Authique

You know the one thing people always want - 

More time! 

But alas, we only get 24 hours in a day! 

When you lead Companies and Countries of the world,
Finding time to do what your soul wants, is often lost. 

There is a lot of advice on the internet
About how to live
About how to write
About how to spend
About how to build a brand
About how to create a presence

About Linkedin.

But in the cacophony of noise,
The melody often gets lost. 

I’ve worked with Fortune 500 Companies and Executive Leaders
On geopolitics,
On machinery,
On education,
On wellness,
On defence,
On finance,
On life

I manage their content start to end,
Write their opinion pieces, blogs and articles,
Work on their personal and professional brands. 

Would you like to get on a quick call with me to know how I can help you save time? 

The quickest way to reach me is through this link – https://topmate.io/poojamarwah

Or simply send me a DM. 

Come, let’s give you those extra hours in your day!

Founder

Self Employed

Passion is what sets my soul on fire. 

Passion for the written word.

I am an award winning Indian author, columnist, blogger, speaker, and Executive content writer. My foray into writing began in a parking lot, whilst I was waiting for my kids’ co-curriculars to get over. There is not one local cop that didn’t wonder what I did every day, with a ‘MacBook’ and a ‘thumbs up’ can, outside the City’s activity centre! 

My debut book, Pursuit – Drawn by Destiny stands as a testament to my unwavering belief in the power of faith. It was nominated by the Valley of Words Literature Festival, held in Dehradun and was also a finalist under the English Fiction category by the International Book Awards, U.S.A. It has also won two digital awards as well as been featured across various publications, both national and international. 

My writing journey is spread across many mediums and I have been featured for my work with India Today, DNA, Pop Diaries, Clout News, Times of India, Garhwal Post, Pioneer, and prestigiously and most recently – ANI. I writes in various genres that range from contemporary fiction, young adult to self help and non fiction. 

I have spoken at various literature festivals, including The Khushwant Singh Literary Festival, The Dehradun Literature Festival, Inkspire to name a few and am an active part of the Prabha Khaitan Foundation that promotes literature across India. 

My favourite quote (by Shakespeare) is – ‘Love me or hate me, both are in my favour. If you love me, I’ll be in your heart and if you hate me, I’ll rule your mind.’ 

If you want to learn about creative writing or how to start your own work of fiction or non fiction, drop in a DM and let us chat.

Author

Does your online presence feel like it’s falling flat?

You’re a founder, investor, or business leader with big ideas and bold ambitions, but

→ Your LinkedIn profile doesn’t reflect your vision.
→ Your content feels scattered, 
→ Time is a heavy constraint.
→ You’re struggling to connect with clients, investors, or partners who align with your goals.

If any of this sounds familiar, I can help.

Hi, I’m Pooja, 

(On a side note, most people here, call me 'Energiser Bunny')

I've worked with high-performing founders, C-suite leaders, and businesses to build online brands that get noticed.. and get results.

Here’s how I help

→ I write LinkedIn posts that position you as a credible, go-to authority in your industry.
→ I create content.. emails, blogs, newsletters, and website copy—that resonates with your audience, so you can focus on what you do best.
→ I build content strategies to help you connect with the right people—clients, investors, and opportunities that grow your business.

What makes me different?

→ I understand your challenges 
You don’t have the time to master algorithms or write impactful content—but you know you need it.

→ I deliver solutions that work
Tangible results, like increased visibility, meaningful connections, and a steady stream of inbound opportunities.

→ I offer peace of mind
You can rely on me to save you time, energy, and stress while building a digital presence that works for you.

What my clients say - 
"Working with Pooja was transformative - my profile finally reflects who I am as a leader, and the connections I’ve made speak for themselves." Pallavi Dhar, ScotiaBank

"Pooja is exceptional in her field working with clients to ensure that their goals are operationalized and executed flawlessly. She is efficient and brings a wealth of knowledge to this space. I highly recommend Pooja for your optimization, content writing and branding needs." Dr Jayeti Newbold, USA

Here are my services

→ Profile Optimisation – A LinkedIn makeover that sets the tone for your digital brand.
→ Content Done For You – Blogs, newsletters, website copy—all aligned with your brand and goals.
→ Strategic Positioning – A roadmap for growth, crafted specifically for your industry and audience.

This isn’t about fluff. It’s about making your digital presence a growth engine.

If you’re ready to make that happen, let’s connect. 

I’d love to help you take your online presence to the next level.

DM me and let's get you started.

And, thanks. Good to have you here!

I sat 20 ft away from the Prime Minister of India

Wearing an awarded honorary government blazer.

It was given in trust, in recognition, in silence-breaking symbolism.

They said writing wouldn’t get me anywhere. 

And then, life gave me moments that answered for me.

They answered every doubt, every silence, every smirk I once swallowed.

This was one of them.

I wasn’t born into power. 
I built proximity to it, word by word.

For years, I heard it:
 “Writing isn’t a real job.” 
“It’s a hobby, not a career.” 
“You think this will actually get you anywhere?”

And then, I got invited to a national rally as an honorary member of my State's media team. 

Not as press. Not as audience. But as the voice behind those on stage.

I sat among bureaucrats, politicians, advisors. 

The very people I now write speeches, columns, and history for. 

Because when they said, “You can’t make it with just words,” 
I decided to do exactly that.

Today, it doesn’t just pay my bills. It opens un-Googleable doors. It builds reputations. It shapes leaders. 

And yes, It gets me into rooms that once felt like fiction.

So if you’ve ever been underestimated for being “just” a creative - remember this:

The pen isn’t mightier than the sword. It’s quieter. And still wins.

P.S. Tell me one belief are you silently proving right?

Pooja Marwah

Elite content for elite professionals | Clients include: Govt of USA, Govt of India, Fortune 500s... | Apply to work together

Content Coach Pooja Marwah, founder of Authique in an official government blazer at the Prime Minister's rally.

She writes about how writing gave her a 7 figure income, fame and mentions nationally.

Content Coach Pooja Marwah, founder of Authique in an official government blazer at the Prime Minister's rally. 

This picture has the Prime minister of India, Shri Narendra Modi, Governor Lt Gen Gurmit Singh and Chief Minister Shri Pushkar Singh Dhami. 

Content Coach Pooja Marwah, founder of Authique in an official government blazer at the Prime Minister's rally.

She takes a selfies and is smiling at camera

I waited 3 years for this, Shaili

Last year, even got shortlisted. 

But this year, when I got a call from SheThePeople .TV that I won.. I literally thought I misheard Charvi! 

So, I asked again and again! And again. 

Turns out, I did win and as luck would have it, was already committed to a keynote up north - like way way up north! 

So, then I had a decision - give up the keynote and fly down to meet you, Shaili or stay to my word and commitment. 

And, I chose the later! And I know you would have done the same!

Did I cry - hell yes! 
Did I hurt - like you can't imagine!

But then, I also learnt that this was life's way of telling me to upp my game on my limiting beliefs! 

I wasn't there in person, but my co- founder Riya went and gave a stellar speeech of the transformations that happen when women truly fix each other's crowns! 

So, thank you for the Digital Women Award for Marketing. This one will always be special to my heart! 

And a big huge shout out to the man who was my Day 1 
Jasmin - Pretty Boy, this one is for you! ♥️

P.S. Your one day will become Day 1. Just don't ever stop! Agree? 


IDFC FIRST Bank Westin Hotels & Resorts

Content Coach, Pooja Marwah Founder of Authique wins the Shethepeople.tv's digital women award

This is a creative of her saying she is the winner!

Finally met India’s most eligible bachelor  

And no, I am not talking about Bollywood  

I am talking about the man who makes creators dream bigger  

The Manish Pandey 🙋‍♂️
 
BeerBiceps Skillhouse sent me an email that made my dil go hmmmm! 

Then followed a series of coaching calls and creator gyaan! 

We vibed, we connected, we chatted, we ideated..

But meeting him in Bombay felt like leveling up in life  

Laughter that doubled as motivation
Strategy that hit harder than espresso
Insights that made my brain do cartwheels
Conversations that charged up my ambition
Compliments that felt like a standing ovation
 
He looked at me and said. "Do not fix what is already magnetic. Just keep showing up as you."
 
My inner drama queen did a full twirl 💃
 
Everyone keeps asking.

What is cooking between you two? 
A mentorship - A secret project  - Or a Creator Mentor (ahem ahem)
 
Calm your curiosity, people!

Here is the truth.

He supports creators who want to change the game 
And I love people who push me to be unapologetically me
 
From Zoom to real life  
This connection just upgraded  
And I am already planning our next date
 
Bombay gave me good coffee , better company  and a solid reminder -

That alignment is the real chemistry, platonic I mean :) 
 
Stay tuned. The story is only getting juicier ♥️

Thank you Saee, Mahima and team for being so cool! Until next time. 

P.S. Stay tuned on my instagram for the "real" update 😂

P.P.S. Don't miss his feet! 😂😂

He called me from a thatched hut!  

And it broke my heart.  

A young man booked a call with me on my @topmate.io account  

I logged in as usual, expecting to find a student with his door shut and headphones on, eagerly listening to me.  

But what I saw was a young high school child - Scared, Anxious and Confused.  

He asked to speak in our mother tongue, Hindi  

And after a few minutes, spoke of his desire to write like me. 

 He said he had been following my work and was practising how to write with screenshots of my Linkedin and Instagram posts.  

India is a land of disparity.  This I am aware of.  

But seeing the condition of where he stays and of his willingness to try and work touched my heart.  

We don't know the impact we make.  

When we post or share content.  

So, all I want to say is - Keep writing, Keep leading, Keep inspiring  

❤️ 
Pooja  

P.S. Want to learn to write content that converts? Just say 'HELL YES' and I'll send you something fun!

There was a time when I felt like a fraud.

My LinkedIn said one thing. My heart felt another.

I was posting about "authentic leadership" while wearing a mask I'd crafted for years.

The content was polished. The engagement was high. The brand was... empty.

Because somewhere between building what I thought people wanted to see and who I actually was, I'd lost myself.

The wake-up call came during a client call.

She said, "Pooja, your content feels different lately. Less... you."

Less me.

Those two words hit harder than any algorithm change ever could.

That night, I sat with my laptop and asked myself the hardest question:

Who am I when no one's watching?

The answer was messy. Complicated. Real.

I wasn't just the polished content coach with all the answers.

I was the woman who sometimes doubts herself. Who struggles with boundaries. Who cries in the shower some mornings.

Who builds brands for others while rebuilding her own, piece by piece.

The shift wasn't instant. It was uncomfortable.

I started sharing the behind-the-scenes. The failures alongside the wins.

The days when I felt like I was drowning in my own advice.

Some followers left. Good.

Others stayed and said, "Finally. This is why I follow you."

My engagement didn't just improve. My soul did.

Because when your personal brand aligns with your actual person, magic happens.

Conversations become deeper. Connections become real.

Work stops feeling like performance and starts feeling like purpose.

Now when I coach clients on their brands, I tell them this:

Your audience doesn't need another perfect person.

They need the real you. Flaws, fears, and all.

Because authenticity isn't a strategy. It's a choice.

And choosing to show up as yourself? That's the bravest brand decision you'll ever make.

P.S. Still figuring it out??

COntent Coach Pooja Marwah Founder of Authique talks about sharing your vulnerabilites

1 thing people don't talk of on Linkedin

And yes, this is about respect! 

You booked the call.  
You picked the time.  
You confirmed the slot.  

And then... you ghosted.
 
Let’s be real - free 15-minute discovery calls aren’t just calendar fillers.  

They’re windows.  Into energy, intent, and how two people might build something great together.
 
But when someone doesn’t show?  It says more than just "something came up."  It says you didn’t value what you asked for.
 
In business and life, etiquette isn’t just a nice-to-have.  It’s the baseline of respect.
 
So if you’re booking a call, any call, just remember:  

That 15 minutes isn’t free.  It costs the other person time, focus, prep, and presence.
 
Respect it. Or don’t request it.
 
P.S. How do you handle no-shows?  Let’s talk about boundaries and business courtesy.

Content Coach Pooja Marwah, Founder of Authique typing on her laptop about people not showing up for calls.

She is sitting cross legged in the garden and in a red top and blue jeans

I never thought I'd get published

but when I pitched to one of India's biggest publishers,

I knew self-belief was my only currency.

Three years ago, I had an idea for a book.

A passion project about teenagers that kept me awake at night.

But here's the thing - I had zero publishing credentials.

No literary agent. No fancy connections. Just conviction.

The rejection emails started pouring in:

"Not what we're looking for right now."
"Your platform isn't big enough."
"Come back when you have more followers."

That's when I made a decision that changed everything.

Instead of shrinking, I doubled down on my belief.

I researched the publisher's entire catalog. I studied their audience. I crafted a proposal that spoke their language, not mine.

Most importantly? I pitched my expertise, not my desperation.

The meeting lasted 20 minutes.

They said yes on the spot.

Not because I was the most qualified author in the room.

But because I believed in my message so deeply, they couldn't ignore it.

Self-confidence isn't arrogance. It's preparation meeting opportunity.

The book launches early next year. ♥️

And every time someone tells me they "could never do that"...

I remind them: Neither could I. Until I decided I would.

P.S. What passion project are you talking yourself out of?

Content Coach Pooja Marwah, Founder of Authique on publishing her dream project. She is on a couch in jeans and a jacket and writing with paper and pen

This is the story I swore I'd never tell.

But here I am, typing it out.

Three years ago, I walked into a boardroom full of executives.

Halfway through my presentation, my voice cracked.

Not from nerves. From exhaustion.

Instead of powering through with a fake smile, I stopped.

I looked around the room and said, "I need to be honest. I'm going through something difficult, and it's affecting my energy. But I believe in this work."

The room went silent.

I thought I'd just tanked my career.

But something unexpected happened.

The CEO leaned forward and said, "Thank you for being real with us. Let's talk about how we can support you."

That vulnerability didn't make me weak in their eyes.

It made me human.

From that day, my relationships with clients changed completely.

They started sharing their own struggles.

Instead of seeing me as just another consultant, they saw me as someone who understood the weight of responsibility.

My business grew. Not because I became more polished, but because I became more authentic.

We spend so much time building walls at work, thinking strength means never showing cracks.

But sometimes, those cracks are exactly what let the light in.

P.S. What's one truth you've been afraid to share at work?

(This is an AI generated image)

Hey Tinder  - Link Up is giving you competition! 

And if Pretty Boy Jasmin reads this, he will positively kill me!

But then, he is 'Mr Kindness costs $0' so I am basking in the assumption that I am safe! 😂

On a serious note, this post isn't about who he is or what he does for each of us in and out of the community.

But its about what LinkUp has built.

Where vulnerability isn’t awkward, it’s trusted.
Where one post spirals into an entire career pivot.
A space where strangers feel like old college friends.
Where time zones blur but support shows up on time.
Where nobody cares how many followers you have
How your 3 AM idea feels like your next big win.
Where calls are equal parts chaos and clarity.

For me, LinkUp was where the first whisper of Authique became a roar.

It’s where I walked in nameless… and walked out building an agency at 47.

It’s where a 36-hour flight to Bosnia didn’t just give me jet lag, it gave me purpose.

And it’s where being real always wins over being perfect.

If you’ve ever wanted to join a community that’s part misfits, part magic - my code’s open and discounted for you.

LinkUp turns ONE today. And we’re just getting started.

And yes, it is a community where link ups are strictly professional :) 

P.S. Comment my name below if you want the code ♥️

Content Coach Pooja Marwah, Founder of Authique with Linkedin Num 1, Jasmin Alic in Bosnia

The intersection of old and new Sarajevo by Pooja marwah

I got fired via a @𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽 voice note 3 years ago. 

And it was the best thing that happened!

2 minutes 47 seconds of pure corporate poetry.

"We're restructuring."
"You understand, right?"
"It's not you, it's the budget."

Plot twist: They hired 3 people the next week.

I listened to it 5 times. 

Not because I was sad. 

Because it was hilarious.

My boss couldn't even call. 

Couldn't even type. 

Just rambled into his phone.

That firing launched Riya and my business Authique. 

Why? Because if they could fire me via voice note, I would build something they couldn't touch.

Now I choose my clients.

Now I set my terms.

Now I send the voice notes.

Thanks, ex-boss. Your cowardice created my courage.

P.S. How were you fired? Email? Text? Carrier pigeon?

You’re too expensive! 

"$4,000 a month for Linkedin? I'll do it myself."

6 months later, the same executive called back: 
"I need your help. Now."
 
What happened in those 6 months?
 
→ Zero board invitations
→ 4 hours weekly on "LinkedIn strategy"
→ One competitor got featured everywhere
→ 73 posts written (12 published, rest deleted)
 
Time cost: 96 hours 
Opportunity cost: 2 board positions 
Actual cost: $80,000 in lost board fees
 
Executives don't need more tasks. They need multiplication.
 
I don't "manage" your LinkedIn. I amplify your executive presence.

While you close deals, I ensure the right people already know your name.

I build the narrative that walks ahead of you before you enter any room.

P.S. Curious how this works? Drop by and have a peak - https://theauthique.com/

I have a 1 million $ question for you

What if your LinkedIn could work for you... while you worked on your actual life?
 
When leaders come to me, they’re not just looking for content.  

They’re looking for clarity, consistency, and time.
 
Time to scale.  Time to lead.  Time to attend your kid’s school performance without secretly checking your DMs.
 
That’s what I do.  

I take the heavy lifting of personal branding off your plate, so your profile grows, your credibility compounds, and your digital presence finally matches your real-world reputation.
 
And the best part?  You get your hours back.  

To think. To breathe. To actually live the life you're building.
 
Because the best kind of success is the kind that feels meaningful.  

Not just for your business, but for your day.
 
P.S. What would you do with 5 extra hours a week?  Reply below. I’m curious.

CONTENT COACH, POOJA MARWAH FOUNDER OF AUTHIQUE SMILING FOR CAMERA IN BLUE JEANS AND A SLEEVELESS WHITE TOP

I stopped competing years ago.

Because I realized something profound.

I'm not focused on:
→ Fighting for the same clients
→ Beating my competitors
→ Playing by their rules

Instead:
→ I create my own category
→ I solve problems they ignore
→ I build relationships they can't access

Linear thinking says: "How do I win this game?"

Asymmetric thinking asks: "What if I played a different game entirely?"

So, when everyone zigs, I zag.

The ones who thrive step sideways. They find white space. They create new rules.

When you stop competing, you start creating.

When you stop following, you start leading.

Stop asking "How do I beat them?"

Start asking "How do I make them irrelevant?"

P.S. What game are you creating instead of competing in?

Old is really 24K gold!  

Now, I'm just fishing for compliments 😂  

But hear me out! 

I started over at 44.  No rulebook. No roadmap. 
Just me, a laptop, and a slightly concerning coffee habit  

Here’s what I am learning (And I'm 47 now)  

→ No one’s coming to save you 
Not your mentor. Not your LinkedIn connections. 
You want a seat at the table? Pull up a chair.  

→ Networking isn’t cringe. 
I used to think networking is awkward small talk 
Turns out, it’s just making friends. Friends who introduce you to opportunities.  

→ Speak up before you’re ready. 
Waiting until you “feel qualified” is like waiting for a perfect avocado.  

→ Bet on yourself. I spent years building other people’s dreams. 
Then I realized — I could be my own best investment.  

→ Failure Is free feedback. 
Fell flat on my face? Great. Now I know what not to do.  

→ Your time Is sacred. If it’s not a hell yes, it’s a no. 
(Even if Karen from accounting insists it’s “just a quick meeting.”)  

→ Perfection is a scam. 
You don’t need 10 certifications or a polished brand. 
You need to start. Messy is fine.  

→ Curiosity Wins. I ask questions. A lot. 
Turns out, people like talking about themselves. And you learn a ton.  

→ Say no more often. Not every opportunity is your opportunity. 
And “maybe” is just a slow no.  

→ You’re Never Too Late. 44 wasn’t “too late.” It was right on time.  

And if you’re thinking it’s too late for you? It’s not.  

Trust me - the view from the starting line is pretty damn good.  

Your turn.  

P.S. What’s one thing you’d do differently if you could hit reset?

Content Coach, Pooja Marwah Foudner of Authique posing at Cafe Mondegar, Mumbai. 

She talks of living the life of her dreams despite having started at 44

Most LinkedIn offers sound like this:
 
"Just $1.99 to learn the secrets..." 
Then upsell you till you're broke.  

Or  "$4.99 for the full guide..."  
That doesn’t actually guide you anywhere.
 
Here’s a radical idea:  What if you didn’t need to be sold to, to be served?
 
No teaser.  No clickbait.  No 3-part drip funnel that ends in “DM me for pricing.”
 
Just a grounded, practical, fully-loaded LinkedIn breakdown.  

Exactly how to build your strategy, write your posts, position yourself, and get leads.  

And if you want help after?  You’ll get backend support to actually implement it.
 
No guessing.  No gimmicks.  Just the clarity you’ve been looking for.
 
If you’ve been thinking “I wish someone would just tell me what to do…”  

This webinar https://lnkd.in/g7Zhe5Bu - is that someone.
 
📌 Straight talk. 
📌 Strategic insights.  
📌 Real systems that convert 

With zero upsell drama.
 
P.S If you're ready to stop downloading fluff and start executing like a pro, join in and lets roll!

"I don't need AI to write better content"

Yet, you spend 6 hours crafting one post!

Whether you admit it or not,

The truth is clear

You're drowning in content creation while competitors race ahead.

Because productivity isn't about working harder.

It's about working smarter with the right tools.

Here are my top AI tools that transformed my writing process:

→ Hemingway Editor for clarity and flow
→ Jasper AI for ideation and first drafts
→ Notion AI for research and outlines
→ ChatGPT for brainstorming angles
→ Copy.ai for headlines that convert
→ Grammarly for error-free copy

These tools don't replace creativity.

They amplify it.

Last month, I produced 40% more content in half the time.

My clients noticed the consistency.

My engagement rates doubled.

And I finally had evenings free again.

The best part?

These tools learn your voice.

They adapt to your style.

They become extensions of your expertise.

So when you tell me AI will make writing robotic,

I show you my human insights powered by intelligent assistance.

The combination is unstoppable.

Content that connects. Productivity that pays.

Time that's yours again.

Stop fighting the future of content creation.

Start leveraging it.

P.S. Which tool will you try first?

Content Coach Pooja Marwah, Founder of Authique talks about the best AI tools for content writers. 

The image is of her in a circle and there is a quote by her on AI accelerates what humans lead

Creators with 1M followers struggle to sell a $10 product

Meanwhile, others with 500 followers close five-figure deals.

The difference isn't their audience size.

It is their understanding of one simple truth: Content that sells speaks to problems, not preferences.

When I started working with Fortune 500 clients, I noticed something fascinating.

Their most successful campaigns weren't the viral ones.

They were the ones that made people think: "This person gets exactly what I'm going through."

→ Instagram taught me storytelling.
→ LinkedIn showed me authority building.
→ Twitter forced me to be concise.

But across every platform, the golden rule remained the same:

Stop trying to impress. Start trying to connect.

The content that converts doesn't scream "BUY NOW."

It whispers "I understand your struggle."

People buy from those who make them feel seen, not sold to.

Just honest communication that makes someone stop scrolling and start thinking.

P.S. What's the last piece of content that made you actually take action?

1 offer. 7 days. 17 sales. 

Yet, here's my Razorpay dashboard. 

Whether it's for my coaching programs or content services, The numbers tell the story. 

Payment after payment. Captured successfully. 

Because when you deliver elite content, clients pay willingly. 

And they keep coming back for more. 

Look at this flow - November 5th, 4th, 3rd, 2nd, 1st... 

→ Consistent business growth. 
→ Consistent value delivery. 
→ Consistent transactions. 

Even that one refund on November 3rd? 

That's transparency in action. 

Building trust means owning every transaction. 

The best professionals track everything. 

They know their worth. They price accordingly. 

And they never apologize for charging premium rates. 

So the next time you tell me you're "just starting out" 

Ask yourself why successful people invest in systems that work :) 

Your payment dashboard should look like mine. 

What say? 

P.S. Having a webinar to walk you through the process. Click here to reserve your seat → https://lnkd.in/dCv97HxG

Confession: We pay our CFO in Cuddles! 

And, tbh.. it works. ♥️

P.S. Do you like the video format?

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Pooja Marwah's Linkedin Analytics

Pooja Marwah

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Pooja Marwah's Best Posts (last 30 days)

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