i2e Consulting

Marketing Director

Edvanza

•	Marketing strategy: Lead the marketing strategy for Edvanza in Europe and South Asia, for beta and launch, across product, performance, content, community and events.
•	Product marketing: Lead the GTM for driving product awareness, adoption, engagement and retention, developed positioning, messaging, and enablement content. Lead the content marketing program across website, social media, blogs, and PR.
•	Community engagement: Lead community engagement through implementation of influencer marketing, mentorship programs, power users program and expert creator group.

Head - Marketing

AiRo Digital Labs

Strategy
Lead the marketing function for AiRo across North America for the Healthcare / Life Sciences/ Pharma / CPG / Retail for products / services in the artificial intelligence, machine learning, NLP, intelligent automation space. Responsible for strategy & execution for all enterprise and mid-market accounts.

Performance marketing
Responsible for the performance marketing mandate through Google Search & Display campaigns, LinkedIn paid campaigns, LinkedIn tools like Prospectin, Octopus.

Demand generation
Development & execution of the marketing strategy across content, social, PR, & events influencer marketing

Associate Director - Marketing

The marketing function at BMJ works at the intersection of content & technology, creating innovative & integrated customer experiences to elevate the brand in the South Asian market.

I headed marketing for BMJ in South Asia and manage a team of marketing specialists. I owned the end to end marketing mandate across 5 key marketing functions: Market Research, Revenue Generation, Customer Acquisition & Experience, Communication & Marketing / Business Strategy.

Tenure details
Dec 2011 - September 2014: Marketing Manager
November 2014 onwards: Head of Marketing

Responsibilities

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Development of marketing strategy for the South Asian market across 4 divisions [Enterprise, Education, Direct-to-Consumer, and Corporate]. Responsible for framing the annual GTM strategy, creating the promotions calendar & ownership of the customer experience.

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Creation of communication messaging through email marketing, social media marketing, on page SEO content, collateral development, newsletters, articles.

𝗣𝗥 & 𝗽𝘂𝗯𝗹𝗶𝗰𝗶𝘁𝘆: Led the PR & publicity function across 9 countries – responsible for PR uplift through brand mentions, stories and online presence.

𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Worked with top 1% healthcare influencers in South Asia, creating RoI centric influencer engagement programs.

𝗗𝗲𝗺𝗮𝗻𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Ownership of the demand generation portfolio [lead generation, customer acquisition, &amp; retention] across 4 divisions through a highly optimized demand generation engine.

𝗕𝗿𝗮𝗻𝗱: Responsible for brand alignment & brand development activities across South Asia [brand upliftment, brand IP creation – such as unique events, roadshows]

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Responsible for the digital marketing infrastructure: organic and inorganic content across social media, ads, Google SERPs, video marketing.

Edutech

Edutech is an e-learning startup, with content capabilities licensed from European markets.

Responsibilities

𝗗𝗲𝗺𝗮𝗻𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Lead the demand generation function through email marketing, events, and social media marketing

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Created e-newsletters, advertisements in journals / magazines, product collaterals (brochures / flyers / case studies), website content.

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Built and managed the social media marketing program for the brand.

𝗘𝘃𝗲𝗻𝘁𝘀: Led and managed the events strategy – profiling the company in World Education Summit 2010, FICCI Higher Education Summit 2010, Emerging Directions in Global Education (EDGE)
2010.

Asst Manager-Marketing

GlaxoSmithKline Consumer Healthcare

I worked in the market research department of this consumer healthcare behemoth.
My work was assessing the buyer perception toward Horlicks Chilled Dood - a new product category launched in the summer of 2009.

Market Research

Pearson Education

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Creation of high profitability products within the assigned portfolio.
𝗣&𝗟 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Ensure 20-30% net profit margin in assigned portfolio, to achieve overall divisional profitability.
𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Create marketing communications messages, design promotional material, conduct events to create awareness & visibility

𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀

Managed 3 high visibility projects with less than 1% errors [in the concept to delivery value chain – across proposal approval, production, marketing and promotions.
Managed the top 25% content influencers in the value chain and created engagement programs for the them.

Assistant Manager - Product Marketing

SPi Technologies & SRI

Content marketing specialist

I am a healthcare marketing professional with around 16 years of experience in targeting pharmaceutical, medical devices, payer, provider accounts across North America, Europe and RoW markets. I have led the marketing function for B2B /B2C SaaS products / IT services in healthcare, targeting mostly enterprise and mid-market clients.

Some of the SaaS products that I have worked on [ARR $ 2-20M range] include:
- A Clinical Decision Support System (CDSS) app.
- A low code /no code product for citizen developers.
- An AI-led career advancement system.

I have handled services marketing for the following stack:
- AI-RPA based stack for everyday automation for healthcare provider customers in areas like real time eligibility verification, EHR/EMR integration.
- Voice AI-enabled Clinical Trials recruitment & management, pharma contact center automation.

I have led the marketing for category defining segments throughout my 16+ years:

Edvanza:  Head Marketing, AI-led CareerTech platform
AiRo: Associate Director, Marketing, led marketing for their citizen development /low-code/no code platforms using AI/NLP/RPA + telehealth platform, ViKi.
BMJ: Head Marketing for South Asia, led marketing for SaaS products in HealthTech for pharma, med devices and provider segments.

I have led, built and scaled marketing teams across product marketing, market development, events, social media marketing, ads, events and brand management for both the B2B & B2C audience segments.

Taplio

Sumedha Chatterjee's Linkedin Analytics

Sumedha Chatterjee

Ready to grow your LinkedIn presence?

Taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Sumedha Chatterjee's Linkedin Analytics

Sumedha Chatterjee

Ready to grow your LinkedIn presence?

Sumedha Chatterjee's Linkedin Analytics