I am a Director and third-generation entrepreneur at Diatrends, India’s leading jewellery manufacturer-exporter for international luxury brands. With over 28 years in jewellery manufacturing, I lead Diatrends in providing products that meet the highest standards.
 
Our focus at Diatrends is on delivering exceptional design and craftsmanship. We understand the emotional value of jewellery, which sets us apart. Our commitment to quality and stakeholder satisfaction drives our mission as a global high-end jewellery manufacturer. We have established partnerships with leading luxury brands across the USA, Europe, the Middle East, Asia, Australia, and India.
 
As Director, I’ve combined my expertise in problem-solving, diamond grading, marketing, and sales to help the company scale and gain recognition. But what truly sets us apart is our empathetic, value-driven approach. We believe in conducting business with integrity and respect, and these values guide every decision we make.
 
At Diatrends, we are committed to:
•  Legacy and Precision: A third-generation company known for quality and craftsmanship.
• Kaizen and Lean Manufacturing: Continuous improvement drives our efficiency.
• Trust and Transparency: Rich values ensure stable, long-term relationships with our clients.
• On-Time Delivery in Full: Our OTIF rate of 85% reflects our dedication to punctual service.
• Scalability: Our Kaizen-driven approach allows us to scale operations, meeting growing client demands quickly.

Beyond my role at Diatrends, I prioritise my passions. For nearly 15 years, I’ve enjoyed the dynamic sport of golf. I’m also deeply committed to community service, actively contributing to Shrimad Rajchandra Love and Care’s 10 Care initiatives, focusing on impactful social work.

At Diatrends, every pair of earrings is a result of thoughtful craftsmanship where form, balance, and detail come together with purpose.

This approach defines the value we create and the consistency we aim to deliver across every piece.

#Diatrends #LeadershipInsights #AuthorityProduct #Craftsmanship #Earrings #DesignExcellence

Sunit Kothari

I am a Director and a third-generation entrepreneur at Diatrends, India’s leading jewellery manufacturer exporter that caters to international luxury brands. I have over 28 years of experience in luxury jewellery manufacturing.

We are a B2B manufacturing company who are associated with numerous brands and luxury retailers across the USA, Europe, the Middle East, Asia, Australia and India. Our processes are geared toward guaranteeing satisfaction for our stakeholders. 

At Diatrends, we aim to be the world’s leading company in high-end jewellery manufacturing. Jewellery is synonymous with grace and beauty. It carries a lot of emotional value for its owner and user. Diatrends recognises this beauty and works to deliver excellent design and craftsmanship. As the Director, I have worked in tandem with this empathic, value-based approach. Through my skill set which comprises problem-solving, diamond grading, marketing and sales I have helped the company to scale and gain recognition. 

Beyond my directorial duties, I also prioritise my interests. I have been playing golf for nearly 15 years which I find to be an intriguing sport due to its dynamism.  I am also involved in active service or seva as an effort to give back to society. I am associated with the charitable mission, Shrimad Rajchandra Love and Care where I practise seva through the 10 Care -360 Degree community initiatives.

Director at Diatrends Jewellery Pvt Ltd | Avid Golfer | Philanthropist

Sustainability and responsibility shape the future of leadership. 

The shift from viewing ESG as an added practice to recognising it as a core driver of long-term value marks a significant change in how organisations evolve. 

Leaders today influence outcomes not only within business systems but also across the environments and communities connected to them.

When purpose guides decision making, growth moves beyond targets and transforms into impact that lasts - 
- It strengthens governance. 
- Builds trust. 
- Aligns every part of the organisation with the larger good it aims to serve.

At Diatrends, this direction shapes how we plan, innovate, and measure progress. 

Each choice reflects a commitment to responsible growth and a belief that business and society move forward together when sustainability is embedded at every level. 

#Diatrends #ThoughtLeadership #ESG #Sustainability #ResponsibleGrowth #LeadershipInsights #PurposeDrivenBusiness

What sets future-ready leaders apart

Been watching Stick on Apple TV+ lately, and honestly, it hits close to home, both as a golfer and as someone running a family business.

The show is about second chances, mentorship, and showing up even when the odds aren't in your favour. 

Pryce coaches a young prodigy not just on technique, but on handling pressure, staying present, and playing the long game.

At Diatrends, we've always believed that craft isn't just about skill, it's about patience, discipline, and the people who stand by you. 

Whether it's on the course or in the workshop, success is built on trust, resilience, and the willingness to learn.

Sometimes the best lessons come from unexpected places. This one came from a golf series.

Worth a watch if you're into stories about grit, growth, and finding your swing again.

Precision, quality checks, and disciplined workflows form the framework that elevates craftsmanship from skill to consistent excellence. 

Every detail, no matter how small, influences the strength, finish, and reliability of the final piece. 

When teams follow structured processes with focus and accountability, output becomes both predictable and exceptional. 

This mindset defines how Diatrends operates, where excellence is not an outcome of chance but the result of systems that prioritise care, consistency, and technical accuracy at every stage.

#Diatrends #ThoughtLeadership #Craftsmanship #ProcessExcellence #QualityStandards

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