Thinc

At Thinc, I lead corporate and business strategy development for a growing IT consultancy, driving company-wide strategic transformation. My work spans long-term planning, customer segmentation, and KPI architecture, as well as building and institutionalizing a change management governance framework. I’ve collaborated with cross-functional leaders to develop account management strategies and refine our value proposition. Through a customer-centric, insight-led approach, I’ve enabled scalable decision-making and helped position the business for sustainable growth.

Business Strategy Analyst

MBA Intern | Strategy

Agencia Seis Grados Estrategia y Diseño

Led end-to-end brand strategy, marketing, and communications for a diverse portfolio of B2B and B2C clients across 20+ sectors. I oversaw strategic planning, creative direction, and campaign execution—delivering measurable results in digital performance and client satisfaction. Acting as the strategic lead, I partnered directly with senior stakeholders to craft compelling brand narratives and drive commercial impact.

Digital Marketing Manager

▪ Conducted market research and consumer behavior analysis to craft brand guidelines, positioning, tone of voice, personality and value propositions.
▪ Managed multi-stakeholder projects, ensuring seamless collaboration between client teams, creative departments, and external vendors for the end-to-end execution of brand strategy initiatives, reaching a client satisfaction indicator of 9/10.

Brand Strategy Consultant

Hotel Villa del Conquistador

Drove digital transformation and revenue growth for an independent hotel during a period of intense market disruption. Developed and launched innovative programs such as the “Guest of Honor” advance-booking initiative, significantly improving cash flow. Led paid media strategy, doubling market share and transforming digital into the hotel’s primary acquisition channel. Played a strategic role in channel partnerships, revenue management, and campaign performance tracking.

Digital Marketing Coordinator

100% Natural Restaurantes

Led operational and strategic transformation for a national restaurant brand across 40+ franchise locations. Designed and rolled out a Quality Management System that increased operational standardization and audit scores by 30%. Developed SOPs, customer service programs, and performance tracking tools to improve service delivery and franchisee alignment. Oversaw crisis management and compliance operations, while supporting business planning and strategic growth with regional leadership.

Corporate Operations Supervisor

• Customer service.
• Team leadership (25+ members), goal setting and sales performance measurement.

100% natural restaurantes (Customer Service)

Strategic business leader with 13+ years of experience in marketing, operations and recently, corporate strategy across consulting, technology, and service industries. I specialize in translating complex business challenges into actionable growth strategies—grounded in customer insight, commercial acumen, and cross-functional execution.

Currently leading business strategy initiatives at a UK-based IT consultancy, I’ve developed company-wide strategic plans, customer segmentation models, KPI frameworks, and change management governance to drive scalable transformation and innovation. My background spans both in-house and consulting roles, where I’ve consistently delivered impact through strategic planning, value proposition design, and go-to-market execution.

With an MBA from Alliance Manchester Business School, I bring a rigorous, data-informed approach to strategy that connects customer relevance with operational and financial outcomes. I thrive in dynamic environments where strategic clarity and cross-functional alignment are key to success.

I am creative, highly motivated, and deeply committed to designing personalised and unique customer experiences. My approach is collaborative, focusing on delivering results and nurturing talent within teams. I hold certifications in Digital Marketing and in the most relevant digital platforms, and possess extensive expertise in social media, spanning strategy, creative development, and execution.

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