Lure Agency

We are Lure Agency and we ❤️ R&R (relationships and revenue). 

As a Hospitality B2B marketing agency, we seamlessly blend data-driven decisions with creative flair through our unique "Science and Soul" approach. Our passion is helping independent resorts, tech companies and anyone serving the hospitality industry succeed using the right mixture of human connection and tailored strategies.

With us, it's never just business; it's a journey of collaboration, and we're here, ready to concoct your success story next.

Partner | Chief Operating Officer | Integrator

At Lure, we are one passionate team working together to ensure brand standards are met across the web. We strategize digital marketing campaigns around the inbound marketing philosophy of driving qualified leads to company websites by nurturing relationships through quality content and thought leadership. Our industries of focus are travel, lifestyle and hospitality. 

Tools used: SharpSpring, Hubspot, SproutSocial, Google Analytics, Google Adwords, Wordpress, Mailchimp, Google Drive, Microsoft, Wunderlist, Asana, Facebook Ads

Director Of Marketing Operations

Get Susan Marketing LLC

I passionately assist small business owners through the ever-changing landscape of digital marketing. My services include: inbound assessment & strategy, social media marketing services, content marketing services (blogging, marketing offers, landing pages), email marketing and analysis.

Digital Marketing Consultant

The Ninja Passport, LLC

Chief Operating Officer

Three Bakers Gluten Free Bread (Contract)

Working with the management team, I have taken lead role as digital marketing manager in charge of all social media channels, blog content and working with recipe contributors, email marketing, digital ads, print ads and many other tasks related to digital marketing.

Digital Marketing Manager (Contract)

Brock Publishing

In this position I was in charge of growing the company beyond print (magazines). For the two major brands, Boulder Magazine and Boulder County Home & Garden Magazine, I managed email newsletters, social media pages, video advertising, smart tags and events. I also handled print advertising clients. 

The events I produced were the Boulder Home & Garden Fair (5 years) and The REAL Awards by Boulder Magazine (1 year)

Integrated Media and Events Director

Boulder Weekly

Generated sales leads, maintained client relations, created advertising campaigns, worked efficiently between art department, sales department and accounting department. 
Key Accomplishments:
Promoted to Senior Advertising Account Executive within six months.
Recognized as “Most Determined to Succeed”.
Recognized in top 1% of company history for sales.

Senior Advertising Account Executive

Howard Brinton Star Power Systems

Orchestrated marketing materials between departments. Organized 15-20 separate mailings, coordinating between three departments. Contributed content to monthly newsletter by researching, writing and editing sections specific to the marketing department. Managed online referral network. 
Key Accomplishments:
Promoted from marketing intern within two months.

Marketing Intern

I am an experienced B2B marketer with a passion for building strong relationships and driving growth and profitability in the hospitality industry. I have more than 15 years of experience in human-to-human marketing (H2H), which has helped me build strong, lasting relationships with clients and partners, leading to increased revenue and business success. I am dedicated to finding innovative solutions to complex problems and am committed to delivering exceptional results for all of my clients.

Will we have websites in the future? 🤔

Or will they be replaced by YouTube, LinkedIn and other micro-sites?

This is a question I asked of Brad Brewer in a recent conversation on the InnSync Show. 

See how he responded below👇

Get the full scoop in our latest post: https://lnkd.in/eQRSceG7

Susan Tucker

Agentic Hotel Distribution | Hotel Rich Cards @ Agentic Hospitality

Hospitality B2B Marketing That Feels Human | COO & Partner @ Lure Agency | Co-Founder @ Sales on Tap | Travel-Obsessed Mom of a CU Biz Buff & Teen Disc Golf Pro

The advice says:
“Show your face more.”
“Bring more energy.”
“Just turn the camera on.”

But some of the most effective leaders I know do the opposite.

They write first.
They think before they post.
They let structure carry the message.

And it works.

Because clarity scales better than charisma.
Consistency builds trust faster than confidence ever could.

You don’t need to become a creator.
You need to become recognizable.

PS: Going viral is optional.
Being visible is not.

[Pic of me poolside at Creekside Inn Palo Alto - a lovely property with lush surroundings. You should check it out! 😀]

If your team isn't carving out time to prospect, curate, and flex those outbound muscles...

you're leaving serious revenue on the table.

There, I said it. 

But don't take my word for it. 

Check out what my Sales on Tap partner, Celeste Berke Knisely, MTA has to say.

Want more? See what we've got brewing: https://lnkd.in/gseHE7YX

Sales on Tap

Sales Discovery Expert | Leveraging the Problem-Centric™ OS to Achieve 25%+ Predictable Win Rates Across Underperforming Teams | Mom of One & Done | Gap Selling Certified Training Partner | Co-Founder, Sales On Tap

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