👓Ted Schachter

Fashion Institute of Technology

As Chairperson of the D&IM Program in the Marketing Communications Dept at FIT it is my responsibility to ensure that our students receive the best training possible to ensure their marketing career success. As such it is my responsibility to asses curriculum and recommend new courses or updating current courses. The D&IM Faculty is the most important part of the program and as such it is my responsibility to ensure that they have proper resources, guidance and training for them to perform at their optimum level.
It is a privilege to teach and to create an environment where teaching is based on not just knowledge but also respect.

Chairperson Direct & Interactive Marketing Program

Associate Professor of Advertising & Marketing Communications

Assistant Chairperson Advertising Marketing Communications Department

Assistant Professor, Advertising Marketing Communications

Alzheimer's Defense Fund

The Alzheimer's Defense Fund was launched by me when I realized how badly people who are afflicted with Dementia are treated. For more information into my lawsuit against Sunrise Senior Living & Welltower, Inc. please Google Schachter versus Sunrise. Because it is an ongoing case I am limited in how much I am able to disclose. And research RIDEA LAW 2007. It is the underlying cause of so much elder abuse among other things.

Founder

Wolf Prey Advisors

Wolf | Prey is a growth strategy & implementation consultancy specializing in optimizing online and offline marketing communication strategies. Brand Story Development | SEO Audits | On-Site & Off-Site Content Strategy | Social Media Engagement | Brand Story Development.

Founder & CEO

Seton Hall University

Board of Advisors Member Seton Hall University Market Research Center

LeafCoinIO

LeafCoin.io is the leading solution that leverages crypto & blockchain technology for the cannabis industry. I am leading the brand strategy & implementation.

Chief Marketing Officer

GetCast Inc.

An employment platform for actors to find jobs and a talent management platform for casting agents, talent agents to easily manage their talent pool.

New York University

- Social Media: Objectives, Strategies,Tactics.
- Digital Analytics

Wrote the newly launched Digital Analytics Certificate program for NYU SCPS.

Adjunct Professor

Saint John's University

Adjunct Professor of Marketing

No one is inherently "bad" at marketing. But marketing is very challenging. Every day, the complexity of the discipline grows. It is nearly impossible for most people to keep up with the trends and technologies. This results in decreasing knowledge, skills, and training to develop and execute effective marketing campaigns.

My job is to be up-to-date on the latest consumer trends, research methodologies, digital strategies, and techniques and impart that knowledge to those who I advise.

Last Thursday’s lecture was on why Gen
Z, specifically my students, should start a podcast as a way to differentiate themselves AND build their brand. It looks like Elizabeth Ovalle took my lecture to heart and is going to create her podcast. I can’t wait to listen or watch!

#genz #personalbrand #podcasting

Ted Schachter

Marketing & Growth Strategist | Helping Business Founders Scale Beyond Perceived Limitations | FIT Professor & Startup Mentor

Sports Marketing & Representation | Executive Assistant & Scout at Model Management Agency | Stylist

Starting a podcast has been on my mind lately, especially as someone who genuinely enjoys the podcasting space as a listener. Podcasts have become a f

Open article: Why Gen Z Should Start a Podcast by Elizabeth Ovalle • 1 min read

I had the pleasure of knowing Liza as a student and I can testify that she is everything she describes herself to be. It was a pleasure to have her in my class and to read her assignment submissions. I am sure she is just as amazing as a professional. I highly recommend her to anyone who is hiring for digital marketing roles. You will absolutely love working with her. 

#hiring #digitalmedia #contentcreation #seo

Content Marketing and Audience Development | Building Human-Focused, AI-Powered Custom BoFu Content Generators | SEO/GEO, Data Analysis, Strategy & Execution

The company I was working for just laid off the entire marketing team, most of us less than 90 days into our tenure, because of a “change in direction.” “Don’t take it personal,” they said. 

The same line every time. Obviously this isn’t personal, boarding a full team just to unceremoniously let them go moments later, is a leadership issue, not a “me issue.” But this is my third layoff for “non me” reasons in less than as many years. You know what is a me issue? Having to stop and restart medical treatments because I keep losing my health insurance. So yes, it’s personal.

At-will employment. The economy. This country. Capitalism at large. I can’t solve any of these problems, but they haven’t stopped screwing me. So yes, I’m taking it personal. 

I’m amazing at what I do and I’m fun to work with, nothing anyone can say or do will make me feel differently about that. This hasn’t shaken my confidence because it can’t. But it’s still personal.

I’m taking a breath and updating my resume, and then I will be back on the hunt for a new position. I would love to really be able to dig my heels in somewhere and grow alongside a company as we both succeed. Because it’s always personal.

taplio

👓Ted Schachter's Linkedin Analytics

👓Ted Schachter

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👓Ted Schachter

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}👓Ted Schachter's LinkedIn Performance

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👓Ted Schachter's Linkedin Analytics

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👓Ted Schachter's Best Posts (last 30 days)