Monetization - Customer Value - Value-based Pricing - Sustainability - Pricing

I am a business executive with deep knowledge in business strategy, value-based pricing, monetization, and transformations. I have studied and practiced pricing across geographies and industries for over 15 years. I speak the language of sales, pricing, finance, and the C-suite. Check out www.zilliant.com and www.stephanliozu.com for more details.

#Pricing Executives need to consider the #pricingfunction as a competitive weapon. They need to balance #pricingscience and #organizationalscience. I wrote this book to promote the organizational side of the pricing function and to design it to unlock #competitiveadvantage. Lots of can be copied. Focus of what cannot to create advantage! #disruption #pricingstrategy Professional Pricing Society Kevin Mitchell Ethan Williams Danilo Zatta, PhD, MBA Tim J Smith Jean-Manuel Izaret • Mark Stiving, Ph.D. Ramona Maties-Falaschi, CGMA Prakash Bhatia (Praks) - CPP, PMP Bhadra Menon Michael Mansard Philip Daus Matthew Knaggs Laura Preslan Angie Jackson, CPP Johnny Haskins Jr. MBA, MCTS, MCITP Link to Amazon in the comment below!

Stephan M. Liozu, Ph.D.

Pricing Evangelist - Monetization - Pricing Transformations - Value-based pricing

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