Helping 6-7 figure Founders and Coaches build their business and strong online presence with LinkedIn in 90 days | Personal branding Strategist | Content Marketing| LinkedIn Ghostwriter.

I built a 6-figure business without paid ads, just through content.

But it didn’t start that way!

3 years ago, I began freelancing on Fiverr struggling to 

- Find quality leads
- Attract the right clients
- Charge what I was worth.

For a whole year, I hustled hard with very little to show for it.

I didn’t have the energy to:

– Consistently generate leads
– Strategize for business growth
– Manage client operations and lead the team

In Dec 2023, I finally did something different:

I started building my personal brand on LinkedIn.

Just 5-6 months in, I landed high-ticket clients and started offering personal branding services.

By March 2025, I built the Silent Selling System (a content-led system that attracts inbound leads without sounding salesy)

And it’s been a game-changer for me and my clients:

✓ Iftikhar Ahmed (Director, Real Estate Firm in London): 2X’d income, featured in magazines, landed podcast invites, and grew to 26K+ followers in 8 months.

✓ Peter Cardoz (Business Consultant, Dubai): Built his presence from scratch, boosted visibility by 300%, attracts 4-5 leads every 15 days and guests for his Podcast.

✓ Mostafa Aouich (B2B Consultant, Riyadh): Increased profile engagement by 5X and attracted international consulting deals in under 90 days.

Today, I help Creators, Consultants, and Founders build brands that bring clients to them, using content that sells without selling.

Want results like these for your brand?

Here are 3 ways I help Creators, Consultants and Founders attract leads on LinkedIn.

1. Done-for-you Silent Selling System (Ghostwriting + Lead Generation)

2. 1:1 Coaching to build your system, content strategy, and offer clarity.

3. LinkedIn Brand Audit + action plan to fix what’s blocking your growth

Want content that works while you sleep?
Check out my Featured section.

"I don't know what to post."

I hear this almost every week.

Yesterday, I was on a call with a founder.

He told me he’s been “trying to post consistently.”

But he was stuck.

He said:

“Anjali… I open LinkedIn and stare at the screen.
I have ideas, but I don’t know how to turn them into posts.”

I get it.

I’ve been there too.

Most people don’t lack ideas.
They lack structure.

So they end up posting:

“Happy Monday!”
“Here’s what I learned…”
“Success is a mindset.”

And these posts won’t get you:

- Saves
- Shares
- Leads
- Clients

Here’s the simple system I give my clients to turn ideas into content that actually lands:

1. Start with the problem.

-> Not the topic.
-> Don’t write about “lead generation.”
-> Write about why your audience is failing at it.

(When you speak to the pain, you earn attention)

2. Add the moment it clicked for you.

-> People don’t care about tips.
-> They care about your lived experience behind those tips.

(This is what makes your content original)

3. Give ONE insight.

-> Not ten, Not Five, Just 1
-> Most posts fail because they try to teach everything.

(One strong point beats a carousel of noise)

4. End with a clear next step.

-> People don’t engage because you didn’t tell them what to do next.

(Give them a simple direction)

Posting isn’t about sounding smart.
It’s about being useful.

Once you learn how to structure your ideas, consistency becomes easy.

Anjali Tripathi

Hi, Folks!

I am a full-time freelancer as a Content Writer and Copywriter.

I believe in myself and want to make you all believe that a Personal Brand of yours can do wonders in your business life.

In my opinion, these booming businesses and startups need to be promoted so that they can reach their potential clients or customers.
 
So, here I am doing this job for you, making this happen in the simplest way possible, by🤺

🥎Creating content for your brand that your audience can relate to.

🥎 Writing well-researched and SEO-based content for your brand.

🥎Creating non-plagiarized articles or blogs for your business.

Among the services I provide:

🎯 Blogs 
🎯 Social Media content
🎯 Articles
🎯 Product Description
🎯 Website Content
🎯 Personal branding( Linkedin/Twitter)

          Having more doubts, No worries!

I take 30 min free discovery calls to make your doubts clear. Do reach out to me at thejellydiaries@gmail.com to fix your call.

      🌀If you are convinced, and wanna share your work with me then you can ping me or contact me at: thejellydiaries@gmail.com

I will be delighted to assist you :)

Helping Creators and Consultants attract clients using content that sells without selling.

The Entrepreneurship Cell IIT Bombay, Asia’s largest student-run non-profit dedicated to promoting entrepreneurship, presents the 21st E-Summit, Asia’s largest business conclave, scheduled for 11th to 12th December 2025.

The 21st E-Summit connects today’s leaders with tomorrow’s innovators through high-impact funding competitions, insightful speaker sessions, powerful networking, and much more. 

Here is a look at what awaits:
 
● The Ten Minute Million, India’s first on-the-spot funding platform, where startup founders pitch to 16 investors in just 10 minutes before an audience of more than 3,500 people and compete for INR 3.5 million.

● This year features inspiring personalities such as Anil Agarwal(Founder, Vedanta Resources), Benedetto Vigna(CEO, Ferrari), Aman Gupta(Co-Founder, Boat), Kunal Bahl(Co-Founder, Titan Capital), Smriti Irani(Former Union Minister), Rohit Bansal(Co-Founder, Titan Capital), and over 120 distinguished speakers.

● The Startup Expo gives you the opportunity to showcase and market your product to more than 50,000 attendees.

● Networking Arena brings together all startups for one-to-one interactions with more than 200+ investors and mentors,curated mentorship over roundtables - creating a platform to connect,collaborate and accelerate startup journeys.

● I-Hack returns as the flagship tech competition with INR 6 lakh in prize money across development and data science tracks.

● Entre-MUN provides a dynamic Model United Nations forum that builds leadership, global awareness, and diplomacy skills.

● The Influencer Summit celebrates creators and industry leaders through a welcome keynote, Platform Power Talks, and The Creator’s Playbook panel discussion.

● The Global Entrepreneurship Conclave (GEC) brings together student innovators from 10+ countries through a high-impact bootcamp, cross-cultural collaboration sessions, and immersive learning experiences as part of the 21st E-Summit at IIT Bombay.

● Dive into top-tier workshops by NVIDIA, Google, Upstox, Microsoft & Wadhwani Foundation - spanning Physical AI, investing, AI agents, and entrepreneur-focused tools.

And E-Summit is not limited to startup founders.

Students looking to test their business instincts can participate in competitions like IPL Auction, Bid n Build, Fish Tank, Corporate Duel, Capital Quest, Ace the Case,Deciphering the Labyrinth, and many informal contests with prizes up to INR 2 lakh. 

If you are an aspiring entrepreneur seeking hands-on exposure through our internship and job fair or a finance enthusiast ready to explore a virtual stock market, there is something crafted for every interest.
 
The two-day extravaganza brings together speaker sessions, workshops, competitions, and interactive events, creating a spectacle you must experience at the IIT Bombay campus.

Register ASAP at ecell.in/esummit
Use SUMMIT30 code for a 30% discount on passes.
Use SUMMIT10 code for a 10% discount on accommodation at IIT Bombay.

I didn’t struggle with consistency because I couldn’t write.

I struggled because I didn’t want to post what didn’t feel like “me.”

For the last year, I’ve been on and off with LinkedIn.

Not because of time.

Trust me, I can write 5 posts in a day if I want to.
Sometimes in under an hour.

That was never the issue.

The real problem?
I never enjoyed posting pictures with writeups.

Not because there’s anything wrong with it.
Not because I judge anyone who does it.
It just didn’t feel like me.

And every time I tried forcing myself into that format,
the post stayed in drafts.
Then the next day, same story.
And the next.

Until consistency wasn’t “hard”
it was simply impossible.

Because I wasn’t showing up as myself.

Recently, I stopped fighting it.
I leaned into what I actually enjoy:
graphic visuals, frameworks, simple diagrams, clean ideas.

The things I naturally pay attention to.
The things I feel proud sharing.

And since last week, I’ve finally been showing up again.
Not perfectly.
Not “aesthetic.”
But honestly.

And I’m proud of that.

If you’re someone who keeps delaying posting
because the content in your head never matches the format you think you “should” follow…

Here’s something I learned way too late:

You don’t need perfect content to be consistent.
You just need content that feels like YOU.

Start with what feels right.
Refine as you go.
But don’t wait a whole year like I did.

Enough wisdom for today.
See you on Monday :)

P.S. - And yes, today I chose to post this writeup with a picture, just to remind myself that stepping out of your comfort loop isn’t the worst thing.

Most people don’t grow on LinkedIn for one simple reason:
They post, but they don’t communicate.

I see this every day with founders, coaches, consultants:

Their ideas are good.
Their intentions are right.
Their experience is strong.

But their message gets lost.

Not because LinkedIn is saturated.
Not because “people don’t engage.”

But because the content never speaks to the person who’s ready to buy.

So here’s a simple framework I give my clients to fix this fast ↓

My London client reached 766,187 people without selling.

Not only this…but also,

✓ 20+ enquiries
✓ 3 podcast invites
✓ 1 magazine feature
✓ 1 brand collaboration
✓ 7 deals closed in one day

And the wild part?

The post wasn’t even related to his work.

No frameworks.
No case study.
No offers.

Just his perspective.

It was a simple opinion-led post about billionaire habits, something he observed, not something he sold.

So what made it explode?

Here’s the truth most people miss:

1. We didn’t try to sell. We tried to relate.

People don’t engage with services first.
They engage with humans.


2. We challenged a popular belief.

Contradictions spark curiosity. 
Curiosity sparks engagement.


3. We wrote it like a conversation.

Short lines. 
Easy reading. 
Zero friction. 
More completion rate = more reach.


4. We spoke to their identity, not their wallet.

The post wasn’t "here’s what we do".
It was "here’s who we are".

5. It tapped into an emotion everyone secretly feels.

Success isn’t hustle. 
It’s health, clarity, and routine.

That’s why people shared it. 
Saved it. 
Talked about it.

Not because it was “perfect copy”
but because it felt real.

If you want to create posts that travel, forget viral hacks.

Start sharing what you believe, not just what you do.

2 years ago, I sucked at LinkedIn.

My posts barely crossed 10–12 likes.
Zero comments.
No conversations.
No leads. 

I gave up more times than I can count.

Yet somehow, even after quitting, I kept coming back.

Not because I was motivated.
But because something inside me kept saying,
"Maybe this time it will work."

So I posted again.

After days.
After weeks.
Sometimes after months.

And still…

Posting → no reach
Commenting → no response
DMs → no reply

At one point I genuinely thought LinkedIn was a waste of time.

Until I realised one thing:

LinkedIn doesn’t work like 2020 anymore.
Now it runs on strategy, not hope.

You need:

✓ Content strategy
✓ Comment strategy
✓ Networking strategy

You can’t just post and pray for results anymore.

Consistency is good, but consistency without direction is just spinning in circles.

If you have bigger goals, you need a plan, not just a presence.

And here’s the learning I wish someone told me earlier:

Start with what you have.
Refine as you go.
Pause if you must.

But don’t disappear.

When you show up enough times, you start noticing what works.

And that’s when LinkedIn starts working for you.

Most creators expect this:

Post → Engagement → Leads → Clients

But the real cycle looks like this:

Post → Likes → Silence → Confusion

Your engagement glass looks full.
But your pipeline glass is empty.

Here’s the fix, the simple shift that makes your expectations become reality:

The 3 things buyers need before they DM you

1) Recognition

-> They need to see their problem in your content.
(Not your expertise, their reality)

2) Reassurance

-> They need proof you’ve solved this before.
(Screenshots, systems, results, clear thinking)

3) Roadmap

-> They need to know “What happens if I work with you?”
(People don’t buy vague. They buy clarity)

When your content hits these 3, your “quiet” engagement suddenly turns into:

Profile views → Saves → Replies → DMs → Clients

Exactly like you imagined.

P.S- If you want your likes to turn into leads,
DM me “REALITY” and I’ll audit your content framework in 2 minutes.

2 years on LinkedIn taught me more about sales than any course ever did.

Here are 10 sales truths I learned the hard way, (the ones nobody talks about, but everyone should)

1. People buy when they feel understood, not impressed.

Stop flexing. 
Start relating.

2. Your tone closes more deals than your script.

Warm > perfect.

3. Most clients decide in the first 20 seconds if they trust you.

Your energy sells before your offer does.

4. If you mirror their pace + personality, the deal gets easier.

Humans buy from familiarity.

5. The best follow-up line is: “Still want me to hold this for you?”

Clear. 
Respectful. 
Zero pressure.

6. Clients don’t buy “services.” They buy saved time + reduced stress.

Sell the relief, not the work.

7. Your profile sells before your mouth does.

Fix that → your calls convert faster.

8. A confused buyer always says no.

Make your offer stupid simple.

9. Ask questions that make them think, not defend.

Curiosity > confrontation.

10. Silence is a closing tool.

Say your price, then stop talking.

None of this is fancy.
None of this is “tactical.”

It’s just human.
And that’s why it works.

For a long time, I kept asking myself one stupid question:

“Why is my content not working?”

And every time I asked it, I came up with the wrong answers.

“Maybe I need a better hook.”
“Maybe I should try a new format.”
“Maybe I should post more consistently.”
“Maybe I should sound more expert, more polished, more something.”

Last month, while talking to one of my clients, something very real hit me.

She said,

“Anjali, your posts are good, but I didn’t DM you because of your posts. I DMed you because one of your posts felt like you were inside my head.”

And that changed everything for me.

It wasn’t my content that was the problem.
It was my intention behind it.

I was posting to “show I know.”
But my clients needed content that said,
“I understand what you’re going through.”

There’s a big difference.

Most people on LinkedIn do exactly what I did:

They talk about the solution.
They talk about the strategy.
They talk about the outcomes.

But they never talk about the moment that made their client stop scrolling and think:
“Oh sh*t! This is literally me.”

That’s the moment that converts.
Not the polished posts.
Not the frameworks.
Not the perfect visuals.

The moment of identification.

And once I understood that,
the conversations changed,
the leads changed,
the clients changed.

So if you’re posting consistently but still not getting real interest.

Maybe it’s not your content.
Maybe your client just can’t find themselves inside it yet.

Start there.
Everything else is secondary.

Most founders don’t have a sales problem.
They have a clarity problem.

Let me explain.

Last month, 3 different founders told me the same thing:

“Anjali, people engage with my posts, but no one buys.”

Every time, the issue wasn’t the content.
It was the conversation their content never started.

Here’s the truth I’ve learned working with clients for 3 years:

Sales doesn’t start in the DMs.
It starts in how clearly you communicate the problem you solve.

And when you simplify sales to its core, everything becomes easier.

Here’s the tiny shift I give my clients (this alone changes everything):

Say THIS before you pitch anything:

“Here’s the problem I remove for people like you.”

That’s it.

Not jargon.
Not features. 
Not deliverables. 

Just the problem → and how life looks after it’s solved.

When people understand what you remove, they instantly trust what you deliver.

And if your LinkedIn isn’t converting right now?

Say less.
Start here.
Say it clearer.

Say it like you’re talking to one person, not the whole internet.

Sales gets simple when your message does.

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