For CROs & VPs of Sales Who Refuse to Miss Quota — STAR Sales Leadership Mastery™ Protects Revenue, Valuation & Executive Credibility.

Missing quota isn’t a rep problem. It’s a leadership problem.

For over 30 years, I’ve helped CROs and VPs of Sales transform their organizations by focusing on the one lever that protects revenue, valuation, and board confidence: Sales Leadership.

The truth?

Training inspires — but it doesn’t enforce.

Enablement equips — but it doesn’t stick.

Dashboards track — but they don’t coach.

That’s why so many leadership initiatives fail. Without enforcement, execution collapses, forecasts fall apart under boardroom scrutiny, and $500K+ per underperforming manager drains out of the business every quarter.

I built the STAR Sales Leadership Mastery™ Framework to change this. It’s not another workshop. It’s Sales Leadership Infrastructure — a proven operating system that:

Enforces coaching discipline across every sales manager.

Stabilizes forecasts within 5% accuracy.

Lifts performance by 30% in as little as 26 weeks.

Protects executive credibility when it matters most.

I’ve worked with global organizations like Novartis, Roche, Allergan, Medisca, and SentinelOne to build stronger managers, stronger teams, and stronger results.

If you’re a CRO or VP of Sales who refuses to gamble with revenue or credibility, let’s talk.

👉 DM me to discuss how to future-proof your leadership infrastructure and turn your sales managers into master coaches.

📊 Start with your Coaching Effectiveness Snapshot
🎥 Watch this short training: YouTube Training
📅 Book a discovery call: starresults.com/book-your-session

📩 steven@starresults.com
🌐 starresults.com | 📞 905-737-4548

🔥 𝐓𝐡𝐞 𝐌𝐨𝐬𝐭 𝐔𝐧𝐝𝐞𝐫𝐫𝐚𝐭𝐞𝐝 𝐒𝐚𝐥𝐞𝐬 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐌𝐨𝐯𝐞. 𝐀 𝐏𝐞𝐧 𝐚𝐧𝐝 𝐚 𝐏𝐨𝐬𝐭𝐚𝐠𝐞 𝐒𝐭𝐚𝐦𝐩.

In sales leadership, you can’t manufacture motivation, but you can ignite it.

One of the most powerful tools I ever used to build loyalty, trust, and performance didn’t cost a dime.
It wasn’t SPIFs.
It wasn’t gift cards.
It wasn’t dashboards or tech.
➡️ It was handwritten notes.

Every six weeks, I set aside time to write personal, specific messages to individual reps, not managers, recognizing something real they achieved.
Not “great job last quarter.”
Not “keep it up.”

But specific impact:
“Janet — your market share growth in Region 3 on Product X was outstanding.”
“Chris — your persistence with the ABC account changed the outcome.”

I mailed the notes to their homes.
And here’s the part most leaders underestimate:
💥 Reps kept those cards for YEARS.
💥 Some still mention them today.

Recognition is more powerful when it’s:
✔ Personal
✔ Unexpected
✔ Specific
✔ Tangible

If you want to motivate your team in 2026, skip the gimmicks.
Pick up a pen.
Notice something real.
Write it down.

It will last far longer than any bonus ever will.
🎥 Full insight into the video.


👉 What’s the most meaningful recognition YOU ever received at work?
Drop it in the comments. Your story might inspire another leader today.


#SalesLeadership #SalesCoaching #LeadershipDevelopment #Motivation #SalesManagers #SalesCulture #Recognition #SalesEnablement #HighPerformanceTeams #LeadershipTips

Steven Rosen

With over 20 years of experience as an executive sales and leadership coach, Steven Rosen helps sales executives and managers accelerate their sales growth and achieve outstanding results. He is the founder and CEO of STAR Results, a sales leadership consulting and coaching company that offers the Focused Sales Leadership program, a personalized and practical approach to sales leadership development.

Through his program, Steven empowers sales leaders to gain control of their calendar, develop a highly engaged sales team, and establish a performance cadence that consistently exceeds sales objectives. He draws on his extensive research and expertise in sales management, strategic thinking, and new business development, as well as his own successful track record as a sales executive and leader. He is also a recognized sales influencer, author, and speaker, with multiple awards, publications, and media appearances. If you are ready to take bold and massive action to elevate your sales leadership, schedule a no-obligation meeting with Steven today and discover how he can help you achieve your goals.

🚀 Clarity. Focus. Results.

It’s easy to feel overwhelmed, stuck in the tactical weeds instead of charting the strategic course. I remember a time when a high-potential leader I know was feeling this exact stress, brilliant ideas, but inconsistent execution.

They weren't lacking skill; they were lacking clarity and a dedicated thinking partner.

Once they engaged a coach, the difference was immediate. It wasn't about being given answers; it was about asking the right questions. Suddenly, complex goals distilled into achievable steps. Distractions disappeared.

The result? The team's performance wasn't just better; it was consistent, leading to sustained target achievement.
The stats don't lie: "Leaders with a coach are 50% more likely to hit their targets."

Are you providing yourself or your high-potential leaders with the clarity they need to truly succeed? It's the ultimate performance multiplier.

#Leadership #Coaching #ExecutiveDevelopment #BusinessGrowth

This edition of the Sales Leadership Edge exposes a hard truth most organizations overlook: training doesn’t drive performance; leadership does.

If you’ve ever watched your team leave a workshop energized, only to see old habits return within weeks, you’re not imagining it. The issue isn’t the content. It’s the absence of the leadership discipline required to reinforce new behaviours until they stick.

In today’s edition, we break down why training fails 87% of the time and what the highest-performing sales organizations do differently to create predictable, lasting results.

Join me of Dec. 4th for an Executive Masterclass on how to create a system that delivers predictable growth in 2026. There is limited seating so if you are interested reserve a spot.

Mentor and Guide for Women Reinventing Their Lives at Midlife

From all the people who pass by, only one stops.

What does that mirror to us?

If we want help, we must first help.
If we want want, we must love first.
If we want change, we must change first. 

🤍  Share this to remind others of their potential.
🤍  For more insights on transformation, follow me Nazanin Bigdeli.  


#nazaninbigdeli #inspiration #theherosjourney #alignment

I am very excited to share today’s edition of the Sales Leadership Edge, which highlights a powerful new approach to improving forecast accuracy, strengthening execution, and engineering predictable growth in 2026.

This week’s edition pulls directly from the masterclass I delivered to SaaS leaders and dives into the leadership systems and behaviors that truly drive performance — not more dashboards, tools, or one-off training, but the enforcement layer that turns strategy into consistent execution.

𝐘𝐨𝐮 𝐝𝐨𝐧’𝐭 𝐫𝐢𝐬𝐞 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐥𝐞𝐯𝐞𝐥 𝐨𝐟 𝐦𝐨𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧, 𝐲𝐨𝐮 𝐫𝐢𝐬𝐞 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬, 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞, 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲.

That quote on a Wheaties box says it all.

Most sales organizations are fueled by bursts of motivation: a big kickoff, a new playbook, a leaderboard challenge.

But motivation fades.

What separates high-performing organizations from the rest isn’t energy.

It’s infrastructure.

🏗️ Standards define what “great” looks like.
🧭 Structure creates the operating rhythm that keeps Coaching, pipeline, and performance on track.
🔁 Consistency through reinforcement and enforcement turns habits into culture.

Sales Leadership Infrastructure™ is the system that keeps performance predictable quarter after quarter, long after the motivational buzz wears off.

Motivation gets you started.

Infrastructure keeps you winning.
hashtag

#SalesLeadership 
#SalesExecution 
#LeadershipDiscipline 
#CoachingCulture 
#SalesLeadershipInfrastructure hashtag
#CRO 
#VPofSales 
#SalesManagement

𝐌𝐨𝐬𝐭 𝐂𝐑𝐎𝐬 𝐈 𝐬𝐩𝐞𝐚𝐤 𝐰𝐢𝐭𝐡 𝐚𝐫𝐞𝐧’𝐭 𝐰𝐨𝐫𝐫𝐢𝐞𝐝 𝐚𝐛𝐨𝐮𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐲𝐦𝐨𝐫𝐞.

They’re worried about predictability.

One CRO said this to me recently during a 2026 planning conversation:
“We’re doing a lot of the right things.
The pipeline is active.
The dashboards look fine.
But the forecast still doesn’t feel… controlled.”

That sentence matters.
Because when forecasts feel uncontrolled, it’s rarely a data problem.

It’s usually a leadership enforcement problem.

Over time:
• standards loosen
• rigor fades
• inspection slips
• activity replaces accountability

Nothing breaks overnight.

Execution just drifts.

And when execution drifts, forecast confidence erodes.
That’s why more CROs are heading into 2026 asking a harder question:

“Do we actually have a leadership system that enforces predictable growth — or are we still relying on effort and hope?”

I recorded a 22-minute executive briefing that reframes forecasting as a leadership issue — not a tooling or RevOps problem.

No pitch.

Just perspective.
▶ Watch the replay:
https://lnkd.in/gdj3buDy

Which feels harder right now: hitting the number, or standing behind the forecast?

𝐓𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐦𝐢𝐧𝐝𝐬𝐞𝐭 𝐬𝐡𝐢𝐟𝐭 𝐬𝐚𝐥𝐞𝐬 𝐦𝐚𝐧𝐚𝐠𝐞𝐫𝐬 𝐦𝐮𝐬𝐭 𝐦𝐚𝐤𝐞 𝐭𝐨 𝐛𝐞𝐜𝐨𝐦𝐞 𝐠𝐫𝐞𝐚𝐭 𝐜𝐨𝐚𝐜𝐡𝐞𝐬

Most sales managers believe coaching means having the right answers.

It doesn’t.

The real shift is moving from telling reps what to do to asking questions that force them to think.

Simple questions:
How did it go?
What worked?
What would you do differently next time?

Asked once, they help.
Asked consistently, they change behavior.

Great coaches ask the same questions over and over until reps start asking themselves those questions when the manager isn’t there.

That’s the moment a rep becomes self managing.
That’s when coaching stops being a one off conversation and becomes a system for sustained performance.

Great sales managers don’t create dependence by giving answers.

They build capability by asking questions that develop judgment, accountability, and confidence.

That’s how you stop giving fish.
And start building sales professionals who know how to fish on their own.

#SalesLeadership #SalesCoaching #SalesManagers #CoachNotBoss #LeadershipDevelopment #SalesEnablement #MindsetShift #STARResults

𝐂𝐑𝐎𝐬 𝐲𝐨𝐮𝐫 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐫𝐢𝐬𝐤 𝐢𝐧 𝟐𝟎𝟐𝟔 𝐢𝐬𝐧’𝐭 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭. 𝐈𝐭’𝐬 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐯𝐚𝐫𝐢𝐚𝐛𝐢𝐥𝐢𝐭𝐲.
Every team has dashboards, tools, and AI.
But only a few have consistent leadership behaviour — and that’s what drives predictable revenue.
If your managers coach differently…
qualify differently…
inspect differently…
You don’t have a forecasting problem.
You have an operating system problem.
I’m hosting a masterclass for CROs who refuse to run another year on hope:
From Firefighting to Forecast Accuracy — How Sales Leadership Infrastructure™ Creates Predictable Revenue
You’ll learn:
·      The real reason forecasts swing 20–30%
·      How to eliminate manager variability
·      The OS top CROs install to achieve 5–7% forecast accuracy
📅 Dec 4, 12PM ET
🔗 Register: https://lnkd.in/gCqzPWrf

Predictability isn’t a dashboard feature.
It’s a leadership system.

Training fades. Dashboards mislead.
Infrastructure is what actually moves the number.
Join me and learn how to build it.

This edition of the Sales Leadership Edge cuts straight into one of the biggest myths in revenue leadership: the idea that forecast accuracy is a data or pipeline issue.

It isn’t.

Forecast accuracy is the clearest indicator of leadership discipline, the consistency, rigor, and standards your managers enforce in coaching, qualification, and execution.

As we move into 2026, predictability becomes the real competitive edge. Boards don’t reward dashboards or activity they reward leaders who eliminate variability and run a disciplined revenue engine.

If you want a more stable, trustworthy forecast in 2026, this edition is for you.

𝐒𝐚𝐚𝐒 𝐂𝐑𝐎𝐬 — 𝟐𝟎𝟐𝟔 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐭𝐡𝐞 𝐲𝐞𝐚𝐫 𝐭𝐡𝐚𝐭 𝐞𝐱𝐩𝐨𝐬𝐞𝐬 𝐞𝐯𝐞𝐫𝐲 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐫𝐮𝐧𝐧𝐢𝐧𝐠 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐞𝐧𝐟𝐨𝐫𝐜𝐞𝐝 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐢𝐧𝐟𝐫𝐚𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞.

Pipeline swings, inaccurate commits, and last-mile execution problems are not “sales issues” in SaaS.

They are system failures that show up as:
🔥 Forecast volatility
🔥 Unpredictable ARR
🔥 Board pressure
🔥 Valuation drag

SaaS CROs aren’t being judged on effort — you’re being judged on predictability.
And predictability doesn’t come from:
❌ more dashboards
❌ more enablement
❌ more training

It comes from leadership enforcement, the operating system that ensures managers coach, execute, and drive accuracy quarter after quarter.

That’s why I’m hosting:
From Firefighting to Forecast Accuracy & Predictable Growth
Executive Masterclass for SaaS Revenue Leaders
December 4 • 12 PM EST

This is not training.

This is the leadership infrastructure SaaS companies use to stabilize ARR and defend forecasts in the boardroom.


⭐ What You Will Learn
🔹 How elite SaaS organizations achieve forecast accuracy within 5%
🔹 How to eliminate the $500K–$1M leadership revenue leak
🔹 How to enforce a repeatable operating rhythm across regions
🔹 How to turn enablement into adopted behavior, not unused content
🔹 How to protect valuation by stabilizing pipeline reliability
🔹 How leadership infrastructure impacts NRR, ARR growth, and rep productivity
This masterclass is for SaaS revenue leaders who must defend every number they present to the board.
If you need predictable growth in 2026, this session is non-negotiable.

👉 Register for the Dec 4 Executive Masterclass: https://lnkd.in/gCqzPWrf

Sales leaders, you may want to listen to Mike's podcast. I am sure it is filled with gems and pearls.

Lover of Sales | Helping Sellers, Sales Leaders, & Sales Teams WIN MORE NEW SALES | Author of 4 Amazon #1 Bestsellers | #SalesTruth

Ridiculously thankful to the sales leadership community as we celebrate the 10-year anniversary of Sales Management. Simplified. and the 100th podcast episode. And the fact that it's Thanksgiving week only makes it even sweeter!

In celebration and in appreciation I just released what I'm calling...
THE MOST JAM-PACKED 30-MINUTE BOOK SUMMARY EVER!

Details below...

Feel free to use it as a quick review or scorecard on your current sales management effectiveness, and deploy it as a guidebook for identifying areas to focus that will radically improve your sales leadership, culture, and results.

THANK YOU for making Sales Management. Simplified. what is has become. I am honored, blessed, grateful, and blown away that I get to what I do. Truly, thank you!

I'm hosting EXECUTIVE MASTERCLASS - Exclusively for CROs, VPs of Sales . Make sure to attend it on December 4.

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