around transformation, not transactions. 
→ We framed his legacy as a bridge - from India’s markets to the GCC corridor. 
→ We turned his deal history into sharp positioning for M&A, fundraises, and market-entry intelligence.

Within weeks?

His LinkedIn inbox was stacked with invites from chairpersons of top UAE family offices, advisors, and global luxury connectors. 

No ads. No shoutouts. No gimmicks.

Because when your content sounds like a boardroom, the damn boardroom listens.

Some clients don’t want followers. They want family offices.

P.S. What is the craziest thing your client has asked for?

'OMG, Ma, did you just say - lit?'

That’s how most of my conversations with my teens start. 

Considering they think that I never had a life as a teen 😂

And thank God, they don't know! 

But between the eye rolls and the sarcasm, there’s a universe of unspoken love, misunderstood signals, and wild storylines.

So I did what any content-writing, LinkedIn-strategising, storytelling mom would do: I wrote a book.

Coming soon with Pratilipi Comics, this one’s for every Indian parent who's tried to “connect” and every teen who’s whispered “bruh” under their breath.

It’s messy. It’s real. And it might just make you laugh while your teen tells you, “Stop posting this, it’s so embarrassing.”

Stay tuned. Because this one’s not just a book. It’s a window into what it means to grow up — and grow up 𝘸𝘪𝘵𝘩 your kids — in 2026.

P.S. Want to get featured? Shoot me a comment with "Hell Yes'

Content Coach Pooja Marwah, Founder of Authique talks about her upcoming book

Who are you, when no one is watching? 

If AI can clone your voice, map your face, and rewrite your resume, who even 𝘢𝘳𝘦 you online?

Now imagine being a teenager in 2026. Still figuring out your voice, while the internet offers you a hundred to choose from.

That’s what this book is about.

Not just hormones and homework. But identity, pressure, digital masks, and a generation raised on filters and FOMO.

You see the eye rolls. I see a generation overwhelmed by choices, and underprepared to answer the question: “Who do you want to be when no one’s watching?”

In a world of deepfakes, this book is a reminder that the realest version of you can’t be generated. It can only be lived.

Out now with Pratilipi. 

P.S. For anyone raising teens or still healing their own. 
This one is for you - https://amzn.in/d/7B3X80y

I scribbled a little note in my diary on Jan 1, 2025

All that note had was 3 words.

"Feature In Forbes"

So, yesterday, when Jodie sent me a gift in my Dm's

Don't blame me for being delusional! :) 

I am the only Indian in that room. 
And this time, that room was Forbes.

It’s not every day that your work gets featured in an international edition of Forbes!

And it’s definitely not every day you find yourself as the only Indian in a lineup of global entrepreneurs doing pathbreaking work across industries.

(A big shout out to my friends Shelli and Gwenne for being on this epic list with me)

When I first started ghostwriting for global leaders, I didn’t imagine it would lead to building a brand that would travel farther than I ever had.

But that’s the thing about writing with purpose - it opens doors. 

A massive shout-out to Jodie for not just seeing me, but believing in me. 

For putting a brown girl from Dehradun on the global map and showing me (and so many others) that when women back each other, magic happens.

This isn’t just my win. It’s a win for every Indian woman who’s ever been told “this isn’t your place.”

Turns out - we don’t need a seat. We’re building the whole damn table.

P.S. What is your dream feature? 

P.P.S. This win is for you, Pretty Boy! and for Link Up

Most founders don’t need a ghostwriter.

Until they do.

Not because they can’t write. 
But because writing takes time. 

Time they’d rather spend building, investing, leading.

But here’s the catch 
Your LinkedIn is your legacy in motion. 

It’s how you attract talent, build trust, and open doors.

That’s where I step in.

I help high-performing leaders translate everything they think into content that leads.

→ No mimicry. Just authenticity. 
→ No shortcuts. Just clarity. 
→ No noise. Just narrative.

You don’t need another AI tool or writing template.

You need a partner who understands strategy, nuance, and the value of earned attention.

If you’ve been meaning to show up online with power and precision 

P.S. Drop a 👋 in the comments and lets chat!

Content Coach Pooja Marwah, Founder of Authique writes about her core offer - ghostwriting.

She is in a white shirt and blue jacket writing with pen and paper! 

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