Content Strategy Consultant | Helping Seed, Series A and bootstrapped SaaS startups build an organic lead pipeline without spending $1 in paid ads l Freelance Content Writer for Productivity, AI tools, Sales & MarTech

👋🏻 I am Sreyashi! 

I have an end-to-end content marketing background that started with content writing and evolved into content strategy and now full-stack marketing. 

I have worked in content roles at product companies, agency (TripleDart Digital) and freelanced as an individual consultant (Hiver, Atomicwork, ClearFeed, Beatoven.ai, Uniqode, Skydo among many).

I helped my clients achieve the following 👇

- Helped a founder's LinkedIn post go viral (1300+ likes, 1M+ impressions and countless business enquiries) within a day

- Helped an AI brand drive 2000+ sign-ups in less than six months with BOFU blogs

In December 2024, I joined Compport a leading Compensation and Rewards software and am currently handling all things organic marketing here. 

I am exploring different organic channels, including Website, socials, email, and events. As of Q2 2025, I have helped Compport add approx $2M to the pipeline with a BOFU-focused content and social strategy. 

I also help freelancers, content writers and content marketers through my free newsletter, digital products and 1:1 consultation call. 

I am a Topmate 1% creator and have helped over 200 people so far. Check my featured section for more.

If you read this far, let me guide you on what you can do next 👇

- DM me any questions you might have 
- Subscribe to my newsletter (Link in the featured section)
- Explore my paid products and 1:1 consultation services (Link in the featured section) 


Happy marketing ✨🌻

Only someone with anxiety can relate 👇🏻

- Not being able to work with music on. I have tried everything - headphones, airpods, loud music, lofi EVERYTHING. It always feels like music is taking over my brain and I am lagging behind 

- There is always a ticking clock in my brain. I assign deadlines in my mind that's way before the actual deadline. People are generally unable to match my pace and hence more anxiety 

- Heart beats faster at any point - sometimes without even realising what triggered the anxious thoughts 

- Thinking about hypothetical scenarios that don't exist and making up back-up plans in mind that I will never need

- Self-doubt kicks in at every minor hurdle and all I want then is reassurance 

It never goes away completely. 

It's rather a journey of being adaptive.

Have you ever faced these? What do you do in those situations?

Let's talk!

Sreyashi  Chatterjee

Marketing @Compport | I talk about BOFU Content, GEO, and Content Attribution for B2B SaaS | Content Marketing Mentor | Running 2 Newsletters and counting 😎 | Anxiety Girlie

Your product should be the center of all your marketing efforts, and my next SME guest, Sabahet Amjad, explained why and how.

If you are a content, product, or brand marketer finding your way in a product startup, you HAVE to read this edition of SaaS Splash Bulletin.

Subscribe now: https://lnkd.in/geBYnkmu.

Want your TOFU blog pages to actually convert?

Here are 5 quick upgrades:

→ Start with a sharp narrative hook that creates instant relevance
→ Add mid-fold micro CTAs to capture early intent
→ Use structured blocks (tables, steps, definitions) that boost skimmability and AI visibility
→ Place small credibility markers near key claims
→ End with a high-intent, topic-aligned CTA that feels like the natural next step

Link to my newsletters in the comments + featured section.

Make sure to subscribe.

5 Ways to Increase the Conversion Potential of TOFU Blogs

The most reliable content boost I’ve seen this year didn’t come from publishing more. It came from refreshing and redistributing what already exists. (Proof below) 👇

Every time I take an older piece, update the thinking, tighten the structure, bring in newer examples, and then repurpose it across formats, the outcome is the same:

The content re-enters the ecosystem with far more momentum than it had originally.

And this isn’t just anecdotal. Ahrefs’ latest study shows a clear pattern:

AI engines disproportionately cite content that has been updated recently.

- Not necessarily high-ranking pages.
- Not necessarily high-authority domains.

Just fresh, relevant, structured content.

That matches what I’ve been seeing.

A refreshed idea travels faster across the entire journey:

→ A short POV post builds the narrative.
→ A carousel or snippet delivers the depth.
→ A quick founder post gives it emotion and recall.
→ An email version lands it in a more intimate channel.

Same idea, different expressions — without recreating everything from scratch.

And when the core piece is fresh, everything downstream performs better — including visibility on AI engines, which now behave more like rapid content aggregators than traditional search.

One refreshed idea → multiple formats → consistent presence.

Not louder content. Just smarter circulation.

New to content marketing? Feeling overwhelmed in your role?

In this week’s special edition of SaaS Splash Bulletin, I will share what exactly you should do as a new content marketer in month 1:

- In a product startup
- In an agency 

Special edition because I am not going to make it available for everyone.
Access will be limited to my subscribers only.

Make sure to subscribe: https://lnkd.in/geBYnkmu.

Not every BOFU piece deserves a refresh. Here’s how I decide which ones do 👇

- I don’t chase traffic — I chase conversion intent. If it’s ranking for “pricing”, “tool”, or “comparison” keywords → it’s worth a look.

- I check if the decision-critical info (pricing logic, ROI math, screenshots, integrations) is outdated — that’s what actually drives refreshes.

- I compare conversion signals — scroll depth, CTA clicks, demo form views — before assuming it’s underperforming.

- I benchmark against current SERP leaders to see if the decision narrative has shifted.

Finally, I score effort vs. impact. If the refresh won’t change business outcomes, it waits.

In short — intent + decision impact + ROI of effort. Everything else can wait.
I am adding 3 new chapters to my BOFU e-book. 

And those who bought it already will receive a huge discount!

Make sure to get now: https://lnkd.in/gBiD8vur

How I decide which BOFU pieces deserve a refresh

My three key takeaways from Spotlight 2025 👇

→ Forget traffic, the real metric is influence
→ AI won’t replace you; it will only empower you. Unless your skills are average
→ To get high visibility in 2026, focus on discovery, engagement, and value

There are two more!

Read the complete edition here and subscribe to SaaS Splash Bulletin: https://lnkd.in/gpyXbu-E

Spotlight 2025

Hey there, I’m offering a Black Friday discount on 2 of my most sold products: BOFU Content e-book and AI+Human Content Playbook (Valid till 30th November).

Here’s why you should consider purchasing these:

#1 BOFU Content E-book

→ The what, why, and mindset shifts required to niche down to BOFU content
→ A playbook for all things BOFU content, starting with strategizing, creation, and execution
→ There will be AI prompts to scale your BOFU content creation process
→ Multiple BOFU content templates for blogs and landing pages
→ Multiple checklists for editing, formatting, and repurposing your BOFU pieces

It's being updated, and for those who already own it, they will only need to pay for the new chapters!

Grab it here: https://lnkd.in/gUYMuCgF

#2 AI+Human Content Playbook

✅ AI Prompt Vault
High-performing prompts for research, outlining, writing, rephrasing, ideation, and editing. Tested in real campaigns.
✅ Notion Dashboard
Organize your content pipeline, prompts, and workflows in one place. Designed for solo marketers and lean teams.
✅ Proven AI-handling tactics

Learn how to build custom GPTs, Claude projects, and the workflow that helped me generate 20+ SQLs in my first three months as a content marketer.

Grab it here: https://lnkd.in/gN7yKiX5

DM for any questions! Sharing testimonials below 👇 Go to Topmate for more!

Every time I open LinkedIn, there’s a new company claiming they can “get you cited in AI faster.”

And honestly… no one really knows what works yet. That’s the crazy part.

AEO is so new that even the people selling you “AI citation mastery” are mostly guessing.

But for early-stage founders and content marketers, it’s almost impossible to tell what’s legit and what’s just the next MLM-with-a-landing-page.

Here’s the only thing that actually works right now:

Go back to the basics.

The same SEO hygiene we’ve been preaching for years is what helps you show up in AI.

→ Fix your technical SEO
→ Build real mentions + backlinks
→ Create intent-driven, human content
→ Structure your pages so they’re skimmable, readable, and easy for machines and people to understand

AEO, GEO, “AI Citation Optimization” — call it whatever you want.

At the end of the day, it’s just good SEO, repackaged for a new era of search.

✅ Yes, optimize for AI engines.
❌ No, don’t get carried away by every shiny new tool on your feed.

Do the work. The citations will follow.

taplio

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