Q2 is a financial experience company dedicated to providing digital banking and lending solutions to banks, credit unions, alternative finance, and fintech companies in the U.S. and internationally. With comprehensive end-to-end solution sets, Q2 enables its partners to provide cohesive, secure, data-driven experiences to every account holder – from consumer to small business and corporate. Headquartered in Austin, Texas, Q2 has offices around the world and is publicly traded on the NYSE under the stock symbol QTWO. 

To learn more, visit Q2.com.

• First marketing hire in the APAC region

• Analysed marketing data to identify trends and develop insights to inform GTM and regional marketing strategy

• Lead and negotiated key event sponsorships with Digital Banking Summit NSW, FST Future of Financial Services and the Australian Mortgage Awards

• Executed sponsored events leading to qualified pipeline increase of $US500k ARR

• Developed event nurture campaigns to increase brand awareness and customer acquisition

• Collaborated with global product marketing, strategic alliances and sales teams to improve content marketing and cross-promotional initiatives with key partners

• Lead cross-functional teams in the development of customer references and case studies

Field Marketing Manager APAC

Professionals in International Trade (PIT)

Vice Chair

Strategy & Branding Development:
• Develop and lead a Communications Strategy to enhance member and stakeholder engagement
• Develop best practice documentation and internal procedures to guide the effective use of PIT’s 
social media accounts, website (www.pit.org.au) and the use of online and offline branding for PIT.
• Regularly assess PIT’s branding and marketing collateral and recommend improvements.

Content Development & Delivery:
• Manage and lead the creation of new content for the PIT website and social media accounts 
(LinkedIn & Twitter) either organically or reposted news articles or partner content (i.e.ECA/GTPA).
• Investigate relevant marketing channels to increase the profile of the Association.
• Investigate any ‘plugins’ or innovations that can improve the marketing capabilities of PIT

Design & Innovation:
• Lead the design and creation of new online and offline marketing collateral for the Association (i.e. 
invitations, landing slides, logo, fonts, website, eDMs, brochures, business cards, pull up banner, etc)
• Support the Board with any requirements for marketing or design requirements

Reporting & Analytics 
• Regularly updating the Board on engagement analytics with PIT’s online channels

Head Of Marketing & Communications

Amdocs

In a newly-created role within Amdocs' Global Product Marketing Organisation, I was responsible for developing and influencing the execution of integrated demand generation & ABX programs to drive measurable results, helping Amdocs' international Product, Field & Regional Account teams meet annual revenue growth targets. Played a key role in establishing the Demand Generation Centre of Excellence, bringing together cross-functional teams to collectively test and innovate on the best Martech tools, processes and methodologies to elevate the end-to-end customer experience.

• Part of a newly-established team laying the groundwork for global Demand Generation Centre of Excellence, leveraging new/existing Martech stack, optimising Marketo-Salesforce integrations & E2E Leads Management

• Owned the development, successful execution and reporting of regionally-driven multi-touch demand gen campaigns across APAC, LATAM, EMEA & US regions

• Closely partnered with the Global Campaigns, Product Marketing teams and 3rd party vendors to gather requirements to leverage martech stack

• Delivered Demand Generation Office Hours presentations and sales enablement workshops to educate global marketing and sales teams on lead management frameworks and Salesforce reporting dashboards

Enterprise Demand Generation & ABX Lead

Amdocs is a trusted partner to the world’s leading communications and media companies, serving more than 350 service providers in over 80 countries. We accelerate their migration to the cloud, digitalize and automate their operations, and provide their end-users with exciting next-gen communication and media experiences. 

Marketing APAC focuses on providing Account Based Marketing AMDOCS' top APAC-based accounts spread across 85 countries globally.

• Developed and executed integrated field marketing & ABM programs including event sponsorships, hybrid events, executive engagement, partner and digital marketing to support account expansion

• Lead Quarterly Marketing Plans & contributed to QBRs to closely monitor opportunities and pipeline growth

• Achieved 272% increase in EDM open and click-through rates by eliminating bottlenecks and implementing efficiencies in the editorial process

• Closely partnered with Global Campaigns, Product Marketing teams and 3rd party vendors to leverage all relevant assets, while localising and advocating for APAC requirements

• Contributed to new market entry initiatives in Japan and South Korea in collaboration with local partners

• Successfully managed a two-week technical Hackathon across Sydney & Singapore sites, directly leading to a deal worth $11.1M that successfully closed in October 2023

Regional Field Marketing Manager, APAC

Innovatus Projects Pty Ltd 

• Delivered the strategic roadmap and laid the groundwork for the company's marketing function

• Conducted strategic review of the brand involving market research, analysis of consumer trends, preferences and competitor offerings

• Lead user research interviews and customer journey mapping to fine-tune positioning, value proposition and messaging

• Developed an integrated channel marketing strategy with clearly defined roles and success criteria

• Set up HubSpot segmentation & automated lead nurture workflows

• Engaged with external agencies to fill in capability gaps

• Introduced new marketing processes to systemise on-going marketing and content programs

Independent Marketing Consultant

Attention Experts

- Executed tactical activity including targeted outreach, sourcing and curating valuable partnership referral networks to support brand growth and new client acquisition objectives, exceeding quarterly sales targets by 58% on average as a result

- Built out annual calendar of regular virtual, physical and hybrid workshops in the start up and accelerator space in partnership with WeWork, The Executive Centre, Servcorp, Inspiring Rare Birds, UNSW Founders Program, Macquarie University Incubator, Asia Australia Executive Centre and many more

- Co-ordinated high profile speaking opportunities for Growth Director at industry conferences such as Sydney Build Expo and initiated entries to industry awards like the AMI Marketing Excellence Awards to further grow the company's profile, establish credibility and reputation 

- Initiated and established our corporate partnership with the Australian Marketing Institute, content partnership with Fareharbor, Inspiring Rare Birds Propelher program as well as initiating discussions with data analytics companies re: enterprise wifi monetisation opportunities

- Built and sustained exceptional relationships with a variety of senior stakeholders, quickly identifying decision making hierarchies within client and partner organisations to influence growth initiatives that benefit both sides. Acted as conduit between client, internal campaigns team and vetted partners to create a transparent and seamless experience for all parties involved

- Launched Online Pop-Up Social Media Clinics, an original concept designed to improve the nurture process in between workshops to keep attendees engaged and create continuous feedback loops to improve customer-centric content. Rolled out the initiative across all our partner organisations to drive company visibility within each network and build better connections at member events

Manager Strategic Partnerships

As Strategic Partnerships Manager for Attention Experts, I was responsible for managing new and existing relationships with clients and partners to build the Attention Experts brand and support the expansion of the business. I excelled at championing and driving client enablement for the delivery of projects to ensure clients are seeing consistent results and expectations are being met and exceeded.

My role was to build our organisational network through targeted outreach and creating valuable relationships with partners to solve issues, communicate needs and create synergy. Reporting to the Growth Director, I designed, analysed and reported on key partner initiatives, forecasted for strategic changes and reported on key metrics to optimise success.

Worked with brands across Australia, New Zealand, South East Asia and the UK like Costumebox.com.au, Piksters, Lotus Cars, Sofitel, Accor Hotels, Pullman Hotels, Random Harvest, Smartline, Diabetes Alive and many more.

Partner network included Tourism Accommodation Australia, The Australian British Chamber of Commerce, Sydney Hills Business Chamber, Australian Marketing Institute, Design Matters, The Resolution Institute and Master Builders Association of Victoria.

Partnerships Manager

Wood and Smoke Bar and Dining

- Building role from the ground up with support from management on key KPIs

- Setting up in-house systems, streamlining and improving key areas

- Championing the brand, reporting, and monitoring key deliverables 

- Managing online channels and analysing key areas of opportunity 

- Setting, creating, managing and optimising budgets 

- Brand Manager: pivoting brand personality and positioning in a competitive market

- Creative director, overseeing brand assets, photoshoots, videographers and post production

- Managing B2B partnerships, influencer management and more

- Managing influencers, PR, B2B relationships

- Strategy, creation & implementation of online and offline campaigns

Marketing Manager

Soda Films

Managed customer enquiries, project briefs and scheduled workflow across a production team of in-house and contracted Editors and Cinematographers (anywhere from 80-100 jobs a month).

Provided consistent communication and feedback to all teams involved.

Prioritised edit requests in a fast-paced environment, with competing deadlines.

Assisted stakeholders with their requests: through writing briefs and overseeing the production of the finished edits.

Creation from concept, copy, imagery, briefing editors, final product export, printing and distribution

Kept stakeholders accountable for key projects.

Organised project meetings with follow up notes and actions.

Project management and collateral development of key products including but not limited to: brand campaigns, local area marketing campaigns, trade events and all other dynamic marketing initiatives to ensure we remained the market leader.

Worked closely with the wider marketing team, especially the Social and Internal Communications teams, to ensure all activity is fully integrated.

Conduct monthly and ad hoc reports on the performance of the production team including fee-for-service offering and other general performance reports

Studio Co-ordinator / Video Editor / Assistant Cinematographer

Rogues Gallery

Video Producer (Field)

PassGAMSAT

Operations administration and facilitation of online learning course discussions

- Drove the success and retention of clients via innovative communications strategies.

- Owned the entire customer lifecycle, from onboarding to advocacy, ensuring a seamless and delightful experience.

- Analysed data to identify trends, and proactively engage with customers at the perfect moment.

- Product expert and go-to for clients.

- Managed and resolved critical situations with client accounts.

- Conducted impactful business reviews, confirming customer satisfaction and driving product adoption.

- Collaborated across teams to enhance the overall customer experience and fostered loyalty.

- Maintenance and updates to website, CRM database and EDM campaigns

- Community management and monitoring engagement from paid and organic social-media posts on the PassGAMSAT/Member-only Facebook group pages and responding to student enquiries

- Maintaining & updating the social media editorial and content calendar

- Managed a team of external contractors and invoicing

Manager, Customer Success

Special Broadcasting Service (SBS) Australia

- Co-ordinated day-to-day bookings of in internal & external resources across all departments

-Developing great working relationships with internal stakeholders and production management teams across SBS News & Current Affairs, Food, Online, Radio, World Movies and NITV

- Responsible for coordinating in-house operators and external contractors across studio, wardrobe, talent, post-production, marketing, online and radio using ScheduALL and TimeTEQ systems to ensure the accuracy of studio runsheets. 

- Organised travel and asset transfers in collaboration with logistics for both TV Broadcast Ops department and Radio Ops department. 

- Covered Studio Rostering duties on behalf of a senior colleague during her extended annual leave.

Facilities Officer, Technology & Distribution | TV Broadcast Operations

"A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have."
- Steve Jobs

I'm a driven and ambitious strategist & value engineer with over 14 years of diverse industry experience in film, broadcast television, digital advertising, retail, eCommerce, online education, tech software and services.

With an instinctive ability to connect dots across the customer journey, I enjoy crafting integrated marketing programs that place people and experiences at the centre. Some might call me "customer-obsessed" but I prefer to call it being authentically human.

I thrive in teams focused on growth and innovation, partnering with forward-thinking organisations that exist to create products and services impacting society every day. 

I'm outgoing, dedicated and open-minded - you'll find me constantly exploring how to do things better, testing, iterating and learning. I'm all about breaking down silos and opening up collaborations between cross-functional teams so everyone feels safe and heard.

✌️ Areas of expertise: Demand generation, brand marketing, community, campaign management, strategic partnerships, marketing analytics, marketing operations, influencer marketing, field/event marketing

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