Salesforce

Global Product Marketing Lead

EMEA Product Marketing

Presales | Solution Engineering

Product Marketing Alliance

Member of the Product Marketing Alliance (PMA) Customer Advisory Board, provides strategic insights and feedback on PMA educational product offering to improve customer experience.

Customer Advisory Board Member, CAB PMA

Formed and leads the PMA Madrid Chapter. Built the community and launched PMM-focused events, including networking, think thanks and panel discussions. Grew the community to 30+ members and increased engagement by 75%.

Madrid Chapter Founder & Lead

Invited speaker at Product Marketing Alliance Summits and Events.

Product Marketing Summits Speaker

Built the IPN Madrid chapter from the ground up. Took ownership of the team structure and recruitment, consolidating an high-performing four-person Board and two-member Committee. Drove strategy, governance, stakeholder relations, and organisational growth. Led the team to ~186% IPN growth in 2 months.

City Lead Madrid | Board Member Spain

Unilever / Upfield, Grapekeeper B.V., Amsterdam Trade Bank N.V.

Consulting | Product Strategy Projects

AbbVie

Customer Excellence | Internal Consulting

Deloitte

Tech Consulting

With 10+ years in B2B and B2B2C, SaaS, Consulting and Big 4 Tech, I bring expertise in AI-driven CRM, Productivity, Integration/iPaaS, Automation, Digital Platforms and ERP systems.

I specialise in translating integration-heavy, complex technologies into clear product value and use-case driven adoption. I’ve led go-to-market launches and positioning work for complex technical products, from EMEA to global scale.

I’ve lived in four countries, collaborated with teams across 40+ nationalities, and mentored early-career talent while leading international communities to growth. 

Leadership & Community Roles
◦ Customer Advisory Board Member, Product Marketing Alliance
◦ Madrid City Lead & Chapter Founder, Product Marketing Alliance
◦ Global MBA, Rotterdam School of Management, Erasmus University.

Values & Impact
I mentor university students and early career professionals, and help mid-career professionals with non-linear backgrounds transition into Product Marketing with practical, experience-based strategies.

They call it a "Success Story". I prefer to call it "The Art of Being Uncomfortable".

If you look at my LinkedIn profile, you see a logical path: from the South of Italy → to university in Rome and London → to an international MBA in Rotterdam → to working in Madrid. A clean progression from local roles → to EMEA → to global Product Marketing.

It looks like a master plan.

The reality? 

It was more than a decade of being the "outsider". 

And that is exactly what made me the Product Marketer I am today.

In B2B SaaS, there is a dangerous illusion called "Global Strategy". 

We like to think we can build positioning at HQ and simply “copy-paste” it to the rest of the world.

We fall in to the assumption that localization equals translating slide decks.

Well, it doesn’t work like that.

Living abroad, changing countries, and working with 30+ nationalities taught me something uncomfortable but essential.

What sounds visionary in one market can sound arrogant in another. A product that sells on speed in the US might need to sell on safety in Germany or on reliability and local support in Italy.

What feels like “strategic alignment” at HQ can feel like “disconnect” in the field.

You don't learn these nuances from a Gartner report. 

You learn it when you show up in a new country and have to rebuild your credibility from zero.

If you haven't read "The Culture Map" by Erin Meyer yet, put it on your list. It was the book that finally gave me the vocabulary to decode these invisible friction points.

👉 My take: cultural awareness go well beyond knowing how to interact in different languages. It is the antidote to HQ bias.

For Product Marketers, it’s the confidence to look at a global campaign and say: "This message will fail in that region. We need to change it".

If you want to lead truly global strategies, you have to fall in love with the discomfort. The moment you feel perfectly "at home," you stop understanding your international customers.

Comfort zones kill strategy.

This is a photo I took some time ago in my neighbourhood in Madrid. It’s where I feel most "at home" these days, but it's also a daily reminder of all the uncomfortable leaps I've taken to get where I am today.

👇 And you? Is there a specific book that shaped the way you navigate your career or made you a better PMM? Let me know in the comments!

Tanya Stracuzza, MBA

Global Product Marketing Lead @Salesforce | Driving GTM Strategy, Product Launches & AI SaaS Impact Globally | PMA CAB Member | PMA Madrid Founder | ex-Deloitte

Excited to partner with Zarena Kancheva and Lori S. Alcalá to bring this new PMA Meetup to life!

👉Any interesting use case you want to discuss? Feel free to comment this post and/or DM us!

We’re bringing the Madrid PMM community together on December 16 for a practical, people-first conversation on how AI is shaping product marketing right now.

Hosted by Tanya Stracuzza, MBA, Global Product Marketing Lead at Salesforce and PMA Ambassador Lead for Madrid, with Zarena Kancheva and Lori S. Alcalá, we’ll be diving into the AI use cases that matter most.

👉 This will be a roundtable format where everyone gets to contribute. Come ready with a use case you want to unpack (and feel free to send it to us in advance if you’d like it included).

And good news: this is the first in a new AI & PMM meetup series in Madrid. Next session will explore AI across both Product Marketing and Customer Marketing.

🗓 December 16
⏰ 6:00pm
📍 Venue coming soon

If you’re in Madrid and passionate about where AI is taking PMM, we’d love to see you there: https://lnkd.in/dknSHtUa

Product Marketing Alliance is a collective of passionate product marketing innovators committed to driving demand, adoption and the overall success of their products. 

PMA -https://productmarketingalliance.com/

Conversations and content include Customer Development, Positioning & Messaging, Teaching key-messaging, Creating A Launch Plan, Creating Launch Content, Preparing The Team, go-to-market strategy and much more 


How many "AI for PMM" guides, LinkedIn posts, and "ultimate revelations" have you bookmarked this month?

If you’re like me, probably a dozen. But bookmarks don’t launch products. And prompts aren’t a strategy.

We need to move beyond the hype and talk about the messy, real, practical application.

So, we’re doing exactly that. 

I’m teaming up with Zarena Kancheva and Lori S. Alcalá to bring the Madrid PMM community together for something different.

🚫 No lectures. 🚫 No theoretical slide decks. ✅ Just a raw, open roundtable on how AI is actually shaping our work right now.

The setup is simple: We want to unpack the use cases that matter. The ones saving us time, and the ones giving us headaches.

Come ready to share one use case you’re exploring (or struggling with!). This is about collective intelligence, not just listening to a panel.

It’s the first in a new series where we explore the intersection of AI and Product Marketing.

🗓 December 16 
⏰ 6:00pm 
📍 Venue dropping soon (Madrid)

✍ Reserve your spot here: https://lnkd.in/dknSHtUa

💡 Think of it this way: You can keep reading and experimenting AI in isolation, or you can come shape the playbook with us. See you there?

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