👋 Hello, my name is Meenank & I can say, I'm living my dream ✨

🎓 An Engineering dropout, but I hold a Bachelor's degree in Computer Applications (Apr. 2020)

🌇 I'm a native from Bengaluru, India (Currently in Spain 🇪🇸) with a passion for creating content and developing implementable organic marketing strategies that will grow your SaaS business.

📚 My experience involves working with influencers & creators all my life.

✏️  Started content writing out of passion in 2016 and wrote 100s of articles for FREE for an year, to only discover we can get paid for it. 
✏️ Took on my first biggest client, Milaap and ranked my article/pillar post for the keyword "Crowdfunding India" 
✏️ Worked as a Head of Operations at India's first offline club for Digital Marketers (DM Club) alongside Deepak Kanakaraju (aka Digital Deepak)
✏️ Helped take PitchGround from $1M to $20M bootstrapped, as a head of marketing and handled a teams across diff. timezones where it involved collaborating cross-departmentally and leading through teaching and mentorship. 
✏️ Learnt the ins & outs of content creation, shooting videos from Ukranian filmmaker Valeriy & Digital Pratik from India.

❤️ PitchGround also taught me how to move from Ideation to Execution and thus resulted in millions of dollars in revenue! (Thx Udit Goenka)

💻 I have a blog where I crunch about SaaS Marketing ⚡ (Check it out: SaaSMarketer.xyz) coming soon

So in essence, I am living my dream, working with a laptop from the shores of Spain  🏖

✅ I’m well-versed in writing, planning and crafting quality content, public speaking, event planning and organizing, SaaS marketing, and making videos.

📸 In my free time, I love taking film photos, take up courses and attend events to meet new people! 

☕️ If you’re interested in grabbing coffee and talking shop (or to hear how I made my journey till here), please send an email/DM my way.

Why does Google Calendar warn me 30 minutes before a meeting… and then go completely silent when it actually starts?

Because in those 30 minutes, I’ve already forgotten the meeting exists. 🙈

Meenank Minnu

Ex-YC Personal Brand Consultant To Leading B2B Startup Founders & Execs | 6+ Yrs SaaS | $1M in revenue via LinkedIn All bound <​ 1.5 yrs | Scaling B2B & SaaS brands via LinkedIn | Content Strategy @ Digital Creativs

Half of your life’s problems go away once you believe in yourself. 

If you aren’t, stop scrolling social media.

This is Preeti Malik, and I'm watching her video on my laptop. 
Any guesses what I did with the video?

I put my headphones on,
Add mushrooms to my coffee,
cut 45 mins of video into 1min 20 secs using Capcut. 

⚡️ Preeti posted it, and her reach increased by +100% on that post. 

I go home happy as a content strategist, as I live to fight another day against AI.
 
What's the takeaway, you ask?
→ effin REPURPOSE the sh**t of existing content. 
→ Video reach is high (so post a video)

Could AI do this? maybe. 

OR

Was it my "tasteful" editing or just sheer luck that outperformed the mighty Claude AI?

Maybe you can be the judge and tell me? 👇🏻

What an abomination. Look at that headline. Yuck.

Ex.YC - So pretentious
leading B2B startups - like who?
6+ yrs in SaaS - You started in SaaS before Sam Altman?
$1M revenue - Yet still no one knows what you do
Scaling b2b saas brands via linkedin - how?

I'm going to give you a once in a lifetime chance. 
Suggest a non-pretentious, cool headline (based on what you know about me)

and I'll etch it on my profile.

Go ↓

Why doesn't anyone use Lovable to build another Lovable?

🛑 STOP posting AI slop on LinkedIn 
Do this instead:

→ Post your perspective
Hate someone, but love someone else? POST IT. 
eg: You hate Hubspot, so you shifted to Attio 

→ Post your POV
You disliked digging into CRMs and spent hours and here's what you learnt from it. 

→ Post value that you'd steal yourself
Notion docs, Google Sheet planners, AI prompts, agents, resources, and info-effin-graphics. (learn from the god of infographics, Vincent Pierri for this one)

→ Stand the f**k up for something
Hate an evil practice that you think is screwing your industry? 

👏👏 TALK ABOUT IT 👏👏

Stop sharing generic info. 
It doesn't work anymore.

Don't post AI on LinkedIn, instead post this

This Peter Thiel startup just went kaput. 
This is the fall of icon → AI startup that made ads 

Experts will tell you it's the $12M domain name (icon .com) or mismanagement of funds, but that's not the real reason. 

The real reason SaaS companies fail is by "failing to deliver on promises"

Their pitch was "produce 100 ads in 90 minutes. " 
LinkedIn AI bois called it the end of "design agencies" 

But guess what happened,
It never really delivered 100 ads in 90 minutes. 

It threw in errors, 
produced repeated ads, 
software was slow and clunky to use. 

Customers became frustrated because the unsubscribe button was hidden.

Their CEO then said, they're becoming a design agency and employees need to work all 7-days a week. 

What a sham. 

AI bois will say, AI is still catching up
Anti AI bois will say, AI won't replace humans 

and all I see is a product that didn't work, overpromised, heavily under-delivered along with a toxic CEO. 

Had to end.

Are you a LinkedIn ghostwriter or social media manager? 
I've got news for you. Both good and bad.

Let's rip the bandaid off first,

Bad news:
🛑 AI can do your writing job. 
It matches tone. 
It writes like a human. 
Feed it, and watch it follow the brand voice. 

You're not writing anymore. You're just instructing. 
You've gone from author to editor. From creator to prompt engineer.

If you got into this career for the love of writing,  
the craft, the flow, the blank page 

THIS WILL STING. 

I get it cos I got into this for the love of the craft ✨
I'm now facing a bit of an identity crisis 😢

Now, the good news (and this is where it gets interesting):
✅ The role hasn't died. It's leveled up.

Founders don't just want words on a screen anymore. 
They want a content partner,
someone who thinks about the full picture:

→ The LinkedIn post that stops the scroll
→ The lead magnet that converts readers into leads
→ The infographic that makes people save and share
→ The newsletter that's been repurposed from the LI post 

followed by the strategy that ties it all together🤌🏻

I've realised this is no longer a writing job.

This means:
❌ Writers who stay in their lane (words only) get replaced
Because founders feel they can write using Claude. 

But the ones who evolve? Who build the full-service offer?

They land retainers that actually reflect their value.
They become irreplaceable. 
They raise prices. 

The choice is simple:
Stay a writer → get commoditized.
Become a content partner → stay indispensable.

P.S. - "How tf do I do LinkedIn design now?…"

I built a system for it. More on that below. 👇

In my next post, I'm breaking down the Assembly Line Method: the exact content production system I'm using.

Experts are using this to gain 1,000–2,000 followers/month without burning out or sacrificing quality.

lmk if you're interested for this and if you've read it till here ❤️

Can’t help but wonder…

What if OpenClaw’s founder stopped at project #42?

He reads the headlines.
Sees Jensen Huang saying, “Coding is past.”

Panics a little.
Jumps on lovable. 
Builds a SaaS he doesn’t even love.

Grinds for months.
Chases PMF super hard. 
Celebrates his first $1,000 MRR.

And still… feels like a nobody.

Versus - 

He shrugs at the noise.
Keeps building what he actually enjoys.
Ships project #43.

No grand announcement.
No dramatic pivot.

And it explodes.
Mega-viral.
Game-changing Open Claw is born. 

Not because he timed the trend.
Because he stayed in the game.

Now zoom out.

What if you didn’t quit the thing you’re quietly good at?
What if you ignored the hot takes?
What if you just kept stacking reps?

Daily.
Weekly.
For years.

Where would you be?

Most people don’t fail.
They just stop at project #42

I'm usually the first guy to get fired from a company. 
And Jack just fired 4000 humans like me. Here's how I look at this:

First, this news hits really hard for me. 
Imagine replacing 4000 of your workforce with AI? 

We can't hide behind anymore - AI is replacing jobs. :-(

I have 5 things I want you to do: 

1) You need to become indispensable.
You're a social media strategist, but aren't designing or writing posts? 
LEARN TO DO IT. 

You're an SEO guy who hates to do backlinking/Reddit?
LEARN TO DO IT.

You're a social media manager, shy about coming on camera?
LEARN NOT TO BE SHY.

You call yourself a growth marketer?
LEARN FUNNELS, LEADGEN, LANDING PAGES, DATA CRUNCHING, etc. 

2) Stop productizing services (Go full-service) 
Anything that is productized is something AI can do. However, AI can't do the full service offering you'd offer. 

eg: We offer 15 DFY LI posts a month ❌
As many LI posts + outreach as it takes to get you leads. ✅

3) Learn AI tools 
We're at a point where AI expertise is no longer "good to have". It's mandatory now. It raises your value in the market. 

I just bought Adam Andrewjeski's OpenClaw course. 

4) Become a generalist
Generalists are going to thrive here as they're agile. They're jack of all trades, which makes them seamlessly flow like water into adjacent skills. 

5) Save money 
Jack is offering generous 5-month pay for people who got laid off. 
Your company won't. 

NO bad EMIs.
NO taking up home loans. 
 
Capitalism has come to a point where it's brutal. Jack's company's stock rose by 25% when he announced this.

The market is celebrating replacing humans. 

Disrupt yourself 
or get disrupted. 

You got a decision to make.

Cluely's CEO is a liar.
Here's exactly how he manipulated all of us, including VCs: 
 
First,
He lied about $7M ARR to raise $15M from a16z.

Next,
Spent all the money on memes, influencer marketing to create hype. 

And now, a year later, 
He posted about this on "X" that he had lied but unintentionally. 

This only tells me a few things:

→ VCs also fall for content hype and good vibes
→ LinkedIn bros will hype up any news that comes forward
→ Using paid ads for hype creation and memes > paid ads for revenue 

If you can create controversy + hype on social media, 
You can grow, even if you got less revenue. 

Cluely is just 1 such example. Imagine how many such startup founders are boasting their FAKE numbers on LinkedIn. 

Insane times, we're living in.

Ps - Don't sleep on LinkedIn. You can do this kind of hype for your own business (ethically ofc)

CEOs have gone mad. 

Some of them are asking for 10x from marketers...

"10x marketing output" bcs AI now exists. 

Let's realistically look at how a marketer can achieve that:
→ Make more AI slop posts
→ Publish more AI slop lead magnets
→ Generate more AI slop led landing pages 
→ Write boring whitepapers that no one would really consume 

Is this what 10x marketing output looks like with AI?

Ps - I know CEOs will actively avoid this post.

Is there any real use case of AI apart from generating AI slop? 


you can't depend on it for therapy 
you can't make it do complex stuff

it just says yes to everything you say...

and lastly tries too hard to replace you. 

Billionaires running AI are winning
Common people are losing jobs

The people in between try to make money with AI wrappers, convincing you slop is good. 

This whole thing feels like one giant mess 

where almost, nobody 
is able to keep up with AI updates anymore.

anyone with me?

Open Claw just gave me some super depressing news. 

I just used OpenClaw to calculate my net worth 10 years from now. 

This is the prompt you need to copy/paste: 

"Run a Monte Carlo simulation with 10,000 simulations to predict where I will be financially in 10 years."

It predicts me at 2.8 Cr, which is nowhere near $1M I aspire to.  

However, this number is pretty accurate because: 
→ I have listed down my expenses and my savings
→ Listed down current assets 

With inflation 6%, My 2.8Cr in 2035 is essentially worth 1.2Cr. :(

Which means,
I won't be able to afford an apartment in a tier-1 city anywhere in India. 

Is this how you do financial planning? 
I found it pretty depressing.

Do try it with any "pro" thinking model or OpenClaw if you got access and you just might unlock more insights. 

Am I happy with the figure?
Not at all.

The same Claude we use has been used to take over Iran, Venezuela and bomb people. 

Isn't it wild?

It sucks how you so well optimized your life to finish work soon, and the world sees you as jobless. 

If you're working 8 hours or more a day as an employee, I frankly feel that it's a skill issue truly. 

Output > timing

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